Lupa Studio

BACKGROUND

Introduce your business and what you do there.

I'm the founder of a company that offers customized productivity systems, training for companies, online courses, coaching, a podcast, and a book to help improve personal and professional effectiveness and well-being.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lupa Studio?

We needed help with web and branding development.

SOLUTION

What was the scope of their involvement?

Lupa Studio designed and developed our logo, brand guidelines, and website.

What is the team composition?

We worked with 2–5 teammates from Lupa Studio.

How did you come to work with Lupa Studio?

Someone referred Lupa Studio to us. We chose them over other options because they were a great culture fit, offered good value for the cost, and had aligned company values.

What is the status of this engagement?

We worked together from June–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Overall, Lupa Studio delivered a great product.

How did Lupa Studio perform from a project management standpoint?

We primarily communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Lupa Studio's empathy was impressive.

Are there any areas they could improve?

I can't think of anything for Lupa Studio to improve.

BACKGROUND

Introduce your business and what you do there.

I’m a founder of fast growing healthcare startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lupa Studio?

 We needed support to rebrand our logo and digital and physical assets.

SOLUTION

What was the scope of their involvement?

 Lupa Studio completely redid our website and the look and feel of our company. The team was responsible for website design and functionality.

What is the team composition?

 We worked with four teammates from Lupa Studio.

How did you come to work with Lupa Studio?

Someone referred Lupa Studio to us. We chose them because they were able to work on our timeline and made the best use of our budget.

What is the status of this engagement?

 We worked together from January–September 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Lupa Studio delivered a much better website than we had previously. After the launch, our internal team and customers very much appreciated the new look and feel. It made our company and brand much more modern.

How did Lupa Studio perform from a project management standpoint?

Lupa Studio delivered on time. We had weekly check-ins, which allowed us to stay on top of the progress. We had deadlines in place that we did our best to stick to for an on-time launch. We communicated via Slack and email.

What did you find most impressive about them?

 Lupa Studio's ability to turn out content very quickly was impressive.

Are there any areas they could improve?

Lupa produced solid material, on time, and they were very easy to communicate with.

BACKGROUND

Please describe your company and position.

 I am the Fractional UX & Product Head of a consulting company 

Describe what your company does in a single sentence.

I lead design, research, and product strategy so small teams ship faster with higher quality.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lupa Studio to accomplish?

• Design & Data Visualization

SOLUTION

How did you find Lupa Studio?

Referral

Why did you select Lupa Studio over others?

Referred to me

How many teammates from Lupa Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I led the design and data-visualization strategy for a civic insight initiative, with implementation executed by Lupa’s design team. Deliverables included a suite of visual assets; interpretation of participant materials; high-signal infographics that synthesize large datasets; and conceptualized geographic maps framing issues by area and theme. The work clarified patterns, highlighted pain points and opportunities, and equipped stakeholders with an accessible narrative for planning and dialogue.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivered 100% of documents on time and to spec, with first-pass approval.
Met all deadlines: all deliverables submitted on schedule and within scope.
On-time, in-full (OTIF) delivery of project documents; 0 missed milestones.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lupa’s project management was disciplined and transparent. They set a milestone-based roadmap, kept weekly check-ins with a shared tracker, and delivered 100% of items on time and to spec.

What was your primary form of communication with Lupa Studio?

Email or Messaging App

What did you find most impressive or unique about this company?

I appreciated that they were transparent and meticulous throughout the process. They worked as a team, supported my coordination, and embraced the uncertainty inherent in the futures-design process I was leading.

Are there any areas for improvement or something Lupa Studio could have done differently?

no. 

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of El Observador

Describe what your company does in a single sentence.

We are a digital information and communications platform based in Montevideo, Buenos Aires, Madrid, and Miami.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lupa Studio to accomplish?

• Brand positioning (values, mission, vision, etc.)
• New visual image (logo, social media, etc.)

SOLUTION

How did you find Lupa Studio?

CEO recommendation

Why did you select Lupa Studio over others?

Referal

How many teammates from Lupa Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Positioning (mision, vision, ...). New Logo and applications. New colour palette. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Coments of the audience, suscribers, market in general. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Perfect delivery. 

What was your primary form of communication with Lupa Studio?

Virtual Meeting

What did you find most impressive or unique about this company?

Lupa is a design studio that truly makes you feel like part of the team. They had a strong strategic vision, and they fully understood our needs and concerns regarding the market. The brief was a collaborative effort, providing a comprehensive view of the industry. I really appreciated their "workshop approach," which allowed us to pause and think deeply about the current state of the media industry. Lupa is not a conventional design studio. They think beyond design. 

Are there any areas for improvement or something Lupa Studio could have done differently?

no

BACKGROUND

Introduce your business and what you do there.

I’m the department head at PermitFlow. We provide a platform that streamlines and accelerates the construction permit application and management process for builders across the US.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lupa Studio to accomplish for PermitFlow?

We needed help elevating our branding and supporting our marketing campaigns.

SOLUTION

What was the scope of their involvement?

Lupa Studio helped us with asset creation. They executed upon the briefs we submitted. Their deliverables included an updated explainer video, long-form guides, website designs, social and display ad creatives, print materials, sales enablement materials, and branding assets.

What is the status of this engagement?

We worked together from October–November 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Lupa Studio delivered 100% on time and completed 10 tasks per month. Thanks to their work, our branding was elevated, and it was easier to see the product's value. Their ads were eye-catching and effective, helping us improve conversion rates. Overall, they supported us in scaling our pipeline and leads from new channels.

How did Lupa Studio perform from a project management standpoint?

Lupa Studio's project management was exceptional. We used Notion for communication.

What did you find most impressive about them?

The amount of support they provided to our team was impressive. It felt like they were an embedded full-time team and an extension of our team.

Are there any areas they could improve?

I can't think of anything for Lupa Studio to improve.

How did you come to work with Lupa Studio?

I had worked with them at a previous company and was thrilled with their work, so I brought them to my current company. Moreover, their pricing model for retainers was flexible and affordable. Lupa Studio offered high-quality work, streamlined communication, and a collaborative team at an affordable monthly cost.

BACKGROUND

Please describe your company and position.

I am the Co-Founder & CEO of Numia

Describe what your company does in a single sentence.

B2B SaaS Customer Journey Management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lupa Studio to accomplish?

• New branding
• New website design

SOLUTION

How did you find Lupa Studio?

Referral

Why did you select Lupa Studio over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Lupa Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lupa Studio delivered a cohesive identity and a sleek, user-friendly site that truly reflects who we are. We’re very happy with the collaboration and the results!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project with Lupa Studio delivered clear results: improved brand consistency, positive client feedback, higher website engagement, and better-quality inbound leads since the relaunch.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lupa Studio managed the project very efficiently, keeping timelines on track and delivering all items as planned. They were highly responsive to our needs, quickly incorporating feedback and ensuring the final result aligned perfectly with our vision.

What was your primary form of communication with Lupa Studio?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Lupa Studio was how accurately they interpreted our needs and translated them into beautiful, cohesive designs. They are highly talented and professional, which made the entire process smooth and effective.

Are there any areas for improvement or something Lupa Studio could have done differently?

Not that I can think of