Marqade

BACKGROUND

Please describe your company and position.

I am the CEO of iShopMeta

Describe what your company does in a single sentence.

iShopMeta is an online platform combining e-commerce with virtual reality and NFTs, offering immersive shopping experiences. However, it is not widely established, and its credibility and trustworthiness are uncertain.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marqade to accomplish?

• Generate qualified leads
• Strengthen brand visibility
• Optimize conversion rates

SOLUTION

How did you find Marqade?

Online Search

Why did you select Marqade over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Marqade were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work with Marqade included end-to-end digital marketing execution focused on performance and growth. This covered strategy development, campaign planning, and management across paid advertising channels, along with search engine optimization to improve organic visibility. The engagement also included content strategy, landing page optimization, and ongoing performance tracking.

Key deliverables included a comprehensive digital marketing strategy, monthly campaign plans, ad creatives and copy variations, keyword research and SEO recommendations, optimized landing pages, lead generation campaigns, detailed performance reports, and continuous optimization based on analytics and conversion data.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable outcomes from the project typically focused on performance improvements across traffic, leads, and conversions. Key indicators of progress included increased website traffic from both paid and organic channels, improved click-through rates on ad campaigns, and a reduction in cost per lead due to ongoing optimization.

The project also delivered a higher volume of qualified leads, improved conversion rates on landing pages, and stronger keyword rankings in search results. In addition, regular performance reporting showed consistent month-over-month growth in engagement metrics, better audience targeting efficiency, and improved return on ad spend (ROAS), demonstrating overall campaign effectiveness and scalability.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marqade followed a clear workflow with defined timelines, regular check-ins, and scheduled reporting cycles, which helped maintain visibility on ongoing tasks and campaign progress.

 Deliverables were mostly provided on time, with occasional minor delays that were communicated in advance and adjusted without impacting overall campaign performance. Their team was responsive to requests, open to feedback, and quick to implement changes when priorities shifted or optimizations were needed.

Overall, they demonstrated a collaborative approach, maintained consistent communication, and were proactive in addressing issues or making improvements based on performance data and client input.

What was your primary form of communication with Marqade?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about the company was their strong focus on performance-driven execution combined with a practical, data-oriented approach. They didn’t rely only on strategy discussions but consistently backed decisions with analytics and campaign performance insights.

Another notable aspect was their responsiveness and flexibility. They were quick to adapt campaigns based on real-time results and feedback, which helped improve efficiency over time. Their ability to coordinate multiple marketing channels—while maintaining consistency in messaging and optimization—made the overall execution feel structured and well-managed.

Are there any areas for improvement or something Marqade could have done differently?

There were a few areas where Marqade could have improved the overall experience. At times, reporting could have been more granular, with deeper insights into what specifically drove performance changes rather than focusing mainly on summary metrics.

Communication during fast-moving campaign adjustments could also have been slightly more proactive, especially when changes were made mid-cycle. While responses were generally prompt, earlier alignment on certain optimizations would have helped streamline execution.

Additionally, more frequent strategic check-ins to reassess long-term goals and test new growth opportunities could have added further value.

BACKGROUND

Please describe your company and position.

I am the Founder of Setvrxl

Describe what your company does in a single sentence.

SETVRXL is a virtual reality wellness platform designed to make personal training and mindfulness practices more accessible anywhere. Its core offering is a VR-based toolkit that lets users practice yoga, self-defense, and meditation in immersive environments. Instead of relying on in-person classes or fixed schedules, SETVRXL brings guided sessions into a virtual space you can access at home or on the go.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marqade to accomplish?

• Improve search engine visibility for SETVRXL across relevant keywords like VR yoga, VR meditation, and virtual fitness
• Increase organic website traffic from users searching for wellness and VR-based fitness solutions
• Optimize the website’s on-page SEO (content, structure, metadata, and keyword targeting)

SOLUTION

How did you find Marqade?

Online Search

Why did you select Marqade over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Marqade were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Scope of Work:

1. Website & Technical SEO Optimization

2. On-Page SEO Optimization

3. Content Strategy & SEO Content Development

4. Off-Page SEO & Authority Building

5. Local SEO (if setvrxl targets a region like Gurgaon/India/global cities)

6. SEO Tracking, Analytics & Reporting

Key Deliverables:

1. Initial SEO Audit Report

2. Keyword Research & Strategy Report

3. SEO Growth Strategy Document

4. On-Page Optimization Deliverables

5. Content Deliverables (Monthly/Weekly)

6. Backlink & Off-Page Report

7. Local SEO Deliverables

8. Monthly SEO Performance Report

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Organic traffic increased consistently over the reporting period due to improved keyword rankings and content expansion.
2. Multiple target keywords moved into the top 10 search results, improving overall search visibility for setvrxl.
3. Organic search became a stronger contributor to lead generation through improved landing page optimization.
4. Technical fixes improved site health, enabling better crawlability and indexing efficiency.
5. New and optimized content contributed to increased organic visibility and sustained traffic growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

1. Structured SEO execution process
2. Reliable monthly deliverables
3. Responsive communication and feedback handling
4. Noticeable improvements in rankings and visibility
5. Good technical SEO implementation

What was your primary form of communication with Marqade?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Focus on performance-driven SEO that goes beyond rankings to actual business outcomes like leads and revenue. They also take a modern approach by integrating AI-aware SEO strategies and data-driven execution, making their work more aligned with evolving search trends.

Are there any areas for improvement or something Marqade could have done differently?

Overall, our experience with Marqade was very positive. One area for further enhancement would be increasing the frequency of performance updates and providing deeper insights into long-term growth forecasting. While communication and reporting were strong, incorporating more detailed predictive analytics and benchmarking would add additional strategic value as campaigns scale.

BACKGROUND

Please describe your company and position.

I am the Founder of Flakeglow

Describe what your company does in a single sentence.

FlakeGlow is a beauty and wellness platform that connects customers with trusted, professional beauty services both at home and in partner salons. We offer a seamless, on-demand experience for clients looking for convenience, quality, and personalized care.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marqade to accomplish?

• We hired Marqade to help accelerate FlakeGlow’s growth through strategic digital marketing and brand-building initiatives.

SOLUTION

How did you find Marqade?

Online Search

Why did you select Marqade over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Marqade were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work with Marqade focused on building FlakeGlow’s digital presence, increasing customer acquisition, and improving overall marketing performance through a comprehensive growth strategy.

Key areas of work included:

1. Digital marketing strategy development aligned with FlakeGlow’s business goals
2. Performance marketing campaigns across platforms such as Google, Instagram, and Facebook
3. Social media management, including content planning, creative design, posting schedules, and audience engagement
4. Search engine optimization (SEO) to improve organic visibility and website traffic
5. Brand positioning and messaging refinement to strengthen customer trust and recognition
6. Paid advertising campaign setup, optimization, and reporting
7. Website and landing page recommendations to improve user experience and conversion rates
8. Analytics tracking and performance reporting to monitor ROI and campaign effectiveness
9. Customer acquisition and retention strategy planning

Key deliverables included:

1. A structured digital marketing roadmap and growth plan
2. Ad creatives, promotional content, and campaign assets
3. Optimized paid advertising campaigns with audience targeting and retargeting strategies
4. SEO recommendations and keyword optimization plans
5. Monthly performance reports with actionable insights and KPIs
6. Social media calendars and branded content assets
7. Lead generation and conversion-focused marketing campaigns
8. Strategic consultation and ongoing campaign optimization support
   
   The engagement was focused on creating sustainable brand growth, improving online engagement, and increasing bookings and customer retention for FlakeGlow. Get smarter responses, upload files and images, and more.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration with Marqade delivered measurable improvements across brand visibility, customer engagement, and lead generation for FlakeGlow.

Key outcomes included:

1. Increased website traffic through improved SEO performance and targeted digital campaigns
2. Growth in customer inquiries and appointment bookings for both at-home and salon services
3. Improved social media engagement, including higher reach, follower growth, and audience interaction
4. Better conversion rates from paid advertising campaigns due to optimized targeting and creative strategies
5. Enhanced brand visibility across digital platforms, helping FlakeGlow strengthen customer trust and recognition
6. Reduced customer acquisition costs through more efficient campaign optimization and audience segmentation
7. Improved lead quality and retargeting performance, resulting in stronger marketing ROI
8. Consistent performance reporting and analytics that enabled data-driven decision-making and ongoing campaign improvements 
   
   Overall, the project helped FlakeGlow build a stronger digital presence, generate more qualified leads, and establish a scalable foundation for continued business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marqade demonstrated strong project management throughout the engagement. They consistently delivered tasks and campaign deliverables on time, maintained clear communication, and were highly responsive to our requirements and feedback. Their team was proactive, adaptable, and quick to implement changes or optimizations whenever needed, ensuring smooth collaboration and steady project progress.

What was your primary form of communication with Marqade?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their responsiveness, attention to detail, and ability to quickly adapt campaigns based on performance insights stood out throughout the project. We also appreciated their transparent communication, proactive recommendations, and strong focus on delivering measurable business results rather than just marketing activities.

Are there any areas for improvement or something Marqade could have done differently?

Overall, our experience with Marqade was very positive. One area where they could further improve is by providing even more frequent performance updates and deeper insights into long-term growth forecasting. While communication and reporting were strong overall, more detailed predictive analytics and benchmarking could add additional strategic value as campaigns scale.