Magnitude of Change

BACKGROUND

Please describe your company and position.

I am the Media and Account Specialist of DCC Marketing

Describe what your company does in a single sentence.

DCC prides itself on meaningful work that makes a difference in the lives of those we touch. Our agency is responsible for critical behavioral change strategies for work such as impaired driving, distracted driving, mental health suicide prevention hotline, SNAP, SNAP-Ed, the fight against gun violence, economic development, workforce development, enrollment recruitment and retention, health & wellness and more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Magnitude of Change to accomplish?

• Support in reaching difficult to reach audiences
• Executing behavioral change campaigns

SOLUTION

How did you find Magnitude of Change?

Referral

Why did you select Magnitude of Change over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Magnitude of Change were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are currently working with Magnitude of Change on our roadway safety campaign in Illinois. We are targeting Males ages 18-34 to change their behavior on the road and reduce fatalities related to impaired driving, distracted driving, speeding, etc. They are involved in the entire scope of our campaign, starting with providing us with detailed and relevant research ahead of our campaign planning, all the way until providing insightful reporting. We are currently running social mirroring, streaming audio, in-game video display, and connected TV with them for this initiative. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have continued to be impressed with the outcomes that Magnitude of Change has provided with their media tactics. They continue to beat benchmarks and provide the data and insights to back up their performance. They continue to provide recommendations both throughout a campaign as well as post-campaign to implement in the future. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Magnitude of Change is highly responsive and always delivers items on time. They respond to our needs with attention to detail, and they work proactively to ensure we are taken care of. 

What was your primary form of communication with Magnitude of Change?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I find their portfolio of clients they have worked for, as well as the case studies to back it up, impressive. They have successfully transformed many behavior change and social impact initiatives that have truly made a difference in the markets they help advertise in. They also have many unique capabilities available to best reach our audiences. Furthermore, they work to customize tactics and strategies unique to our objectives. 

Are there any areas for improvement or something Magnitude of Change could have done differently?

None that I can think of at this time. 

BACKGROUND

Please describe your company and position.

I'm an executive for Good Stuff Partners

Describe what your company does in a single sentence.

We are a brand and communications agency specializing in purpose driven work for clients that makes a positive impact for people, animals and the planet.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Magnitude of Change to accomplish?

• Drive audience awareness, engagement and behavior change for a range of clients

SOLUTION

How did you find Magnitude of Change?

Referral

Why did you select Magnitude of Change over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Magnitude of Change were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team were essential in helping to understand the challenges involved for our clients from a behavioral and programmatic perspective,. They helped shape the campaign strategy, media planning and optimization. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Across our project work together they have demonstrated very clear audiece reach, engagement and action outcomes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are a very responsive team, going well beyond my initial expectations in terms of their commitment to the work and ability to bring the right expertise to bear at the right time.

What was your primary form of communication with Magnitude of Change?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have a deep bench of expertize across the whole engagement.

Are there any areas for improvement or something Magnitude of Change could have done differently?

No areas that spring to mind.