Massive Marketing

BACKGROUND

Please describe your company and position.

I am the Digital Acquisition Lead of Netwealth

Describe what your company does in a single sentence.

Wealth management/financial planning services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Massive Marketing to accomplish?

• Replace a fragmented, partly undocumented tracking setup with one reliable measurement system across Netwealth's marketing website and registration platform, so the team could trust its data and make changes safely.
• Credit marketing campaigns properly across long, multi-visit decision journeys, with first touch and last touch attribution feeding both Google Analytics and the CRM.
• Give the marketing team clear, self-serve reporting on conversions, campaigns, landing pages and customer journeys.

SOLUTION

How did you find Massive Marketing?

Referral

Why did you select Massive Marketing over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Massive Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The work covers Google Tag Manager, Google Analytics 4, event and conversion tracking, and the wider tagging across Netwealth's marketing funnel and CRM. The goal is a lean, reliable tracking setup that accurately measures what matters and feeds clean data to Netwealth's ad platforms. The engagement strips back an over-engineered setup, removes redundant and broken tracking, consolidates GA4, and rebuilds clean tracking across the funnel. 

Phase 1: Discovery Before changing anything, we establish exactly what is in place and what it should become. ​ Full audit of the GTM container: every tag, trigger, and variable catalogued and assessed Identification of redundant, broken, and Universal Analytics tags for removal Review of all custom JavaScript and an assessment of what is needed versus what should be retired Audit of the seven GA4 properties and a recommendation to consolidate to one or two Audit of GA4 events and key events, identifying what is working, what is duplicated, and what is dead weight A clear execution plan setting out what gets cut, what gets kept, what gets rebuilt, and in what order ​ Discovery produces a documented plan that is agreed with Netwealth before any changes are made.  

Phase 2: Execution With the plan agreed, we carry out the cleanup and optimisation. Remove redundant, broken, and Universal Analytics tags from GTM Reduce the container from around 100 tags to a leaner, maintainable set (an estimated 50 to 60) Consolidate the GA4 properties down to the agreed one or two Clean up GA4 events and key events, removing noise and keeping what matters Optimise tagging across the funnel, ensuring events fire correctly at each stage Ensure tags inform Google Ads and any other ad platforms correctly, so marketing spend is measurable Connect tracking through to the CRM (Microsoft Dynamics) where required, so the full funnel is joined up Test everything to confirm tags fire correctly and data flows cleanly end to end 

Phase 3: Review At the end of the three months, we review the work together: what was removed, what was rebuilt, how the setup performs now, and what the data looks like. We then discuss whether an ongoing arrangement makes sense, and on what terms. Nothing renews automatically. 

Phase 4 - dashboard building, journey buliding and basically any other support we need. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Consolidated two Google Tag Manager containers and more than 100 legacy tags into one documented container of around 50 tags, with a single setup running identically across live and test sites.

Found and fixed faults that had been quietly distorting data, including duplicated page view counting, test site traffic leaking into live reports, and a consent issue that stopped page views recording after a visitor's first page.

Every registration, adviser enquiry and booking now carries 12 months of first and last touch campaign data, and test environments can no longer send conversions to Google Ads, Meta or LinkedIn.

New funnel reporting identified the registration form as the main drop-off point in the sign-up journey, giving the team a clear, evidence-based optimisation priority.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Andy consistently met deadlines, or was very clear why they needed to be extended (mostly due to finding other issues). SO responsive on email, I cannot fault his communication. And the documentation as well, I was always clear what was going to be delivered. 

What was your primary form of communication with Massive Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

His broad knowledge- I can tell Andy what I am looking to achieve from a marketing perspective. I can then tell him how I think it will work in our sytems, and he comes back with a solution, and even written for me to hand to the developers so we can move forward. It is so nice to have someone know what I need and translate that into getting it done. 

Are there any areas for improvement or something Massive Marketing could have done differently?

Not really. I treat Andy as an extension of my team, and that works really well for us.

BACKGROUND

Introduce your business and what you do there.

I'm the founder of Project 1490, a ride-or-die professional women's community that offers experiences designed to help members learn new skills, boost confidence, and grow personally and professionally.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Massive Marketing?

We needed to up-level our former website for a better UX/UI design and to elevate the brand.

SOLUTION

What was the scope of their involvement?

Massive Marketing dissected our old website and reformulated it to be a much higher-level brand experience. The team delivered a streamlined and beautiful website with a far better UX. Massive Marketing handled the design and development and helped me greatly with the direction for the content. The team also made all of the integrations seamless on the backend with custom-built integrations with La and Brevo.

What is the team composition?

We worked with 2–3 teammates from Massive Marketing.

How did you come to work with Massive Marketing?

Massive Marketing was referred to me. I chose them over other options because they offered good value for the cost and clearly did great work and understood the assignment.

What is the status of this engagement?

We worked together from February–March 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We launched the website and already have three products sold in the first hour of the launch. The usability and design from a user perspective are fantastic. On the backend, all of the integrations that Massive Marketing built have made my life 10 times easier because I don't have to repeat tasks three or four times in many places. It all just happens with one edit. So far, I've gotten many texts saying how beautiful the website is.

How did Massive Marketing perform from a project management standpoint?

Massive Marketing delivered on time. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Project 1490 is a very nuanced brand. Massive Marketing really got it right away and delivered back to me something that was not only beautiful and user-friendly but also something that would take a lot of work off my plate.

Are there any areas they could improve?

No, it was wonderful working with them.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Inspirational Adventures

Describe what your company does in a single sentence.

We help the world's best tour operators secure more direct bookings for a fraction of the cost of travel and marketing agencies

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Massive Marketing to accomplish?

• Advise on the growth strategy of the company
• Advise on product strategy
• Provide insight and some execution on growth funnel optimisation
• Some Adhoc Webflow Development

SOLUTION

How did you find Massive Marketing?

Referral

Why did you select Massive Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Massive Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Webflow site design
• Consulting on growth strategy
• Ad-hoc marketing initiatives

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Helped the team to evolve their business model to increase ARPU

Developed better funnel understanding across user touchpoints

Improved user communication strategy

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always delivered high-quality outcomes on-time and happy to help ad-hoc if we ever had any questions with growth and marketing strategy - Andy is excellent!

What was your primary form of communication with Massive Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Andy is able to think outside of the box, has a deep understanding of the technical requirements for anything we wanted to achieve and is able to help us build them. We felt that Andy was a part of the team, rather than someone we had hired externally, and 100x better than any agencies we have worked with in the past.

Are there any areas for improvement or something Massive Marketing could have done differently?

No. We had a fantastic experience throughout our entire journey

BACKGROUND

Introduce your business and what you do there.

I'm the director of House of Impact, a consulting company. We connect investors and entrepreneurs to support initiatives addressing climate change and social inequality, fostering positive social and environmental impact.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Massive Marketing?

We needed to build a new website that clearly communicated our brand's positioning and value to the market.

SOLUTION

What was the scope of their involvement?

Massive Marketing has taken a full brief and produced a stunning website. The team has also helped us understand how to best communicate our business, proposition, and key product offerings. Massive Marketing has been responsible for the website's design, development, and content creation support.

What is the team composition?

We've worked with 2–5 teammates from Massive Marketing.

How did you come to work with Massive Marketing?

Massive Marketing was referred to me. I chose them over other options because they offered good value for the cost.

How much have you invested with them?

So far, we've spent $10,000 with Massive Marketing.

What is the status of this engagement?

We started working with Massive Marketing in November 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Massive Marketing has delivered an excellent website that converts interest into engagement and applications. We've seen 100 applications per month and scaled from zero before. We've also seen a consistent increase in website traffic.

How did Massive Marketing perform from a project management standpoint?

Massive Marketing's project management is efficient and on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Massive Marketing's clear communication, collaborative discussions, on-time delivery, and good value for money are impressive.

Are there any areas they could improve?

I can't think of anything for Massive Marketing to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the Head of Sales at Mercer Labs, a company that creates immersive museum experiences by combining original art with cutting-edge technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Massive Marketing to accomplish for Mercer Labs' immersive museum experiences?

We needed a complete overhaul of our website, digital marketing strategy, and marketing operations.

SOLUTION

What was the scope of their involvement?

Massive Marketing has built a new and improved website for us, designed a comprehensive digital marketing reporting dashboard, developed a digital marketing strategy, worked in tandem with our existing digital ad agency to improve results, and advised on the overall marketing of the business. The team is directly responsible for every aspect of the website, including content creation, design, and technical development. 

What is the team composition?

We work with one teammate from Massive Marketing.

How did you come to work with Massive Marketing?

They were referred to me. I chose them over other options because they were a great culture fit, had good value for the cost, and had the holistic expertise we needed.

What is the status of this engagement?

We started working with Massive Marketing in April 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our website conversion rate has gone from 1% to 3%, and our dwell time has increased dramatically. Better reporting has led to more organized and thoughtful decision-making. Our ROAS and other pertinent KPIs have increased on our digital ad spend. For example, our Meta paid social ROAS has gone from $1.76 to $2.89, and our CPA has dropped from $67.54 to $38.68. On Google Ads, we’ve gone from a $3.80 ROAS and $36 CPA to a $6.83 ROAS and $19.76 CPA. We’ve seen our full funnel ROAS rise 21% year-over-year (YoY) and our digital ROAS rise 29%.Massive Marketing has not only produced tangible improvements in our website and marketing strategy, but they’ve also helped us find the tools to transform our internal comms.

How did Massive Marketing perform from a project management standpoint?

Massive Marketing’s project management is excellent. They always deliver on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

The most impressive thing about Massive Marketing is that they provide high-level guidance and execution across most of our marketing needs. They aren’t good at just one thing; they’ve holistically transformed our business.

BACKGROUND

Please describe your company and position.

I am the Founder of Spring Media

Describe what your company does in a single sentence.

Media planning and buying for financial services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Massive Marketing to accomplish?

• Build a website

SOLUTION

How did you find Massive Marketing?

Referral

Why did you select Massive Marketing over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Massive Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To build a website using deisgn template provided

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The creation of a functional and visually correct website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very swift work and feedback cycle

What was your primary form of communication with Massive Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The speed and cost were much better than those of other companies I spoke to.

Are there any areas for improvement or something Massive Marketing could have done differently?

Not really

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of NOAN, an AI-native operating system for businesses. We offer an intelligent assistant and unified platform to streamline operations, ensure accuracy, and enable seamless collaboration.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Massive Marketing?

We needed to build a high-converting company website with a strong SEO and content marketing foundation.

SOLUTION

What was the scope of their involvement?

Massive Marketing has built and designed our website.

What is the team composition?

We've worked with one teammate from Massive Marketing.

How did you come to work with Massive Marketing?

We found Massive Marketing through a referral. We chose them over other options because they had high ratings and their company values aligned with ours.

What is the status of this engagement?

We started working with Massive Marketing in January 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Massive Marketing has doubled our conversion rate.

How did Massive Marketing perform from a project management standpoint?

Massive Marketing's project management is very good. We communicate via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

Massive Marketing is a great communicator and partner.

Are there any areas they could improve?

I don't think there's anything they can improve on.