Luminate Communications

BACKGROUND

Please describe your company and your position there.

I am the Team Leader for a residential real estate sales team, TheFoxTeam.ca

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Luminate Communications?

We hired Luminate to Copywrite the website and interview past clients for testimonials

SOLUTION

How did you select this vendor?

I had worked previously with Luminate for a non-for-profit copywriting job and was impressed by their ethic and approach, and of course the final product.

Describe the scope of their work in detail.

Through discovery sessions with myself and interviews with a number of past clients, Luminate dug deep with a series of brand questions and clarity creators to develop the story of my company. From there, they wrote TheFoxTeam.ca Brand Story—an internal document that definitively separates the Fox Team from the competition. The brand story consisted of five parts:

• The overarching brand story to tell—and understand—the Fox Team’s story
• Key messages/values on how the Fox Team connects with its customers
• How people connect with the Fox Team’s key messages
• Brand positioning statement
• Target audience

This document contained advice to help guide the future development of all marketing materials—be it website copy and design, newsletters, blogs, videos or other promotional materials —so that TheFoxTeam.ca story is always told consistently. With the guideposts set, they did the copywriting for my entire website.

What was the team composition?

I worked directly with Deborah as a point of contact for the project, but she also collaborated with her team who were excellent.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I feel confident in our brand identity and felt like the company launched as a fully developed idea, rather than a half-baked idea. Everything was cohesive and supportive of the company ethos.

How effective was the workflow between your team and theirs?

Very effective. They were patient with me and helped pull the story out. They were great at communicating with past clients as well.

What did you find most impressive about this company?

Working with Deborah was a relief. I know that may seem a strange sentiment to begin with, but once I handed over the reins I felt a true sense of relief that my brand story was in the right hands. It was a big exhale in a time when I was holding my breath trying to put the puzzle pieces of my brand together. Deborah helped me explore my core values and extract the experiences my clients had had to build an identity and a vision. It fit like a glove!

They put words together like magic and helped me feel anchored and grounded in our sentiment and strategy. They got great testimony from our clients and were able to take my garbled ideas and turn them into powerful statements. Thank you, Deborah, you brought TheFoxTeam.ca to life on the page!

Is there any area for improvement or anything that could have been done differently?

I had an extremely positive experience and would absolutely recommend them.

BACKGROUND

Please describe your company and your position there.

Charitable foundation of a regional health centre. Vice President, Major Gifts and Campaigns

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Luminate Communications?

We did not have capacity in-house for writing services in support of major gift fundraising. We needed to bolster our ability to complete bespoke writing projects in a timely manner.

SOLUTION

How did you select this vendor?

I worked with Deborah Evans at a previous organization and she is the owner/principal. She was a trusted colleague with exceptional writing skills and I was confident after a personal meeting that her firm would produce quality work on time and on budget.

Describe the scope of their work in detail.

Work included thank you letters, letters of intent (Foundation solicitations), and proposals.

What was the team composition?

Worked personally with Deborah E., owner/principal.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Proposal helped to secure a $300K gift with other solicitations in play. Bolstered internal capacity, supported donor retention through effective thank you letters.

How effective was the workflow between your team and theirs?

They are timely, conscientious, effective, and efficient.

What did you find most impressive about this company?

Responsive. Nimble. Work completed to high standard on time and on budget.

Is there any area for improvement or anything that could have been done differently?

No