Massive Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the Head of Sales at Mercer Labs, a company that creates immersive museum experiences by combining original art with cutting-edge technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Massive Marketing to accomplish for Mercer Labs' immersive museum experiences?

We needed a complete overhaul of our website, digital marketing strategy, and marketing operations.

SOLUTION

What was the scope of their involvement?

Massive Marketing has built a new and improved website for us, designed a comprehensive digital marketing reporting dashboard, developed a digital marketing strategy, worked in tandem with our existing digital ad agency to improve results, and advised on the overall marketing of the business. The team is directly responsible for every aspect of the website, including content creation, design, and technical development. 

What is the team composition?

We work with one teammate from Massive Marketing.

How did you come to work with Massive Marketing?

They were referred to me. I chose them over other options because they were a great culture fit, had good value for the cost, and had the holistic expertise we needed.

What is the status of this engagement?

We started working with Massive Marketing in April 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our website conversion rate has gone from 1% to 3%, and our dwell time has increased dramatically. Better reporting has led to more organized and thoughtful decision-making. Our ROAS and other pertinent KPIs have increased on our digital ad spend. For example, our Meta paid social ROAS has gone from $1.76 to $2.89, and our CPA has dropped from $67.54 to $38.68. On Google Ads, we’ve gone from a $3.80 ROAS and $36 CPA to a $6.83 ROAS and $19.76 CPA. We’ve seen our full funnel ROAS rise 21% year-over-year (YoY) and our digital ROAS rise 29%.Massive Marketing has not only produced tangible improvements in our website and marketing strategy, but they’ve also helped us find the tools to transform our internal comms.

How did Massive Marketing perform from a project management standpoint?

Massive Marketing’s project management is excellent. They always deliver on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

The most impressive thing about Massive Marketing is that they provide high-level guidance and execution across most of our marketing needs. They aren’t good at just one thing; they’ve holistically transformed our business.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of NOAN, an AI-native operating system for businesses. We offer an intelligent assistant and unified platform to streamline operations, ensure accuracy, and enable seamless collaboration.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Massive Marketing?

We needed to build a high-converting company website with a strong SEO and content marketing foundation.

SOLUTION

What was the scope of their involvement?

Massive Marketing has built and designed our website.

What is the team composition?

We've worked with one teammate from Massive Marketing.

How did you come to work with Massive Marketing?

We found Massive Marketing through a referral. We chose them over other options because they had high ratings and their company values aligned with ours.

What is the status of this engagement?

We started working with Massive Marketing in January 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Massive Marketing has doubled our conversion rate.

How did Massive Marketing perform from a project management standpoint?

Massive Marketing's project management is very good. We communicate via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

Massive Marketing is a great communicator and partner.

Are there any areas they could improve?

I don't think there's anything they can improve on.