Magic Creative

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of The Baskket, an online hamper store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Magic Creative?

We wanted to scale our business to the next level through marketing efforts.

SOLUTION

What was the scope of their involvement?

Magic Creative has provided 360° marketing for us, including social media marketing (SMM) on LinkedIn, Facebook, Google, and Instagram, advertising, and content creation and marketing.

How did you come to work with Magic Creative?

A trusted partner who worked with them in the past referred them to us.

How much money have you invested in this partnership?

So far, we’ve spent $7,000–$8,000 with them.

What is the status of this engagement?

We started working together in June 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve doubled our metrics and revenue since we started working with them by only increasing our marketing spend by 20% — this proves that they work well, and we’re thankful for it. Moreover, they always know how to address any situation that arises.

How did Magic Creative perform from a project management standpoint?

They’re communicative with everyone on our team — Magic Creative is always available even after office hours in case of an emergency. Regarding tools, we use Viber, email, and phone calls.

What did you find most impressive about them?

They’re visionaries, so they can take our brand and ideas to scale them up and push us to the next level. Their team is committed to seeing my business succeed, which motivates me.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

Do you have any advice for potential customers?

Trust them and give them time; if you’re communicative and patient, they’ll help you reach your goals.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at an e-commerce company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Magic Creative?

We wanted to improve our website and ad campaigns to enhance our business and increase sales.

SOLUTION

What was the scope of their involvement?

Magic Creative has enhanced our website’s design and coding by improving its accessibility. In addition, they’ve done SEO and social media marketing campaigns on platforms like Facebook, Instagram, and TikTok using the content we provide to them.

Currently, they’re also hosting our site.

What is the team composition?

We’ve worked with a project manager, our main point of contact.

How did you come to work with Magic Creative?

We chose them for this project based on our review of their work.

How much money have you invested in this partnership?

So far, we’ve spent around €30,000–€40,000 (approximately $31,000–$41,500 USD) with them.

What is the status of this engagement?

We started working together in March 2020, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The accessibility of our site has improved. Moreover, we’ve noticed an increase in our online traffic and sales by 20% in revenue.

How did Magic Creative perform from a project management standpoint?

Project management is impressive; Magic Creative meets deadlines and is a responsive team with an understanding of our demands in a professional way. Regarding tools and communication, we use emails and phone calls.

What did you find most impressive about them?

Their job has been on point, and we haven’t had any problems with the site’s launch.

Are there any areas they could improve?

I don’t think they can improve anything, but I recommend expanding their business to have more clients and share their amazing work with more people.

Do you have any advice for potential customers?

Don’t be afraid to ask questions — they’re a very responsive team that can understand your needs to deliver excellent work.

BACKGROUND

Introduce your business and what you do there.

I’m the manager of a language center focused on German and English. We work with schools and companies that want to provide language services to their students and employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Magic Creative?

We have a lot of well-established local competitors, so we engaged Magic Creative to help us reach our target audience via social media and digital marketing.

SOLUTION

What was the scope of their involvement?

Magic Creative has been involved in all aspects of our paid digital marketing efforts. They’ve conducted keyword research based on our target audience, which they’ve used to edit our raw inputs for our website content and make it more suitable for Google. They’ve also optimized the website for SEO in an effort to boost our organic traffic.  

Additionally, they’ve managed our Google Ads and Facebook PPC campaigns. They’ve been responsible for creating phrases, interactive messages, and visuals for each PPC campaign. We’ve met for brainstorming sessions, and the team has provided feedback for our ideas and shared different options for potential posts. Furthermore, they’ve been responsible for interacting with our audience on Facebook and responding to comments.  

What is the team composition?

We’ve worked with the CEO and 5–6 other team members who’ve helped us with PPC for Facebook and Google Ads.

How did you come to work with Magic Creative? 

We found Magic Creative through a referral from a friend who spoke highly of them. 

How much have you invested with them?

We’ve invested roughly €3,500 (approximately $3,500 USD) per month, and about €230,000 (approximately $230,000 USD) in total.  

What is the status of this engagement?

We’ve been working with Magic Creative since September 2014, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve been pleased with the results from the Google Ads and PPC campaigns as compared with our monthly budget. In terms of ROI, we’ve reached our goal. To measure success, we’ve reviewed the number of leads and clients taking our courses, and we’ve found that about half of them have reached us organically. Magic Creative has become familiar with our business and provided effective solutions. Throughout the years, our business has evolved, and they’ve evolved alongside us.

How did Magic Creative perform from a project management standpoint?

Magic Creative has performed well in terms of project management. We’ve met with the CEO monthly to exchange feedback and align our expectations. The team has consistently shared progress reports and planned campaigns six months ahead, which has helped us stay at the top of SEO rankings. We’ve mostly communicated via phone and email. 

What did you find most impressive about them?

We’ve been impressed with Magic Creative’s commitment to understanding our needs and providing suitable solutions. 

Are there any areas they could improve?

Since their services are so niche, Magic Creative could improve by offering more business consulting services. 

Do you have any advice for potential customers?

I recommend getting to know your target market and how your product could benefit them so that Magic Creative can start adding value to your project from day one. 

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a consultancy center for studies in Europe.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Magic Creative?

We needed help with digital marketing.

SOLUTION

What was the scope of their involvement?

Magic Creative is our digital marketing advertising agency. They help us manage the advertising of our 15 yearly live events on Facebook, Instagram, and Google Ads. They make the budget, create the content for the campaigns, and track their performance.

What is the team composition?

We work with 5–6 members of their team, including Velislav (Founder), an account manager, designers, and a copywriter.

How did you come to work with Magic Creative?

I'm a close friend of Velislav.

How much have you invested with them?

So far, we've spent $200,000 with them.

What is the status of this engagement?

We started working together in February 2015, and the engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I'm happy with their work.

How did Magic Creative perform from a project management standpoint?

Project management is outstanding; communication is great, and they deliver on time. Regarding tools, we use Zoom and weekly in-person meetings to discuss our goals.

What did you find most impressive about them?

They're an outstanding company and one of the most successful in Bulgaria.

Are there any areas they could improve?

I don't think they can improve on anything — they know what they're doing.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of a construction company called Moyatremont.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Magic Creative?

We had a very basic website built by a freelancer, and we were trying to improve it ourselves It was harder than we expected, so we realized that we needed professional help and searched online for a digital agency.

SOLUTION

What was the scope of their involvement?

Magic Creative has rebuilt our website and optimized it for SEO. Additionally, they’ve implemented PPC campaigns for us. We’ve also provided some of our own ideas, but they’ve given us better recommendations that we haven’t considered ourselves.

What was the team composition? 

We work with their account manager, who’s in charge of delegating the work.

How did you come to work with Magic Creative?

We found them through an online search. They were at the top of the results on Google, so we took that as a good sign to hire them.

How much have you invested in them?

We’ve spent around $150 to $2,000.

What is the status of this engagement?

We started working with them in May 2017, and it is an ongoing collaboration.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Four months into the engagement, we started to see an improvement in our positioning on Google. As a result, many interested clients have been reaching out to us regarding our services. Also, the quality of Magic Creative’s services is always great.

How did Magic Creative perform from a project management standpoint?

They always deliver everything according to deadlines or earlier than expected. We communicate mostly via email and phone calls, but we also meet in person whenever we need to discuss something in greater detail.

What did you find most impressive about them?

Their project management style is one of the things that has impressed us the most. They’re also a young team and very passionate about their work.

Are there any areas they could improve?

I honestly cannot think of anything.

Do you have any advice for potential customers?

I recommend working with Magic Creative. They treat their client’s businesses like their own.

BACKGROUND

Introduce your business and what you do there.

I’m the general manager and co-owner of East-West Publishing House, a book publishing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Magic Creative?

We needed help with our social media marketing (SMM), especially on Facebook.

SOLUTION

What was the scope of their involvement?

Magic Creative has been doing SMM for us, focusing on Facebook Ads and, more recently, on Google Ads as well. Their efforts include creating content for our Facebook page based on the current books we want to market and reach a bigger audience; they make images for the posts and then advertise them. In addition, they give us feedback on the posts' performances and our brand's online presence and come up with ideas on some other campaigns we could prepare to increase our sales. Moreover, they occasionally prepare images for our website.

What is the team composition?

We work with graphic designers, a script group, and a manager from their team, who is our main point of contact.

How did you come to work with Magic Creative?

A friend who had worked with Magic Creative referred them to us.

How much money have you invested in this partnership?

So far, we've spent €15,000 (approximately $14,700 USD) with them.

What is the status of this engagement?

We started working together in November 2020, and the engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve noticed an increase in our website’s traffic and Facebook engagement, including followers, likes, shares, and comments. Moreover, the way they create their images is very brand-oriented, making it easier for people to recognize us online.

How did Magic Creative perform from a project management standpoint?

Project management is great. We have a Skype group where they’re always available and answer quickly, which is important because we sometimes have to work outside office hours with marketing. In addition, they’re good at adapting to our last-minute changes to keep up with our pace — they’re very organized and ready to help us.

What did you find most impressive about them?

Their willingness to help us is outstanding; they’re a professional team that’s very welcoming and explains every step of the process to us, which is very important. Overall, they’re happy to help us through a patient and responsive approach.

Are there any areas they could improve?

It’d be great if they could expand their team because that’ll enable them to take on even more responsibilities. Still, I don’t think there’s anything about their work they could improve on.

Do you have any advice for potential customers?

Don’t be afraid to ask questions because they’re open to communicating and explaining everything, which helps the process move smoother and faster.

BACKGROUND

Introduce your business and what you do there.

I’m the co-owner of a small shoe company based in Bulgaria that serves other European countries. I primarily work on online advertising and marketing. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Magic Creative?

Over the last 5–6 years, I ran our online performance marketing campaigns, including Facebook Ads. I had other priorities, so I was looking for another company to handle the online marketing.

SOLUTION

What was the scope of their involvement?

At the beginning of our partnership with Magic Creative, they acted as consultants. They provided input on the Facebook ad campaigns I was running, which gave them insights into our goals. Their team also restructured our website. They created new banners and developed new layouts to improve the design. 

Now, Magic Creative is working on strategy and performance marketing on Facebook. They’re handling all of our campaigns, laying out campaign plans targeting monthly and yearly goals and designing the ads. Most of our campaigns are focused on improving sales conversions in the Bulgarian market. Each campaign is molded to fit the upcoming season. 

What is the team composition?

I work with their designer and account manager. 

How did you come to work with Magic Creative?

A friend who’d worked with them before recommended Magic Creative to me. I got a very good first impression of them during our first meeting. They seemed committed and friendly, which made me want to work with them. 

How much have you invested with them?

We’ve invested $30,000–$40,000. 

What is the status of this engagement?

Our ongoing partnership began in June 2020. However, because I’m trying to build an in-house marketing team, the bulk of the work wrapped up in May 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’m very satisfied with Magic Creative’s services — they’ve freed up my time, allowing me to address my other priorities. The results of our ad campaigns have improved since hiring Magic Creative. I appreciate that I can trust them to successfully run our ads.

How did Magic Creative perform from a project management standpoint?

Magic Creative’s team provides me with a monthly report summarizing each campaign's results. Typically, we communicate through phone calls, emails, or our Viber group chat. 

I’d tried working with other agencies before but was unhappy with their time management. However, with Magic Creative, I can contact them at any time, even during the weekends. They’ve always responded quickly, which is important. They structure their schedules well to ensure they deliver on time. 

What did you find most impressive about them?

We’ve grown to become friends, not just business partners. Magic Creative is committed to their job and available when we need them. 

Are there any areas they could improve?

I haven’t identified any mistakes during our partnership. 

Do you have any advice for potential customers?

I, of course, recommend hiring Magic Creative. It’s also important to trust their team to execute what is necessary — they have a professional, experienced team that can deliver good results. 

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of a retail business. We sell second-hand clothing, shoes, and accessories.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Magic Creative?

We hired them to help us grow our business, find new clients, and increase sales.

SOLUTION

What was the scope of their involvement?

Magic Creative provides digital ads and marketing research services for us to boost our sales. We're just on Facebook, but we also plan to go to Google Ads.

What is the team composition?

We're working with three members of their team, but our main point of contact is their manager.

How much have you invested with them?

So far, we've spent around $200,000.

What is the status of the engagement?

We started working together in March 2022, and the engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Magic Creative's team said their work would be great for our Facebook growth and sales increase, and they fulfilled that promise. We have much more sales, and our cart total is bigger than it was.

How did Magic Creative perform from a project management standpoint?

They're responsive, fast, and meet all our requests, which is why we're still working with them, and we plan to continue this partnership in the long term. Regarding tools and communication, we use email, text messages, phone calls, and Viber.

What did you find most impressive about them?

We are impressed with Magic Creative's ability to deliver the promised results.

Are there any areas they could improve?

I don't think there's anything they can improve on — I'm happy with their work.

Any advice for potential customers?

Do not hesitate and contact Magic Creative; they'll do their job.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder of an online platform for experiences. We sell everything connected to free time, gifts, and experiences that range from skydiving and flying helicopters to massages.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Magic Creative?

We needed help with social media marketing.

SOLUTION

What was the scope of their involvement?

Magic Creative helps us with social media marketing, SEO, and Google Ads. They act like part of our company. They have complete access to our platform and can administrate as much as we can.

What is the team composition?

We had a direct line with the company's CEO, the creative team, and a dedicated project manager.

How did you come to work with Magic Creative?

We were looking for a good company to do our online marketing. Some people we knew recommended Magic Creative. Then, we discussed with them the services we needed.

How much have you invested with them?

Up until now, we’ve spent about $200,000 on the project.

What is the status of the engagement?

Our partnership began in 2020, and we’re still engaged with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure the turnover through Google and Facebook analytic tools; we can see the ads they're doing and the money coming into the company. We also measure the percentage of turnover coming into the company through sales and the percentage we’re paying them. Overall, they’ve helped us make a turnover for our business, and we’ve doubled our sales thanks to their help.

How did Magic Creative perform from a project management standpoint?

We’ve never had a problem with communication because they’re readily available. We communicate through Viber, email, and phone calls.

What did you find most impressive about them?

They excel at everything and are very knowledgeable.

Are there any areas they could improve?

No, I have no complaints.

Any advice for potential customers?

Let them know your target audience so they can execute their marketing skills flawlessly.

BACKGROUND

Introduce your business and what you do there.

I'm the incoming department manager at a destination management company, and we offer a wide range of services in the travel industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Magic Creative?

We needed help with social media marketing for our company.

SOLUTION

What was the scope of their involvement?

Magic Creative has been helping us with social media marketing across all digital platforms. They constantly update their strategies based on the different challenges we encounter, like the COVID-19 pandemic.

What is the team composition?

Our main point of contact is their account manager, who works closely with his team.

How did you come to work with Magic Creative?

Our sales optimization partner referred them to us.

What is the status of the engagement?

We began our partnership in January 2020, and we're still working together — we're planning a long-term collaboration with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Magic Creative's work, we've reached a much wider audience through social networks. This new audience we're getting is more qualitative, and the number of negative feedback has significantly decreased due to their strategy. Overall, we're satisfied with how they work on the project and with us.

How did Magic Creative perform from a project management standpoint?

Their team is responsive and fast — they always deliver tasks on time. Moreover, if the account manager is absent, we always have someone else to contract that quickly responds to our requests — Magic Creative also has a team available at nighttime.

Regarding tools and communication, we use Google Suite.

What did you find most impressive about them?

They're young and ambitious, which is outstanding. Additionally, we cover very different areas in our business, and they've managed to understand our needs in each direction.

Are there any areas they could improve?

Their marketing team sometimes uses terminology we don't understand, so it'd be great if they could use layman's language.

Any advice for potential customers?

Be sure to ask if something is unclear during the communication process. I also recommend having a clear vision of your purposes for them to achieve better results.