Marketing em Escala (Ex-Social Ninjas)

BACKGROUND

Please describe your company and your position there.

I am a Project Management consultant for E-commerce brands and have been supporting Trousseau with product launch and social media growth, outreach, and strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social Ninjas?

Trousseau hired Social Ninjas to support Social Media strategy, content, and engagement on Facebook and Instagram.

What were your goals for this project?

Our goals were to increase engagement, build brand awareness, and elevate the look and feel of the brand on social media platforms.

SOLUTION

How did you select Social Ninjas?

We selected Social Ninjas based on their proven industry experience with similar brands as well as their previous support of brands on the Portuguese market. Trousseau, although based in Ireland, has strong ties to Portugal and has begun expanding its product offering to include Portuguese products.

Describe the scope of their work in detail.

After an introductory call, Social Ninjas created for us a draft sample of social media engagement for a given month, including all collateral and copy. We were impressed by their level of detail, design, and ability to capture the ethos and mission of our company. We then agreed on the terms and process for monthly review of social media content and created a process we continue to use and iterate on.

What was the team composition?

The team is composed of the two co-owners and content strategists, a social media manager and small team of designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Outcomes are still ongoing but engagement has increased to a satisfactory level and the brand look and feel has been improved and consolidated.

How effective was the workflow between your team and theirs?

The team is easy to communicate with over email or virtual meetings. They have been quick to action feedback, provide suggestions, and dissuade us from certain strategies they know will not land well on social media.

What did you find most impressive about this company?

They have been exceptionally easy to work with and has set clear expectations in what and when they will deliver. They have always met or exceeded deadlines and have been able to help a burgeoning e-commerce brand grow and expand on a market they ultimately were not initially familiar with.

Are there any areas for improvement?

None that we have identified at this time.

BACKGROUND

Please describe your company and your position there.

I am the owner and founder of Corc Yoga, a sustainable wellness brand that produces all natural cork products from Portugal

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social Ninjas?

We were looking to build brand awareness in Portugal and market to the EU. We needed an experienced Portuguese team to outsource both the strategic side, creative and content development of our marketing campaign as well as manage our social media platforms.

What were your goals for this project?

We wanted to increase brand awareness and sales in Europe. We wanted a team that communicated well, was easy to work with and understood the value of our product. Our hope is to establish our brand in Portugal and reach the rest of Europe.

SOLUTION

How did you select Social Ninjas?

I searched extensively online for a digital marketing team that would fit our budget and needs. I came across several marketing firms however they didn't provide the personal touch that our small business needed. Then I discovered Social Ninjas on Clutch and was very impressed with their reviews. After meeting with them and reviewing their proposal, it was a no brainer for me to hire them.

Describe the scope of their work in detail.

Creation and management of social media and Google advertising campaigns Creation and management of campaigns in Google Search Network with the goal of generating more traffic and conversions in our online store. Development of a digital strategy for all social channels and e-newsletters, social media management and content development both in English and Portuguese as well as community management on social channels.

What was the team composition?

Social Ninjas has a very creative and energetic team. They each have their own expertise that they bring to the table which makes their team well rounded.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within a month we have seen a tremendous growth in our Facebook and Pinterest accounts. Our engagement has also grown on all of our channels.

How effective was the workflow between your team and theirs?

Even though we work on different time zones, the workflow has been seamless. The level of communication has never concerned me.

What did you find most impressive about this company?

I was blown away with how creative, experienced and thoughtful they have been with our strategy each month. It's been such a joy to work with them and have the confidence that we are in good hands. They value the brand and stay with the mission and causes we believe in.

Are there any areas for improvement?

So far, I have been satisfied with everything Social Ninjas has done and I have no doubt they won't disappoint us.

BACKGROUND

Please describe your company and your position there.

I’m the marketing and customer support European manager for educational technology at Texas Instruments, an electronics company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social Ninjas?

Our company works with Social Ninjas for design projects (create images for our website, roll-ups, and brochures), web projects (design of HTML pages), and email implementation in our e-newsletter tool.

What were your goals for this project?

We wanted to work with a company that understood our brand and needs and could create innovative communications quickly. Email quality and quantity had to increase, and we wanted to achieve European coordination and alignment without losing specificity. 

SOLUTION

How did you select this vendor?

We have specific guidelines to procure vendors, with some of them being that we need to consult at least three different agencies, have briefings and proposals, and perform a quality-price analysis. Social Ninjas was the best option. The quality of the proposal stood out, but they were also strongly aligned with our brand guidelines, needs, and tone. The cost per deliverable was also very attractive.

Describe the scope of their work in detail.

One of our projects is for email marketing. Social Ninjas plans content in several languages, creates images for the newsletters, and implements everything in the e-newsletter tool. They’ve also done significant HTML design with us, moving through proposal, creation, and approval process for images. Their design skills extend to creating images for our website and assorted events and campaigns and scaling them for multiple uses.

What was the team composition?

There are always two people involved from the vendor side: a project manager and a designer. Their team has been stable.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our email open rate has increased by around 30% quarterly, and our click-through rate has grown as well. Qualitatively, our communications are much more harmonious and diversified than they were while still being 100% compliant with our guidelines.

How effective was the workflow between your team and theirs?

Social Ninjas moto of "we got your back" is true and accurate. They’re reliable, easy to communicate with, and flexible. They understand the needs and challenges of customers and trying everything in their power to adapt accordingly. Because they want to learn more about the brand and the expectations, they always welcome feedback.

What did you find most impressive about this company?

They’re flexible, responsive, and understanding of the brands they work with.

Are there any areas for improvement?

I think they are already performing well.

BACKGROUND

Please describe your company and your position there.

I’m the marketing manager of a large educational technology brand. We provide products and services to teachers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social Ninjas?

We needed to hire an external resource to updating our brand design.

What were your goals for this project?

We wanted to modernize our brand image and improve the customer experience when navigating our website.

SOLUTION

How did you select this vendor?

We selected this vendor after we doing online research of the best design agencies.

Describe the project in detail.

Social Ninjas worked with us to design our newsletter and update our branding with new images and graphics. We now work together on a regular basis on newsletter development, as well as image design for our website and brochures.

What was the team composition?

Liliana (Digital Brand Manager, Social Ninjas) is our project manager and main contact.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our visual communication style is now aligned across our different products, including brochures, newsletter, website, and social media. We’re receiving positive feedback from our customers.

How effective was the workflow between your team and theirs?

Liliana is extremely responsive and always willing to find a solution to meet our deadline. She never hesitates to proactively contact us when she sees a risk of delay in one of our projects.

What did you find most impressive about this company?

I was amazed by their creativity and their ability to stick with our branding while proposing something new. Social Ninjas managed to give a fresh look to our brand without distorting it.

Are there any areas for improvement?

No. I’m extremely satisfied with their work so far, and I hope they can keep it up.

BACKGROUND

Please describe your company and your position there.

I am the executive director of a 100% online business school. The School specialises in the training of high performance Masters and Postgraduates based on a distance learning pedagogical methodology. We offer training of international reference in various places around the world, training high-level positions in the international community.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social Ninjas, and what were your goals?

Given the diversity and competitiveness of the area we work in, and because we are fully digital, we needed to reach our audience with a language and a message they would understand. We want to be recognised, understood and, above all, convey confidence to our current and future students.

SOLUTION

How did you select this vendor and what were the deciding factors?

Professionalism and her ability to listen. I had the privilege of getting to know one of the founders of the school who was immersed in different projects whose results were palpable. When I met the whole team, I knew I had before me a team capable of identifying the current needs of the school and then creating a route to reach my goal.

They had a list of questions about the brand, about the messages they had seen before about the school, about why we were going international etc... essential points to manage the project and, I had never been in front of a team like it. I could tell within the first 30 minutes of our first meeting that they had the ability to anticipate the needs of my brand and transmit the message that I want to get across to different targets around the world.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We started by revamping the face of the school on all social media. Linkedin, Instragram and Facebook. We decided to give a cleaner, more concise and contextualised message depending on the channel used. In the first month we got more followers in all channels and an excellent interaction from the different posts published by the agency and in parallel the traffic on the website also grew.

Regarding email marketing, which we also manage through a platform provided by the school (webpower) and Mailchimp, we have a higher open rate of emails sent and more feedback from recipients Finally, Social Ninjas is responsible for lead capture campaigns through linkeden, adwords, facebook, instagram.

How many resources from the vendor's team worked with you, and what were their positions?

We work with a copy writer, a social media marketer, community manager, account manager and have input from the whole team depending on what we need.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

• Email marketing: The open rate has grown 25% in 6 months.
• Social Networks: an 8% increase in interceptions in 6 months. Responses to these interactions help convert an average of 20 new students per month, which means 15 k monthly in new enrolments.
• Lead Capture: 5% increase in conversational leads.

How effective was the workflow between your team and theirs?

We meet twice a month and work on projects through an effective platform. However, whenever necessary, we speak by phone or whatsApp for urgent issues and we always get a response from them.

What did you find most impressive or unique about this company?

From the first moment they told me that they would be there for me if I needed them and that I would be protected. I peacefully work because they exist and do their job impeccably.

Are there any areas for improvement or something they could have done differently?

From the first moment they told me that they would be there for me if I needed them and that I would be protected. If we launch a new course, have a new partnership, want to give fantastic news to students and want to impact a certain part of our target, they are always there so that we do it in the most correct way to achieve the result we expect.

UPDATED REVIEW

This review was published on November 14, 2022.

Sergi Pujales

Academic Coordinator, ENEB

Education

51-200 Employees

Barcelona, Spain (7997)

Confidential

Confidential

Feb 2022 - Ongoing

Project summary

Social Ninjas' performed digital marketing for an international online business school. They strategized a marketing strategy in Portuguese and created content for the school's platforms.

Feedback summary

Thanks to Social Ninjas' work, the client earned 1,000% more followers and garnered new end customers. They were very communicative, collaborative, and organized. Their willingness to improve and hard work ethic were hallmarks of their work.

BACKGROUND

Please describe your company and your position there.

ENEB is an international and fully online Business School. I am the School's academic coordinator and my main role is to organize the School's pedagogical structure and teaching resources.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social Ninjas, and what were your goals?

ENEB hired the services of Social Ninjas to carry out the School's digital marketing in Portuguese. It is a comprehensive digital marketing service, control of social networks, content publications, etc.

SOLUTION

How did you select this vendor and what were the deciding factors?

We previously worked with another Spanish Digital Marketing company and were looking for a Portuguese agency that knew the Portuguese-speaking market. Helena Dias, one of the founders of Social Ninjas, was already a teacher at ENEB and we knew her ability and professionalism. That's why we decided to talk to Social Ninjas and we immediately liked the proposal they presented to us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

As academic coordinator, my concern is to transmit the School's values ​​and pedagogical model to all our students and potential students. We had the need to clearly convey the benefits of studying at the School, give visibility to our training programs, introduce our teachers and encourage the participation of our more than 3,000 students through our social networks. Social Ninjas listened to our needs and worked from the beginning to achieve our goals. Every day we work together to keep improving.

How many resources from the vendor's team worked with you, and what were their positions?

We have an integral Marketing team and we have fluent communication every week with the Head of Marketing and the Social Media Manager, but we have at our disposal a team of specialists from different areas (copy, design, etc.) who work on the contents of our School.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In 10 months with Social Ninjas, the membership rate and the number of followers on our social networks increased incredibly (eg on LinkedIn +1000%). We also have a very positive number of new students, thanks in part to all the work done.

How effective was the workflow between your team and theirs?

We have a Notion account just for our School, where we work together. In addition to the communication through various channels that we have every week, we hold one or two monthly meetings to assess progress and results and plan future actions.

What did you find most impressive or unique about this company?

One element that makes Social Ninjas unique is that they made efforts from the very beginning and wanted to know who we were and how our School works. This approach allows them to be able to make proposals for actions or new content in line with what we want. Other sensational things are the willingness to constantly improve, the easy communication and the passion they convey for their work. Each meeting with them is a 'shot' of good energy, lots of input and the desire to keep working.

Are there any areas for improvement or something they could have done differently?

Not really. We have talked about projects, but they need time and resources (on our part) to be executed.

RATINGS

Overall rating: 5

Quality: 5

Cost: 5

Schedule: 5

Willing to refer: 5

BACKGROUND

Please describe your company and your position there.

Creative & marketing director at Andreia Professional - A Portuguese Cosmetic Brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social Ninjas?

To manage our social networks.

What were your goals for this project?

Build a large, loyal and engaged community in our social networks.

SOLUTION

How did you select this vendor?

From a earlier experience of working with the Ninjas.

Describe the scope of their work in detail.

Social Ninjas manage all our social networks (Instagram, Facebook and Youtube) and help us to create some content too.

What was the team composition?

Social Ninjas and my design team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Not available.

How effective was the workflow between your team and theirs?

We have a fantastic workfow! For me, Social Ninjas are part to my team! We've worked together for so long.

What did you find most impressive about this company?

Creativity, quality, quick response and always available.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

Marketing communications assistent Texas Instruments Education Technology Benelux

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social Ninjas?

Social Ninjas continues to support the creation of marketing materials and online tools for activities from Texas Instruments in the Netherlands and Belgium (Vlaanderen).

What were your goals for this project?

To reach secondary school STEM teachers and students.

SOLUTION

How did you select this vendor?

Earlier experience of working with Social Ninjas.

Describe the scope of their work in detail.

Social Ninjas are creating e-newsletters, targeted e-mails, advertisements, online banners and marketing materials for events. They advise on the use of materials and the effect of materials.

What was the team composition?

Online team, 2 or 3 co-workers from Social Ninjas are involved.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Not available

How effective was the workflow between your team and theirs?

We have a very good and effective workflow. Most important: we are having fun creating the best marketing materials possible together.

What did you find most impressive about this company?

Their support in creating top quality materials that communicate well with the target audience.

Are there any areas for improvement?

It would help if they learn Dutch! ;) No just kidding: I will provide all Dutch texts and guide them through the content.