Market Rocket

BACKGROUND

Introduce your business and what you do there.

I’m the director of Shakeup Cosmetics, a beauty company. We offer solution-driven face care products tailored to men’s unique skin needs, helping men enhance their self-care routines and feel their best.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Market Rocket?

We needed to grow our sales on Amazon and maintain a profitable total advertising cost of sales (TACoS).

SOLUTION

What was the scope of their involvement?

Market Rocket manages our Amazon marketplaces with a clear brief to grow sales while keeping TACoS at a profitable level. Their remit centers on developing and delivering our Amazon growth strategy, managing advertising spend, and continually improving performance. The key deliverables are sustainable sales growth, efficient advertising investment, and clear reporting on sales, TACoS, and progress against our commercial goals.More specifically, Market Rocket manages and optimizes our Amazon advertising campaigns, adjusting bids and budgets and refining keyword targeting to grow sales while maintaining profitable TACoS. They also optimize product listings to improve visibility and conversion and provide regular performance reports covering sales, advertising spend, and TACoS, with recommendations for further improvements.

What is the team composition?

We work with 2–5 teammates from Market Rocket.

How did you come to work with Market Rocket?

We found them through a mutual connection. We chose them over other options because they had high ratings, their pricing fit our budget, they were a great culture fit, they were referred to me, and their company values aligned with ours.

What is the status of this engagement?

We started working with them in March 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure progress through year-on-year sales growth, TACoS, and overall profitability. The key indicator of success is increasing Amazon revenue while keeping advertising costs within commercially sustainable levels, ensuring growth makes a positive contribution to the business. So far, our topline sales have grown 20%–30% year-over-year.

How did Market Rocket perform from a project management standpoint?

Market Rocket has been organized and proactive, with clear communication around priorities, timelines, and performance. They’ve delivered agreed-upon work on time and kept us informed of progress, making it easy to stay aligned on our sales growth and profitability goals. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Their commercial focus stands out. As a growing brand, we need sales growth that contributes to the business, and Market Rocket understands the importance of balancing that ambition with profitable TACoS. Having that shared focus makes them feel like an extension of our team.

Are there any areas they could improve?

There’s nothing they need to improve.