Maneuvre

BACKGROUND

Introduce your business and what you do there.

Red Pitaya provides compact, open-source, high-speed signal acquisition and processing boards (FPGA/ARM-based) and specialized engineering services for test, measurement, and control applications. our hardware platforms accelerate time-to-market for R&D teams and tier-1 industrial clients in demanding verticals—including quantum computing, advanced photonics, aerospace, scientific research and others

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Maneuvre?

We needed Maneuvre to work as our PR agency to help us strengthen our company's brand in the industry worldwide.

SOLUTION

What was the scope of their involvement?

Maneuvre wrote press releases and submissions for awards. They also advised us on social media and other PR-related topics, such as how to communicate with the outside world in certain situations. Maneuvre also advised us regarding cooperation with certain influencers and pitched opinion articles to outlets. Overall, they were our advisors for every PR topic we wanted.

What is the team composition?

We worked with 2–5 teammates from Maneuvre.

How did you come to work with Maneuvre?

We met them at a conference, clicked, and started working together. We chose them because their pricing fit our budget, they had a great culture fit, offered good value for the cost, and had company values that aligned with ours.

What is the status of this engagement?

We worked together from June 2024 to June 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We won awards, got better public visibility, and our brand awareness and recognition increased. We also booked interviews, podcasts, and published articles in printed and online magazines. Maneuvre's efforts resulted in 100+ press release shares by media, five awards in 2025, and 10+ media appearances (op-ed articles published in tech magazines or platforms, podcast interviews, and video interviews). We also noticed a spike in our social profiles after following Maneuvre's suggestions. We also saw a spike in awards received in one year and a spike in our articles and interviews published on different platforms. Overall, our media presence got much better.

How did Maneuvre perform from a project management standpoint?

They were always diligent in respecting the deadlines and were always available for support and advice. We primarily communicated through virtual meetings and emails.

What did you find most impressive about them?

It was easy to work with them, they are friendly and diligent. Maneuvre consistently responded and tried to deliver even more than what we asked.

Are there any areas they could improve?

No, there weren't any.

BACKGROUND

Please describe your company and position.

I am the Manager Corporate Communication of Solynta

Describe what your company does in a single sentence.

Solynta is a seed company founded in 2007 and based in the Netherlands, pioneering the development of hybrid true potato seeds. The company is committed to improving food security by providing innovative new resilient potato varieties that can be grown from Hybrid True Potato Seeds instead of perishable seed tubers. These robust varieties are produced using its hybrid breeding technology platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Maneuvre to accomplish?

• The goal was to support Solynta’s strategic communications through PR advisory, proactive press and podcast pitching, and assistance with key announcements, as well as promoting Solynta’s execs for media and speaking engagements at industry events to strengthen visibility and positioning.

SOLUTION

How did you find Maneuvre?

• Online Search
• Referral

Why did you select Maneuvre over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Maneuvre were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Building a distinctive, brand focused narrative on subjects like Hybrid Potato Breeding, the benefits of hybrid true potato seeds and how this leads to new, sustainable agronomic practises, resulting in improved food security and farmers economics.

Providing PR support, pitching news among relevant media

Providing support with focused text production and illustrations to support the narrative with evidence-based results

Providing insights and overview of how news is picked up, by whom

Arranging interviews, podcast invitations and event speaking opportunities

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The company and its senior executives gained stronger visibility and clearer positioning as experts in the industry. Over the last three years, this has led to more than 150 articles and pieces of coverage across media and industry outlets, helping build a credible public presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management, always delivery on time and accurate.

What was your primary form of communication with Maneuvre?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by their creativity in steering conversations with our PR target groups. Also: the creative ideas on how to manage visibility throughout the year. 

The amount of warm contacts among the media and their ability to gain interest among new media contacts.  

Are there any areas for improvement or something Maneuvre could have done differently?

No, I do see any specific areas for improvement.