LinkedSelling

BACKGROUND

Introduce your business and what you do there.

I’m the COO at LifeGuides, a company that sells coaching services as a benefit.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LinkedSelling?

We hired LinkedSelling to increase our leads because we weren’t generating enough.

SOLUTION

What was the scope of their involvement?

LinkedSelling provided us with omnichannel lead generation services. The three channels they used were LinkedIn, email, and phone calls. Their team typically went through a process of around 11 touches with potential clients. When a lead agreed to a meeting, LinkedSelling passed the information to our salespeople.

Almost their entire lead generation process was automated, although they were real people performing the calls. In addition to the lead generation services, they did extensive analyses of the results.

What is the team composition?

Although they had a change in their team, we typically worked with Lindsay (Project Manager) and a person in charge of the phone calls.

How did you come to work with LinkedSelling?

I did an extensive review of all the omnichannel lead generation companies I could find and chose three of them, including LinkedSelling. They all had different lead generation methodologies, but I ultimately chose LinkedSelling.

Their website was incredibly well-done and had a lot of interactive elements. When I talked to their founder, I found out that they covered every aspect of our project with extraordinary common sense and attention to detail.

How much have you invested with them?

We spent around $35,000 in total. We paid around $5,000 per month.

What is the status of this engagement?

We worked together from April–November 2022. However, we had to stop our relationship with them because we realized that we were chasing the wrong market. Now, we’re switching focus to selling directly to benefit brokers.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

LinkedSelling achieved 12–15 leads throughout our engagement. Still, the results weren’t as good as expected because we were targeting the wrong market. However, that was on us, not them.

How did LinkedSelling perform from a project management standpoint?

LinkedSelling met our deadlines and stayed on budget. For project management, they used their own platform, which was excellent and had deep data analysis. Additionally, we had a half-hour check-in meeting every other week over Zoom.

Lindsay was extraordinary. She was very proactive and always tried to improve the results. Moreover, she was very resourceful, coming up with new concepts for us to try. The reason why I’m leaving this review is that she did an impressive job, so they should know about it. We worked with another project manager from their team before, but Lindsay was head and shoulders above that person.

What did you find most impressive about them?

Overall, I was very happy with LinkedSelling’s processes.

Are there any areas they could improve?

The person in charge of the phone calls was LinkedSelling’s weakest link.

Do you have any advice for potential customers?

Ask them to work with Lindsay.

BACKGROUND

Please describe your company and your position there.

I head up the entire marketing division, as the VP of Marketing, responsible for brand awareness, demand generation and sales enablement.

ZeroEyes delivers a proactive, human-verified A.I. gun detection software solution that integrates into existing security cameras and mitigates mass shootings and gun-related violence by reducing response times, providing actionable intelligence with images and delivering clarity among chaos – ultimately saving lives.

ZeroEyes' patented solution has been recognized by the U.S. Department of Homeland Security (DHS) as a promising anti-terrorism technology and is the first video analytics technology to receive SAFETY Act DT&E Designation.

Founded by Navy SEALs and Special Operations military veterans, ZeroEyes delivers accurate and real-time actionable intelligence about the brandishing of a gun near or in an occupied area or building, to local staff and law enforcement with an image of the shooter(s) and location of the threat, within 3 to 5 seconds from the moment the gun is detected.

The ZeroEyes team also provides tech consulting, installation assistance and practice drills for active shooter events to enhance safety at schools, corporate and government facilities.

Headquartered in the Greater Philadelphia area, the company's affordable and effective gun detection solution has been adopted by the US Department of Defense, leading public K-12 school districts, colleges and universities, commercial property groups, manufacturing plants, Fortune 500 corporate campuses, shopping malls, big-box retail stores and more.

Learn more about ZeroEyes at ZeroEyes.com.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LinkedSelling?

LinkedSelling develops and implements all of our LinkedIn lead gen campaigns.

SOLUTION

How did you select LinkedSelling and what were the deciding factors?

Very competent team, who knows the inner workings on how to best leverage LinkedIn for maximum volume of high quality leads. They were very flexible with pricing to accommodate one's budget.

Describe the project in detail and walk through the stages of the project.

They designed from scratch our LinkedIn demand gen campaign.

How many resources from LinkedSelling team worked with you, and what were their positions?

The owner, project manager, and his team of graphic designers, copy writers, and automation experts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They have far exceeded my expectations of delivering very high quality leads from top executives of accounts we have been targeting.

How effective was the workflow between your team and theirs?

Very effective workflow, their cadence of communications is outstanding.

What did you find most impressive or unique about this company?

They are customer-focused and interested in understanding our business and challenges.

Are there any areas for improvement or something they could have done differently?

No areas for improvement. They are one of the best marketing agencies I've had the pleasure to work with!

BACKGROUND

Introduce your business and what you do there.

I’m the president and CEO of a custom software development company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LinkedSelling?

We hired LinkedSelling for their lead generation services. 

SOLUTION

What was the scope of their involvement?

LinkedSelling runs a group for us on LinkedIn. The group is a way for us to give back to the manufacturing community. At the same time, we use the group to generate leads and find people that we can help. 

Moreover, the LinkedSelling team helps us coordinate in-person events that we host. There, we have the opportunity to connect with presenters, sponsors, and networking people. 

What is the team composition?

The team composition varies, but we typically work with two people, including Tom (Project Manager).

How did you come to work with LinkedSelling?

We were working with a marketing company and they gave us LinkedSelling as a referral. They then introduced us to the team, and everything started from there. 

How much have you invested with them?

We’ve spent around $18,000 per year. The total investment is around $200,000. 

What is the status of this engagement?

We started working with LinkedSelling in October 2012, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The group currently has 8,700 members online, which puts us in the top 1% of all LinkedIn groups in the world. Apart from that, we have 1,100 that rotate through our events. 

How did LinkedSelling perform from a project management standpoint?

Their project management skills are incredible. To communicate, we use phone calls, Zoom, emails, and texts. 

What did you find most impressive about them?

LinkedSelling’s team and attention to the customer make them stand out from the competition. 

Are there any areas they could improve?

No, there aren’t any. We’re truly thrilled with the work they do for us. 

Do you have any advice for potential customers?

Trust LinkedSelling to do the job that you hire them to do. Don’t try to micromanage their activities. 

BACKGROUND

Please describe your company and your position there.

I am the co-founder and partner at an M&A firm that specializes in strategic acquisitions. Our hands-on operating experience gives us insights, skills, and experience that the typical financial driven M&A firm does not have.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LinkedSelling, and what were your goals??

We hired LinkedSelling to develop and become our sole lead generation source for this new endeavor. Since we are looking for a very specific type of client, we are only expecting to find and engage 4 to 6 clients per year.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched on-line, selected several prospective partners, and interviewed them by phone. LinkedSelling stood out based on their engaging approach. They received excellent references from the two sources we checked.

Describe the project in detail and walk through their service package, including any calling tools used.

Their service is multi-dimensional. This includes LinkedIn connection requests, multiple emails, and multiple phone calls. They started by conducting several Zoom meetings where they asked questions and got know how we worked, how we were different, our strategy, and our goals. They then developed the contact plan, all the scripts (written and verbal).

Who did you work with and what was the feedback process like?

We have an account manager, an internal support person who hands all admin as well as LinkedIn and email contacts, and a direct calling rep who makes all the phone calls. We have a check-in call every other week with the account manager and internal support person. We review the performance over the prior 2 weeks and year to date. The depth of the metrics are impressive. Every 4-6 weeks, the phone rep joins the call so that we can discuss what push back he is receiving so that we can help provide feedback about how to handle them in a constructive manner. This has proven to be very effective in increasing the number of appointments.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the service?

We have been very please with the number and quality of contact that we have made. Without them, we could never have found our way into any of the companies that we have spoken to. We speak to 1 - 2 new prospects per month.

Describe their project management style, including communication tools and timeliness.

This was already discussed above.

What did you find most impressive or unique about this company?

How they keep pushing to improve the results even when we are satisfied. They are relentless on examining every little detail and opportunity to learn more about us and our service so that they can represent us as well or better than we can ourselves.

Are there any areas for improvement or something they could have done differently?

I have had no negative feedback from prospects. I can't think of any way to improve on what they are doing. They exceed our expectations.

BACKGROUND

Please describe your company and your position there.

I own a real estate investment company in Iowa.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LinkedSelling, and what were your goals?

We were looking for more qualified leads through social media marketing and obtaining qualified investors for our apartment communities.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were referred based on positive comments from industry and business colleagues.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Developing marketing materials that would be shared in social media. These marketing materials would then be formed into a marketing funnel in which qualified investors would engage and raise their hands letting us know they were interested in owning apartment communities here in the Heartland.

Deliverables are handled from beginning to end.

How many resources from the vendor's team worked with you, and what were their positions?

Two members worked with us on our content marketing.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We had very reasonable costs per lead that continued to improve while the quality of the lead also improved. The leads first started to be missing the mark and then after some readjustments, we had solid lead flow from qualified leads.

Some leads invested well over $100,000 in our apartment communities here.

How effective was the workflow between your team and theirs?

We had zoom meetings on average of once per month or more often if necessary. It was never a problem scheduling with the team.

What did you find most impressive or unique about this company?

They showed terrific attention to our needs as if we were their only customer.

Are there any areas for improvement or something they could have done differently?

More frequent results reporting would be good.

BACKGROUND

Please describe your company and your position there.

I'm a content marketer for a company that specializes in A.I. weapons detection technology for schools, businesses and government buildings.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LinkedSelling?

We needed someone to manage our LinkedIn advertising to commercial and education clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

My boss had worked with LinkedSelling before and had great things to say about the work and the team - he was right!

Describe the project in detail and walk through the stages of the project.

After a kick-off meeting, they took the direction we gave and ran with it, building the entire campaign from scratch and implementing it within just a couple of weeks.

How many resources from the vendor's team worked with you, and what were their positions?

We work directly with our account representative.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our LinkedIn leads have gone through the roof and we're generating sales qualified opportunities at 5x what we predicted.

How effective was the workflow between your team and theirs?

The workflow was turnkey - their team took our direction and ran with everything.

What did you find most impressive or unique about this company?

I'm impressed with our account representative's responsiveness and quality of work. Also, how quickly they're able to get things done!

Are there any areas for improvement or something they could have done differently?

None.