Livepage

BACKGROUND

Please describe your company and your position there.

I’m a Marketing Manager at a Ukrainian company that provides Fintech web solutions. We create online investment platforms and alternative finance solutions for the financial sector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Livepage?

SEO, content marketing, assistance in establishing and implementing a marketing strategy.

What were your goals for this project?

The challenge for the Livepage team was to develop inbound marketing as we received leads only from cold emails. At the beginning of our cooperation, we started to develop a new direction in our business strategy so the primary goal was to promote our services and niche expertise.

SOLUTION

How did you select Livepage?

Someone recommended Livepage to our CEO. We were considering proposals from several other companies, but we knew almost nothing about them. The recommendation shaped some expectations, so we decided to try working with Livepage.

Describe the scope of their work in detail.

Together we implement the company’s marketing strategy. The team deals with SEO for service and blog pages, link building, and analytics.

What was the team composition?

We have been working with Livepage for three years, and the team changed time after time. However, we always have a professional team, consisting of an SEO specialist, a team leader, a link building specialist, and a project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In collaboration with Livepage, we have focused on content marketing, building high-quality backlinks, and improving our Google Rankings. In three years of work, the number of visitors to our site has grown more than five times.

The site ranks in top search results on Google for niche search keywords. In the beginning, we were receiving very few leads through the site, but now we have at least three leads a day.

How effective was the workflow between your team and theirs?

We are always in touch with the team. We use email communication and skype for current questions to discuss with the project manager. We can rely on their experience and successfully implement their recommendations.

What did you find most impressive about this company?

I only interact with a few Livepage employees, but I can note the comprehensiveness and quality of their work. Not one of our questions has gone unnoticed; we always know the roadmap for the next month. They also have an interesting blog 

Are there any areas for improvement?

I don’t think they need to improve anything. We enjoy working with Livepage.

BACKGROUND

Please describe your company and your position there.

I’m a co-founder of Global App Lab, an app development company. We make marketing-oriented mobile apps for small and medium eCommerce for any niche. We build mobile apps from scratch, customize ready solutions, fix bugs, and support your app after launch.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Livepage?

We wanted to increase our online visibility within markets that we want to break into or expand. We needed the following services: Digital marketing strategy and market research; SEO. The team worked on website and page structure and helped with blog posts; Paid ads. The Livepage team conducted in-depth research to find our social media audience.

What were your goals for this project?

Our goals were: Develop a strategic plan for business development, find our target audience, create a value proposition, and market positioning; Increase brand awareness and loyalty; Make our website converting.

SOLUTION

How did you select Livepage?

We read a case study of the Yalantis company. Livepage achieved outstanding results, and we decided to leave a request for their services as well.

Describe the scope of their work in detail.

During the first month, the Livepage team worked on a business and digital marketing strategy, researched our background and competitors, created an ideal customer profile and company's positioning, described our customer’s general pain points, etc.

During the second month, we created four pages for our site (content + structure). Also, they were doing our website’s SEO during the second and third months. As for paid media, the team updated the strategy, created a media plan, and conducted research for setting up targeted ads.

What was the team composition?

I mostly worked with Egor, a Project Manager, and communicated with the team of marketers, SEO specialists, and paid media specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are now at the implementation stage. Together with Livepage, we build a robust lead generation foundation.

How effective was the workflow between your team and theirs?

From a project management standpoint, their team did great. They’re communicative, professional, and organized. To track each milestone and progress achievement, we always received a weekly report from Egor.

What did you find most impressive about this company?

We appreciated that the Livepage team took the time to understand the intricacies and nuances of our business. It shows that they take each project seriously and want to help their clients succeed.

Are there any areas for improvement?

We don’t have any recommendations that could improve their work.

BACKGROUND

Please describe your company and your position there.

I hold a position of Director of Marketing at Intellias, a Ukrainian digital solutions and technology services company. I provide strategic leadership and direction for Intellias inbound and outbound channels, orchestrating a variety of campaigns across the channels. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Livepage, and what were your goals?

We started literally from scratch back in 2018

• we’ve just relaunched our website at the beginning of 2018, kick-started our blog and needed to launch content marketing at full scale. Nevertheless, we were really picky in vendor selection
• we had been already through not very fulfilling partnerships with SEO providers and on top of that required a very skilled partner to help us with Intellias verticalization efforts.

We relied on Yalantis’ references for the initial pool of the candidates (big kudos to them). We shortlisted three vendors, however after a trial period two of them were not able to meet the requirements. Our needs were quite demanding given our major focus on specific verticals, our ambitious yearly KPIs for inbound marketing and limited content production capacity at that specific period of time.

SOLUTION

How did you select Livepage and what were the deciding factors?

They presented a solid plan for a 3-month trial with them and demonstrated their readiness to do a deep dive into our industry portfolio. I also liked great attention they devoted to analyzing our historical data, including contact requests. What influenced on our decision most is that they had a clear vision how this project would evolve over the next 3,6,12 months.

We had clear milestones we would like to reach. I liked how these guys think strategically. Our initial ambitions back in 2018 were more than modest, given freshly relaunched website, recent kick-start of a blog and some legacy problems from the previous vendors – to grow organic traffic and referral traffic by the factor of 2x by the end of 2018 and boost website conversions up to 25-30%.

Important was also to improve the ranking positions for the initial set of keywords that were ranking inbetween top 20-top 50.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started with a quite limited scope of technical audit, keyword research and semantic core creation as well as content marketing. While most of the other SEO agencies were majorly focused on technical SEO and improvement of the backlink profile, Livepage stood out of the competition with content audit and outlines for the new and existing content.

Automotive as one of Intellias key verticals wasn’t an easy topic to tackle. Besides getting into the essence of this industry expertise, Livepage did a great job with setting up the structure, categories and marrying our expertise with trends and search traffic.

They also did a very good job with analytics, providing us with actionable insights on engagement, navigation gaps, conversion improvements. Between 2018 and 2020 Intellias did a giant leap with regards to maturity, sophistication of services and performance of our marketing channels.

Nowadays, Intellias is the only large software engineering vendor in Ukraine that receives such a significant share of the new business through inbound. Having a high-performing SEO vendor is a key to success here.

We started small with mainly operational tasks and they as a partner have grown a lot with us during these years. Mid 2019 was decisive for our cooperation, with us taking it the strategic level with digital promotion of the service offering, namely in financial services and banking.

We’ve collaborated on a full-cycle model starting as early as pain points identification, needs clusterization, competitors’ landscape mapping, digital offering concept design and proceeding with organic and paid promotion across the channels based on CDJ flow. It definitely opened a completely new set of opportunities for us.

How many people from the vendor's team worked with you, and what were their positions?

We have an assigned project manager – Razak, who is excellent in managing all the scope and stakeholders. We also contracted from 2 to 5 project members depending on the scope we were working with. Their functions included on-page SEO, linkbuilding, paid and marketing people (for our integrated campaigns).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

If we compare our traffic YoY 2019 to 2020 we can see around 50% increase. If we would benchmark the very start of the cooperation and nowdays, we’ve grown by 11x, which is a major achivement for a company with a major focus on the vertical domains (and hence niche content and service offerings).

Around 30-40% of our target keywords are in top 10 across our main geographies (North America, DACH, GCC region). When we talk about conversions, even given the post-covid economy and decreased or postponed demand, inbound still accounts for almost half of our new generated business.

Describe their project management style, including communication tools and timelines.

We use Worksection for project management and time planning. I find it really handy to be able to track all the tasks and progress in one place. We complement this with regular email communication, monthly reporting and a weekly sync on Skype. For strategic planning we organized onsite workshops – both in Lviv and Dnipro

What did you find most impressive or unique about this company?

Their attitude, their people, their experience across the domains, their ability to work on strategic level and run end-to-end campaigns – this is what really sets them apart.

Are there any areas for improvement or something they could have done differently?

Nothing comes to my mind. Livepage team was able to accommodate to the turbulence associated with our growth, quickly changing priorities and aggressive KPIs. Sometimes we missed a deadline or two, but that wasn’t a big deal.

BACKGROUND

Introduce your business and what you do there.

We’re a mid-sized software development agency working mainly on blockchain and machine learning projects. I’ve been working in the company for six years, starting as a sales manager and now serving as chief business development officer. I’m responsible for all marketing operations, marketing strategy, and sales operations end results.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Livepage?

We started considering a new marketing strategy at the end of 2019. We analyzed the results of our workings in the company, and saw that we were mainly receiving requests for fully-managed services from individual entrepreneurs. Those didn’t always result in long-term engagements, although a big percentage of them did thrive and grow together with us.

We were lacking marketing hands, so we decided to go to an agency to increase the amount of team extension requests to dedicated client teams.

SOLUTION

What was the scope of their involvement?

We’ve had three phases, and we’ve just started the last one. The first phase was consulting, where Livepage made an analysis and gave us their research on several markets and niches that contained our target groups.

They also performed an analysis of our competitors’ PPC advertising, and they made an SEO analysis concerning our main competitors. They presented a report presenting a lot of different needs and recommended an overall strategy to us for shifting from fully-managed to dedicated teams.

The second phase was a preparation of all marketing campaigns, which we’ll be launching in the third phase, on the 1st of June 2020.

What is the team composition?

They have different departments, including marketing, PPC, and SEO. There’s a main marketer on their side, who organized all the communication with their company. We have a project manager, who’s mainly responsible for setting up tasks and deadlines and discussing payments and deliverables with us. We can speak to any member of the team if we need it, but we’re in contact with 2–3 people on a day to day basis.

How did you come to work with Livepage?

They were initially found by our CEO, back in 2016. We chose Livepage because they had quite a good reputation on the Ukrainian market, specifically for IT companies. They had a very good brand in our niche, and there weren’t many agencies specializing in working with software development providers.

They had good case studies with mobile developers, having worked with some of them for five years, and bringing very good results. I also heard about Livepage from marketers at different local conferences.

How much have you invested with them?

We’ve spent $5,000–$7,000 on the current engagement. The spend for 2020 is planned to be around $25,000, not including the PPC budget. It’s strictly the cost of running the marketing campaigns we’re delegating to them.

What is the status of this engagement?

We started the first engagement with Livepage in May 2016, and it ran for about four months. We stopped because marketing takes a lot of time and effort, and I was more engaged in the sales process back then, bringing in initial sales and growing the sales team. The current engagement started in early-February 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ll be starting the first campaign in June 2020, and I’ll be able to share some metrics then. We’ve evaluated the quality of the marketing pitches and of the creative content they’ve written, and their level of understanding of our audience, and we are very satisfied with their work so far.

How did Livepage perform from a project management standpoint?

They’re a little bit lacking in this respect. Everything is correct in terms of budget, but they haven’t always included the time needed for reviews into the timelines. Even though we’ve given them quick feedback, they were still late on some deliverables.

They’re based in another city, so communication is online only. We mainly use Hangouts and Skype for communication, and they’re always online and very responsive. We sometimes send them feedback or questions in late evenings, and they’re still very responsive.

What did you find most impressive about them?

They have a fresh view, and we can go to them to get a second opinion from a party outside of our organization. Back in February 2020, when few people had heard about the coronavirus, they suggested that we target supply-chain retailers. We’ve been growing our expertise in supply chain, track and trace, and inventory management solutions. They suggested that we target not only startups and individual entrepreneurs, but also big retailers.

We weren’t thinking of it as a good idea in February, but, when the crisis came, there were a lot of measures that supermarkets were pushed to implement. Some of them were quite innovating, adopting chatbots, delivery websites, etc., which we saw a huge demand for. It was impressive that Livepage suggested this idea beforehand.

Are there any areas they could improve?

They could improve in terms of project planning, to assign someone on their side to learn all about our company and drive all processes. At the moment, we still need someone on our end for that role.

Do you have any advice for future clients of theirs?

Software development and other IT organizations should still have a marketing manager dedicated to working with the agency, who can follow all processes. These aren’t turnkey solutions where we give them money and they deliver everything we need.

It’s day-to-day work with a group of people. Our work has many aspects, and there should be someone in place to link the customer insights from our sales team to the agency in charge of content creation and advertising. I’ve heard of cases where they were working with the CEO or the C-level management of a company, but that’s quite hard. A dedicated marketing manager is very good to have.

BACKGROUND

Please describe your company and your position there.

I am an owner of OkayCMS, a simple and functional platform for creating an eCommerce store.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Livepage?

The team is involved in content marketing, creation, and implementation of Digital Marketing and SEO strategy.

What were your goals for this project?

We hired Livepage to increase our online visibility within Russian and Ukrainian markets, get more leads and sales, and raise brand awareness.

SOLUTION

How did you select this vendor?

We’ve always heard a lot of positive feedback and decided to turn to the Livepage team.

Describe the scope of their work in detail.

The project is ongoing. We need digital strategists, content marketers and SEO specialists who would help to grow our business and get more leads.

For almost two years, the Livepage team made content marketing and created a blog of our company. It has given us great results. Now we have jointly created a new digital marketing strategy. Since this month, the Livepage team has started to implement a new strategy.

What was the team composition?

Most of all I communicated with Marina and Razak, but also a team of marketers and SEO-specialists worked on the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen an increase in real visitors to the site and an increase in their interest in our product. This is also noticeable in terms of sales growth.

How effective was the workflow between your team and theirs?

Workflow is effective. We meet regularly, discuss any priorities and issues. Thus we’re always on the same page.

What did you find most impressive about this company?

I am most impressed by their expertise and responsiveness. They are always focused on business objectives and want to help achieve high results.

Are there any areas for improvement?

Honestly, no.

BACKGROUND

Please describe your company and your position there.

I work for Gearheart.io as a marketing manager. Our team creates custom web applications and mobile APIs using cutting edge technologies, like Django and Angular.js.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Livepage?

We have been cooperating with the Livepage team since 2016. We hired them to boost lead generation, improve our website rankings, implement content marketing and SEO best practices.

What were your goals for this project?

We wanted to increase the number of high-quality leads and our online presence in the US market among Tech companies.

SOLUTION

How did you select this vendor?

We read Yalantis Marketing Сase Study at Livepage blog, and wanted to get similar results and decided to contact Livepage.

Describe the scope of their work in detail.

The team has created an SEO strategy and a Сontent Marketing Strategy for our company. They have been continuously working on content marketing, create high quality, and recognizable content. Moreover, Livepage team content marketing methods produce outstanding lead-generation results.

What was the team composition?

We work with Razak (Project Manager at Livepage), Anton (SEO specialist at Livepage), and outreach specialist Denis.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The key to the success of our cooperation is long and productive work to improve the website. Our online presence has definitely improved. And most importantly we have seen a remarkable jump in the number of leads we receive.

Now we have decided to redesign our website. After the redesign, we will create a new digital marketing strategy to increase the flow of leads.

How effective was the workflow between your team and theirs?

We regularly communicate by mail to keep everything on track.

What did you find most impressive about this company?

The Livepage team has great subject-matter expertise, always attentive to all changes in our business and helps to stimulate our business growth.

Are there any areas for improvement?

Nothing springs to mind.

BACKGROUND

Please describe your company and your position there.

I am the owner of GuardMaster.com.ua. GuardMaster.com.ua - a wholesale and retail store of video surveillance systems, security systems and intercoms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Livepage?

Our website is designed on the Magento open-source E-commerce platform. We wanted to make the site transition from version 1.5.1.0 to 1.6.2.0 and then to 2.3.2 without losing positions in Google search results.

What were your goals for this project?

Our goal was to improve the usability of the website, get more traffic and increase brand awareness.

SOLUTION

How did you select this vendor?

Livepage has successfully done such tasks in similar niches, so we decided to contact them.

Describe the scope of their work in detail.

Livepage team did an SEO audit for us. They gave recommendations on improving the visibility of pages in the search engines while moving to a newer version of Magento, analyzed our competitors and a niche.

What was the team composition?

A project manager, SEO specialist, and SEO Team Leader worked with us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The team was deeply immersed in the project and this yielded significant results. Furthermore, they arranged 2 meetings in their office where we negotiate the most important details

How effective was the workflow between your team and theirs?

The team was always in touch, answered questions and asked us clarifying questions to improve the results.

What did you find most impressive about this company?

We were surprised by how deeply the team wanted to understand our business, niche, and market.

Are there any areas for improvement?

I am ready to advise the Livepage as Magento SEO specialists to my colleagues. Have nothing bad to say.

BACKGROUND

Please describe your company and your position there.

I am the owner of Class Central, a search engine and reviews website for free online courses known as MOOCs or Massive Open Online Courses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Livepage?

I worked with Livepage team 2 times. For the first time, I hired them in 2017 for the SEO audit of our website. Their team did a great job, so after the expansion in 2019, I decided to hire them again.

What were your goals for this project?

My goal was to improve the rankings and visibility in search engines. Our website contains more than 100,000 pages, so we needed a deep SEO experience and were ready to work only with experts.

SOLUTION

How did you select this vendor?

I read successful case studies at Livepage website and wanted to get the same results.

Describe the project in detail.

Livepage team deeply explored the essence of our business, analyzed competitors and found new growth points. Moreover, they created technical tasks for error removal and internal linking. Afterward, they checked those implementations.

What was the team composition?

Project manager, SEO specialist, and SEO team leader.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We see a constant increase in website visibility in search engines and traffic growth. Livepage team fulfilled all the goals we set.

How effective was the workflow between your team and theirs?

I am pleased with the quick task execution and the instant replies to my messages.

What did you find most impressive about this company?

In 2017, we were pleasantly surprised by the deep expertise and professionalism of the team. In 2 years they have grown and further increased their SEO expertise. The main things I appreciate in working with the Livepage team is the focus on the main goal, fresh view, and understanding of our business.

Are there any areas for improvement?

Nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

I am the owner of an electrical goods and equipment online store - Elektrovoz.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Livepage?

We have been working with the team for 4 years already. 4 years ago, we had a regional website domain and sold products only in Western Ukraine. Therefore, we wanted to transfer the website to the .com.ua domain and sell goods throughout Ukraine.

What were your goals for this project?

Our goal was to take a top-ranked place in the electrical equipment market and get more sales. We also wanted to increase user loyalty, brand awareness and the number of repeat sales.

SOLUTION

How did you select this vendor?

We sent applications to several companies, but only Livepage team listened to us, understood our goals and provided a relevant proposal.

Describe the scope of their work in detail.

We work with SEO and PPC teams. They were engaged in technical optimization of the website, setting up analytics, tracking goals and making conversion rate optimization. Teams also monitor the seasonality of our business and provide recommendations regarding sales growth.

What was the team composition?

Project manager, SEO and PPC specialists

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have achieved significant business results in recent years. The Livepage team greatly helped us with this. We have opened an offline store in Lviv and own warehouse, began to actively cooperate with well-known manufacturers from all over the world.

How effective was the workflow between your team and theirs?

The success of our collaboration is highly dependent on teamwork and common vision. The team deeply understands our project and the specifics of our business.

What did you find most impressive about this company?

We quickly achieve the desired results and receive sales growth. Also, Livepage team immediately resolves all our digital marketing issues, keeps us informed and helps to develop the business.

Are there any areas for improvement?

Future clients will enjoy the process of working with Livepage.

BACKGROUND

Please describe your company and your position there.

I’m the VP of marketing at the sports equipment store Alp. Alp is a travel ecommerce with a large selection of equipment for hiking, sports, and outdoor activities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Livepage?

We wanted to hire a digital marketing company in order to attract more customers to our website and get rankings for the main keywords in our industry.

What were your goals for this project?

We needed a detailed digital marketing strategy that supports our growth ambitions. We assumed the strategy would have a big impact on our growth, and that proved to be right. Our goal was to increase the amount of website traffic and our business revenue.

SOLUTION

How did you select this vendor?

I knew the owner of the Livepage company personally and understood that they are the best in digital marketing.

Describe the scope of their work in detail.

We have been working with the Livepage team for 6+ years. All this time our business has been growing. Livepage shows excellent results and helps to increase our income every year.

What was the team composition?

We work with 3 different teams - SEO, PPC and Email marketing. Each team has a project manager who communicates with us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All advertising channels are interconnected. Before buying, our customers can find our website in Google organic search, see an ad banner and/or receive an email. This significantly increases the number of sales. Every year we grow and increase profit by 2 times.

How effective was the workflow between your team and theirs?

Team share reports and conduct phone reviews with us. They are easy to work with and they understand my business.

What did you find most impressive about this company?

They are informed about the seasonality of our business, trends and always try to be with us on the same page. They perfectly identify demand and find the right messages to advertising campaigns.

Are there any areas for improvement?

We are satisfied with the process, and they continue to act as our strategic marketing partner.