London : Los Angeles

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Know Wellness.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with London : Los Angeles?

We needed UI/UX design and branding services.

SOLUTION

What was the scope of their involvement?

London : Los Angeles has provided UI/UX design and branding services. The team has designed our website and app's UI/UX. They've also designed our pitch decks and marketing materials, including our logo and branding. The team has created a brand strategy and research and provided different options for color palettes and storyboards. London : Los Angeles has conducted presentations until we found the exact brand story and look we wanted. The team has also conducted interviews with our team.

What is the team composition?

We mainly work with Nicholas, although I know a bigger team is working on the background

How did you come to work with London : Los Angeles?

London : Los Angeles was a referral from an old colleague. We had a consultation with the owner, and he checked off all the boxes we were looking for.

How much have you invested with them?

We've spent about $300,000.

What is the status of this engagement?

We started working together in March 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

London : Los Angeles has helped us save money because we would go outside for logos and other branding materials. The team has done everything under one roof, which has helped us. The quality of their work has met our expectations.

How did London : Los Angeles perform from a project management standpoint?

London: Los Angeles delivers work on time and within budget. The UI/UX design has been done quickly, and the team has helped us keep costs down. The team communicates well with us. For the first month, we had two weekly Zoom meetings. Nick and his team are always on point, available, and transparent. 

What did you find most impressive about them?

London: Los Angeles' branding is spot on. The team dissects an industry to make us think about things we had never considered. London : Los Angeles has a better understanding of who our customers are.

Are there any areas they could improve?

No, everything has gone well. The team has made the entire process easy. 

Do you have any advice for potential customers?

Make sure Nicholas is the lead on whatever you do with them.

BACKGROUND

Please describe your company and your position there.

I'm a Partner in RTR Media. We are an unscripted production company most known for the Home Town franchise on HGTV. I'm the Chief Creative Officer responsible for the quality of all content produced by RTR.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire London : Los Angeles, and what were your goals?

Our website was outdated and didn't represent the quality of projects we produce. The assignment was to update the website, give it a cinematic look and change the focus to a business to business website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We met with several vendors and were impressed by this company. Lola was also referred by a colleague.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

A kick off meeting to assess needs and goals. Lola presented several options for creative direction of which we liked many. We prepared content to provide, Lola created a beta site for us to review, then after being super responsive to revisions, we went live. They were very responsive to corrections and adjustments.

How many people from the vendor's team worked with you, and what were their positions?

I liked that there was one point person to interact with and who managed all departments and roles in the execution.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Lola was a fantastic partner. Our project stalled on our end because of some staffing changes. Lola was patient while we rehired (and rehired again) then worked to meet a key deadline to have the new website launched in time for a huge press opportunity. We are incredibly pleased with the results. The site is polished and exactly what we had hoped for.

Describe their project management style, including communication tools and timeliness.

They were smart to mirror our management style.They were thoughtful, human, and devoid of ego. It was about great work and clear communication.

What did you find most impressive or unique about this company?

They followed through on what they sold us. They were clear communicators, and they delivered a great product and experience.

Are there any areas for improvement or something they could have done differently?

No improvement needed from what I can see.

BACKGROUND

Please describe your company and your position there.

I'm the founder of a boutique executive coaching and consulting business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire London : Los Angeles?

I partnered with LOLA to refresh my overall brand, including new logo, capturing the essence of my work to publish on my website, full website design and overall brand consultation.

SOLUTION

How did you select this vendor?

I've worked with LOLA before on another branding and website project - their work is top notch, they're always fun to work with and approach problems so creatively. I'll continue to use them for any branding work in the future.

Describe the scope of their work in detail.

We went through a couple of working sessions where Nick helped me to articulate my brand point of view - differentiators, service offering, etc. He brilliantly captured my stream of consciousness into a coherent branding document that represented my business extremely well.

I've been trying to capture the essence of what I do and how I do it for 4+ years and Nick was able to do it in a couple of meetings. He and the team presented a few options on a website design and logo refresh and captured my feedback and edits perfectly. They designed the new logo and website and supported me through to website launch.

What was the team composition?

I worked very closely with Nick and Robert on this project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In my business, work is sold based on chemistry and style - I've been able to sell several new projects as a result of clients understanding my style in large part because of how we've been able to capture that on the website.

I'm always so happy to hear when a prospective client says "I love your website and how you've captured your approach" - this is really difficult to do in a business like executive coaching and I give all that credit to Nick and his team. They knew the right questions to ask me that helped me get to the right description.

How effective was the workflow between your team and theirs?

Our partnership was fantastic - Nick helped keep me on track, even with several delays on my end. He'd check in with me frequently, toss new ideas to me and was always clear about what was coming next, what ball was in my court vs. theirs, etc.

What did you find most impressive about this company?

Their incredible creativity is matched with their ability to listen effectively and execute flawlessly. I rarely see this with creatives - they have brilliant ideas and are able to bring those to light quickly. To do this I assume there is a lot of project management happening behind the scenes. I'm very impressed with the quality of work they turn out.

Is there any area for improvement or anything that could have been done differently?

Honestly, I can't suggest anything in terms of improvement. I love working with LOLA and will continue to use them for future work - especially where it comes to capturing the essence of a brand and designing how people interact with that brand.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at a Pizza Restaurant.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with London : Los Angeles?

We wanted to improve on our branding.

SOLUTION

What was the scope of their involvement?

London : Los Angeles did branding work for us; they defined our concept, established our identity in terms of who we are and what we stand for, and developed our positioning and mission statements. We had a series of work sessions in person where we did various exercises to help them understand our values so we could visually present that to our customers.

What is the team composition?

We worked with two members of their team, including Nick (Founder) and Natalie (Head of Strategy).

How did you come to work with London : Los Angeles?

I’ve worked with Nick for about ten years, and I’ve always seen them as the best agency for brand definition work. When I took my current position in my company, I immediately decided to partner with London : Los Angeles.

How much have you invested in them?

We spent around $25,000 with them.

What is the status of this engagement?

We worked together from October 2021–February 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They crushed the projects! Their team did great work capturing the essence of our brand in works so we could describe our company to other people. They articulated our mission in a way that made sense to everyone — one of our founding brothers cried when we presented London : Los Angeles’ work to him!

Overall, our team well-received their work and was thrilled with what they did.

How did London : Los Angeles perform from a project management standpoint?

They were great communicators, timely, on budget, and swift — they did 18 months' worth of work in only 90 days! In terms of communication, we used email, phone calls, and in-person meetings.

What did you find most impressive about them?

Their branding work is what distinguished them from other agencies; every firm has its own strong point, and London : Los Angeles’ team is the best in class when it comes to brand definition framework. The work they did for us was the best in the business.

Are there any areas they could improve?

They could involve more people with their clients because the more heads, the better. Other than that, I don’t think there’s anything they can improve on — we had a very well-oiled machine, and they knew how to deliver according to my needs.

Do you have any advice for potential customers?

If you're looking to define your brand's vision, values, and equities, London : Los Angeles can deliver on that — I consider them the best in their class.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a wellness center.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with London: Los Angeles?

We needed help with our business’ rebranding; we looked for a new look and feel for our products, retail store, and online presence.

SOLUTION

What was the scope of their involvement?

London: Los Angeles provides rebranding services for us. They’ve implemented their work among our platforms, including our website and app, making everything uniform in terms of colors, videos, and so forth. Their efforts have also included photoshoots, voice-overs, editing, and overall production of the promotional material that we put on our site.

In addition to that, they’re redoing our labels and logos and managing our social media channels, where they put together slides that also help us promote our new locations. In that regard, they come to those new sites and implement all of our brand identity in the rooms.

London: Los Angeles’ team has also put together our membership’s menu of services and a full brochure that we can use as an investment deck to go out and raise capital for our company.

What is the team composition?

We’ve been only working with Nick (CEO).

How did you come to work with London: Los Angeles?

They were referred to us by a customer. We had other options, but we chose them because they seemed to understand our brand and were very personable and easy to talk to.

How much have you invested with them?

We’ve spent around $50,000 with them so far.

What is the status of this engagement?

We started working together in June 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our team has been providing positive feedback on their work.

How did London: Los Angeles perform from a project management standpoint?

Their responsiveness is outstanding — if I need something, they get it done quickly. In terms of communication, we’ve been using email, phone calls, and meetings.

What did you find most impressive about them? 

Their creativity is excellent.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.  

Any advice for potential customers?

Have a clear idea of your needs and goals. Also, have the proper budget for your project; that’ll allow the process to go smoothly.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a nonprofit volunteer center situated in the southwest of Los Angeles County.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with London : Los Angeles?

We needed their team’s branding skills.

SOLUTION

What was the scope of their involvement?

We were looking to rebrand our organization to effectively promote our projects to the public and appeal to our donors. London : Los Angeles devised branding strategies based on our project scope and discussed these with our stakeholders.

Their team used Canva Pro to create marketing templates and a complete marketing playbook for us. They then re-envisioned some panels from our website based on those, including our landing page and the overview of our organization. London : Los Angeles also incorporated these templates into our standard marketing materials to unify our rebranding efforts.

What is the team composition?

Our main point of contact was Nick (Owner) and two other branding specialists who worked on our social media and landing pages.

How did you come to work with London : Los Angeles?

They were recommended to us.

How much have you invested with them?

We spent about $59,000.

What is the status of this engagement?

The rebranding project ran from July–September 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t launched all the deliverables they produced yet since they’ve only recently handed out the templates — however, I could confirm that our internal stakeholders were pleased with London : Los Angeles' rebranding work.

How did London : Los Angeles perform from a project management standpoint?

We mainly communicate via email and Zoom. London : Los Angeles was an assertive and proactive partner — they kept things moving forward and met our timelines without much supervision from our team. They also communicated well with our stakeholders, which was an integral part of the project.

What did you find most impressive about them?

True to their company vision, London : Los Angeles made all their deliverables with love and remained receptive to our feedback. More importantly, they delivered cost-effective solutions and innovative ideas that evidently improved our brand.

Are there any areas they could improve?

We had to deal with tight deadlines, so there were no write-ups in the templates they delivered — however, this could have been avoided if we were clear in outlining our needs from the start.

Do you have any advice for potential customers?

Have them communicate with your stakeholders and give them access to your existing templates to help them get to know your business thoroughly.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of BKKB Ventures LLC. We represent an alcohol-alternative cocktail line, with a low dose of cannabis in it.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with London : Los Angeles?

We went to them for foundational branding, specifically with look, tone, voice, and packaging.

SOLUTION

What was the scope of their involvement?

The major deliverable was the production of a brand book to include the fundamentals of the brand. Specifically, this was the look, the feel, the color palette, the voice. LO:LA helped us refine our personas as well, and the packaging — the design of the actual bottles.

What is the team composition?

We worked with a total of four people: an account manager, a creative lead, the creative director, and the copywriter.

How did you come to work with London : Los Angeles?

I got a reference from an industry contact. With that referral in place, I put a lot of weight into the chemistry between our companies. I looked at whether LO:LA was willing to be agile and intuitive and take feedback in the right way. We’re a startup, so we needed someone who would be scrappy and flexible. We felt we could trust them to be agile enough.

How much have you invested with them?

Over the course of the project, it was probably around the $75,000 mark.

What is the status of this engagement?

We worked together from June–August 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re currently pre-revenue, so the only metric for us right now is investor interest and reaction to the brand via our supply chain. Our supply chain partners find the brand to be very distinct, that it stands out from the crowd. The feedback we got from the people who were important to us was good. They thought the brand stood on its own.

How did London : Los Angeles perform from a project management standpoint?

They were great. Our account manager was fantastic and did a really good job of staying in touch and in regular communication. 

What did you find most impressive about them?

I’m most impressed with their ability to pivot. I’ve worked with multiple creatives and sometimes it’s hard to get through to them that their idea isn’t the best. With LO:LA, they genuinely listened, and there was no ego. 

They expressed their point of view, and if we disagreed, they were more than happy to pivot. As a startup, that was key, because the quicker we can move past that kind of thing, the more efficient everybody is.

Are there any areas they could improve?

With cannabis, the environment is quite regulatory. We found we had to remind them of that a couple of times. Aside from that, they were fantastic communicators and the response time was excellent.

Do you have any advice for potential customers?

LO:LA is more creative output-focused than strategy-focused. That’s not to say their work isn’t strategy, but they’re really good designers, creatives, and brand-builders. Any company looking to either launch or reimagine their brand will have an excellent partner in LO:LA.

BACKGROUND

Introduce your business and what you do there.

I’m the chief marketing officer at Sprocket. We’re a screening tool for hourly applicants/employees for industries like food service, home health, manufacturing, and more. Our product helps organizations hire more people like their current top-performing employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with London : Los Angeles?

We had a different organizational name when we worked with London : Los Angeles (LO:LA). The name put us in an indefensible position in terms of doing trademarking for our brand or product. The word was overused in the technology sector from a naming standpoint, so we needed to choose another name that was both unique in the marketplace and effective in aligning us with what our product does and our audience. We wanted to reimagine how our product was represented in the marketplace, as well as take a fresh look across the board at how we describe ourselves.

SOLUTION

What was the scope of their involvement?

We engaged LO:LA for three specific items. The first was a complete rebrand of the organization, including a name and a style guide with new colors, iconography, and typography. This established a new written, linguistic, and visual identity. Then, in the second stage, they translated all that into the relaunch of our website, using the new style components they developed. Finally, they’re now building an explainer video for our product. These were the three deliverables we engaged them for. In terms of technologies, the original site was on WordPress, and they rebuilt it from the ground up, also on WordPress.

What is the team composition?

We worked with around six people — a combination of strategists, design-focused individuals, content-focused individuals, and developers. There were probably more resources behind those I was seeing in meetings, but we had a representative from each facet of marketing that we needed.

How did you come to work with London : Los Angeles?

We were referred to them by another vendor that was recommended to me. We were too small an organization to work with the first company, they recommended LO:LA as being the right fit for us. From the initial phone call, it was clear by the way they presented themselves and their body of work that they were the right team to go with. Additionally, they were willing to change the way they usually worked to meet our timeline, which is extremely rare. Far too often I’ve gotten frustrated with third-party vendors and their lack of flexibility.

How much have you invested with them?

All said and done, this will be out the door for $53,000.

What is the status of this engagement?

We’ve been working together since October 2020. They’re still working on the video.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our C Suite and board of directors have loved it. They did the rebrand and the website in two months without sacrificing quality. I never felt like I was giving up value for expediency, which is rare with third-party vendors. I’ve given three vendors out of my 15-year career a review, and I’m doing this review for LO:LA because they’re that good; I’ll stake my success on them — put my name next to theirs.

Nick (CEO & Founder) is brilliant. He’s super smart, he’s experienced, and he gets it. I felt like I was working with people I could learn from. They were genuinely smarter than me, and I was blown away by what they were doing.

I’ve worked at organizations where both the board and the CEO are the bad parts of Steve Jobs; everyone has an opinion, and they love to tell you about it. When I delivered LO:LA’s work, I was waiting for the other shoe to drop but my board and the CEO have been overwhelmingly positive. LO:LA is making me look good.

How did London : Los Angeles perform from a project management standpoint?

Their point person for our project was Bret (Senior Project Manager). I couldn’t tell you how he organized himself, but I can tell you that he was very organized. There hasn’t been a moment where I’ve been unsure about what to do next or about what they were doing. When you’re running projects concurrently like we did, you can’t pass anything over to design until we developed a brand, colors, or a name. Their managing of the sequence of events was thoroughly impressive. LO:LA was the human alarm clock that I needed and signed up for. We managed everything through Monday.com. This ensured our internal folks knew what we were doing when, and who they needed to communicate with at LO:LA.

What did you find most impressive about them?

This is my third rebrand — and I’ve built numerous sites — and every developer will quote you three months; it’s like they’re all coordinating with each other. A new website can be done in under a week with the right conditions, and we needed to move that fast. LO:LA reimagined their usual process, and thanks to some guarantees from me about responsiveness on our side, we worked as true partners; there were no delays. If they needed something, they got it from me and vice versa. They told us that they didn’t even know they were capable of running as fast as we did; they took a risk, running with me as no other agency has.

Furthermore, the website build was run concurrently with the rebrand. Usually, you’ll spend three months on a rebrand and then another three months for the website. They were able to launch it all simultaneously, however, in two months. I was more than impressed with them. At no point did I feel like I was one out of 100 clients they had. They constantly listened to my needs and acted as team members.

Product founders treat their product like a baby, and they take it personally when someone says something critical about their baby. Our CEO came to me and said that when you put people who have expertise in a certain area to work for you, you get a far, far better product. After four years, he thought he already knew the absolute best way to describe our product to others, but when he read LO:LA’s first draft he knew there was a better way to describe it. It showed that LO:LA really understood our product.

Are there any areas they could improve?

I’m trying to remember a moment where I was irritated with them, but I cannot, and I’ve already gotten irritated at two of our other vendors already today. My baseline is to have vendors that aren’t meeting my expectations.

Do you have any advice for potential customers?

Be absolutely honest. You may not like what they say back but be open and honest. I didn’t apologize for my budget, my expectations, or my timelines, and what I got back was LO:LA saying that they would rise to make it happen. If I’d made excuses and hedged, I don’t think I would have gotten what I really needed. LO:LA can be a trusted advisor. They’re going to do what’s right by you so don’t hold anything back.

BACKGROUND

Please describe your company and your position there.

Red River is a premium hemp farm in Bells, TX. We sell to farmers and retailers. Our products span from plants to farm services to CBD products. I am the CEO of this family operated company launched in 2019.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire London : Los Angeles?

Branding and design projects have been LoLa's strength for Red River.

What were your goals for this project?

Create a new brand and logo for consumer packaged good (CPG) to be launched the following month.

SOLUTION

How did you select London : Los Angeles?

Lo:La represents professional experienced marketing strategy and execution at an approachable price. They were selected because Lo:La brings a combination of quality work, wonderful service and over-delivery.

I considered a stable of three or four other agencies. Our executive team (3 people) made the final decision.

Describe the scope of their work in detail.

Scope included strategy, creative concepting and branding (logo design). We provided guidelines and input. I led for Red River. Lo:La delivered several rounds of logo treatments, brand concepts and creative directions.

What was the team composition?

Team did not change and we dealt primarily with one lead. The lead managed their resources.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our retailers and consumers LOVE the branding. All work was completed on time and on budget.

How effective was the workflow between your team and theirs?

Workflow was incredibly smooth. No tools were used but we worked together efficiently.

What did you find most impressive about this company?

I was blown away by their strategic lens, beautiful creative and the speed/service with which both were delivered. Most agencies make you pick between quality, service and value...with Lo:La you get all three.

Are there any areas for improvement?

Not at this time.

BACKGROUND

Introduce your business and what you do there.

I am the founder & CEO of FlowPatterns. We create and deliver a SaaS model—a platform to help standardize and improve workflow processes for small businesses in a specific industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with London: Los Angeles?

We were looking for a new company to help us dial in and unify our branding.

SOLUTION

What was the scope of their involvement?

They helped us develop messaging for our website, dialing in and clarifying the existing messaging and brand identity of the company. They did a deep dive into our personality to align messages across digital, print media, and advertising.

They also did design work, coordinating video production and messaging and creating visuals across different media, from video to website.

What is the team composition?

I worked with Brett (Sr. Project Manager), Nick (CEO/CCO), and Cyndi (Business Development/Marketing Powerhouse & Relationship Broker).

How did you come to work with London: Los Angeles?

They were recommended by another company. I reached out to start working with them and they exceeded my expectations from the start.

How much have you invested with them?

We’ve spent $150,000 with them so far.

What is the status of this engagement?

We began working together in July 2020, and it is an ongoing partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They created a personality for the company and wrapped it around our purpose, bringing it to life in a positive manner. The feedback has been extremely positive.

How did London: Los Angeles perform from a project management standpoint?

It’s awesome. They’re flexible, very receptive to change requests we make. They also work within budget and consistently meet deadlines. We are in constant, as needed, communication to keep things moving along, using Basecamp, InVision, and even WordPress briefly.

What did you find most impressive about them?

Their team is passionate about bringing a positive, human-centric feel to their branding work. It aligns with the purpose of our company, making them a great partner for us.

Are there any areas they could improve?

No, not that I’ve seen.

Do you have any advice for potential customers?

Bring them in as early as possible and communicate openly.