Lincoln Digital Marketers

BACKGROUND

Introduce your business and what you do there.

I’m the Marketing Manager of a growing publishing and creative services company that helps authors turn their ideas into professionally written, polished, and market-ready books.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lincoln Digital Marketers to accomplish?

We chose Lincoln Digital Marketers with the goal of strengthening our overall digital presence through a combination of SEO and social media marketing. On the SEO side, we wanted to improve our visibility in search results, attract more relevant organic traffic, and create a stronger foundation for long-term growth. For social media, our focus was on building a more consistent presence and creating content that would genuinely connect with our target audience. We also wanted better engagement and increased brand awareness across the platforms that mattered most to our business. Ultimately, the goal was to bring both efforts together and turn our online presence into a more effective source of visibility and new inquiries.

SOLUTION

What was the scope of their involvement?

Lincoln Digital Marketers handled our SEO and SMM efforts. The main scope included improving our website’s search visibility, optimizing relevant content, and working on a strategy to attract more organic traffic. On the social media side, they helped with content planning, creating posts, managing campaigns, and improving audience engagement. They also provided regular updates so we could track the overall progress of both services.More specifically, Lincoln Digital Marketers provided keyword research and helped optimize key pages and content based on the search terms most relevant to our audience. They also supported the SEO work with content recommendations and ongoing performance tracking. On the social media side, the deliverables included content planning, social media graphics, regular posts, campaign management, and performance reports. This gave us a clear view of how both the SEO and social media efforts were progressing.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from March–June 2026.

How did you come to work with Lincoln Digital Marketers?

We found them through an online search. We chose them because their pricing fit our budget, they were a great culture fit, and they offered good value for the cost.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw steady progress across SEO and social media during the project. Our website started gaining better visibility for relevant search terms, which contributed to an increase in organic traffic and more inquiries. On the social media side, engagement improved, and we saw stronger reach and interaction with our content. The results were tracked through regular performance reports, making it easier to see how the overall strategy was progressing.Specifically, organic traffic increased by almost 30%, and there was a discernible improvement in social media page interaction. The overall change was evident as we began to receive more pertinent queries than we had previously. From what we tracked, we were getting roughly 20–25% more inquiries than before. Not every inquiry turned into a customer, of course, but we definitely noticed an increase in relevant leads coming through our website and social media.

How did Lincoln Digital Marketers perform from a project management standpoint?

Their project management was organized and straightforward. They kept us updated regularly and delivered the work on time as expected. We mainly communicated through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What stood out most was how well they understood our goals and turned them into a practical SEO and social media strategy. The communication was easy, and they never made things feel unnecessarily complicated. I also appreciated how proactive they were with ideas throughout the project.

Are there any areas they could improve?

Honestly, we were very happy with how the project was handled. Nothing major came to mind that they needed to do differently, as the communication and delivery were smooth. We appreciated how responsive and flexible the team was throughout the project.