LYFE Marketing

BACKGROUND

Please describe your company and position.

 I am the CEO of an ecommerce company 

Describe what your company does in a single sentence.

eCommerce business for Auto Accessories 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LYFE Marketing to accomplish?

• Social Media Ads
• CPA
• Social Media Management

SOLUTION

How did you find LYFE Marketing?

email

Why did you select LYFE Marketing over others?

It was a bad call!

How many teammates from LYFE Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lyfe Marketing took over our paid ads on Meta, and on top of that, they managed our accounts on both FB and IG. So they're the ones who create posts on both platforms. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Getting better results when it comes to the paid ads, lower CPA, higher conversion rates, creative posts on FB and IG 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a bad experience with them right from the first month. Initially, we thought it was normal and things take time to improve. Unfortunately, things never got better and to make matters worse, our account manager went on holiday on Black Friday, which is the most crucial day of the year for any eCommerce company. This caused us to miss out on important business opportunities.

What was your primary form of communication with LYFE Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I will never recommend them to anyone or use them again, even if it's for free. This service is not impressive or unique.

Are there any areas for improvement or something LYFE Marketing could have done differently?

During the Black Friday sale, my group and I got lost as our account manager was unresponsive. To prevent this from happening again, I suggest that the company assign a director to oversee the account manager. Additionally, for future events like Black Friday, it would be helpful for customers to remind the company about these special occasions, as they may overlook them if they are not brought to their attention.

BACKGROUND

Introduce your business and what you do there.

I’m the president of a skincare company that’s marketed to physician practices and directly to consumers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LYFE Marketing?

We had Shopify, Klaviyo, and Salesforce platforms; there were many complexities in how to set up campaigns, have meaningful data endpoints, and automate campaigns in these different platforms. We didn’t want to automate generic emails but really customize and segment them to target our different consumers appropriately.

SOLUTION

What was the scope of their involvement?

LYFE Marketing manages our email marketing. They understand how to work within all our platforms to optimize the emails that are coming out. Moreover, they create nice-looking content for our accounts.

The team also assists us with templates. We work together on copywriting because the products, clinical data, and molecule science are our expertise. However, they help us with engaging terms and other content copy.

What is the team composition?

We run our touch points with a marketing person. We initially had a different point of contact, but they’ve made a nice transition. We like the new teammate; their analytical skills are slightly better.

How did you come to work with LYFE Marketing?

A branding agency we’ve hired before recommended LYFE Marketing, and we liked their work.

How much have you invested with them?

We’ve spent around $100,000.

What is the status of this engagement?

We began working with them in June 2022, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen steady growth in our website traffic and better-than-average engagement scores and click-through rates. LYFE Marketing helps with templates that engage with content; we’re pleased with their high-quality work. Overall, we see those metrics and know their work is meaningful.

How did LYFE Marketing perform from a project management standpoint?

They’re very easy to work with, and their turnaround time is excellent. The team is responsive, and their prices are reasonable considering the quality, responsiveness, and everything we get.

Moreover, we like to have one point of contact. We don’t have to say the same thing to different people, so there isn’t anything lost in translation. The person we talk to ultimately does the work.

We primarily communicate through emails; we do phone calls every now and then.

What did you find most impressive about them?

Everything’s been great. LYFE Marketing’s responsiveness and communication are key, particularly for us. They respond quickly, communicate clearly, and stay engaged with us throughout creating a template or automated email flow. Moreover, they let us know about the challenges, so there haven’t been surprises, which is fantastic.

Are there any areas they could improve?

No, there hasn’t been anything to my knowledge.

Do you have any advice for potential customers?

Just make sure you’re communicating clearly. If LYFE Marketing has to bring your vision to life, you should have a clear plan of what you want to do and what you’re trying to accomplish. Lay out the goals, and they’ll absolutely deliver.

BACKGROUND

Introduce your business and what you do there.

I'm the co-owner of a company that produces and distributes vehicle wraps, graphic details, tints, and protection film. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LYFE Marketing?

We were looking for a social media marketing agency.

SOLUTION

What was the scope of their involvement?

Initially, LYFE Marketing assigned a campaign manager to our account who requested information about our company and access to our social media accounts. Since then, LYFE Marketing has managed our social media marketing campaigns on Meta, including Instagram and Facebook. We provide photographic material that LYFE Marketing uses to create content for our social media channels according to the required formats.

What is the team composition?

We mainly communicate with our account manager. We've also worked with another teammate at the beginning of the project during orientation. 

How did you come to work with LYFE Marketing?

We received cold calls from marketing agencies and decided to break into social media marketing. We searched for the most reputable companies on Google and contacted LYFE Marketing, who presented a business proposal. We accepted the proposal and selected their team because they were based in our city.
How much have you invested with them?

We've spent around $25,000–$35,000 on this project, and considering the advertising budget, we've spent double that amount. 

What is the status of this engagement?

We began working with LYFE Marketing in October 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen an increase in our site traffic and brand awareness overall. However, we don't know precisely the amount of sales coming from LYFE Marketing's advertising campaigns. We're a small company and have to juggle many things we weren't prepared for to maximize the potential work the team is providing, like optimizing our website. LYFE Marketing's work quality and creativity are good. 

How did LYFE Marketing perform from a project management standpoint?

The work process is easy, and the team is available to answer our questions. LYFE Marketing stays within budget and meets deadlines regarding the ads' rollout. We communicate via email and video calls. We collaborate on spreadsheets and cloud-based documents to comment on the team's work, request edits, and give approval. 

LYFE Marketing responds to our emails and calls pretty quickly, which is very important to me because we had previously worked with another marketing company that was difficult to get ahold of and had a high turnaround time. With that company, we never talked to the same person, whereas with LYFE Marketing, I've always talked to our account manager.

Unless something is out of the norm, I always meet with him on Wednesdays every other week, and he's always on time. I want to highlight our account manager's work. He works closely with our team and is very friendly, communicative, and easy to work with.

What did you find most impressive about them?

I'm mostly impressed by LYFE Marketing's expediency in getting the work done and how quickly our ads have gained more views. 

Are there any areas they could improve?

Our particular industry is very specialized and can be difficult to target correctly. I'm not saying LYFE Marketing has done that, but it's common with most marketing agencies. I've found that it's not easy to sell our products and some of our services, mainly because they aren't visible. Film importation is our main business, and I'm aware it's not visible and hard to demonstrate in a picture or short video format. 

Do you have any advice for future clients of theirs?

I recommend having a budget of at least three months when you engage with LYFE Marketing because that's approximately how long the team will take to get the ads to the right social media audience.

BACKGROUND

Please describe your company and position.

I am the Office Manager of a window and door replacement company.

Describe what your company does in a single sentence.

Window, Door & Siding Replacement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LYFE Marketing to accomplish?

• Start and build our online presence
• Generate new business through online marketing
• Have a singular and familial feel to our online brand

SOLUTION

How did you find LYFE Marketing?

Online Search

Why did you select LYFE Marketing over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from LYFE Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked to build out our online presence through regular and consistent posting, while also testing the waters with digital advertising. Our expectation was 3-5 posts per day with advertisements generating a minimum of 3 leads per month.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our online presence has grown and our digital profiles have a consistent look and feel that we were searching for. We have and still do generate 3-10 leads per month, with our minimal advertising budget. The results have been successful enough for us to start increasing our ad spend moving forward.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was spectacular. All deliverables were dropped off not only on time, but often ahead of schedule. Any time we have needed changes to one of the posts or content pieces, Lyfe was quick to change and make sure everything was back in order.

What was your primary form of communication with LYFE Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed by LYFE Marketing's quality of work for the cost.

Are there any areas for improvement or something LYFE Marketing could have done differently?

The only thing I can think of would be regarding the clarity on how long it would take for leads to start flowing in. It took about 3 months of advertising before leads were consistent.

BACKGROUND

Please describe your company and position.

I am the CEO of a hospitality & leisure company
 
Describe what your company does in a single sentence.

Supercar Tour Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LYFE Marketing to accomplish?

• Meta Ad Manager

SOLUTION

How did you find LYFE Marketing?

Online Search

Why did you select LYFE Marketing over others?

High ratings

How many teammates from LYFE Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Provide creative, ad copy and manage Meta Ad campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They presented their first deliverable. It appeared it was outsourced creative. The copy had many errors and the creative artwork was embarrassing. It was almost as if they used an app to throw together a slide show with annoying musing and really bad text overlay.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

LYFE This agency delivered the worst experience in my 25 years running Sales and marketing organizations. RUN DON’T WALK! So many red flags that I should have expected this coming. From emails that received no response to no direct access with employees at the company other than email. They call you, you do not call them. This company is run on make believe. You will be sold a big grand story of what they have accomplished for other brands. They will build up their ability to deliver incredible results. However, in my case the very first deliverable was so embarrassing I had to do everything I could not to flip out on the project manager. I will go into detail. 

I did not plan on giving a review. I actually felt we were so early on in the process and they literally put zero effort into actually delivering a quality service that I would just cut ties immediately and professionally walk away with just a few days lost time on my end. They presented creative for a Facebook Ad campaign as if I should have been excited with the work they prepared. Let me tell you we felt embarrassed for them. It was that bad, how any professional would propose what they proposed they should have been fired on the spot. Yet it seems the entire company and their leaders feel this is the caliber of work they approve of. It's insanity on another level. They must be hurting for cash because they are so adamant about collecting 3 months worth of service fees no matter what. 

This is no different than hiring a guy to build a deck then they show up with used material and labors that have never done the work. There is a quality of service that is expected in return for payment. I am assuming the creative was outsourced and they used ChatGPT to generate written content. As the written content had so many errors. In any event they will never see a dime from me and I will make a point to share my personal experience. They presented Facebook marketing creative and ad designs that appeared to be thrown together last minute. It was a slide show with blinking images and obscure music. I passed these around to colleagues for a laugh. Nobody thought I was serious they thought I was playing a joke they were so bad. 

Next was the copy. It was written like a 10 year old got assigned to the project and took a short cut and through the assignment into ChatGTP. They made statement that were not true and had nothing to do with my company. The project manager assigned to our account was rude and rushed through everything. As bad as the experience was there was no recovery. The ads were so bad they asked me to provide ads for them to use. I attempted to part ways and allow them to save face. I just asked that my retainer be returned as they obviously put zero effort into my project. Instead they charged me the me for several months of service without my authorization, without providing a service and stole from my company.

They will find out quickly I am a litigious person and have no problems going the distance because I have the financial means to do so. Good news it was a credit card authorization and I will get it charged back, we will send this to legal for damages and lost revenue due to the services they misrepresented and ultimately were unable to fulfill. I have it all documented and recorded. Tell Harley she needs to take her tone down and learn some respect for a client. Stay away their sales guy talks a big game things sound great but they have a bunch of kids producing the work. I was shocked at how bad their deliverables were. You will get exactly what I got, complete garbage.

What was your primary form of communication with LYFE Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

There eagerness to collect all of their money up front regardless of QOS.

Are there any areas for improvement or something LYFE Marketing could have done differently?

Yes Hire professionals.

BACKGROUND

Please describe your company and position.

I am the Founder of Become Fit Forever (BFF)

Describe what your company does in a single sentence.

Fitness and Nutrition coaching

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LYFE Marketing to accomplish?

• Reach a bigger audience and increase our revenue
• increase following
• Opt ins via our free guide

SOLUTION

How did you find LYFE Marketing?

Online Search

Why did you select LYFE Marketing over others?

fraud

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired this company to help us grow. They were not able to deliver positive results. it was very very costly to hire them for basically zero return. we got some clicks but did not get any email opt-ins, calls, or any revenue for our business. If you are a small business and don't have a bunch of money laying around to spend, then don't bother hiring this company. You will have zero in return.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

we spent over$5000 and received zero returns. The company not only failed to deliver results but also didn't show us that they even cared about our progress.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They had a high response but were very very unprofessional, and they lacked the basic knowledge on how to have a successful campaign for weight loss accounts. we did not get any followers, no one purchased on our account, nor did they opt-in via our free guide. It was a complete waste of money. And the answer was super vague.

What was your primary form of communication with LYFE Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

nothing.

Are there any areas for improvement or something LYFE Marketing could have done differently?

Be more professional, and showup with your clients as if you truly care of them.

BACKGROUND

Introduce your business and what you do there.

I run a health coaching business. We help people to lose weight, lower their blood pressure and cholesterol, and improve their overall health using food. We have a two-step process; first, it’s a five-day challenge at a low price. At the end of the challenge, we introduce our food program.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LYFE Marketing?

We were looking to scale our business. Our challenge was to grow the number of people going through our five-day challenge using advertising. We didn’t have much business coming from cold traffic when we started. Running Facebook ads is hard on the weight loss space because computers reject them quickly; we must review them and know what changes to make.

SOLUTION

What was the scope of their involvement?

LYFE Marketing is responsible for setting up campaigns and running them. They give us the necessary input to grow. The campaigns have focused on helping people lose weight and improve their health. We provide the videos, and they do a lot of the graphics and copy. Overall, they help us with the marketing strategy.

Initially, they asked us questions about our business; they had a process to understand it. We educated them on what we do, how we do it, and our unique competitive advantage in the marketplace.

They’ve only done Facebook campaigns so far. We plan to expand at some point.

What is the team composition?

We work directly with David (Account Manager). He’s on our weekly calls; he helps us determine our budgets and strategies.

How did you come to work with LYFE Marketing?

A friend of mine referred them.

How much have you invested with them?

We’ve invested close to $10,000.

What is the status of this engagement?

We started working together in September 2021, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve been an integral part of our success. Thanks to them, we’ve grown from having a dozen people in our challenge to almost 300 people; it’s been a wonderful thing for our business.

How did LYFE Marketing perform from a project management standpoint?

Project management is excellent. We’re constantly communicating; they help us with our strategy, ad budget, and targeting. We have weekly meetings on Zoom to decide where to invest and how to get the most out of the ads. They also review what’s working so we can see where to make changes.

We use Facebook Messenger to communicate with our team.

What did you find most impressive about them?

Their strategic input and ability to execute are outstanding. They’re responsible for the exponential growth of our business.

Are there any areas they could improve?

No, we’re happy with them.

Do you have any advice for potential customers?

You must provide a product or service that people want to buy; they can’t do miracles. If you have that, they can take it and help you grow it.

BACKGROUND

Please describe your company and your position there.

I am the Executive Director of a civil rights organization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing?

We hired LYFE for marketing consulting to determine areas of improvement on our website so that we can maximize outreach. We then decided to hire LYFE for our website redesign. It was outdated and our staff had limited expertise. LYFE revamped our online image with our new website that keeps up with the current trends.

SOLUTION

How did you select this vendor and what were the deciding factors?

We based it on their reviews and through the initial communication LYFE. They were prompt and highly communicative. Despite the coast to coast time difference, we were able to efficiently work together.

Describe the project in detail and walk through the stages of the project.

We had a few meetings initially and then we shared ideas of what we wanted to see in our website. Then we were given a few options and there were a few rounds of edits.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with two people but there were also support staff that executed some of our requests. Keran Smith was our main point of contact and he provided excellent follow up that was beyond what we anticipated. He understood that our staff has no expertise in web design and management and helped us navigate the transition.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've received feedback that our website is more organized and appealing.

How effective was the workflow between your team and theirs?

The workflow was smooth and everything was on time.

What did you find most impressive or unique about this company?

The entire process was positive but what truly stands out is their willingness to assist us long after the design was completed. He is approachable and understands the anxieties of our staff that have no background or expertise in web design. When we accidentally deleted some of the design elements, he was happy to step in and help us. he provided online guides where we could learn to navigate the new platform. The experience has been fantastic because of what Keran brings to the table. He is helping us through the website transition in a way that goes beyond what we could have imagined. For a nonprofit organization, having their kind of support really helps us serve our community more effectively.

Are there any areas for improvement or something they could have done differently?

Nothing. They went above and beyond.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a publishing company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LYFE Marketing?

We needed help in digital marketing.

SOLUTION

What was the scope of their involvement?

LYFE managed our social media and email marketing campaigns. 

What is the team composition?

I worked with an account manager and a project manager. 

How did you come to work with LYFE Marketing?

I saw them on a TV show, and they also came up when I was looking for marketing companies. 

How much have you invested with them?

We spent over $10,000.

What is the status of this engagement?

We started working together in December 2020. Our contract runs until February 2021, but I’ve already terminated our partnership. 

RESULTS & FEEDBACK

Describe the impact this engagement has had on your business. 

LYFE’s work negatively impacted my business. They missed the mark on who our audience was. They failed to deliver, and their work was so poor in quality that they even misspelled some content. It was as if they were deliberately trying to fail. 

How was project management handled?

We constantly had to remind LYFE’s team about their tasks. Their approach was predatory — they were no where as good as how they were described on their online reviews. I just didn’t pursue legal action because the contract amount wasn’t worth the trouble. 

LYFE started missing deadlines as early as the second week of our engagement. They hid behind excuses and delivered terrible work. I informed LYFE that I was displeased with their services, but they insisted that I was on a contract with them.

The issue escalated to their senior leadership, but nothing happened. 

Is there anything that the vendor did well or that you would consider a strength?

I don’t have anything good to say about this company. There was nothing right with our partnership with LYFE. They didn’t stand by their word and contract. 

Are there any areas they could improve?

They didn’t know how marketing works — they were just running a hyped scam. They always blamed somebody else for their failures, and they never took accountability for their work. They didn’t even have a way to measure their success — they couldn’t provide any metrics at all.

Do you have any advice for potential customers?

Call one of their references before engaging with them. That way, you’ll know their work doesn’t accomplish any results and that they don’t have the necessary processes for a successful partnership.

BACKGROUND

Please describe your company and your position there.

Asili Wellness offers sustainable products and holistic therapeutic services to naturally nurture women’s health and wellness. Dr. Nicole is the owner and operator of Asili Wellness.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LYFE Marketing, and what were your goals?

We’ve hired Lyfe Marketing for managing all things social media related including advertising, management, and newsletters.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online digital marketers in our area and shortlisted it to 2. We worked with another company and had great results and were financially ready to move forward with Lyfe Marketing as they had more experience and expertise in our field.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through discovery phase to share our branding materials and go over our goals for the campaign. They then put together a digital strategy, focusing on showcasing our sustainable wellness products via Facebook ads. Now, we are including our holistic wellness services and increasing brand awareness through ads, social media posts, and newsletters.

How many resources from the vendor's team worked with you, and what were their positions?

We’ve worked with an account manager, a social media marketer, an email marketer, and a videographer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have been working with Shaye and her team at LYFE Marketing for the past few months, and have thoroughly enjoyed the relationship! Shaye is super responsive and the quality of work is stellar! Shaye listens, has great ideas, and makes recommendations that align with our values and goals.

How effective was the workflow between your team and theirs?

Our account manager, Shaye, sends a detailed monthly report to go over our campaign performance. She also uses email to communicate and is timely. Whenever we’ve had a question about something, Shaye and Lyfe Marketing have been responsive.

What did you find most impressive or unique about this company?

They’re a one-stop shop for all of our digital marketing needs. Every time we launch a new product or have an idea, we ask them for support. Their execution has met or exceeded our needs.

Are there any areas for improvement or something they could have done differently?

We're hopeful that at some point LYFE Marketing will consider offering military or bundle discounts in the near future. In the meantime we'll continue to work with Shaye and her team in increasing brand awareness!