Market Rocket

BACKGROUND

Please describe your company and position.

I am the Founder of MYOM

Describe what your company does in a single sentence.

MYOM makes great-tasting liquid oat drink premix that you mix with water at home, ready for your cuppa, coffee or cereal.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Market Rocket to accomplish?

• Protect and grow sales
• Hold profitability and Improve MER
• Build recurring revenue with Subscribe & Save

SOLUTION

How did you find Market Rocket?

Referral

Why did you select Market Rocket over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Market Rocket were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Market Rocket act as MYOM’s outsourced Amazon UK team. They are responsible for running the channel day to day and for reporting on it clearly enough that you can judge whether it’s working. Their stated aim is to grow Amazon sales profitably, which fits our project goal of increasing sales without hurting profitability.

Market Rocket deliverables for MYOM are: 
1. Consistent, well-managed advertising. 
2. Accurate and timely reporting. 
3. Stock forecasts that prevent shortages. 
4. Costed fulfilment recommendations.
5. Clear action lists after each review
6. Prompt responses to urgent issues

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Amazon revenue: Total monthly Amazon sales, compared with the previous month and the same month last year. This is the main measure of whether the project is growing sales.
2. MER (Amazon revenue per £1 of ad spend)
3. Contribution margin per sale: Profit after Amazon fees, fulfilment, freight and ad spend, by product.
4. Stock availability and days of stock cover
5. Buy Box win rate and repeat purchase rate
6. Subscribe & Save subscriber count
7. Barista and other new-range performance
8. Conversion rate and organic sales share
9. Customer rating and review volume
10. Costed decisions
11. Reporting, actions and response discipline

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Market Rocket are strong on analysis, reporting, project management and responsiveness. 

Their monthly reviews and Account Tracker are detailed and regular, and they delivered a clear win on Barista by fixing the ad targeting, so the data side of the work is dependable. The process around it has been reliable. We've had some issues with stock decisions and the sizing of restocks.

We've had some issues with consistency of respurcing on the account, but that appears to have settled down into a good place and we are pleased with our team. 

Overall they responded well when given a specific, data-led requests, and there has been an improvement in needs anticipation and taking ownership of problems without being asked. 

What was your primary form of communication with Market Rocket?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive thing about Market Rocket is how deeply they analyse the data. They don’t just report sales and ad spend. They connect advertising, stock, margin and subscription data in the Account Tracker and review it product by product. That is how they found the Barista problem, which was the targeting rather than the product, fixed it, and showed the result in higher subscriptions and repeat orders. Their reports also show what repeat customers are worth and how much of MYOM’s revenue they generate. That is useful for a subscription-led brand, and many agencies don’t look at it. They are also willing to show weak spots, such as a loss-making pack under Amazon fulfilment, and to change course.

Are there any areas for improvement or something Market Rocket could have done differently?

1. Explaining causes, not just describing the issue
2. Implement a scorecard and agreed targets
3. Proactive stock planning improvements

BACKGROUND

Introduce your business and what you do there.

I’m the director of Shakeup Cosmetics, a beauty company. We offer solution-driven face care products tailored to men’s unique skin needs, helping men enhance their self-care routines and feel their best.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Market Rocket?

We needed to grow our sales on Amazon and maintain a profitable total advertising cost of sales (TACoS).

SOLUTION

What was the scope of their involvement?

Market Rocket manages our Amazon marketplaces with a clear brief to grow sales while keeping TACoS at a profitable level. Their remit centers on developing and delivering our Amazon growth strategy, managing advertising spend, and continually improving performance. The key deliverables are sustainable sales growth, efficient advertising investment, and clear reporting on sales, TACoS, and progress against our commercial goals.More specifically, Market Rocket manages and optimizes our Amazon advertising campaigns, adjusting bids and budgets and refining keyword targeting to grow sales while maintaining profitable TACoS. They also optimize product listings to improve visibility and conversion and provide regular performance reports covering sales, advertising spend, and TACoS, with recommendations for further improvements.

What is the team composition?

We work with 2–5 teammates from Market Rocket.

How did you come to work with Market Rocket?

We found them through a mutual connection. We chose them over other options because they had high ratings, their pricing fit our budget, they were a great culture fit, they were referred to me, and their company values aligned with ours.

What is the status of this engagement?

We started working with them in March 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure progress through year-on-year sales growth, TACoS, and overall profitability. The key indicator of success is increasing Amazon revenue while keeping advertising costs within commercially sustainable levels, ensuring growth makes a positive contribution to the business. So far, our topline sales have grown 20%–30% year-over-year.

How did Market Rocket perform from a project management standpoint?

Market Rocket has been organized and proactive, with clear communication around priorities, timelines, and performance. They’ve delivered agreed-upon work on time and kept us informed of progress, making it easy to stay aligned on our sales growth and profitability goals. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Their commercial focus stands out. As a growing brand, we need sales growth that contributes to the business, and Market Rocket understands the importance of balancing that ambition with profitable TACoS. Having that shared focus makes them feel like an extension of our team.

Are there any areas they could improve?

There’s nothing they need to improve.