Making You Content (part of Embryo Digital Ltd)

BACKGROUND

Please describe your company and position.

I am the Senior Content Executive of Castore

Describe what your company does in a single sentence.

Castore is a premium sportswear brand with a focus on precision sport performance garments. We craft products designed to empower athletes to push past boundaries and achieve greatness in their respective arenas. Using cutting-edge technology, we equip athletes with the tools they need to excel, helping them surpass their limits and set new benchmarks in their sporting endeavours.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Making You Content Limited to accomplish?

• As a Senior Content Executive at Castore, I’m responsible for leading the Castore content strategy. From briefing product descriptions to developing wider marketing comms, I ensure that every piece of content embodies Castore’s commitment to excellence and innovation through storytelling and TOV.
• When we first started working with MYC, Castore was experiencing a period of rapid growth. Initially, we had a team of about 150, but we’ve since doubled in size – and we’re growing every day.
• With this in mind, our biggest challenge has been efficiently scaling our operations to meet the demands of our expanding business while maintaining the quality and consistency of our content. This required us to outsource certain tasks, such as crafting product descriptions and refining our branding, to a trusted partner like MYC.

SOLUTION

How did you find Making You Content Limited?

Referral

Why did you select Making You Content Limited over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Making You Content Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MYC was recommended to us by a trusted source. After a quick research into their brand and reputation for great content, it became clear that they were a great fit for our needs – both in terms of culture, the work they produce, and value for money. Their Manchester location also facilitated an easy in-person meeting for our brand workshop, allowing us to foster a close working relationship. Primarily, MYC provides us with ecommerce marketing services. They create compelling descriptions for all of our products – from our core brand to our 35 sportswear teams. 
With their varied expertise, MYC ensures that our product descriptions are not only engaging but also contribute to our SEO efforts, helping increase visibility and sales for our brand. MYC has also been instrumental in crafting the Castore tone of voice – working alongside us to identify our audience and establish a brand identity that resonates. Their collaborative efforts have helped us to reinforce Castore’s position as a prominent player in the sportswear industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our partnership with MYC has yielded quality, on-brand content that’s delivered on time without fail. MYC’s reliability shines through in their responsiveness and ability to quickly take on board and incorporate feedback. In addition, their focus on open communication – with weekly calls and regular emails – ensures project alignment and addresses any issues in a timely manner. Overall, MYC’s commitment to excellence makes them a valuable asset for any project requiring dependable content creation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our collaboration thrives on smooth teamwork. MYC is efficient, approachable, and always meets deadlines – with a good level of flexibility when it comes to handling ad hoc requests, for example.

What was your primary form of communication with Making You Content Limited?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Making Your Content Limited is great at getting to grips with your brand and completing projects efficiently and effectively. A standout example of where MYC excels is the tone of voice guide that they developed for us, making a concentrated effort into understanding our background, values, and goals, and ensuring everything aligns perfectly with our brand. They also get things right the first time. They know how valuable our time and resources are, and their work reflects that. It feels like a true partnership, where they’re as invested in our success as we are.

Are there any areas for improvement or something Making You Content Limited could have done differently?

We’re very happy with the work MYC does for Castore, and I don’t see many big areas where we could do better. I think potentially incorporating more in-person meetings could prove beneficial to our partnership. Even though we fare extremely well using video calls and emails, collaborating in-person for the Castore brand guidelines was a great example of how face-to-face interactions can enhance our collaboration even further. I’m excited to continue building our partnership and finding new ways to grow and innovate together.

BACKGROUND

Please describe your company and position.

I'm a manager at Fasthosts Internet Ltd

Describe what your company does in a single sentence.

Fasthosts is a leading domain name and web hosting provider with a mission to make tech less complex so that we can help our clients and their customers get online, stay online, and grow.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Making You Content Limited to accomplish?

• Seamlessly continue our content output with the absence of an in-house content editor
• Increase the types of content we were creating

SOLUTION

How did you find Making You Content Limited?

Referral

Why did you select Making You Content Limited over others?

• High ratings
• Company values aligned
• Some technical writing experience

How many teammates from Making You Content Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Originally, the scope was for MYC to assist with existing content workload as our Content Editor would have done. This included researching and generating new content ideas. 

But after a few successful months, we extended this scope to include more brainstorming sessions, two LinkedIn newsletters, design work, and downloadable content – as well as the blog posts we originally brought MYC on for. Now, we normally pick four or five blogs from MYC’s monthly ideation and get those up within a couple of weeks.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Before working with MYC we were limited to in-house resources and the hours in the day that we had. While we’d worked with agencies before, they struggled with turnaround speed, amends, and couldn’t take on feedback effectively. But since working with MYC, our content output and quality has increased considerably. 

When it was just our in-house Editor, we would only have time to publish maybe two or three non-SEO blogs a month. Now, this has doubled. We’ve also increased the type of content we’re creating – downloadable PDFs, newsletters, social posts, blogs, extra design work, and more. I’ve been especially impressed with MYC’s ability to research and interpret a topic creatively, and originally. They’ll never just blindly copy content from another source – something we’ve had issues with before.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MYC goes above and beyond what a typical content agency would do. The team does much more than just write a few things – they’ll edit, generate designs, brainstorm ideas… and they do it all much quicker than we’d ever expected. They make sure that the workflow process works for us too. 

We have weekly meetings with MYC’s Client Services Manager, who has been an especially big help with organizing everything – she keeps things running smoothly in our shared Trello board and Google Chat. But beyond that, the wider team also makes time for extra meetings if there is a topic that requires a little more research or effort.

What was your primary form of communication with Making You Content Limited?

Virtual Meeting

What did you find most impressive or unique about this company?

They work extremely quickly and are able to pick up our tone and voice almost instantly. They really take on our feedback as well, so we never have to repeat ourselves about frequent edits or topics to avoid. 

The Client Services Manager’s organization skills are particularly impressive – she always goes the extra mile. We were delighted that she came out to DTX, an industry expo that we were speaking at, to watch the speech that MYC had helped write come to life. Overall, we consider MYC as equal partners in content – working with us, not for us.

Are there any areas for improvement or something Making You Content Limited could have done differently?

I struggled to think of anything specifically here! The only thing that would be good is for the writers to have even greater technical knowledge about the specifics of our business, like cloud infrastructure, types of servers, web hosting, etc. But that really is the only area for improvement!

BACKGROUND

Please describe your company and position.

I am the Managing Director of Lease Loop

Describe what your company does in a single sentence.

Lease Loop provides Apple Mac leasing solutions tailored towards the aspiring businesses and inspiring individuals we work with. We have a strong focus on supportive relationships and aftercare. Our vision is to be the Mac leasing provider of choice for ambitious businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Making You Content Limited to accomplish?

• we didn’t have the time to churn out the content required for our eshots, blog, and website.
• Given the dynamism of Apple, we needed to ensure there were resources available to quickly turn around high-quality, reactive pieces to keep our customers and website updated.

SOLUTION

How did you find Making You Content Limited?

Referral

Why did you select Making You Content Limited over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Making You Content Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our work with MYC began with a monthly email newsletter and two blogs, plus a quarterly case study. As time moved on and Apple news became more unprecedented, we realised that we could gain value from longer-form blogs and credits used for additional case studies and reactive content. 

We were so pleased with what MYC had produced that we decided to partner with them when we rebranded in 2019 – which included a new website with fresh copy. We wanted our website to hone in on our values. Their copy clearly conveys these, and speaks to our target audience of ambitious businesses. 

In 2020, Apple stepped up their unanticipated announcements, which increased our need for reactive content. Our pieces became more dynamic and diverse with lockdown-focused stories. 

Over the last five years, Making You Content has ensured a quick turnaround for all pieces, whether that’s a blog on previously unannounced events, SEO web copy for unexpected products, or brochures and emails. As a result, we’ve built a positive, collaborative relationship that’s still going strong.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Their work on our website and blog specifically has enabled us to boost our presence and website traffic. It’s also helped to drive the customer journey via captivating copy on the SEO-targeted product pages. The case studies MYC have done have allowed us to showcase our positive client relationships. 

We’ve seen tangible success through the reactive content they’ve produced for us. Now, people view us as a source of Apple news and thought leadership. We always say in our content that we’re Apple enthusiasts, and the constant churn of content we push out through MYC ensures we can substantiate this claim.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I often ring MYC when I have a reactive piece that needs to be turned around quickly, and they never fail to deliver. They’re proactive – checking if I’ll require content for the week ahead – and their team is incredibly organized, allowing us to collaborate seamlessly.

What was your primary form of communication with Making You Content Limited?

Virtual Meeting

What did you find most impressive or unique about this company?

We really appreciate how fast they are when we require last-minute pieces to Apple news and products. It’s key that we’re seen as a source of expertise with our customers. MYC always delivers high-quality content with technical prowess that aligns with our tone of voice.

Are there any areas for improvement or something Making You Content Limited could have done differently?

MYC helps create a no blame culture between our two companies and this means that if we hit any speed bumps the issues are immediately addressed and resolved. I must stress that any issues that arise are from our lack of organisation and not MYC so their understanding and tolerance of us is greatly appreciated. They provide the necessary drive to help us remain focused to ensure that we hit our targets and communicate effectively with our client base.

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of Worldwide Recruitment Solutions.

Describe what your company does in a single sentence.

Worldwide Recruitment Solutions (WRS) is a global recruitment agency that specializes in providing permanent and temporary workforce solutions for various industries, including Maritime, Renewables, Oil & Gas, and Construction.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Making You Content Limited to accomplish?

When WRS first approached Making You Content, we had no in-house content creators to enhance our brand. Our main goal was to start generating high-quality content and establish ourselves as thought leaders in the industry. We really wanted to get our insights and experience out there from across the energy space.

SOLUTION

How did you find Making You Content Limited?

Referral

Why did you select Making You Content Limited over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Making You Content Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Making You Content has helped WRS with a wide range of projects, from assets like outreach guides that support our clients, to social media content, newsletters, blogs, award submissions, case studies, and more. Each month, MYC and WRS collaborate on content ideas, and together, we ensure they align with our strategic vision.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have numerous ongoing projects with Making You Content, but one aspect we’ve really focused on is populating our website with blog content. This can vary from two, three, or four blogs per month, depending on our needs. Now that we’re uploading regular content to our blog, we’ve seen increased traffic to our website. 

Additionally, we embedded our email strategy in June, also with the help of MYC. We’ve had a lot of positive feedback from our internal team, our clients, and our candidates. One of the most impressive outcomes is the LinkedIn Newsletter. We launched this back in January 2023, and we now have more than 133,000 subscribers – over a third of our LinkedIn database network. It’s great to see the interaction and engagement as a result.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We’ve always collaborated with Making You Content to target our audience effectively, ensuring we have a shared understanding of our scope and holding regular check-ins. I think this has really helped us to meet and deliver on all our content needs. As a whole, the team is highly organized, always responsive to messages, and consistently meets deadlines. In the unlikely event, there is an issue, MYC lets us know in advance so we can work together to find a solution. 

Similarly, they develop content ideas for our strategy and find space and resources for ad-hoc pieces – even when some of these are urgent. MYC has a very collaborative workflow, actively seeking feedback from us and implementing this where necessary, making sure we’re always aligned and on target.

What was your primary form of communication with Making You Content Limited?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Everyone we engage with at Making You Content is helpful and proactive in supporting our content goals and objectives. The team effectively manages a wide range of projects each month, and we’re constantly on target, with MYC always delivering on deadlines, even when we add last-minute content. MYC’s approach to quality control is totally unique. 

With the vast amount of content being crafted, their assurance to quality never fails. They ensure all content is accurate and consistent while adhering to our brand guidelines and tone of voice in every piece. As for editing, proofreading, and peer reviewing, everything has always been delivered to a really high standard.

Are there any areas for improvement or something Making You Content Limited could have done differently?

I would say no; we’ve worked together really well for around 12 months now. Over the last seven months specifically, every interaction with Making You Content has been really positive, and as already mentioned, the team is very proactive.

BACKGROUND

Please describe your company and position.

I am the Business Operations Manager of an Insurance Company

Describe what your company does in a single sentence.

Capsule is a B Corp-certified insurance provider and a preferred partner for VC-backed tech startups in the hyper-growth phase. Our goal is to become the top choice of broker for top startups in the UK and scale-ups that have received more than £1 million in funding.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Making You Content Limited to accomplish?

As a fast-growth startup ourselves, we weren’t quite ready to hire an in-house copywriting team. Nonetheless, it was important to us that our messaging was clear, consistent, and valuable from the very beginning. We wanted to generate meaningful content that showcased the unique expertise and insights of our company founders, as well as the rest of the team – so we turned to Making You Content.

SOLUTION

How did you find Making You Content Limited?

Referral

Why did you select Making You Content Limited over others?

• Referred to me
• Company values aligned

How many teammates from Making You Content Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Having previously collaborated with Making You Content while working for a former employer, our Marketing Director was already acquainted with their high-quality work. We reached out to Making You Content on our director's recommendation, and we haven’t looked back. The scope of work that Making You Content has produced for us has been extensive. It’s definitely something that has grown as we ourselves have grown.

Making You Content’s contributions encompass a diverse range of formats, including case studies, client testimonials, and award submissions such as the British Insurance Brokers' Association’s Young Broker of the Year and Start-up Broker of the Year – both of which resulted in a win for us, which is fantastic.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Their involvement has also boosted our organic social media presence on platforms like LinkedIn, Instagram, and Twitter. Perhaps most significant is the support that Making You Content has provided for our hero content, like our inaugural Impact Report and ‘Top 50 Scale-Ups To Watch’ list – both of which have received a lot of positive feedback.

Since we started working with Making You Content, our founders have received positive feedback at networking events regarding our content output. When I joined Capsule, we were a team of just four people; though this has now grown to 20, we’re still what you would consider to be a very small team, so it’s amazing that we’re managing to make such noise within the insurance sector. 

One of our most successful pieces of content to date has been our ‘Top 30 B Corp Scale-Ups To Watch’ list that we launched with the support of Making You Content. This campaign confirmed what we had always said from the beginning: that the VC ecosystem is highly attuned to ESG-related matters. 

Overall, we’ve witnessed strong engagement on our social media platforms – with numerous companies sharing our posts and even creating their own social media content to support it. When it comes to our more ‘business as usual’ content, such as blogs, Making You Content has managed to produce some useful evergreen pieces – which we plan to update and repurpose later down the line to keep engaging with our target audience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The workflow between Capsule and Making You Content has been seamless – I believe that we’ve established a strong synergy. Their team is organized, and they’re always happy to provide reminders when needed. This proactive approach is appreciated as things can get quite hectic when you’re growing fast.

What was your primary form of communication with Making You Content Limited?

Email or Messaging App

What did you find most impressive or unique about this company?

We measure all our suppliers against our ‘supplier index’, tracking them across multiple data points – including size, location, and ESG credentials. This ensures the values of those in our supply chain, including Making You Content, aren't at odds with our own. 

This, coupled with Making You Content’s overall commitment to meeting deadlines and their proactive approach to account management, is crucial to us – and we really appreciate the efforts they go to.

Are there any areas for improvement or something Making You Content Limited could have done differently?

Without sounding cliché, the only thing that I could suggest for our partnership would be to arrange some collaborative sessions between a few members of the Capsule team and a few members of Making You Content. 

I believe that the Making You Content team has a talent for inspiring ideas and encouraging us to think outside of the box, and this would be a great way to ensure our content strategy remains dynamic and aligned with our goals.

BACKGROUND

Please describe your company and your position there.

hap provides flexible staffing solutions to a range of industries. But this wasn’t always the case – in 2016, hap exclusively staffed festivals and events. Our team of three supplied bar workers to over 70 festivals and events within the year – a massive accomplishment for a start-up. We’ve since rebranded to work with more sectors, including stadiums, hospitality, and theme parks.

Now, with over 75 head office staff, we provide anything between 10 to 1,000 staff members to venues across the UK every year. As the Associate Director, my role is overarching across many departments of the business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Making You Content Limited, and what were your goals?

As a supplier to mass events and venues, hap was the first to close its doors when the pandemic struck – and the last to reopen. Rather than wait for the return of normality, we took the opportunity to do a complete rebrand and improve our offering, ensuring we had our mission, vision, and values on paper – but we couldn’t do it alone. We didn’t know how to write good content, and we weren’t very good at expressing what we wanted to say.

SOLUTION

How did you select this vendor and what were the deciding factors?

We seek to partner with agencies that share our ethos and really ‘get us’. At hap, we’re very much about partnerships. When we approached MYC, we had an in-depth conversation with their team, instantly feeling that they understood our vision and could support us on our journey. They’re approachable, professional, and based in the same city as us (Manchester), enabling face-to-face meetings when necessary.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We reached out to MYC in late 2020 to support us with the website rebrand. We now have two dedicated websites for clients and candidates. Their team has since supported us with our social channels, case studies, thought leaders, and blogs (which they upload to our sites).

How many resources from the vendor's team worked with you, and what were their positions?

We work with Kelly (director), Helen (social media manager), and their team of copywriters, editors, and designers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It’s really hard sometimes to quantify the success of social media content. But we do know that since we’ve been working with MYC, our brand is more recognisable and memorable – especially with the work they’re doing for our LinkedIn profile. Our clients now come to us and express praise for the content MYC produces. One of our biggest clients recently approached me and said, “Wow, what you guys do on social media is great!”.

Prior to working with MYC, we did nothing on LinkedIn. We’re now winning contracts and new clients just for having an active social media presence. We don’t pay for online advertising, yet we receive enquiries every single day from new clients coming through the website from organic sources. MYC has been a big part of this.

How effective was the workflow between your team and theirs?

We’ve had a fantastic working relationship with MYC over the years, with Kelly as our direct account manager and Helen as our social media manager. We have regular catch-up calls with their team to ensure we meet milestones and deadlines.

They’ve challenged us to think more strategically in terms of content, and we’ve since redefined the scope of work several times to ensure we achieve our goals. We also recently brought on someone relatively new into a social media role. With the help and support of MYC, she’s progressed massively.

What did you find most impressive or unique about this company?

The support from MYC has been invaluable. We have a great working relationship with their team; they’re always open and flexible with our requests – constantly exceeding our expectations.

Are there any areas for improvement or something they could have done differently?

MYC are fantastic. It’s hard to fault them. After two years of working with them, we’re now in a natural position to go in-house.

BACKGROUND

Please describe your company and your position there.

Edge Tech is a market leader in intelligent automation recruitment, focusing on disruptive technologies including artificial intelligence, machine learning, and data science. Our main clients are scape-ups that have received a large amount of funding and need the best people as quickly as possible to achieve their goals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Making You Content Limited?

As myself and the rest of the team are all really busy running the business, we couldn’t dedicate enough time to marketing. We also didn’t have the time in the day to bring on someone new and get them up-to-speed with our business. That being the case, we were looking for a content agency to take the reins – one that knew what they were doing and could take that burden off us.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were lucky enough to have known people who had worked with MYC in the past. I don’t think there’s anything better than word-of-mouth, personal recommendations from people you know and trust. When we heard about what a good job the team at MYC had done, it was really a no-brainer for us to work with them and see how they could help us.

Describe the project in detail and walk through the stages of the project.

We initially began working with MYC in 2019 on one-off pieces, such as white papers and market reports. When we started working with MYC, we saw how interested they were, how involved they were in the process, and that really gave us hope and made us feel comfortable about growing the service with them, and evolving it from just those one-off pieces. The team at MYC now manages a lot of our day-to-day, week-to-week marketing, writing, uploading and sending emails, newsletters, blogs, and social media posts.

How many resources from the vendor's team worked with you, and what were their positions?

We work closely with Kelly (director), our dedicated copywriter and editor, and occasionally the social media manager and designer at MYC.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

There are so many content agencies out there that say they can do everything but don’t act on it. MYC are different – they put words into action. We’ve probably doubled our revenue each year since working with you MYC – and I don’t think that’s a coincidence, either. We have an incredible amount of people calling and messaging us directly from blogs, white papers, and emails written and sent out by the team at MYC. We now have a lot more time to focus on other important aspects of our business.

How effective was the workflow between your team and theirs?

We have regular video meetings with the team at MYC to discuss milestones, content ideas, and share insights. They also provide frequent updates via email or text (WhatsApp) to ensure we’re always in the loop on the status of our projects. They’re always quick to respond to us.

What did you find most impressive or unique about this company?

We get on extremely well with the team at MYC. They always exceed our expectations. If you’re looking for someone to use who you can trust, who will know will have your best interest at heart, and can get the right work done whenever you need it, call MYC.

Are there any areas for improvement or something they could have done differently?

Everything we have asked for has always been delivered on time and of the highest quality

BACKGROUND

Please describe your company and your position there.

Voicescape combine digital technology, behavioural insights and data science to help social landlords and local authorities connect with their communities, drive efficiencies and maximise revenue. As the Marketing Manager I oversee all online and offline marketing activities, working closely alongside our Chief Revenue Officer to ensure those activities result in a steady stream of marketing qualified leads.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Making You Content Limited?

We were searching for an agency with the right skills, culture and SaaS experience to refine and deliver our content strategy. As a small team, we lacked the time and expertise to manage all of this in-house, so we brought on Making You Content to support us with copywriting, social media, paid ads and design services.

SOLUTION

How did you select this vendor?

Having found Making You Content on Clutch.io, we invited them alongside a handful of other agencies to pitch for the project. As we had just gone into lockdown at the time, pitches were conducted over Zoom before choosing a vendor.

Describe the scope of their work in detail.

The initial focus of the scope was developing thought leadership content to help cement Voicescape’s status as market leaders in collections for social housing. MYC got to work on planning, developing and launching an end-to-end whitepaper campaign, which got the ball rolling on our lead gen activities and set the standard for further thought leadership to follow.

They’ve since helped us introduce our other digital solutions to the market: Compliance, Feedback, Wellbeing, and recently, Collections for Local Authorities. This has involved supporting us with a unique messaging hierarchy for local authorities, and rolling this out across brand assets and promotional materials. As our business evolves, so does the scope. The team at Making You Content really understands our needs and keeps us in the loop at all times. We’re really impressed with the work they’ve done so far.

What was the team composition?

I’ve worked closely with their director, copywriters, social media manager, and designer to ensure the tone of voice and visual quality is consistent across the board.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with Making You Content, we’ve seen a 250% increase in web traffic and managed to bring 779 new leads into our pipeline. On LinkedIn, we’ve increased our followers by over 320%, influenced 13,000 contacts, and achieved a 9% engagement rate. We’ve even secured a £105k contract directly from a single ad. It’s safe to say that Making You Content has been central to refining and delivering our content marketing strategy as we’ve grown over the past 18 months.

How effective was the workflow between your team and theirs?

We have bi-weekly meetings with their director, copywriters and social media manager to ensure everyone is on the same page when it comes to project deadlines and goals. We also communicate with their team via email and Trello on a regular basis and they give us frequent progress updates. If we have any feedback, they’re quick to reply and make amends without complaints.

What did you find most impressive about this company?

They went above and beyond to learn about our digital solutions and ensure the content they produce is 100% accurate. Their ability to rapidly turn things around while maintaining a high level of quality is also second to none.

Is there any area for improvement or anything that could have been done differently?

It’s a lot harder to get key visuals right without being in the same room as the designer - big design pieces like presentation decks can involve a lot of back and forth. However we always get there in the end!

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager at an app development and digital product consultancy. With offices in the UK, US and India, we partner with some of the world's most well-known organisations to support their digital transformation projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Making You Content Limited?

We were looking for strategic and tactical support for the delivery of our content marketing, including blog posts, research papers and case studies. Our content marketing output had tailed off due to other priorities so we needed a partner to provide us with added capacity and to provide their expertise from a strategic standpoint to ensure our content was as effective as possible.

What were your goals for this project?

Our goals were two-fold. The first was to ramp up the amount of case study content on our website for sales enablement purposes, particularly in our target sectors. The second was to devise and deliver a new content series targetted at our specific target audiences. This included a fully fleshed-out content plan and deliverables.

SOLUTION

How did you select this vendor?

Colleagues had already worked with Making You Content previously and found their output to be of a very high standard and the team extremely easy to work with. Myself, the marketing team and our CEO still carried out research on other potential suppliers but didn't think any of them were as good a fit as Making You Content.

Describe the scope of their work in detail.

After setting out the scope of the work that was required, I had a call with the team at Making You Content to flesh out our ideas and set out concrete timescales for delivery. Throughout, the team provided a useful steer on how best to approach our content strategy, providing invaluable guidance on where elements could be improved and what areas would be best to focus on.

After the initial call, we prioritised the creation of case study content for one of our most recent clients. A call was quickly and proactively set up with one of our account managers to talk through the client partnership with Making You Content's content writer. From this, a case study was drafted in double-quick time, within 48 hours I believe.

The team and I were extremely impressed with the quality of work considering the turnaround time and only a couple of tweaks were necessary. We then provided Making You Content with a fleshed-out brief for our content series, kicking off with a 1000 word blog post.

Again, this was turned around rapidly with excellent suggestions in terms of tone, structure and content. They grasped the purpose of content almost immediately and this was reflected in the high quality of the output. As with the first case study, only a few minor tweaks were necessary from the first draft. Upcoming work will include another case study and further blog content with more work likely to follow.

What was the team composition?

The composition of the team has remained consistent through the whole process with their copywriter, director and operations manager all present on ideation and discovery calls. We have also worked directly with the same copywriter throughout, ensuring consistency of tone and quality, and providing a single point of contact.

They've always been rapid at responding to emails and are always ready, willing and able to jump on a call at short notice.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As content marketing can take a long time to bear fruit, we are still in the early days of monitoring the impact of the work that Making You Content have carried out. Despite this, we've had excellent engagement on our social channels to the initial blog post with a noticeable increase in reach and impressions.

Feedback internally has also been exemplary. Bounce rate on the case study content they have created is lower than on comparable case studies on our site while time on the page is also markedly better.

How effective was the workflow between your team and theirs?

The copywriter who was assigned to our project has been very easy to work with. They were always available to bounce ideas off and worked well with both me and the wider team. As mentioned earlier, the speed and quality of output was also exemplary.

Similarly, the wider team, which includes their director and operations manager, have always been available when we've needed them and have provided vital input and ideas for the project. They're a lucid, forward-thinking team who really know what they're doing when it comes to content marketing. No complaints!

What did you find most impressive about this company?

They clearly know what they're talking about and have their finger on the pulse when it comes to content marketing. Also, for such a small team, their turnaround times are seriously impressive and that expedience doesn't come at the cost of quality either!

They were also quick to get what we're about as a company and what we're trying to achieve with the project, which had significantly in making the whole process run smoothly thus far.

Are there any areas for improvement?

Maybe initially it wasn't quite clear what the setup would be in terms of team structure and who we should be communicating with when it came to progressing the project. But, really, that's a very, very minor point in what has been an excellent experience. Genuinely cannot fault their performance or output!