Lux Insights Inc.

BACKGROUND

Please describe your company and your position there.

I'm the GM of a member funded society.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lux Insights Inc.?

We were conducting membership surveys for our 3k+ members.

SOLUTION

How did you select this vendor?

Fellow peers across the industry use Lux Insights with positive reviews.

Describe the scope of their work in detail.

Project was designed to understand satisfaction with the Club overall, as well as specific facilities, programs and services. The insights also informed of motivators, barriers to using the facilities, programs and services, as well as insight into capital expenditures, and other initiatives.

What was the team composition?

I worked closely with the senior executive as well as their team of bright, and knowledgeable individuals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Presentation to the membership and management team was very clear and concise. We also have the ability for cross tabulation with all of the detail supporting documentation that was also provided to the team.

How effective was the workflow between your team and theirs?

Communication was fantastic and as frequent as we needed it to be.

What did you find most impressive about this company?

Communication and the ability to summarize lots of data and convert it into useful information were their core strengths.

Is there any area for improvement or anything that could have been done differently?

n/a

BACKGROUND

Please describe your company and your position there.

I am a CEO and we have our startup company based in Vancouver, Canada.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lux Insights Inc., and what were your goals?

We wanted to develop an app for our users (doctors) to receive the health data of their patients in monitoring with wearable devices. We hired Lux Insights as for problems validation interviews and solutions validation interviews. Our goal is to have an effective icloud platform with the app as for monitoring and analyzing the data for supporting doctors in decision making and hence optimizing the healthcare outcome for the patients.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online and also found options being introduced by business incubator. So we chose this vendor based on their past projects, design skills, reputation and cost estimate.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a series of discovery meetings to discuss our goals and objectives. Lux Insights provided us the description of services, description of research, their approach and assumptions, their deliverables, timelines and budget.

How many resources from the vendor's team worked with you, and what were their positions?

A project director and a research manager were assigned to be our points of contact throughout the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Detailed description of the results of interviews being held was given. Objective analysis of the outcomes of the interviews was given.

Describe their project management style, including communication tools and timeliness.

The project director and manager were friendly to communicate and provided frequent updates. We had the kick-off meeting and most of feedback was through email. Everything was delivered on time.

What did you find most impressive or unique about this company?

They understand our business idea and our strategic plan. They knew how to carry out the market validation interviews in a perfect way.

Are there any areas for improvement or something they could have done differently?

More measurable outcomes and analytic comments can be added in the conclusion part so that we can understand more detail with the market.

BACKGROUND

Please describe your company and your position there.

I'm the Chief Brand Officer of a software company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lux Insights Inc.?

We needed a baseline and ongoing brand health tracker to assess our product and our competitors as well as overall market drivers.

SOLUTION

How did you select Lux Insights Inc.?

I worked with Lux at my previous software company, where they helped me launch and then deliver 4 years worth of excellent brand health insights.

Describe the scope of their work in detail.

They took the time to really understand the nuances of the business, market, and competitors. Then they recommended the approach for the baseline tracker, and carefully walked us through the survey development, and reporting. Including expert advice on how to set up for the long term, avoid common mistakes, etc.

What was the team composition?

I worked with their leadership team, the account team - stellar client management! - and the research leads.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to make strategic positioning and advertising decisions based on the insights.

How effective was the workflow between your team and theirs?

The team is organized - with regular check-ins, agendas, shared documents, and communication channels.

What did you find most impressive about this company?

Excellent research skills and approach, great team.

Is there any area for improvement or anything that could have been done differently?

No - really like them - have hired them a few times and would again.

BACKGROUND

Please describe your company and your position there.

I'm the Brand Director at Nature's Path Foods. We manufacture and sell organic breakfast and snack foods.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lux Insights Inc.?

We have partnered with Lux Insights on recent packaging testing across our sub-brands and for awareness tracking.

SOLUTION

How did you select this vendor?

Through our RFP process we narrowed in on Lux Insights as a result of their pricing, clarity of communication within their proposal, speed and expertise.

Describe the scope of their work in detail.

They absorbed our research brief, set forward a kick off meeting to align on key objectives and approach, worked closely with us on survey development and fielding and lastly, ensured our questions were met for the final presentation/insights debrief.

What was the team composition?

We had a strong mix of talents on the project team - including executive levels to managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Overall, we're really pleased with the insights provided for us to make informed business decisions. The final deck shared with us is clear and actionable.

How effective was the workflow between your team and theirs?

Strong communication from the Lux Insights team with highly responsive and engaged team members.

What did you find most impressive about this company?

We were impressed with their willingness to partner with us and learn our business within a short period of time. Ease of digestibility for the insights and visuals they share back with us.

Is there any area for improvement or anything that could have been done differently?

Nothing comes to mind at this time.