MARKÉTIKA

BACKGROUND

I am the Associate Director, Marketing and Communications of Applaud - People in Public Service

Applaud is nonprofit organization dedicated to recognizing, celebrating, and supporting public service employees. We offer recognition programs, exclusive member benefits, and events that foster appreciation, connection, and community among those who serve Ontarians.

OPPORTUNITY / CHALLENGE

• Website Redesign
• Brand Refresh

SOLUTION

Online Search

• High ratings
• Pricing fit our budget
• Good value for cost

2-5 Employees

Marketika supported Applaud with a brand refresh, helping modernize and strengthen our visual identity while maintaining consistency with our organization's values and mission. Their work included website design and development support, as well as creating and refining visual identities and branding materials for several of our flagship events.

RESULTS & FEEDBACK

The project resulted in a more modern and cohesive visual identity across our organization, website, and flagship events. We achieved greater consistency in our branding, improved the overall presentation of our digital platforms, and established stronger visual identities for our key initiatives. These improvements provided a solid foundation for our ongoing marketing and communications efforts, making it easier to maintain brand consistency across different channels and programs.

Marketika maintained a collaborative approach throughout the project, working closely with our team to understand our needs and incorporate feedback. Communication was an important part of the process, particularly as we worked across multiple branding and website initiatives. Their flexibility helped us refine deliverables and ensure the final results aligned with our organization's vision.

Virtual Meeting

What impressed us most about Marketika was their professionalism, excellent communication, and willingness to listen to our feedback. They were consistently receptive to our ideas, concerns, and vision, making the collaboration smooth and productive. Their familiarity with the Canadian market was particularly valuable, as they understood our context and needs without requiring extensive explanations or direction. This made the process much easier for our team and significantly reduced the time and effort needed on our end.

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BACKGROUND

Introduce your business and what you do there.

A healthcare company that provides psychological consultation, assessment, and therapy services to support mental health and well-being.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MARKÉTIKA?

My goal was to build a website that stood out: rooted in our way of working, so it would draw in the clients who truly fit.

SOLUTION

What was the scope of their involvement?

MARKÉTIKA handled our website design and development, including our blog, and created all of our branding materials. They supported us with content strategy as well, helping us find the language that fit our story. The final product is a thoughtful, creative website that reflects who we are. I really enjoyed the collaborative process of defining our story, values, and brand identity with their team.

What is the team composition?

We worked with multiple members of MARKÉTIKA’s team directly, though several members worked on the project behind the scenes. 

How did you come to work with MARKÉTIKA?

I found them online. What stood out in their portfolio was how unique it felt and how intentionally each project told the right story. 

What is the status of this engagement?

We worked with MARKÉTIKA from April to August 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

MARKÉTIKA created our full website, including the blog, and developed our new branding. Since the launch, we’ve seen stronger brand recognition, higher traffic, more inquiries, and our referrals have doubled. We’ve also been able to use the new website and blog as a springboard for our social media presence.

How did MARKÉTIKA perform from a project management standpoint?

MARKÉTIKA’s project management was amazing. The team was timely and responsive to messages. We communicated via virtual meetings and their platform to review content is easy to navigate. 

What did you find most impressive about them?

MARKÉTIKA walked us through every step, and I loved the collaborative feel of the process. The design was beautiful, the team welcomed feedback, and they worked tirelessly to refine every detail. Their editing platform made reviews simple, and I enjoyed browsing other websites with them to help shape our style.

Are there any areas they could improve?

I couldn’t think of anything for MARKÉTIKA to improve. I couldn’t have imagined a better process.

BACKGROUND

Please describe your company and position.

I am the Creative Director of Copeland Creative

Describe what your company does in a single sentence.

Professional copywriting service for brands and individuals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MARKÉTIKA to accomplish?

Website Refresh

SOLUTION

How did you find MARKÉTIKA?

Online Search

Why did you select MARKÉTIKA over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from MARKÉTIKA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Marketika to create a minimalist yet impactful refresh of our professional website, Copeland Creative, focusing on showcasing our unique creative approach and professional portfolio while maintaining a timeless aesthetic that works flawlessly across all devices.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We received overwhelmingly positive feedback from peers, clients, and potential clients who appreciated the unique custom design and how it effectively communicates our brand identity. There was a noticeable increase in engagement on social media platforms, with more shares and mentions of our work following the launch of the new website. The website refresh also led to a significant increase in inquiries about our work.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management experience was nothing short of exceptional. From the very beginning, their team guided me through each phase of the project with professionalism and creativity. What stood out was their ability to truly listen and incorporate my ideas while offering expert suggestions. 
The synergy between us was remarkable, and even though my project was smaller than others they had worked on, they ensured that my energy matched theirs. Their patience and attention to detail during  were incredible, making me feel confident in the direction we were heading.

What was your primary form of communication with MARKÉTIKA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

MARKÉTIKA brought my personality to life on the website with innovative design choices that felt authentic to me. They were open to feedback and made adjustments seamlessly, ensuring the final design reflected both my vision and their expertise. Marketika's technical skills were evident as they executed the design flawlessly while explaining complex technical aspects in a way I could easily understand. 
They even handled the hosting transition—something I was initially hesitant about—with patience and clarity, ultimately convincing me of its benefits. I'm thrilled with the decision to switch hosting providers as it has greatly improved my site's performance. 

Are there any areas for improvement or something MARKÉTIKA could have done differently?

While Marketika delivered an exceptional website that exceeded my expectations, one area where they could improve is in providing more comprehensive post-launch training. The initial training session was helpful, but I believe that a couple of follow-up sessions would have greatly benefited me in feeling fully empowered to manage and maintain the site independently.

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Executive of Evolutions

Describe what your company does in a single sentence.

Evolutions is the first-of-its-kind real estate intelligence hub in Dubai that combines a concept store of exclusive developments, a 360-degree consultancy that specializes in the entire real estate lifecycle, and a global network of industry experts to facilitate connections with major industry players. 
The company serves as a bridge connecting all stakeholders, including developers, investors, brokers, and end-users. It actively supports the interests of every stakeholder, working towards creating, developing, and delivering valuable assets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MARKÉTIKA to accomplish?

• Company Website
• 2 Project Websites

SOLUTION

How did you find MARKÉTIKA?

Referral

Why did you select MARKÉTIKA over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from MARKÉTIKA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Multi-page Custom Website up to 10 pages:

1. Creation of a visually appealing and user-friendly website design.
2. Development of website functionality, including navigation, forms, and interactive
   elements.
3. Integration of interactive 3D elements such as Dubai Map and individual Project
   Pages.
4. Implementation of an on-site SEO transition from the old to the new website, as per
   the best practices to optimize the website for search engines.
5. Testing and quality assurance to ensure the website is free of defects, functional, and
   compatible with all devices and web browsers.
6. Integration of the Website into a Content Management System (CMS), Tilda to allow
   easy content management by the Client.
7. Delivery of the completed website files and necessary instructions for CMS usage to
   the Client.
8. Provision of post-development training video tutorials on editing and maintaining the
   website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

An excellent, custom-developed website that is unique to our region, with ongoing new features being developed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and supportive team members. Always deliver quality work on time to meet our demands.

What was your primary form of communication with MARKÉTIKA?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The standards and quality of work delivered to us are commendable.

Are there any areas for improvement or something MARKÉTIKA could have done differently?

No, we are happy with the service.

BACKGROUND

Please describe your company and your position there.

I'm the CEO and founder of the gaming company Kaiju Cards, Inc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MARKÉTIKA?

Our website was outdated. We hired them to do a re-design and rebuild of our website from the ground up.

SOLUTION

How did you select this vendor and what were the deciding factors?

We saw their previous work for other companies in our industry and liked it. We reached out based on their previous work.

Describe the project in detail and walk through the stages of the project.

We had two initial meetings in which we got them acquainted with our company and with the project we'd be hiring them for. We learned about their services and costs, and chose specific parts of their services that fit our needs. We engaged them and signed a contract stating all of the costs upfront. They told us all the types of content they'd need from us. They set up a Google Drive for us to upload all of our materials for them. We discussed direction and landed on one we both agreed on.

From here, we uploaded additional materials over time as requested, and had several update meetings with them where we were shown the designs on Figma and asked to OK them before they proceeded with web dev. Once the website was near completion, they sent us the file. We sent over some revisions, which they fixed promptly. They also caught some bugs that we didn't and fixed those as well. Once the website was done, they handed the Webflow file off to us and we deployed it. They stated that they would be around for future updates to the website, as needed.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with 2 people. One was the creative director, the other a BD person and project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The website was handed off to is an easy to publish format. The website they delivered to us is the one we use today.

How effective was the workflow between your team and theirs?

The workflow was fairly effective. They stated their resource needs upfront and we delivered them. We largely stayed out of their way and let them do their work. We gave our revisions as they came to us for feedback.

What did you find most impressive or unique about this company?

Their designs are very clean and professional.

Are there any areas for improvement or something they could have done differently?

Properly assessing scope of a project. The timeline was shifted a bit. That being said, we understand that web/development projects regularly don't hit timelines to a tee, it's the nature of the business. Overall, no major complaints at all.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director of an e-commerce company that houses three e-commerce brands. We recently launched our third brand, Ascend, a home gym equipment brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TTBA Group?

We were launching our third brand in 2021’s holiday season, but the whole launch was rushed as we didn’t finish the branding until late October 2021. Still, we wanted to meet that holiday deadline, so we hired TTBA Group with very short notice to help us with PPC advertising.

SOLUTION

What was the scope of their involvement?

TTBA Group helped us with PPC advertising on Facebook, Instagram, and Google to support our brand launch. We already had a more mature fitness brand, so we initially gave TTBA Group some data on our audiences. Thanks to our past experience, we were able to provide them with very good information. Thus, our very brief onboarding included a lot of iteration on that information.

We quickly understood the assignment and set December 27th, 2021, as our launch date. After the onboarding, TTBA Group was in charge of building all of our ad campaigns from scratch, creating the different segmentation. Regarding the visuals and copywriting, we collaborated closely, creating assets from both sides due to the urgency of the time window.

What is the team composition?

Three people from TTBA Group worked on our account, including the founder, a paid ads specialist, and a content manager who coordinated the imagery and copy assets. Additionally, they had a graphic designer working on our project, but this person wasn’t involved in the meetings.

How did you come to work with TTBA Group?

I Googled for PPC advertising firms in Montreal and called 3–5 different companies, including TTBA Group. We ultimately chose them because the other companies were either too expensive or unwilling to work in the very short timeline.

How much have you invested with them?

We spent between $150,000–$200,000 during our engagement, including the ad spend.

What is the status of this engagement?

We worked together from November 2021–March 2022. We parted ways because our plan was always to build an in-house marketing team. Thus, we recently hired our own paid ads specialist, eliminating the need for external help.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We launched our new brand promoting three treadmills and three spin bikes. Our advertising efforts were so tremendously successful that we sold out all of our bikes, 830 units, between January and February 2022. I expected a $50,000 revenue in January, and we made $300,000.

Speaking of general aspects of our collaboration, TTBA Group was very receptive to feedback, and they showed great willingness to better our account. Overall, they offered great value for the money.

How did TTBA Group perform from a project management standpoint?

When launching a brand, the PPC efforts should ideally start no later than six weeks before the launch. However, we came to TTBA Group with a very tight window of three weeks before the launch, and they were able to get this up and running for us within that timeline.

They were very communicative and always available for us. We communicated over Slack and email, and we had weekly meetings in which they were always present. Our meetings were either via Google Meet or Microsoft Teams. 

What did you find most impressive about them?

TTBA Group was affordable, flexible, and easy to work with. Additionally, they were transparent and open to feedback and criticism. We were not an easy client, and our demands were a bit unrealistic, but they always did their best with the resources they had.

Are there any areas they could improve?

As I mentioned, TTBA Group helped us with some visuals, and their graphic designer was great. However, I would have liked it if they offered a higher caliber graphic design. Still, they didn’t advertise themselves as leading graphic designers in the industry, and at no point in our contract did they stipulate their expertise in graphic design.

Additionally, they seemed to be a bit demoralized by our unrealistic demands, which was understandable. However, their lack of enthusiasm never affected their work, and they always got the things done. Still, it would have been lovely if they showed more positivity during those challenging tasks.

Do you have any advice for potential customers?

Firstly, I would absolutely recommend working with TTBA Group, and I might even work with them again in the future. Secondly, you should be very proactive to get the most out of your engagement. Be clear about what you want and don’t be shy to ask questions or provide feedback. The more active you are, the better results you will get.

BACKGROUND

Introduce your business and what you do there.

We’re a software company in the electronics manufacturing industry. We help the manufacturing process of circuit board assemblies be more intelligent, connecting various types of equipment and ensuring that the data is actionable, intelligent, and share able. We also add controls into the process of circuit board assembly. I’m the global marketing manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TTBA Group?

We brought the onboard to help with a total website refresh. This wasn’t a full rebrand, but a brand revitalization. Our old website was outdated and didn’t address our goals from a digital marketing standpoint. The goal was to make information on the site easier for users to find, as well as to make it easier for us to gather users’ information and gauge their level of interest.

Finally, the website had to position us as a technology-forward company within the electronics manufacturing industry.

SOLUTION

What was the scope of their involvement?

We scrapped the whole design of the existing website and put together a new infrastructure to hold the new design. Our side delivered all the content and imagery, and TTBA handled the wireframing, lead capture, and updating the site.

There was some serious discovery and competitor research in the early stages, as I don’t believe they’d worked in our industry before. The site is built on a Tilda backend and features a lot of custom work.

What is the team composition?

I mostly worked with Sasha (Business Development Account Manager). Leo (President) was in some of our kick-off meetings, as the head of the design team. Day-to-day communication went through Sasha.

How did you come to work with TTBA Group?

We engaged in a RFP process last spring and received bids from three different firms. TTBA was our choice because we wanted to push the envelope from a design standpoint with something really unique and different. TTBA came to the table with that sort of open mind and a penchant for doing things differently.

How much have you invested with them?

We’ve spent just under $40,000 CAD (approximately $32,000 USD).

What is the status of this engagement?

We worked together from April–October 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We saw a little dip in users and sessions right after launching the site, which was a bit discouraging, but the content on our site is presented in a clear way and we’re bringing in the right type of leads. 44 decent leads came in through the site last month, whereas we received only five leads per month with the previous site.

Anecdotally, they took feedback very well, especially on the first design draft. We didn’t like what they did, but they took the onus on them that they didn’t exactly follow the brand brief. They were very humble.

How did TTBA Group perform from a project management standpoint?

Sasha was very communicative. Engineers can be very picky, which caused some frustration on our end when changes came, but they handled it quite well.

The website met all the goals we laid out and presented information in a clear and concise way. It also represented an update to our brand and revitalized and repositioned us as a technologically forward provider.

We collaborated over email, InDesign, and Adobe to fill out the content of the wireframes and keep track of the edits.

What did you find most impressive about them?

Their willingness to think outside the box to help execute your vision stands out. Because they’re designed to push the envelope, they do custom code for what we want, which allowed us to take a big leap. They didn’t hold us back.

Are there any areas they could improve?

They could have used more project management tools to hold everyone accountable, on both sides. This would have helped deliver on schedules and milestones.

Do you have any advice for potential customers?

Things slipped a bit more than I was comfortable with on TTBA’s end during the end of the project. We didn’t have a set deadline, so other people should set clear milestones and dates.

Additionally, trust what they bring to the table from a web design and UX standpoint.

BACKGROUND

Please describe your company and your position there.

We are a mining and metal's transformation start-up. I am VP of People, Culture and performance.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TTBA Group?

We are in the final stages of financing our project and wanted to develop a new look and complete rehaul of our website for the official launch.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for local and smaller firms in the Montreal area. We felt TTBA group was the most creative and responsive throughout the proposal process (5 firms were invited to make proposals)

Describe the project in detail and walk through the stages of the project.

First we supplied a lot of information to TTBA thanks to a simple question document they sent us. They also interviewed some members of our leadership team. They then proposed 2 versions of the new branding which would be used throughout the website.

Then, we worked internally on all of the site content, sent to them for editing, readjusted, did the translation to french internally, sent for editing to them and then we were done. The most difficult part of the process was to find the appropriate pictures to incorporate within the text. Since we are a start-up, we had to go with stockpictures for now and it is not easy to find. We really had to get involved here.

How many resources from the vendor's team worked with you, and what were their positions?

At least 3 that I remember: Sash, our project Manager, Danie, the English writer (she was amazing by the way), and the designer (can't remember his name but he is VERY creative and really gets it when you explain something).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Beautiful design, very responsive team.

How effective was the workflow between your team and theirs?

Generally, their turnaround time was very fast. But our project lagged by at 2 months from our initial date. Part of the reason was finding the right pictures but also the process to validate content was not always efficient (changes were sometimes lost or not done when it went through different people for example from the me to TTBA google drive, to the writer and back to TTBA.

What did you find most impressive or unique about this company?

Design ideas, functionalities of the site, content layout, flexibility.

Are there any areas for improvement or something they could have done differently?

Sasha our project manager was very good, on top of things in general and VERY patient with us. Just tighten a little on the project execution side for all the changes to be done more efficiently. Final quality check could have been a little better, we found typos in what should have been final versions.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Manager for North America at a Global SaaS company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TTBA Group?

We needed a group to help us manage our social media as we expanded into Quebec, as our team did not have the necessary tools, including the Quebec language. From content and post creation, to paid ads. Our goal was to increase our followers, and increase engagement.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were the best fit for us based on their portfolio and what we were looking for.

Describe the project in detail and walk through the stages of the project.

They handled all of our social media. They not only wrote the content and captions based on our English versions, but helped us strategize and maximize our footprint.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the Founder and CEO, Kosta, as well as the head of PPC and Paid social Berkay, as well as social media coordinator Marie-Elena.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We grew our social media following in Quebec.

How effective was the workflow between your team and theirs?

Workflow was great. We had frequent check-ins and catch-ups to go over strategy, posts, KPIs, and data analysis. We had a slack channel but got a lot done on the calls.

What did you find most impressive or unique about this company?

The people at TTBA are really excellent. It has been a very collaborative environment and we really enjoy working with them.

Are there any areas for improvement or something they could have done differently?

Cracking the Quebec market was hard for us and we didn't have enough content or a solidified strategy to really make use of a lot of TTBA's talents.

BACKGROUND

Please describe your company and your position there.

Hanbay manufactures electric valve actuators in our facility in Pointe-Claire. We sell our product worldwide to many different types of industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TTBA Group, and what were your goals?

We hired TTBA to take care of our Google Ads campaigns. We felt as though we needed experts to be able to target the right people and companies. Our product is very niche so it is important for us to have very specific and targeted ad campaigns. Our goals were to increase our website conversions/

SOLUTION

How did you select this vendor and what were the deciding factors?

They were a local small company. We worked with large companies in the past who never really produced the results we were looking for and did not check in with us. We felt this would be much better with a smaller local company. Also the price they were charging for their work was very reasonable.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

TTBA does all of our Google Ads management for us. They create/change/modify campaigns and keywords and fine tune them according to what is working and what is not. They track conversions for us, which includes where the conversion is coming from as well as cost per conversion. They also help us with understanding Google Analytics better and making changes there wherever necessary.

How many resources from the vendor's team worked with you, and what were their positions?

I am not sure, but we get monthly updates on how things are going as well as what was worked on and what needs to be improved.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our conversions from our website paid ads improved as well as our cost per conversion.

How effective was the workflow between your team and theirs?

Communication was good, when we decided on changes in our strategies they were implemented within the next month.

What did you find most impressive or unique about this company?

They are professionals, who know all of the details on how Google Ads work and how to optimize results. They continue to work on our campaigns month after month, fine tuning our keywords.

Are there any areas for improvement or something they could have done differently?

Sometimes we were unaware of when the monthly meetings were scheduled for. Also a report was sent to us every month of our performance which was rarely mentioned or examined in our meetings. I don't know how effective these reports are.