Marzipan

BACKGROUND

Please describe your company and position.

I am the Commercial Operations Manager of a software and data solutions firm.

Describe what your company does in a single sentence.

We provide software and data solutions to help life sciences organisations manage research, development, and regulatory processes,

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marzipan to accomplish?

• Marketing Operations
• SEO Improvement
• Data Operations

SOLUTION

How did you find Marzipan?

Referral

Why did you select Marzipan over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Marzipan were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Marzipan as a full-service B2B marketing partner to support and streamline our entire marketing function. The scope of work covers both strategic and technical execution, with all core marketing disciplines included under a single service agreement. This includes technical website management, SEO and GEO optimisation, data and marketing operations, implementation and management of marketing automation tools, as well as paid advertising account management.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve seen clear improvements across several key marketing performance metrics since partnering with Marzipan. This includes increased website traffic, stronger search visibility, and improved lead generation volume and quality. Campaign performance has become more consistent, with better conversion rates and more efficient use of ad spend.

Additionally, we’ve benefited from improved data accuracy and reporting, giving us greater visibility into performance and ROI. Internal processes have also become more streamlined through enhanced marketing operations and automation, allowing us to execute campaigns more efficiently and scale activity with confidence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marzipan demonstrated strong project management throughout, with clear communication, structured planning, and consistent follow-through. Deliverables were well-organised and delivered on time, with timelines clearly outlined and proactively managed.

They were highly responsive to our needs, adapting quickly to changing priorities and providing thoughtful recommendations when required. Communication was regular and transparent, with updates on progress, performance, and next steps, which made it easy to stay aligned and confident in the work being delivered.

What was your primary form of communication with Marzipan?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was their communication and the structure of their service model. They're consistently clear, responsive, and proactive, which makes collaboration easy and ensures nothing gets missed.

Their no-hours approach is also a big differentiator. Rather than working within restrictive time limits, they provide full coverage across all areas of marketing without concerns around capacity or running out of hours. This creates a much more flexible and supportive partnership, where priorities can shift as needed without impacting delivery.

Are there any areas for improvement or something Marzipan could have done differently?

Overall, our experience has been very positive, and it’s difficult to point to any major areas for improvement.