Luminate Communications

BACKGROUND

Please describe your company and position.

I am the Manager, Annual Giving and Stewardship of Jack.org

Describe what your company does in a single sentence.

We are a Canadian charity that focuses on preventative youth mental health.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Luminate Communications to accomplish?

• We hired Luminate Communications to support with copywriting and content for our new website redesign.

SOLUTION

How did you find Luminate Communications?

Referral

Why did you select Luminate Communications over others?

• High ratings
• Referred to me

How many teammates from Luminate Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Due to internal capacity challenges, Luminate Communications supported in the developement of the pages that were geared towards Fundraising and Development, which allowed our internal team to focus on the Program offering side of our website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Luminate Communications was able to take the information we gave them about who we are and what we do, and created content that was donor centric, showcased our impact and would help convert prospective donors into active donors.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Luminate Communications showcased strong project management, and made sure they were clear on the end goal.  They were very responsive, timely, and easy to work with.

What was your primary form of communication with Luminate Communications?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with Luminate Communication's desire to understand the project as a whole, and not just the area that they were working on.  Even though they were contracted to work on one part of the website, they showed an interest in the entire site and how their sections aligned with others.

Are there any areas for improvement or something Luminate Communications could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Senior Communications & Development Coordinator of Vernon Jubilee Hospital Foundation

Describe what your company does in a single sentence.

Vernon Jubilee Hospital Foundation is a charitable society that harnesses the power of community generosity and strategic partnerships to enhance access to the best possible healthcare throughout the North Okanagan. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Luminate Communications to accomplish?

• Write a direct mail to raise funds for our Spring Campaign

SOLUTION

How did you find Luminate Communications?

Referral

Why did you select Luminate Communications over others?

Referred to me

How many teammates from Luminate Communications were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Interview our story subject and then write a compelling direct mail piece that invites people to give to our Spring Campaign - raising funds to purchase essential neonatal equipment for our hospital. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We're not finished yet...but it looks like our donations are tracking at the same as last year..so the direct mail is definitely contributing to our revenue success!

Because the piece was so well-written, we were also able to use it for our website and social media. So definitely value for money.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very easy to work with. Delivered on time. Responded quickly to requested changes. Delivered to directions.

What was your primary form of communication with Luminate Communications?

Email or Messaging App

What did you find most impressive or unique about this company?

They made everything so easy. As a small one-person comms shop I really need to have contractors who are easy to work with, professional and deliver exactly what I need (or more than I thought I need - they make me look good!)

Are there any areas for improvement or something Luminate Communications could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the President of Sunlit Scholars LLC

Describe what your company does in a single sentence.

Independent educational consulting services (college counseling services for families)

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Luminate Communications to accomplish?

• Provide website copy for a "starter" website

SOLUTION

How did you find Luminate Communications?

Referral

Why did you select Luminate Communications over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Luminate Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I needed website copy for a "starter" website (5 pages--Home, About, Services, Why Us, Contract) in a particular tone--substantive but not grandiose.  Luminate provided the 5 pages worth of copy for the website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website copy for 5 specified pages that reflected the information and tone I was trying to convey about the business.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I was in communication with the owner of the business and one of her writers.  They had a 2 hour brainstorming session with me (over Zoom).  Questions were provided beforehand to give me time to think about the answers.  A deadline was set.  The copy was provided to me before the deadline.  We then had a few discussions over email over some minor changes and then the copy was blessed.

What was your primary form of communication with Luminate Communications?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I appreciated the time the company took to learn about the business and the tone and information I wanted to convey.  The time invested upfront meant that there were only minor changes made to the copy so rewrites were not an issue.  I also appreciated having a clear deadline and clear expectations.

Are there any areas for improvement or something Luminate Communications could have done differently?

I was very happy with my experience with Luminate and have nothing for them to improve upon.

BACKGROUND

Please describe your company and position.

I am the Director of Development & Acting Co-Executive Director of Nellie's

Describe what your company does in a single sentence.

Nellie's provides shelter and support to women and their children fleeing abuse, homelessness and poverty in order to help them find a pathway to a violence-free life and to advocate to ensure gender-based violence and oppression is a relic of the past.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Luminate Communications to accomplish?

• Writing 2 blogs per month.
• Take on all aspects of writing and scheduling 5 social media posts per week.
• take on all aspects of writing and designing an annual report and our general Impact Report and a Children’s Program impact report.
• Oversee all aspects of Nellie's Rebrand

SOLUTION

How did you find Luminate Communications?

Referral

Why did you select Luminate Communications over others?

Referred to me

How many teammates from Luminate Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work provided by Luminate for blogs, social media and reports includes:
● Conducting background reference research and/or conversation to discuss topic
● Writing of one draft copy and one round of revisions to produce final copy for blogs
● Preparing annual editorial calendar
● Being the central coordinator and the voice of all social media content for Nellie’s Facebook,
Instagram and LinkedIn pages
● Researching, writing, editing and scheduling 5-6 posts per social media channel per week (LinkedIn, Facebook, Instragram, and X to have 1-2 posts per week)
● Selecting photos and creating graphics as appropriate
● Weekday monitoring of pages to engage with community online
● Providing monthly analytics reports
● Content planning — in partnership with Nellie's
● Interviewing, as needed
● Writing draft content

Rebranding included:

In addition to working with Nellie's board and stakeholders on the creation of a new logo and website, Luminated created all marketing, communications and sales materials, print and digital templates, promotional and outreach materials, and signage.  Luminate also presented Nellie's new visual identity (the meaning behind it) to Nellie's staff. The presentation was well-received.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Luminate provides monthly metrics for social media posts and an annual assesment with recommendation on best practice.

Measurable outcomes is much harder for reports and branding.  All I can say is that the reposnse to Nellie's new visual identity (launched on October 1st, 2024) has been all positive.  And since Nellie's began working with Luminate in 2017 we have grown fundraising because of the stewardship pieces produced by Luminate that has helped Nellie's tell our story in a way that resonates with our audience and beyond.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Luminate team are great project managers.  They ensure that projects are produced on time because they are the ones reminding me of when things are due.  For example, I am sent reminder emails when it is time to start discussing our annual report.  Luminate provides the workback schedule to keep the report on time.  Having them keep blogs and reports on schedule helps me because I don't have to focus on when things need to get moving.

What was your primary form of communication with Luminate Communications?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Apart from the excellent work they do, they feel like they are members of Nellie's team.  They are as, or more familiar witht he work Nellie's does, which is amazing. And as a small agency I've got to know Luminate's principle Deborah, and the team assigned to Nellie's, Suzanne and Lynn very well.  It has been a pleasure working with them.

Are there any areas for improvement or something Luminate Communications could have done differently?

None come to mind.

BACKGROUND

Please describe your company and position.

I am the Chief Executive Officer of John Howard Society of Peel-Halton-Dufferin

Describe what your company does in a single sentence.

John-Howard Society of Peel-Halton-Dufferin provides effective responses and vital services that empower individuals, foster wellbeing, and address the root causes of crime.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Luminate Communications to accomplish?

• Tell our story.
• Illustrate our impact.
• Provide us with an effective document.

SOLUTION

How did you find Luminate Communications?

Referral

Why did you select Luminate Communications over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Luminate Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We contracted with Luminate Communications to create an impactful annual report that tells our story through the voices of our staff and clients. This included developing an annual theme, identifying the stories that needed to be told, interviewing staff members and clients to collect their personal stories, marrying qualitative and quantitative data in a digesitble way, creating digital and print layouts, identifying the right graphics and art, editing and copy review, etc. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Structured plan.
2. Completion of interviews.
3. Completion and review of drafts.
4. Completion of finished product.
5. Scheduled meetings to review goals and deliverables. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Luminate is very organized and responsive. Timelines and expectations are developed in the contracting stage and well communicated. Team members are consistent and well informed. 
Everyone involved took the time to get to know our organization and understand the nuances of our work. The product was high quality and delivered on time. 

What was your primary form of communication with Luminate Communications?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Luminate is passionate about the work it does and takes the time to get to know the organization it will be representing. They keenly understand the nonprofit and charity sector, which is rare but valuable. 

Are there any areas for improvement or something Luminate Communications could have done differently?

None - we are so pleased with their work. 

BACKGROUND

Please describe your company and position.

I am the Director of Finance of Esquimalt Nation

Describe what your company does in a single sentence.

Luminicate Communication has assistsed us for our Annual Reports for two years

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Luminate Communications to accomplish?

• Produce our annual reports
• Easy to read,

SOLUTION

How did you find Luminate Communications?

Referral

Why did you select Luminate Communications over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Luminate Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are a First Nation government. We has been working with Luminate Communication for designing, story collecting, writting up our annual report for our AGM for two years now. Luminate provided up with clear deadlines of each stage of drafting our annual reports, communicated with each stakeholders involving in our annual report directly. The communication is excellent, We have regular meetings and phone calls. The write-out of our stories and the design of the annual report is exceptional, and the whole community likes it. The final delivery was on time as what we planned. 

I highly recommend Luminate Communication.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They completed each mielstone ontime. We have no delay. Therefore, our leadership is able to plan AGM well. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes, The project manager deliver items ontime, followed up on regular basis and informed me for any potential delays so that we can deliver annual report on time. 

What was your primary form of communication with Luminate Communications?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Luminate was very responsive, communicated excellently, and provided exceptional work on our project. 

Are there any areas for improvement or something Luminate Communications could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Manager of Communications & Advocacy of The Canadian Centre for Gender & Sexual Diversity

Describe what your company does in a single sentence.

The Canadian Centre for Gender and Sexual Diversity is Canada’s 2SLGBTQI+ youth organization.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Luminate Communications to accomplish?

• Copyedit the Not Just the Tip Toolkit in English
• Design the Not Just the Tip Toolkit in French and English
• Proofread the Not Just the Tip Toolkit in English

SOLUTION

How did you find Luminate Communications?

Referral

Why did you select Luminate Communications over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Luminate Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Copy editing:
  • Reviewing content provided and editing for grammar, spelling, sentence structure, paragraph structure, readability, style, tone and overall content. Some rewriting/rephrasing for style and tone provided.
• Graphic Design:
  • English version design of all pages/modules. Includes cover design, adding stock or provided images as needed to enhance the visual appeal of each module, graphs if required, and interactivity.
  • French version design:
    • To be completed once English version is approved.
    • Design of all pages/modules, includes cover design, adding stock or provided images as needed to enhance the visual appeal of each module, graphs if required, and interactivity.
    • 2 rounds of revisions.
• Proofreading:
  • English Only
  • Reviewing final approved book for spelling mistakes, typos, grammar errors, and design inconsistencies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The English and French version of the Not Just the Tip Toolkit.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Luminates management of this project was incredible: professional, caring, and focused on finding solutions to deliver the best toolkit possible. This high level of project management made the project advance very smoothly during the different phases of the project (copyediting, design, and proofreading).

We always knew when things would be ready for review and what we could do on our end to stay on the timeline that was created for this project.

What was your primary form of communication with Luminate Communications?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The willingness to educate us on the different steps needed to create a good toolkit and to carry it through. Thank you for your patience, knowledge sharing, and impeccable delivery of the final toolkit.

Are there any areas for improvement or something Luminate Communications could have done differently?

No

BACKGROUND

Please describe your company and position.

I am a Department Officer of DeafBlind Ontario Foundation

Describe what your company does in a single sentence.

DeafBlind Ontario Foundation raises, invests and directs funds to DeafBlind Ontario Services to enhance programs which support the individuals they serve who are deafblind, as well as those living with a developmental disability who are Deaf, hard of hearing or use non-traditional forms of communication.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Luminate Communications to accomplish?

• To create compelling Spring and Holiday Appeal letters to increase engagement and donations to DeafBlind Ontario Foundation.
• To create an annual report using donor-centered approach with stories that inspire giving and highlight our achievements.
• To prepare interview questions and conduct personal interviews with people supported, their families and caregivers. To reveal the unique needs, language and method of communication, and goals to increase independence and enrich the lives of the people we support.
• To create an acquisition mailer to build awareness and gain new donors.

SOLUTION

How did you find Luminate Communications?

Online Search

Why did you select Luminate Communications over others?

• High ratings
• Company values aligned

How many teammates from Luminate Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Luminate Communications was engaged to provide comprehensive consultation and creative services for a range of projects, particularly focusing on our annual appeals and annual report. Their scope of work included:

• Consultation and Project Planning: Luminate Communications offered expert consultation on the planning and execution of key projects. Their guidance was instrumental in defining project goals, timelines, and deliverables.
• Interview Services: They developed interview questions tailored to extract valuable insights and stories from subjects. Additionally, they conducted these interviews, ensuring that the content was compelling and aligned with our organizational objectives.
• Writing, Proofreading, and Design Services: Their team provided meticulous writing and proofreading services for various communications materials, including our annual appeals and annual report. They ensured that all content was clear, engaging, and error-free. They also delivered professional design services, creating visually appealing and cohesive documents that reflected our brand identity.
• Project Timelines and Key Deliverables: Luminate Communications outlined a detailed timeline for each project, ensuring that all phases from initial consultation to final delivery were well-coordinated and met our deadlines. Key deliverables included completed interview transcripts, draft and final versions of written materials, and design-ready projects.
• Design-Ready Projects and Graphics: They created design-ready projects that included envelope designs and various graphics needed for our campaigns. These designs were crafted to enhance our communication efforts and appeal to our target audience.
• Canada Post Envelope Design Support: In addition to the creative aspects, Luminate Communications provided support to ensure that our envelope designs met Canada Post's mail standards. This included adhering to size, layout, and formatting guidelines to ensure successful mail distribution.

Overall, Luminate Communications delivered high-quality consultation, content creation, and design services that significantly contributed to the success of our annual appeals and annual report.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration with Luminate Communications resulted in several measurable outcomes that clearly demonstrated the progress and success of our projects:

• Re-engagement of Lapsed Donors: One of the primary goals of our campaigns was to reconnect with lapsed donors. Through the compelling content and strategic approach provided by Luminate Communications, we successfully re-engaged a significant portion of these donors. Their innovative interview techniques and engaging stories played a key role in this achievement.
• Increase in Repeat Donations: The quality of the content and the professional presentation of our appeals led to an increase in repeat donations for subsequent campaigns. Donors who were previously engaged continued their support, demonstrating the effectiveness of Luminate Communications' work in fostering long-term donor relationships.
• Consistent Response Rates: The number of responses to our campaigns was on par with the previous year, which was our highest in several years. Maintaining this level of engagement was a significant success, particularly given the challenges of donor fatigue and increased competition for charitable contributions.
• Positive Feedback on Stories: The stories crafted and featured in our materials received overwhelmingly positive feedback. Parents, caregivers, and staff of the individuals supported by our organization praised the engaging and heartfelt nature of the content. This positive reception not only highlighted the success of the projects but also strengthened our community bonds and enhanced the impact of our communications.

In summary, the measurable outcomes of our collaboration with Luminate Communications included successful re-engagement of lapsed donors, an increase in repeat donations, consistent high response rates, and positive feedback on the engaging stories featured in our materials. These outcomes collectively demonstrate the significant progress and success achieved through their expertise and support.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Very responsive to our needs
• Proactive in their approach
• Stuck to timelines
• Creative problem solvers

What was your primary form of communication with Luminate Communications?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They treated our projects with care and attention to detail and actively listened to our needs, ensuring that projects fit our objectives.

Are there any areas for improvement or something Luminate Communications could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Principal of Varga Girl Design

Describe what your company does in a single sentence.

Varga Girl Design creates award-winning branding, brochures, websites and marketing material that make you stand out in a sea of sameness.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Luminate Communications to accomplish?

• to create persuasive and compelling written content that motivates and influences potential clients for 33seven
• to shape the brand's identity and voice, helping to establish a consistent tone and messaging across various marketing materials and 33seven's website.
• to simplify complicated financial guidance and strategies

SOLUTION

How did you find Luminate Communications?

Referral

Why did you select Luminate Communications over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Luminate Communications were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Luminate Communications was engaged by Varga Girl Design to create content for their client 33seven, a wealth creation boutique that focuses on specialized insurance solutions for affluent clients. The scope of the completed work encompassed various elements aimed at effectively communicating the unique value propositions and services offered by 33seven. The project included the following tasks: 

• **Brand Messaging and Positioning:** 
  • Developed and refined the brand's messaging strategy to clearly articulate 33seven's mission, values, and commitment to wealth preservation and enhancement. 
  • Crafted a compelling brand positioning statement that succinctly communicated 33seven's expertise in insurance solutions for affluent individuals. 
• **Website Content:** 
  • Created engaging and informative website copy that educated visitors about 33seven's range of insurance solutions. 
  • Crafted clear and concise descriptions of each insurance product, highlighting their benefits, features, and relevance to wealth creation and preservation. 
• **Client Success Stories:** 
  • Compiled and presented real-life case studies showcasing how 33seven's insurance solutions had successfully propelled and preserved wealth for affluent clients. 
• **Blog Posts:** 
  • Generated a series of informative and thought-provoking blog posts that addressed relevant financial topics, positioning 33seven as a trusted source of expertise within the wealth creation niche. 
• **Collateral Materials:** 
  • Developed concise and impactful copy for print materials, brochures, and presentations to be used for client meetings and events. 

Key Completed Deliverables: 

1. Brand Messaging Strategy and Positioning Statement 
2. Website Copy: 
   1. Home Page
   2. Service Descriptions
   3. About Us 
3. Detailed Service Descriptions for Each Insurance Solution 
4. Client Success Stories (Case Studies) 
5. Blog Posts (Series) 
6. Collateral Material Copy (Brochures, Presentations) 
7. Regular Check-ins and Revisions to Ensure Alignment 

Luminate Communications successfully delivered compelling, clear, and impactful copy that effectively conveyed 33seven's expertise, dedication to affluent clients, and ability to propel and preserve wealth through specialized insurance solutions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable outcomes from the completed project that demonstrate progress or success include: 

1. **Website Traffic and Engagement Metrics:** 
   1. Increase in the number of unique visitors to the 33seven website. 
   2. Higher average time spent on the website, indicating improved engagement. 
   3. Reduction in bounce rate, reflecting improved content relevance and user interest. 
2. **Conversion Rates:** 
   1. Increase in the conversion rate of website visitors into leads or inquiries. 
   2. Growth in the number of inquiries or requests for more information about 33seven's insurance solutions. 
3. **Search Engine Rankings:** 
   1. Improvement in search engine rankings for targeted keywords related to specialized insurance solutions and wealth creation. 
4. **Case Study Impact:** 
   1. Quantifiable evidence of how 33seven's insurance solutions have positively impacted clients' wealth preservation and enhancement. 
   2. Testimonials or feedback from clients highlighting the success of implemented insurance strategies. 
5. **Blog Performance:** 
   1. Metrics such as views, shares, and comments on blog posts showcasing expertise and thought leadership. 
   2. Increase in organic traffic to the blog section of the website. 
6. **Brand Awareness and Perception:** 
   1. Improved recognition of the 33seven brand within the target affluent client segment. 
   2. Positive sentiment and feedback from clients and prospects about the clarity and effectiveness of the messaging. 
7. **Collateral Usage and Engagement:** 
   1. Tracking the distribution and engagement with print materials, brochures, and presentations during client meetings and events. 
8. **Continued Engagement:** 
   1. Percentage of clients or prospects who take the desired action (e.g., signing up for consultations, subscribing to updates) after interacting with the provided copy. 
9. **Client Feedback and Satisfaction:** 
   1. Collecting feedback from clients and prospects on their perception of the improved clarity and effectiveness of communication materials. 
10. **Internal Alignment and Consistency:** 
    1. Ensuring that the revised messaging and copy align with 33seven's internal vision, mission, and values, fostering a sense of consistency across the organization. 

These measurable outcomes collectively provide a comprehensive view of the project's success and its impact on 33seven's communication efforts, brand awareness, engagement, and lead generation within the affluent client base.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deborah was truly exceptional. Not only did she flawlessly meet every deliverable within often challenging timeframes, but she also exhibited an impressive responsiveness, even preempting the client's requirements.

What was your primary form of communication with Luminate Communications?

Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive and unique about Luminate Communications was their remarkable ability to seamlessly blend creativity with strategic precision. Their approach to crafting compelling and persuasive content is both imaginative and meticulously calculated, resulting in messaging that not only captures attention but also drives tangible results. 

This harmonious fusion of artistry and strategy sets Luminate Copywriting apart, enabling them to create impactful content that resonates deeply with audiences while achieving specific business goals.

Are there any areas for improvement or something Luminate Communications could have done differently?

I can't think of anything.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a photography business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Luminate Communications?

I needed new copy content for my website and social media so it could coincide with my market strategy.

SOLUTION

What was the scope of their involvement?

Luminate Communications developed a content marketing strategy focusing on copywriting to help me grow my business and reach my target market via our website, Facebook, and Instagram. They started by understanding our existing marketing strategy document to create a description of myself, my business, and my approach to photography so I could speak to my potential target audience with a clear guidebook of the messages I wanted to deliver.

What is the team composition?

I worked with Deborah (Founder).

How did you come to work with Luminate Communications?

We found them through a referral and chose them because Deborah worked with some members of my team, so there was some synergy already. In addition, I felt comfortable talking to her on the phone because she seemed to understand my needs immediately.

How much money have you invested in this partnership?

For this project, we spent $1,200 (approximately $870 USD) with them.

What is the status of this engagement?

We worked together from July–September 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They hit all the targets we established for each phase of the deliverable with a good follow-up process. 

How did Luminate Communications perform from a project management standpoint?

In terms of communication tools, we used Zoom and email.

What did you find most impressive about them?

We liked their clear and timely communication, which was essential for us.

Do you have any advice for potential customers?

Be prepared and have a clear vision of your business and goals so they can help you get the content you’re looking for. They were easy to talk to and hit their targets with a friendly and responsive approach.