Maker Street Studios

BACKGROUND

Please describe your company and your position there.

I am a Business Development Manager that works across the marketing and sales engine. REDD are a Brisbane based Technology Success Partner focused on helping business achieve more with technology.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Maker Street Studios?

Everything brand and design related. REDD hired Maker Street Studios to complete an overhaul of our branding with workshops, asset creation and training sessions.

SOLUTION

How did you select this vendor and what were the deciding factors?

The Maker Street team came highly recommended from multiple sources. After previous unsuccessful engagements, the previous experience and the presented approach assisted in the final deciding factors.

Describe the project in detail and walk through the stages of the project.

After a series of discovery sessions to discuss our goals and align on our brands values, mission and ethos. We were then presented with multiple website designs to select from. Maker street have continued to produce assets for the end to end marketing stack.

How many resources from the vendor's team worked with you, and what were their positions?

In total, we worked with 2 main resources.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The entire project and working relationship has been a success, our on-going an continuous work flow is a testament to the style of engagement and level of delivery by Maker Street StudiosI .

How effective was the workflow between your team and theirs?

Extremely effective.

What did you find most impressive or unique about this company?

I was blown away by the approach taken by the Maker Street Studios' team.  They took the time to understand our business and everything we stood for and incorporated that into everything we do. The team were available on a moments notice to offer assistance and advice when required.

Are there any areas for improvement or something they could have done differently?

Nothing that comes to mind.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a men’s skincare brand based out of Australia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Maker Street?

We wanted to refine our brand and add a visual element.

SOLUTION

What was the scope of their involvement?

We had two workshops with them where we went to their office and worked to define the visual aspect of our brand. They delivered a number of guides spanning from the visual breakdown of our brand, language manuals, and how to use our visual brand across different sorts of media. They also consulted us in areas that might’ve been outside the scope of the project, too.

What is the team composition?

We worked with Casey (Founder) and another member of their creative team.

How did you come to work with Maker Street?

I did research on local agencies we could work with. I decided to work with them based on my research and the feeling I got looking through their assets. I could tell that they were passionate about our ideas.

How much have you invested with them?

We’ve spent $6,874 AUD (approximately $5,300 USD).

What is the status of this engagement?

We started working together in November, and we wrapped up in March 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Results are a bit tricky since we haven’t launched our brand yet. My co-founder and I think Maker Street nailed our visual aspect on the first go. We’ve gotten great feedback on the brand from around 30 people, too. Overall, it was quite good.

How did Maker Street perform from a project management standpoint?

Their communication was really good. Any questions we had were met with answers straight away.

What did you find most impressive about them?

I’ve found that a lot of branding agencies don’t go the extra mile. With Maker Street, we always felt like they believed what our brand was trying to achieve. They helped us think outside the box instead of only delivering what we asked from the get-go. They really went the extra mile.

Are there any areas they could improve?

No, there’s nothing I can pinpoint.

Do you have any advice for potential customers?

My advice is to go into the project very prepared. We constructed a big document to help structure what our brand needs to look like. It helped us maximize the time we had with Maker Street.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and founder of TTI Recruit. We place teachers, graduates, and university lecturers in China, South Korea, Thailand, and Vietnam.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Maker Street?

We brought them on to meet all of our marketing, website, and advertising needs.

SOLUTION

What was the scope of their involvement?

Maker Street handles our digital marketing, branding, and design efforts. They designed our website, brochures, and logo. Their team also manages how we advertise through Google Ads and Facebook — essentially handling all of our advertising campaigns across the board.

Their team has been with me on this journey since the beginning. They developed the front- and backend of our website. If any leads come through the website, they filter them through to me. They design anything I provide input on.

What is the team composition?

I work with about 5 individuals including Casey (Creative Partner) and Mark (Graphic Designer).

How did you come to work with Maker Street?

They were a personal recommendation from my brother who owns 3–4 companies in Australia.

How much have you invested with them?

We’ve invested between £6,000–£7,000 (approximately $8,000–$9,000 USD).

What is the status of this engagement?

Our engagement started in May 2019 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Maker Street has provided absolute first-class delivery and service. When it comes to cost per lead, I’m at about 60p (approximately 75¢ USD) which is amazing. They’re a big help in increasing my lead generation.

The website design was amazing. My customers have said they like the website’s vibrant colors and photos. It’s simple to understand and provides good explanations of the experience they’ll have. The platform is very direct and my customers are able to understand and access the information they need.

How did Maker Street perform from a project management standpoint?

Project management has been great. They go beyond the call of duty in whatever I need. Their team delivers the requirements and then some. I appreciate how they give me lots of ideas and options on how I can grow and progress my business. We communicate through email, telephone, Google Meet, and instant messaging.

What did you find most impressive about them?

I’ve been most impressed with their integrity and honesty. They seem to know what I need to do in my business. Running my own business was new to me, and they’ve provided lots of advice and ideas. Having their experience has been invaluable. What’s more, their team is so reliable. They always keep to deadlines and usually deliver even earlier.

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?

If you’re looking to grow your business, no matter what stage you’re at, Maker Street will fit your needs. They’ll help provide a very clear strategic business plan.

BACKGROUND

Please describe your company and your position there.

I am the general manager of The Maine Group, a company that offers construction and facilities maintenance services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MakerStreet (formerly Hatchet Agency)?

We hired them to develop our website and branding.

What were your goals for this project?

Our goal was to have a unique, eye-catching, and engaging brand that would stand out from the rest. We were under a lot of pressure to have our website up and running so we could show our clientele.

SOLUTION

How did you select this vendor?

We had worked with another marketing company, but they could not quite grasp the concept we were looking for. We decided to try MakerStreet (formerly Hatchet Agency) because of a referral from another business.

Describe the project in detail.

Since we do not have an in-house team, we outsourced the whole process to MakerStreet (formerly Hatchet Agency). Aside from developing our website and branding, they also created our logos and business cards. After seeing the mockups, we didn’t request any changes because we were happy with what they’d sent.

What was the team composition?

Our primary contact was MakerStreet's (formerly Hatchet Agency's) head of strategy, who was exceptional to deal with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

MakerStreet (formerly Hatchet Agency) delivered an excellent product on short notice.

How effective was the workflow between your team and theirs?

The communication was easy, with the team seeking clarification before we approved the final output. They were highly accommodating with our requests and answered every question promptly.

What did you find most impressive about this company?

I was impressed with the fast and efficient service. We loved that MakerStreet (formerly Hatchet Agency) delivered a standout product.

Are there any areas for improvement?

No, I can’t think of anything.

BACKGROUND

Introduce your business and what you do there.

I am one of the directors of SEM Group, an electrical contracting company in Queensland, Australia. We offer electrical contracting, solar, and most recently metal fabrication services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MakerStreet (formerly Hatchet Agency)?

We weren’t engaging with our customers as well as we should. Our sales process worked effectively, but was fairly disjointed. Our company needed help with branding and content creation.

SOLUTION

What was the scope of their involvement? 

MakerStreet (formerly Hatchet Agency) unified the messaging across our different businesses and websites. They helped us define our goals more clearly and understand what we wanted to achieve and why. They developed all of our strategies for committing to a greener world, which is our central mission.

Our company is exceptionally busy and proficient, but we don’t have any in-house creative agency to facilitate our automation. MakerStreet (formerly Hatchet Agency) has essentially rewritten how we communicate with our customers from a CRM point of view. 

MakerStreet (formerly Hatchet Agency) guided us through the CRM process and explained why we needed one. We took their advice and got a system in place with the help of another vendor. They created the automations our internal team lacked the expertise or time for. The team has taken many tasks we’ve always wanted to do and made them happen.

What is the team composition?

I personally work with three people from the team. Casey (Director, MakerStreet, formerly Hatchet Agency) is our main point of contact.

How did you come to work with MakerStreet (formerly Hatchet Agency)?

The current director used to work with a different company we’d hired in the past. We’ve spoken with many vendors over the years, and MakerStreet (formerly Hatchet Agency) certainly seems to be more customer-engaged than most.

How much have you invested in them?

We have spent $60,000–$70,000 AUD (approximately $42,000–$49,000 USD).

What is the status of this engagement?

We began working together in June 2018 and have an ongoing relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

MakerStreet (formerly Hatchet Agency) put together an amazing presentation to show us the journey of our engagement and how much work they have done for us. The content and designs they created have been excellent and made a massive difference. The team’s work fully met our standards and we’ve received positive feedback.  

We keep an eye on social media and have noticed that three out of five people recommend in many forums where people ask who they should hire for solar. This result isn’t just based on our performance; I think it’s also due to our branding. Our new marketing and messaging are strong and help us stand out from the crowd.

How did MakerStreet (formerly Hatchet Agency) perform from a project management standpoint?

We are a somewhat difficult client because we throw MakerStreet (formerly Hatchet Agency) ad hoc projects left, right, and center. They use a Gantt chart to track our goals and timeframes. 

Our industry is very fast-moving, so we have to take advantage of trends as they arise. MakerStreet (formerly Hatchet Agency) has to fit these additions into the overall project management and timeframes, and they’re typically very adept. 

What did you find most impressive about them?

MakerStreet (formerly Hatchet Agency) took the time to get to know our business. Rather than just telling us what they thought we should do, they researched the market and what we stand for as a company. Their recommendations included what our message should aim to achieve and how to make our brand more cohesive. 

Are there any areas they could improve?

No. We are probably too demanding in our expectations. In our line of business, customers expect things overnight, which often isn’t achievable. As a general rule, MakerStreet's (formerly Hatchet Agency's) work is exceptionally quick.

Do you have any advice for potential customers?

MakerStreet (formerly Hatchet Agency) has a fresh mindset. They think outside of the box to help clients understand what they need to achieve. I recommend them with certainty to all my business colleagues. They’re a great match for any client who wants to satisfy their brand and get to know and interact with their customers better.

BACKGROUND

Please describe your company and position.

I am the CEO & Cofounder of ItsCommonsense Pty Ltd

Describe what your company does in a single sentence.

CSENSPay is a green payment gateway for Merchants and Visa Card for Consumers supported by a WEB 3 App for advertising and loyalty rewards.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Maker Street Studios to accomplish?

• Branding for Web and App
• Design and user experience for our App

SOLUTION

How did you find Maker Street Studios?

Referral

Why did you select Maker Street Studios over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Maker Street Studios were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Makerst to establish branding and design of our App UX/UI in connection with our Website. The design process identified some Key areas in our App build to be modified for a better user experience. Makerst also gave us a Visa Card design aligned with our Brand.

We have explored a number of approaches and refined them for development. All that we have engaged Makerst for has been delivered. There is more work to do ongoing as we launch our MVP Green payment gateway and Supporting App.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our Research with customers has been very positive and we have subsequently, CSENS is now a finalist in 3 categories of the 2023 Australian Fintech Awards 

• 1. The Positive Impact Award 
• 2. The Excellence in Industry Collaborations & Partnerships 
• 3. The Excellence in Blockchain/Distributed Ledger award 

been nominated for 3 Fintech Awards. The Work that akerst has contributed has definitely help present us in the right Image.

What was your primary form of communication with Maker Street Studios?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very efficient and achieved very good delivery schedules. Within their scope I am very satisfied with what they delivered.

What did you find most impressive or unique about this company?

They didn't muck around with their scoping. They gave us a value price to explore and establish our branding and then delivered real value.

Are there any areas for improvement or something Maker Street Studios could have done differently?

I think they have real creative flair and would have liked to get them to explore other areas of marketing work, but they didn't want to deviate too far from their core business model. Branding/Design