MCM institute Poland Sp. z o.o.

BACKGROUND

Please describe your company and position.

 I am the Expert of a franchises company 

Describe what your company does in a single sentence.

Delivering analytical and software tools for retailers, manufacturers and consumers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MCM institute Poland Sp. z o.o. to accomplish?

• Optimizing the user journey for a critical new process supported by the platform.

SOLUTION

How did you find MCM institute Poland Sp. z o.o.?

Referral

Why did you select MCM institute Poland Sp. z o.o. over others?

Referred to me

How many teammates from MCM institute Poland Sp. z o.o. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Analysis of needs and concerns related to the new law affecting franchisees.
• Usability tests of the new tool addressing the guidelines resulting from the law.

As a result, we learned the respondents' biggest concerns on the topic as well as the strengths and weaknesses (painpoints) of the prototype.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Significant reduction in critical user errors.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was conducted professionally and without delays. The research results were presented clearly and understandably. The cooperation met our expectations.

What was your primary form of communication with MCM institute Poland Sp. z o.o.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Understanding our users and the difficult market in which my company operates

Are there any areas for improvement or something MCM institute Poland Sp. z o.o. could have done differently?

None

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director of Inter Cars S.A., the largest distributor of spare parts for passenger cars and delivery vehicles.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MCM institute Poland Sp. z o.o.?

We needed help with deep customer research.

SOLUTION

What was the scope of their involvement?

MCM institute Poland Sp. z o.o. helped us understand our customer types, their needs, and how our company responds to those needs. They also helped us with our positioning versus our competitors. The team delivered a comprehensive report and presentation.

What is the team composition?

We worked with 2–5 teammates from MCM institute Poland Sp. z o.o.

How did you come to work with MCM institute Poland Sp. z o.o.?

We found them through a referral. We chose them because they were a great culture fit and offered good value for the cost.

What is the status of this engagement?

We started working together in January to March 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a better fit to our customer needs.

How did MCM institute Poland Sp. z o.o. perform from a project management standpoint?

MCM institute Poland Sp. z o.o. delivered very good quality work and was always on time. We communicated via virtual meetings as well as physical ones.

What did you find most impressive about them?

We’ve been impressed with their supreme customer service, deep knowledge of customer and market research, and fluency in proposing strategic solutions based on data.

Are there any areas they could improve?

There’s nothing we can come up with.