MBLM

BACKGROUND

Please describe your company and position.

I am the Owner of Vixiñuu

Describe what your company does in a single sentence.

Upscale beach apparel

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MBLM to accomplish?

• Perfect name for my project
• Innovative image
• Original and recognizable logo

SOLUTION

How did you find MBLM?

Referral

Why did you select MBLM over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Other

What was the size of MBLM’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MBLM helped us focus and define our project, the scope, the target. They opened up many possibilities of names and images for us. Through several meetings and presentations we defined the personality of our company together. MBLM came up not only with the name, logo, and image of our company, but they also fine-tuned it's essence, and gave us the tools to continue developing it on a marked path.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We have been asked several times about our brand image and logo. We are a new and unknown company, but when people see the impeccable quality of our image, they know immediately that our product and design is good, even before seeing it.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MBLM did not only deliver on time, they kept us on track, reminded us and helped us make decisions, MBLM gave us what they were supposed to deliver, but they always added a little something extra. They recommended people or companies when we didn't know which steps we should take next. MBLM was with us every step of the way starting our company.

What was your primary form of communication with MBLM?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

When it was time to choose designs, there were always many great options. They were all very different and all excellent. The design was as spectacular as their enthusiasm. The love and effort they put into their work is evident.

Are there any areas for improvement or something MBLM could have done differently?

I really can't think of any. It has been a pleasure working with them.

BACKGROUND

Please describe your company and position.

I am the Brand Manager, Corporate and Portfolio Brands of (a/an) Telecommunications

Describe what your company does in a single sentence.

Communications Network Infrastructure Provider

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MBLM to accomplish?

• Update and energize our Company Brand to reflect a significant acquisition which doubled the size of our company.

SOLUTION

How did you find MBLM?

Other

Why did you select MBLM over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

MBLM provided benchmark research to help us understand strengths, weaknesses, and permissions which guided us in better reflecting the company's new approach and offerings - creating a powerful new brand and go-to-market presence. MBLM created a new brand promise and detailed messaging hierarchies across portfolios and audiences and an exciting, modern design system to elevate our brand.

MBLM helped us launch with a redesign of key digital channels and created a state-of-art, interactive innovation center driven by Presentation OS, their proprietary content platform. We also collaborated on a global thought leadership study of tech-savvy Gen-Z users, and an award-winning gamified brand training program. Deliverables spanned the full gamut of collateral, multimedia, and web experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Enthusiastic adoption of new, energized brand by internal employee stakeholders and external audiences spanning markets, geographies, customers, and prospects.nce of

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MBLM's project management approach was thoughtful, organized, and proactive. Their ability to deliver on-time to promise dates, within budget, and with outstanding quality demonstrated their professionalism and dedication to deliver exceptional results to our company. They are always well-researched and well-prepared ,consistently demonstrating insight and intuitive understanding of our business.

What was your primary form of communication with MBLM?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The MBLM team was clearly focused on first and foremost understanding our business and our challenges before making recommendations. Our branding initiative was a sizeable undertaking within a compressed timeline, yet there was always a calm, collaborative spirit demonstrated by their account team. I have complete confidence in their thoughtful guidance and support.

Are there any areas for improvement or something MBLM could have done differently?

MBLM consistently met their promises and delivered above and beyond expectations.

BACKGROUND

Please describe your company and position.

I am the VP, Marketing of CentralSquare

Describe what your company does in a single sentence.

CentralSquare Technologies is the trusted provider of public sector software in North America – our comprehensive, cloud-based platform connects public safety and public administration, helping communities of all sizes run more safely and effectively every day.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MBLM to accomplish?

• Improve market perception to match recent performance improvements
• Increase employee engagement, belief, and buy-in to a shared mission
• Reinforce enterprise value and growth potential

SOLUTION

How did you find MBLM?

Referral

Why did you select MBLM over others?

• High ratings
• Great culture fit

How many teammates from MBLM were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A complete refresh of our internal and external brand, including a complete brand strategy, new logo, mission/vision/values, website, launch campaign, brand video, and visual identity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Wildly successful brand launch.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliverables were all on time and on budget.

What was your primary form of communication with MBLM?

Virtual Meeting

What did you find most impressive or unique about this company?

Their partnership and creativity were impressive.

Are there any areas for improvement or something MBLM could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the EVP of an IT consulting company.

Describe what your company does in a single sentence.

Payment integrity for health plans.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MBLM to accomplish?

• Corporate rebrand after a merger

SOLUTION

How did you find MBLM?

Referral

Why did you select MBLM over others?

• High ratings
• Referred to me

How many teammates from MBLM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MBLM was responsible for our corporate rebrand. They did excellent work navigating post-merger dynamics to help us emerge with the best possible market-facing brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completely new brand. This includes logo, website, corporate name, messaging.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered on-time, on-budget. MBLM was very communicative and responsive to feedback.

What was your primary form of communication with MBLM?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their user research led to insights that helped drive the end-product, at times the opposite of what we initially thought we'd adopt as part of our brand.

Are there any areas for improvement or something MBLM could have done differently?

N/A