Magnet Media

BACKGROUND

Please describe your company and position.

I am the Head of Markets, Sales, Research & Securities of JP Morgan

Describe what your company does in a single sentence.

JP Morgan is a leader in investment banking, commercial banking, financial transaction processing and asset management. We serve millions of customers, predominantly in the U.S., and many of the world’s most prominent corporate, institutional and government clients globally. Through continued investments, business initiatives and philanthropic commitments, we aim to help our employees, customers, clients and communities grow and thrive.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Magnet Media to accomplish?

• JPMorgan Markets engaged Magnet Media to produce a robust suite of podcast and video thought leadership content, over the course of a multi-year, still active partnership. Magnet produces long form videos (live action & graphics), social cuts, and podcast content globally for clients and prospects.
• Bring our story telling to life by giving clients exposure to our experts.

SOLUTION

How did you find Magnet Media?

Previously worked with them. Vendor of the firm.

Why did you select Magnet Media over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Industry knowledge

How many teammates from Magnet Media were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

End to end services to deliver our 'Insights from the Inside' video series.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The partnership between JPMorgan Markets and Magnet has grown year-over-year due to its success, expanding in scope to include multi-city productions across the globe, new content formats, an increasingly broad roster of executive voices and thought leaders, and a growing scale of content output.

Performance for JPM is measured by the paid media program and client engagement as part of the promotion plan. The last series is currently performing above benchmark across Bloomberg, Financial Times and Reuters.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Magnet Media has been an outstanding partner in delivering our Our Markets video series, bringing a rare combination of creative excellence, operational rigor, and deep product understanding from start to finish.

From the earliest planning conversations through final delivery, their team ran the engagement with a level of professionalism that made the entire process feel seamless. Filming days were well-orchestrated and efficient, with clear run-of-show planning, disciplined time management, and a calm on-set presence that kept momentum high without ever feeling rushed. They consistently demonstrated strong command of the details that matter - lighting, sound, shot composition, pacing, and continuity - resulting in a polished final product that reflects the quality of our brand.

Magnet Media also added significant value during location finding. They came prepared with smart options that balanced aesthetic, practicality, and schedule constraints, while anticipating real-world needs like access, noise, space, and on-camera suitability. Their guidance helped us choose locations that elevated the series visually while minimizing production friction.

In production and post-production, they were equally strong: responsive, organized, and solutions-oriented. Edits were thoughtful and aligned to our objectives, feedback cycles were handled smoothly, and the team showed real care in ensuring the final cuts landed with clarity and impact for our audience.

A special callout goes to the director, who was truly exceptional. Beyond being creatively strong, they brought impressive product knowledge and quickly understood what we needed to communicate -and how to translate it into compelling on-camera moments. Just as importantly, they created an environment where our stakeholders felt comfortable, confident, and well-prepared, helping them relax, find their voice, and deliver their best performance. That ability to combine subject-matter fluency with a reassuring, coaching style made a noticeable difference in the quality of what we captured.

Overall, Magnet Media delivered a high-quality series with excellent collaboration, strong execution, and a consistently positive experience. We would gladly work with them again on future video initiatives.

What was your primary form of communication with Magnet Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I find most impressive and unique about Magnet Media is their ability to combine true end-to-end production excellence with real product fluency - they don’t just “make it look good,” they understand what we’re trying to say and help shape it into something clear, credible, and engaging.

They’re also distinctive in how they work with people: the team (especially the director) creates a calm, well-prepared environment that helps stakeholders feel at ease and deliver their best on camera. That mix of high standards + low drama, plus proactive location scouting and tightly run filming days, is what sets them apart.

Are there any areas for improvement or something Magnet Media could have done differently?

None