Media Minefield

BACKGROUND

Please describe your company and position.

I am a department director at Sunrise Financial Services

Describe what your company does in a single sentence.

We are a small, independent wealth management firm that places a high value on exceptional client service. We offer a range of financial instruments, but more importantly a holistic financial planning approach that incorporates taxes, healthcare, legacy, income in addition to investment strategies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Media Minefield to accomplish?

• Brand Visibility
• Community Engagement

SOLUTION

How did you find Media Minefield?

Referral

Why did you select Media Minefield over others?

Referred to me

How many teammates from Media Minefield were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Media Minefield was to reach out to local media outlets and engage them in topics related to the financial services industry to gain valueable media opportunities for our firm. They guaranteed atleast three television interviews in our first 60-90 days. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our firm has had five different interviews with impactful local news outlets and Media Minefield provides a valuable Publicity & Audience Report that shows the impact metrics such as how many total TV audience members we've reached, how much that publicity would have cost us, and how many mentions we've gotten online. This has increased traffic to our website and engagement on our social media pages.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We’ve been impressed with the opportunities they’ve helped create for us. Their team made the process approachable and took the time to make sure we understood what to expect at every step. The individual coaching has been especially valuable, helping us feel comfortable and confident during interviews. They've accommodated last minute prep calls and have delivered more than they promised. 

What was your primary form of communication with Media Minefield?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We like their hands on approach and coaching. They get to know your goals, then tailor your strategy accordingly. While they have positive things to say about each media engagement opportunity we complete they also provide valueable feedback for things we can do better, which we appreciate. The reps we've worked with seem very knowledgable about our industry and the local media outlets. 

Are there any areas for improvement or something Media Minefield could have done differently?

So far, things have been great. They've been supportive, provided guidance and timely feedback. 

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Outlook Wealth Advisors

Describe what your company does in a single sentence.

Outlook Wealth Advisors is a financial planning firm for high-net-worth individuals and families planning for retirement and living in retirement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Media Minefield to accomplish?

• Obtain opportunities for our owner to be showcased as a financial expert on local television.
• Obtain opportunities for our owner to publish thought leadership in financial publications.
• Provide multi-channel opportunities to promote our brand.

SOLUTION

How did you find Media Minefield?

Referral

Why did you select Media Minefield over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Media Minefield were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Media Minefield has positioned our founder as a sought-after financial expert in the local market.  They get him spots on all of the major networks to comment on a wide variety of financial topics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Both clients and prospects frequently mention seeing our founder on the news.  We also see spikes in our website traffic after he is on the air. We have converted clients directly from his appearances on the local channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Media Minefield is better than responsive.  They proactively go out and search for opportunities, nurture relationships we would have no access to, and deliver results. They are some of the best people to work with and truly have our back.

What was your primary form of communication with Media Minefield?

Virtual Meeting

What did you find most impressive or unique about this company?

The team at Media Minefield takes the time to understand your clients, your business, and what sets you apart from competitors. They also learn the key aspects of your industry and use these insights to develop a strategic plan designed to help you achieve your goals. They understand our market, know what we’re good at and consistently look for opportunities that help move the needle. Put simply, they get us. From a marketing director's standpoint, that's incredibly valuable.

Are there any areas for improvement or something Media Minefield could have done differently?

N/A