Lilo Social

BACKGROUND

Please describe your company and position.

I am the COO & Co-Founder of Kineon Inc

Describe what your company does in a single sentence.

We help people get out of pain & back to what they love doing pain free

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tequila Sunrise to accomplish?

• Increase revenue for Email
• Increase % of overall revenue in our marketing revenue allocation
• Upgrade the brand image on email

SOLUTION

How did you find Tequila Sunrise?

Sales Outreach

Why did you select Tequila Sunrise over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Tequila Sunrise were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Improve $$ revenue Improve brand image on email Increase % of revenue attributed to email

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

the % &$ increases according to the goals

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Regular meetings,. organised &proactive, very clear in messaging &requested info &shared info Great support &overall work capacity

What was your primary form of communication with Tequila Sunrise?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their communication style and capacity to listen to feedback were impressive.

Are there any areas for improvement or something Tequila Sunrise could have done differently?

get the first 6 weeks down to 2 weeks, so we start seeing impact in the first 2 weeks (which is possible, theyjust don't structure it like that)

BACKGROUND

Please describe your company and position.

I am the CMO of a healthcare company

Describe what your company does in a single sentence.

Our company makes at-home testing easy and accessible for all bodies with 50+ tests across sexual health, wellness, fertility & family planning, nutrition, fitness, and Covid-19 & Flu.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lilo Social to accomplish?

• Manage and optimize fixed cost + paid channels to drive revenue

SOLUTION

How did you find Lilo Social?

Referral

Why did you select Lilo Social over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• capable team

How many teammates from Lilo Social were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Paid Media + Reporting

• Benefit from managed monthly media budget across various platforms.
• Participate in weekly strategy discussions and receive report evaluations.
• Access a weekly-updated dashboard showcasing audience and media optimization results.
• Obtain comprehensive monthly reports on media performance.

Creative Strategy

• Collaborate on the development of creative ideas tailored to our needs.
• Access Pinterest-style boards detailing competitive ad strategies from different platforms.
• Utilize a structured system for organizing and tracking creative tests, including documentation of goals, hypotheses, and outcomes.
• Join weekly calls to understand creative test performance and discuss new strategies.
• Receive insights from a creative reporting tool, highlighting effective creative formats, content types, value propositions, etc.

Ad Assembly

• Receive up to 10 customized ad creatives monthly using our assets.
• Benefit from specialized ad ideation, design, animation, and illustration.
• Obtain tailored copy for online ads across major platforms.
• Access a portal for reviewing and proofing ad content.

Email Marketing

• Benefit from organized email campaign planning, management and optimization
• Receive up to 4 expertly crafted emails monthly.
• Experience automated setups or scheduling for 8 emails each month.
• Gain from continuous AB testing and optimization strategies for emails, ensuring maximum engagement.
• Stay updated with weekly and monthly reports detailing email campaign performance.

Landing Pages

• Receive up to one custom landing page template every month, tailored to specific needs (e.g., sales, quizzes).
• Enhance ad performance through continuous landing page optimizations.
• Benefit from dedicated AB testing strategies for landing pages, ensuring optimal user experience and conversion.
• Access a dashboard that tracks conversion rates and average order values of landing pages, aiding in data-driven decision-making.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Achieving an overall 3+ ROAS for Google (SEM/PPC) despite regulatory hurdles
• Activating and optimizing email campaigns & flows supporting channel revenue & deliverability goals
• Ad and landing page creative concepting and deployment with a very limited brand tool kit/asset pool
• Proactive solutioning across google merchant centre to support business continuity

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent across the board. No nonsense, good personalities, expert problem solvers.

What was your primary form of communication with Lilo Social?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their project management is excellent, the reporting and weekly recurring meeting format is efficient, and the overall process supporting ad unit and asset creation is highly collaborative.

Are there any areas for improvement or something Lilo Social could have done differently?

I'd love to see stronger copywriting, but also understand the unique challenges that come with marketing a niche and regulated product as an agency partner.

BACKGROUND

Please describe your company and your position there.

I run the marketing dept of a large CBD brand

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tequila Sunrise, and what were your goals?

We were having trouble converting traffic into buyers and knew email was the way to solve that, but our current email marketing efforts had only generated a 10% lift in revenue when we knew we could be doing better.

SOLUTION

How did you select this vendor and what were the deciding factors?

We reviewed a lot of different email marketing agencies, but none of them looked like they could create the fun, edgy copy we were looking for. Most other agencies seemed to write in a bland, templated copy style, while TS seemed to take a more customized approach to their copy and clients.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

After an extensive and thorough onboarding, we had Tequila Sunrise come in and completely rework and customize all of our email flows. They managed the strategy, design, technical setup, and copywriting of all of our email marketing efforts.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the account manager and strategist primarily, who oversaw the designer, copywriter, and technical specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Within the first month of launching our email strategies our revenue increased by 27%, this was more than they initially promised, and added substantial new income to our business. We also were able to revive our entire email list and turn it into a completely new income stream.

How effective was the workflow between your team and theirs?

I loved how it was a very hands-off experience for us. They presented drafts to review, but once I gave the approval the project moved forward without any hassle on my end. The team was very easy to work with.

What did you find most impressive or unique about this company?

They take a very personalized approach to their clients and focus on making copy that actually stands out. We were looking for someone who wasn’t afraid to take risks when it came to their writing, so we ended up with email designs that stood out from our competition.

Are there any areas for improvement or something they could have done differently?

Nothing I can think of, they were very easy to work with

BACKGROUND

Please describe your company and your position there.

I am one of the owner's of a women's cashmere fashion line.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tequila Sunrise?

We engaged Tequila Sunrise to support our email marketing strategy. This included acquisition strategy, content strategy, creation of detailed flows, understanding of metrics, creation of segments, overall marketing calendar strategy and the execution of emails.

SOLUTION

How did you select this vendor and what were the deciding factors?

We met several online agencies to help us build out our email strategy, Tequila Sunrise initial call gave us considerable value and we very quickly realized how much money we were leaving on the table by not having the right strategy in place. They helped us to significantly increase our email revenue.

Describe the project in detail and walk through the stages of the project.

The first step was a detailed audit. They looked through our existing performance and found areas for improvement across the board. They then worked to clean everything up, so that it was organized and then created a strategy document that we both used to execute a very detailed plan including flows and monitor campaign results. We met b-weekly and looked at performance, we were very lucky to see consistent growth. We finished up once we had control of our calendar, all flows were created and we became Klaivyo experts.

How many resources from the vendor's team worked with you, and what were their positions?

We directly worked with the head of strategy, they also had a back-end team to support us work email execution.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We went from about 20 to 25% of our revenue being generated by email to over 50%, our business has also grown significantly over this time. Tequila Sunrise made a big impact and more than paid for itself in terms of sales and profit.

How effective was the workflow between your team and theirs?

We had bi-weekly meetings and their team was always available by email. Responses and actions always exceeded our expectations.

What did you find most impressive or unique about this company?

Their level of focus and the fact that they could do everything in Klaivyo and they would work with us in a very flexible manner and also teach us at the same time.

Are there any areas for improvement or something they could have done differently?

They were really great. It exceeded my expectations.