Martal Group

BACKGROUND

Please describe your company and your position there.

I'm the operations manager of an automotive google marketing company. We help dealerships generate leads via google marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group, and what were your goals??

We hired Martal Group to reach out to dealerships in the US and find prospects interested in joining our contact list or scheduling a zoom appointment with our sales team.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected them based on the fact that they offered the service of outbound sales. We needed more sales meetings and were swayed by their reviews.

Describe the project in detail and walk through their service package, including any calling tools used.

They obtained lists of leads and reached out to them using a combination of cold email, LinkedIn messages and phone calls. They used google sheets to present weekly results (contacts they had spoken to, MQLs and SQLs generated). They communicated with us via watsapp. We had a shared google drive.

Who did you work with and what was the feedback process like?

We have an account manager who oversaw a 2 person fractional sales team in the US. Eventually a 3rd person was added free of charge. We had weekly meetings to review results and touch base.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the service?

While we didn't get any clients and only got a handful of meetings, we were able to learn about the objections and key decision makers in our target market.

Describe their project management style, including communication tools and timeliness.

Weekly google sheet review, watsapp and email communication.

What did you find most impressive or unique about this company?

We're impressed with how consistent and organized the weekly meetings are.

Are there any areas for improvement or something they could have done differently?

Incorporate our feedback regarding changes in copy and messaging more quickly. Sometimes it was not incorporated.

BACKGROUND

Please describe your company and your position there.

I am the US marketing director. We specialize in engineered solutions for interior climate control and monitoring including indoor air quality and ventilation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

Martal Group is prospecting and scheduling sales meetings for our team with sales-qualified leads in the United States.

SOLUTION

How did you select this vendor?

I researched several companies that could help augment our in-house sales team while we went to market with new technology and services. I held calls with several and heard their proposals and price structure. We liked Martal the best for a few reasons: professional North American reps, a simple project approach, did not spoof our employees, and a flexible and reasonable price model. Also, they had an excellent experience with our ICP and understood our technology and challenge well.

Describe the scope of their work in detail.

Martal Group's comprehensive onboarding process made up the first two weeks of our engagement. During that time, the team dove into our sales materials conducted market, research, and developed a multi-channel lead gen strategy. Now that campaigns are launched, we have meetings weekly to discuss the performance and upcoming opportunities.

New email and LinkedIn sequences are sent out weekly, and calls are made to follow up with prospects who have engaged with a campaign step. The sales executives schedule appointments directly to our calendars. My sales reps love the results and the process if just easy. I love my Martal team. They give me such great feedback and work hard for our business.

What was the team composition?

Martal matched us with a great team, including two sales executives and a sales operations manager. The sales executives are a good pair. One is more seasoned and the other a bit more junior. But together they are great - excellent energy, ideas, and willingness to help me. My sales ops partner is reliable and friendly. The whole group is just a pleasure to work with!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’re really excited about the opportunities in our pipeline. Outreach to prospects started about two months ago, and we’ve received over a dozen scheduled meetings. These results are a bit above average. I think it is for a few reasons:

1. a good team
2. clear goals
3. we did a lot of work upfront with the ICP
4. we are trusting each other to do that job

How effective was the workflow between your team and theirs?

Information flows freely, which makes the workflow between our team and Martal’s very productive. We don’t feel like the prospecting process needs micromanaging because we’re confident in their ability to drive results.

What did you find most impressive about this company?

They just make it easy at every step. They have a high level of performance, discipline, and strategic direction. We also appreciate the transparency of our partnership. From day one, Noam, Vito, and our Martal team have communicated candidly and set clear expectations.

Is there any area for improvement or anything that could have been done differently?

Nothing comes to mind as our feedback is addressed and resolved quickly.

BACKGROUND

Please describe your company and your position there.

ManageArtworks develops SaaS solutions that help companies in CPG, Pharma, Retail & Manufacturing manage the complex process of packaging & labeling.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We wanted to augment our sales effort with industry professionals who understood B2C sales, could implement ABM strategies, and communicate across a broad group of target stakeholders.

SOLUTION

How did you select this vendor?

We found Martal through research and went through an account review with potential partners before selecting them.

Describe the scope of their work in detail.

We worked with Martal to develop a comprehensive sales program. The result was a strategy that utilized various tactics to raise awareness about our company and drive meetings with potential clients. We build contact lists and priorities using 3rd party intent data together. Martal handles all initial communication from the introductory meeting between the prospect and our senior sales leadership team.

What was the team composition?

We worked with their senior team to identify the skill set of the resources we require. Martal then assigned a Project lead who handles all reporting and coordination between the SDRs. The SDRs communicate directly with our business development team throughout the day to identify prospects and clear up any questions that prospects may have.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Martal is on pace to meet the objectives they outlined in the initial agreement, and since the program launch, we've doubled the number of SDRs contracted with them. More important than the number of appointments secured is that their ability to communicate and navigate through the corporate channels of our prospects has yielded meetings with large accounts, and these meetings have been set with key decision-makers at the target company.

How effective was the workflow between your team and theirs?

Extremely effective. We use an online tool to communicate in real-time with the SDRs and have weekly meetings to review results with advanced reports and, where required, adjust tactics or messaging.

What did you find most impressive about this company?

Martal worked hard to quickly understand our value proposition and translate this into a course of action. Their communication skills and professionalism are outstanding.

Is there any area for improvement or anything that could have been done differently?

Nothing - if there was a need to change processes or adjust our approach, Martal took the lead and made whatever course corrections were required.

BACKGROUND

Please describe your company and your position there.

As a trusted operations partner for e-commerce businesses worldwide, we source the highest quality goods and optimize supply chains for the fastest shipping so our customers can increase margins and scale profitably. I am the CEO of EcommOps.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We initially partnered with Martal Group to expand our lead generation strategy through outbound marketing. We have since added inbound services to the mix.

SOLUTION

How did you select this vendor?

We conducted research on companies that provide similar services, and had multiple introductory calls. Martal Group stands out to us in this process.

Describe the scope of their work in detail.

Our outbound marketing consists of email outreach, LinkedIn direct messages, and cold calling to a very specific list of leads based on our ICP. New campaigns are launched weekly, and our Martal reps continually follow up with prospective clients till appointments are set. Inbound campaigns focus on improving our SEO and gaining website traffic through guest posts and backlinks.

What was the team composition?

We have a sales operations manager and two sales executives on the outbound side. For the inbound team, we have a campaign manager as well as a team of SEO experts, developers, and content writers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Through Martal Group, we have generated 11 sales meetings and added 137 marketing-qualified leads to our pipeline. Our inbound team is ramping up, but we look forward to the results.

How effective was the workflow between your team and theirs?

The workflow has been very effective and easy to manage. Until a meeting is booked, the sales executives handle the campaigns. We communicate through email and direct messages to answer any questions and schedule appointments. We have a weekly meeting with our outbound team and a bi-weekly meeting with the inbound team.

What did you find most impressive about this company?

We appreciate how Martal Group thinks outside the box to discover opportunities. We service a very niche market, so they work around traditional methods to find prospects that best fit our ICP.

Is there any area for improvement or anything that could have been done differently?

No, not at this time.

BACKGROUND

Please describe your company and your position there.

EnsureDR provides a software solution for automating disaster recovery testing and failover for data center environments. I lead sales a business development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We were looking to develop a pipeline of opportunities in the US market. We partnered with Martal Group to help us pinpoint and validate the target audience as well as design and execute a go-to-market strategy.

SOLUTION

How did you select this vendor?

The Martal Group came to our attention through our professional network. We had looked at three other organizations with similar services but found the cost benefit as well the warm recommendation of someone we know to be compelling.

Describe the scope of their work in detail.

There was a two-week onboarding phase to start. The process was pretty efficient. While the marketing tools were being set up, our Martal sales team researched our offer, competitors, and target market. After onboarding, the team launched its first campaign to our ICPs. Each week, the team curates new lead lists and conducts follow-up campaigns. We have a weekly meeting to review the results and discuss new opportunities. What was the team composition? We have three sales team members: an operations manager and two sales executives. All are very professional, knowledgeable, and easy to work with.

What was the team composition?

The team was comprised of myself, Matt (Martal project mgr) and three account executives from Martal.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Martal team has secured eight meetings with opportunities that were a great fit for our platform. We have had well over 100 other leads that may be future opportunities.

How effective was the workflow between your team and theirs?

The majority of the prospecting workflow is handled by the Martal team. We communicate daily through email and WhatsApp and have a meeting weekly to go over the progress.

What did you find most impressive about this company?

Martal has a well-oiled process and methodology in place that drives results. The team’s expertise in B2B tech made it easy for the sales executives to understand our value proposition and competitive advantage in the market.

Is there any area for improvement or anything that could have been done differently?

We will be engaging with Martal on a couple of additional initiatives. For those I would like to provide even more enablement as I underestimated their team and ability to execute.

BACKGROUND

Please describe your company and your position there.

We help nonprofit organizations further their mission and scale sponsorship through an all-in-one platform that seamlessly connects data and automates processes so world-changers can have more time to work together for a brighter future. I’m the Head of Operations and Strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

Martal Group is our current outbound sales partner. We wanted to find a way to optimize and scale our outbound sales cycle while freeing up our account executives to focus on cross-selling opportunities.

SOLUTION

How did you select this vendor?

Through online research and interviews.

Describe the scope of their work in detail.

The Martal team has taken over top-of-the-funnel prospecting for our account executives by reaching out and setting meetings with decision-makers through email, LinkedIn, and phone calls.

What was the team composition?

Our Martal team includes two sales reps, Kendra and Cesar, who handle outreach and appointment setting. We also have Edd as the sales operations manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are averaging nine qualified meetings a month for a total of 28 appointments in three months.

How effective was the workflow between your team and theirs?

The workflow has been great! We have constant communication and collaboration from the team. Once a week, we meet to discuss campaign progress and strategy. Throughout the week, sales execs reach out to discuss incoming leads and campaign adjustments.

What did you find most impressive about this company?

We are excited about the traction gained in such a short period of time. The synergy between Martal and our team continues to drive successful results for our outbound campaigns.

Is there any area for improvement or anything that could have been done differently?

Nothing at this time.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of an online ticket company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Martal Group?

They’re providing outbound sales outreach.

SOLUTION

What was the scope of their involvement?

They’re onboarding at the moment. To date, they’ve learned our sales process and worked with me to optimize it. Recently, they began helping with the actual outbound sales outreach.

What is the team composition?

We’re working with three people from their team.

How did you come to work with Martal Group?

Their experience and approach stood out to me. Additionally, other companies had had success with them.

What is the status of this engagement?

We’ve been working together since November 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve helped us land some extra deals. They’re a good ally.

How did Martal Group perform from a project management standpoint?

Their team has really well. I’ve been happy, and that’s why we’re still using them. They’ve been communicative and produced results. We communicate over Zoom meetings.

What did you find most impressive about them?

The price is much more reasonable than that of other companies, and especially compared to the service we’re receiving.

Are there any areas they could improve?

No. I think they’ve been good so far.

Do you have any advice for potential customers?

Attend the weekly meeting so you’re in the loop about what they’re doing. The more you engage with them, the better their results will be. Don’t just hire them and then not talk to them.

BACKGROUND

Please describe your company and your position there.

Ordinal Science solves business problems with artificial intelligence in a variety of industries using research, data in motion, and data science to develop real-time machine learning applications. I am the CEO of Ordinal Science.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We hired Martal Group to generate leads through outbound sales strategies. Our goal is to pinpoint prospective clients that would have a need for AI, data science, and ML integration in their business’ products or processes and acquire meetings with the key decision-makers.

SOLUTION

How did you select this vendor?

We interviewed 5 companies in lead generation space each with a divergent business proposition. Martal has proposed the most convincing approach for our data science and research oriented consulting software business.

Describe the scope of their work in detail.

Our goal is to pinpoint prospective clients that would have a need for AI, data science, and ML integration in their business’ products or processes and acquire meetings with the key decision-makers.

What was the team composition?

We work with two account executives, Ariel and Kenny, who handle the prospecting. We also have a sales operations manager, Matt, who directs the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The team has produced 37 market-qualified leads and 9 sales-qualified leads to date. One of which is likely to become a new client in the near future.

How effective was the workflow between your team and theirs?

We use a combination of Slack and email to keep in touch with the Martal team. They continuously follow up with us when opportunities arise. We also have a weekly meeting to go over KPIs.

What did you find most impressive about this company?

The Martal team is always ready to bring new ideas and approaches to the table to increase results. The account executives are very knowledgeable and practice intelligent prospecting rather than just campaigning to the masses.

Is there any area for improvement or anything that could have been done differently?

We are happy with the progress we have made but would always like to increase meetings with potential clients. The team is working with us to optimize the opportunities generated.

BACKGROUND

Please describe your company and your position there.

I am the CEO of web design, branding and development agency, Benkendorf Group. We work with SaaS and IT start ups, our clients come from all over the world, but mainly, North America. We were always interested in expanding our potential there

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We have been working with American and Canadian clients for some time, but most of our opportunities came from networking. Lead generation and cold selling was a challenge for us, and this is where we decided to turn to the expertise of Martal Group.

SOLUTION

How did you select this vendor?

We already worked together on multiple occasions, for example, we were responsible for design and development of their latest website. Their professional approach to work and friendly communication were among the key factors.

Describe the scope of their work in detail.

We provided the Martal’s team with our ideal customer profile, outreach templates and filled in a detailed questionnaire to specify what we are looking for. Martal Group does lead generation and sales consulting for us. As an Eastern Europe based company, we benefit a lot from their expertise of a North American market. In other words, they consult us on how to customize our sales approaches, how to arrange demos, whom and how to address.

They provide council on our LinkedIN sales communication as well. For the lead generation part, they find the companies, which fit our ICP and might be interested in our services, set up the preliminary meeting with them and introduce our company and services.

What was the team composition?

We work with three Martal’s representatives: an account manager, who provides us with weekly reports, and two part-time sales persons, who do the lead generation and consulting.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received the first leads the following week after we started. While we didn’t close any deals yet, the main goal is to put us on the map for North American customers. We’ve gone over 12 meetings, and the more are booked for the following weeks.

How effective was the workflow between your team and theirs?

Even though, we are in different time zones, it’s never been an issue in due course of our work. We always receive on time the weekly reports on campaign’s performance. Martal’s team is always there to advise us on sales strategy.

What did you find most impressive about this company?

We received the first leads fast, and the companies were fitting our ICP perfectly. We also appreciated the smooth onboarding and communication.

Is there any area for improvement or anything that could have been done differently?

Nothing in particular.