Email Marketing
Confidential
Feb. 2024 - Mar. 2026

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"We never feel like anything will be too difficult or that they won't be able to find a solution."

Mar 31, 2026

Senior CRM & Loyalty Manager, REFY Beauty

Kate Poyser

Beauty
Manchester, England
51-200 Employees
Online Review
Verified

A beauty products company hired Melusine Studio to develop their automation strategy. The team provided customer journey mapping, email marketing, and loyalty program support.

Melusine Studio optimized the client's customer journey and post-purchase processes, resulting in a 7% increase in post-purchase open rates, 187% growth in revenue, and 24.9% increase in loyalty sign-ups. The team had strong project management skills and delivered on time.

BACKGROUND

Introduce your business and what you do there.

I’m the senior CRM and loyalty manager at REFY Beauty. We create easy-to-use, multifunctional, vegan beauty products designed for simplicity and efficiency, catering to all skin tones and types, and fostering a supportive community focused on confidence and streamlined routines.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Melusine Studio to accomplish for your CRM and loyalty initiatives at REFY Beauty?

We brought Melusine Studio in to build out our automation strategy and support a small CRM team as we were expanding into a global beauty brand

SOLUTION

Can you describe the scope of work Melusine Studio handled for this project?

Melusine Studio has worked alongside our internal CRM team to provide customer journey mapping, optimization of existing flow emails, implementation of new flow emails, launch of a new win-back strategy, introduction of new segmentation logic for engaged cohorts, alignment of marketing email planning, personalized launch campaign for our loyalty program, activation of loyalty program flows,
Klaviyo data cleansing, retargeting tests, customer data capture, and A/B testing and optimization of flows.

What is the team composition?

We work with 2–5 teammates from Melusine Studio.

How did you come to work with Melusine Studio?

Melusine Studio was referred to me.

What is the status of this engagement?

We started working with Melusine Studio in February 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Melusine Studio's work has resulted in optimizations of flows, the customer journey, and post-purchase processes. We've seen a 7% increase in post-purchase open rates, a 187% revenue growth from post-purchase flows, and a 24.9% increase in loyalty sign-ups. Our revenue performance year-over-year has increased 18.4%, with revenue up 200%. Our loyalty membership has grown 24.9% overall, with the UK seeing a 17.3% uplift and EU memberships up 26%.

How did Melusine Studio perform from a project management standpoint?

Melusine Studio has strong project management; they deliver on time and to a high standard. We communicate via virtual meetings, email, and messaging apps.

What did you find most impressive or unique about them?

Melusine Studio has great, quick communication. We never feel like anything will be too difficult or that they won't be able to find a solution.

RATINGS

5.0

Digital Strategy Email Marketing
Confidential
Sep. 2024 - Dec. 2025

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They implemented feedback quickly and were on hand to help with events, product launches, and other milestones."

Mar 31, 2026

Director, Low Carbon Industrial

Anonymous

Manufacturing
United Kingdom
11-50 Employees
Online Review
Verified

Melusine Studio provided email marketing services for an architectural panel materials company. The team created and managed email campaigns and produced and scheduled content for social media channels.

Melusine Studio successfully helped the client improve their email marketing efforts and turn them into a high-engagement revenue driver. The team consistently produced high-quality content in accordance with the client's brand voice. Melusine Studio was also responsive, flexible, and timely.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Director of Low Carbon Industrial

Describe what your company does in a single sentence.

Design and manufacture of panel materials for architecture and interiors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Melusine Studio to accomplish?

Melusine Studio managed LCI's email marketing on a monthly retainer, covering strategy, campaign execution, design and build. We also supported their Instagram channel to grow engagement and drive repeat purchases.

SOLUTION

How did you find Melusine Studio?

Online Search

Why did you select Melusine Studio over others?

High ratings
Great culture fit
Good value for cost

How many teammates from Melusine Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Created and managed email campaigns in accordance with our brand guide and tone of voice. Created and scheduled content for our social media platforms.

Monthly reporting on performance, extensive AB testing, and strategy for continuous improvement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had a large list but had never engaged with it, Melusine Studio worked through it and improved every aspect to turn it into a high engagement revenue driver. They consistently took on board our specific brand voice and visual guide to produce high quality content, responsively, and on time. Email marketing and flows now generate significant revenue through our ecommerce channels that didn't exist previously.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and flexible, they implemented feedback quickly and were on hand to help with events, product launches, and other milestones. Deliverables were always on time.

What was your primary form of communication with Melusine Studio?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

High quality design and copy that really took on board our specific brand look-and-feel, combined with personable and responsive service.

Are there any areas for improvement or something Melusine Studio could have done differently?

RATINGS

5.0

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Email Marketing for Beauty Products Company

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Email Marketing for Architectural Panel Materials Company

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REFY

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Melusine Studio Reviews

Email Marketing for Beauty Products Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Email Marketing for Architectural Panel Materials Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

About the Team

Our Story

Meet the Team

Melusine KnightCEO

What Sets Us Apart

Tools and Technology

Commonly Asked Questions

What is your turnaround time?

What is your team's process like for onboarding new clients?

How do you typically collaborate with clients?

What's your approach to communication and reporting?

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REFY