Lola Pop Media

BACKGROUND

Please describe your company and your position there.

I am the Executive Director of a non-profit organization, the Manhattan Beach Education Foundation. MBEF is a community driven fundraising organization, which supplements state funding for programs that inspire learning, enrich teaching, and promote innovation and academic excellence in the public schools of Manhattan Beach.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lola Pop Media, and what were your goals?

We wanted to create a video that was a compelling story of our mission and involved key partners. We had footage of students working, the school sites and many interviews. We wanted to tell our story in a more human way - to pull on the heartstrings of potential donors.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were referred by another non-profit agency and could not be happier with the results! We viewed a few video samples and were sold!

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We created the objective and potential shots and interview questions for the guests - originally we asked the questions but they knew how to get the perfect sound bites so started doing their own also. We produced it during Covid on school grounds so had a tedious check point and testing process for all involved. Everyone was gracious.

Who did you work with and what was the feedback process like?

We worked directly with Kenny and Gio - they were extremely professional, calm under pressure, and highly creative!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The first time we shared the video was at our virtual annual event. Typically we have 2000 guests and raise over $1M at a major food and wine festival. We showed the video right before the paddle raise and raised over $650,000 in donations alone. The entire event netted $1.1 million!

Describe their project management style, including communication tools and timeliness.

Low-key but professional. Calm, collected and easy to work with - and quick!

What did you find most impressive or unique about this company?

The END PRODUCT!

Are there any areas for improvement or something they could have done differently?

We have used them again since our initial project and have continue to refer them out as well.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing manager at Empowerly, a college admissions company that helps people navigate the college admissions process.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lola Pop Media?

We were a startup, so we didn’t have a lot of marketing, digital, or quality video assets. We needed some videos for marketing, advertising, our website, and social media.

SOLUTION

What was the scope of their involvement?

Lola Pop Media provided us with video production services. First, we laid out the scope of the project and our intentions. Our company provided assets such as logos, color schemes, and brand guidelines but gave them creative freedom. We also gave them an example of what we wanted and how we wanted our brand to come across. They produced eight videos for us in 2021 and another eight in 2022. Among those videos, one of them was animated. The team handled editing and audio mixing, and we went back and forth three times with revisions and edits. 

What is the team composition?

We worked with Giovanni (Director) and Kenny (Production Manager).

How did you come to work with Lola Pop Media?

They were recommended to us by one of our partners. We reached out to Lola Pop Media and discussed the artistic direction and what we were looking for. 

How much have you invested with them?

We spent around $100,000. 

What is the status of this engagement?

We worked with them from October 2021–September 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The videos were great; they were super high-quality and thorough. We've posted them on Vimeo, Facebook, Instagram, LinkedIn, and our website, and the data shows that users have watched the videos in their entirety, which is rare. Lola Pop Media's work has brought us higher conversion rates and quality leads. 

I had worked with another video company where it took months of editing and 10–15 revisions to complete the project. Meanwhile, working with Lola Pop Media was easy — three revisions, and it was done. 

How did Lola Pop Media perform from a project management standpoint?

Their project management was outstanding. They had great communication; I was in contact with them constantly during the main push of the project. The team delivered on time and was super professional. As for tools, we used Google Workspace for project management and text messages and email for communication. Our meetings were in person. 

What did you find most impressive about them?

Lola Pop Media understood our vision early on, so we didn't have to keep explaining it or use a particular language. They're artistic and competent in their craft, so they added a lot of elements into the videos that we wouldn't have known to ask for. As a result, they delivered very polished, high-quality, and professional videos. 

Are there any areas they could improve?

There wasn't anything I would change. Based on my previous experiences, Lola Pop Media was a dream to work with — I would use them again in a heartbeat. 

Do you have any advice for potential customers?

Use them and enjoy the results that Lola Pop Media will bring to your business. 

BACKGROUND

Introduce your business and what you do there.

I’m the chief strategy officer of America’s Best 401k.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lola Pop Media?

We hired Lola Pop Media to create high-quality videos to convey our company’s messages. In our industry, few companies utilize the modern multimedia approach, so we wanted to have that advantage.

SOLUTION

What was the scope of their involvement?

We began the project by having a discovery meeting. After unearthing our business ethos and goals, we wrote our script. Together, we worked together to film the videos. Lola Pop Media found the location, shot the footage, and edited all the content together. They added the infographics, motion graphics, music, and delivered the final product. Lola Pop Media creates several videos for us during an ongoing engagement.

What is the team composition?

I primarily work with two members on their team.

How did you come to work with Lola Pop Media?

I had a previous connection with Giovanni (Producer & Media Consultant, Lola Pop Media). I used his services for other video projects in the past, so we decided to bring them on for our current needs.

How much have you invested with them?

I’d estimate we’ve spent over $100,000 on the engagement.

What is the status of this engagement?

We’ve been working together since 2012.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The videos Lola Pop Media create for us are vital. We have an advantage within our industry because other organizations don’t bring their ideas to life through media. Our customers are more educated about our services because of the great work we’ve received. We’re delighted with the work they've done for us.

How did Lola Pop Media perform from a project management standpoint?

They were skilled in managing the project. We primarily communicated through phone calls and emails. I’d hear from their team multiple times a week, so they were very responsive.

What did you find most impressive about them?

The finished product is unique and makes us stand out within our industry. Although many vendors can create videos, Lola Pop Media brought it to the next level. The work they produce is visually distinctive and interesting, which we appreciate.

Are there any areas they could improve?

There’s nothing I can think of for them to improve.

Do you have any advice for potential customers?

If you tell them what you want to create, they’ll be able to achieve your vision. Communicate as effectively as you can with their team.

BACKGROUND

Please describe your company and your position there.

I’m a partner at Barry Estates, a luxury real estate team. We serve domestic and global clients that are looking to purchase homes and property in San Diego.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lola Pop Media?

We commissioned Lola Pop Media to shoot the majority of our luxury listing and lifestyle videos over the past 12 months.

What were your goals for this project?

We wanted to accurately and creatively showcase our properties. Our goal was to use videos to highlight their attributes, the communities where they're located, and the lifestyles of people in those communities.

SOLUTION

How did you select this vendor?

We’d sampled many videographers over the years, and reached out to Lola Pop Media after seeing their work. We liked their innovative approach to capturing and promoting properties, lifestyles, and people.

Describe the video(s) and the process in detail.

We collaborated prior to every shoot, and their videos ranged from simple to incredibly elaborate. The most recent project was a full-on Hollywood-esque shoot with actors, props, themes, and vehicles. They were responsible for much of the creative process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We successfully filmed around 10–12 projects. A majority of the properties they did shoots for sold very quickly. For each shoot, the result was a phenomenal video.

How effective was the workflow between your team and theirs?

The Lola Pop Media squad was responsive and communicated well. They’re experts at what they do and were willing to adjust their process to meet our requirements. Despite their being extremely accomplished, they were patient and accommodating. This made the process very easy.

What did you find most impressive about this company?

Our expectations were high, and they delivered with every project.

Are there any areas for improvement?

I can’t think of any at this time.

BACKGROUND

Please describe your company and your position there.

I'm the founder and CEO of Crowe PR, a bi-coastal public relations and marketing agency. We specialize in building brand awareness and credibility for companies within the technology, consumer products, and travel/hospitality spaces.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lola Pop Media?

We asked Lola Pop to create our company video.

SOLUTION

How did you select this vendor?

We interviewed Kenny and Gio and were impressed with their strategic and creative approach. We chose them over some other vendors we considered.

Describe the video(s) and the process in detail.

The video is a combination of team interviews and neighborhood and client b-roll footage. It captures our corporate culture and work, which is something we wanted to convey.

What was your vendors' project management or feedback process?

We met regularly and communicated via phone calls and email. We sent back updates via email, as needed, and their team was quick to adjust. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We love our company video and we’re very happy with the work Lola Pop did. We'd hire them again in a heartbeat.

How effective was the workflow between your team and theirs?

The team spent a good deal of time interviewing us and shooting various locations.

What did you find most impressive about this company?

We were impressed with the level of detail that went into the process and the outcome.

Are there any areas for improvement?

No, I can’t think of anything.