MC Media Group FZC

BACKGROUND

Please describe your company and position.

 I am the University Officer of a university.

Describe what your company does in a single sentence.

A leading public university dedicated to excellence in higher education, research, and innovation, while attracting talented students from around the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MC Media Group FZC to accomplish?

• Build a measurable student acquisition funnel, improve advertising efficiency and identify high-potential markets, audiences and academic programmes.
• Expand international reach and attract prospective students from Mexico, Colombia, Chile, and Argentina through localized digital campaigns.
• Generate cost-efficient undergraduate, master's and PhD inquiries through targeted campaigns across Meta and Google

SOLUTION

How did you find MC Media Group FZC?

student

Why did you select MC Media Group FZC over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from MC Media Group FZC were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Campaign 1: Postgraduate (International) • Meta & Google Ads management (application conversion & remarketing) • Audience setup (provided markets per programme) • 2 short-form video ads (15–30 sec, vertical and 1:1) • Carousel design & setup (1 per faculty) • Ad copywriting in English (primary text, headlines, descriptions) • Monthly PDF performance report • Monthly 60-min online meeting Campaign 2: Undergraduate (Greece) • Meta & Google Ads management (awareness & traffic) • Geo-targeting: Greece • 2 video ads (Reels, vertical) • 4 static image ads (1:1 and story) • 2 story ads • Ad copywriting fully in Greek. • Monthly PDF performance report • Monthly 60-min online meeting Campaign 3: Study at (Greece, Always-on) • Meta & Google Ads management (always-on & branded search) • Geo-targeting: Greece • 3 short-form videos (vertical and 1:1) • 6 static images (1:1 and story) • 3 story ads • Content boosting (organic posts) • Ad copywriting fully in Greek. • Monthly PDF performance report • Monthly 60-min online meeting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Generated 650 postgraduate leads in May 2026 and another 156 master's leads in June, achieving an average CPL of just €0.91 in June.

Generated 161 undergraduate leads in Greece at €3.07 CPL, reaching 50,144 people through Meta advertising.

Delivered 856 Google Search clicks at €0.16 CPC and a 23.82% CTR, demonstrating strong demand for undergraduate programmes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was efficient and well-organised. They delivered the agreed campaign materials within the expected timeframes and were responsive to our needs, adapting to our objectives and providing timely support throughout the collaboration. Communication was smooth and professional, making the overall process straightforward and effective.

What was your primary form of communication with MC Media Group FZC?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was their ability to understand our international student recruitment objectives and translate them into targeted, engaging social media campaigns for diverse audiences. Their proactive approach, flexibility, and understanding of digital marketing for international education made them a valuable partner in strengthening global visibility.

Are there any areas for improvement or something MC Media Group FZC could have done differently?

Overall, we have been satisfied with the collaboration. Going forward, more detailed performance reporting, including audience engagement, lead quality, and conversion data, could further enhance campaign effectiveness and help us better assess the impact on international student recruitment.