# Lights Out Studio
Lights Out Studio Reviews (14), Pricing, Services & Verified Ratings

- 4.8 out of 5 average review rating
- 0 connections joined Lights Out Studio's Network

[Visit Website](https://lightsout.studio/?utm_source=clutch.co&utm_medium=referral&utm_campaign=directory)
[Get a Custom Proposal](https://clutch.co/profile/lights-out-studio)

**Specialists in UI/UX & Identity Design**
Lights Out is a nuanced creative studio that works on design & brand staretgy for consumer & tech brands. Product (app & web) design & brand startegy form pillars of work for us.

We are a close-knit team of solvers, diverse minds and never-give-up drives. We believe human life has the beauty of solutions, riddled with the challenge of problems. No wonder, problem-solving is at the heart of what we believe in. We are the human-centered, design-solution hub of the world.

We study people and their behavior, basis which we germinate ideas, cultivate our minds and build prototypes for innovation to reach the world.

## Company Information
- Minimum project size: $10,000+
- Hourly rate: $50 - $99
- Number of employees: 10 - 49
- 1 Locations:
  - Mumbai, India (Headquarters)

- Founded in 2016



## Services, Focus Areas, Industries, and Clients

### Service Lines

- 60% UX/UI Design

- 20% Logo

- 20% Packaging Design


### Focus Areas

- User Experience Focus:
    - 50% UX Strategy
    - 30% Usability Testing
    - 20% User Research


### Industries

- 35% Utilities

- 20% Arts, entertainment & music

- 25% Medical

- 20% Retail


### Clients

- 50% Small Business (<$10M)

- 50% Midmarket ($10M - $1B)


## Pricing Snapshot

Average rating for cost based on this provider's reviews: 4.8 out of 5


**What Clients Have Said** *(This summary is based on verified Clutch reviews.)*:

Lights Out Studio's pricing varies from $3,000 to $15,000, depending on project scope. Clients appreciate their value for cost, noting strong collaboration and effective design processes. They are considered a good fit for startups and established companies seeking quality UI/UX and branding solutions.


**Most Common Project Size**: Less than $10,000 based on 13 reviews
*(Pricing information for this provider is based on reviews where the project size was available.)*

### Pricing by Service

- UX/UI Design: Less than $10,000 based on 11 reviews

- Branding: Less than $10,000 based on 2 reviews

- Web Design: Less than $10,000 based on 2 reviews

- Web Development: Less than $10,000 based on 2 reviews

- Other Design: Less than $10,000 based on 1 review

- Other Digital Marketing: Less than $10,000 based on 1 review



## Reviews

Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews)


### Lights Out Studio Review Insights

Overall Review Rating: 4.8
- Quality: 4.8
- Schedule: 4.7
- Cost: 4.8
- Willing to Refer: 4.9



### Top Mentions

- High-quality work (4 mentions)

- Proactive (3 mentions)

- Results-oriented (3 mentions)

- Communicative (2 mentions)

- Hard working (2 mentions)

- Unique expertise (2 mentions)

- Well-organized projects (2 mentions)

- Accessible (1 mentions)

- Autonomous (1 mentions)

- Collaborative (1 mentions)

- Detail-oriented (1 mentions)

- Exceptional results (1 mentions)

- Great project management (1 mentions)

- Knowledgeable (1 mentions)

- Open to feedback (1 mentions)

- Patient (1 mentions)

- Personable (1 mentions)

- Receptive (1 mentions)

- Team players (1 mentions)

- Timely (1 mentions)



### Review Highlights

**Occasional Delays Due to Client Dependencies**
In some cases, clients noted that delays in project timelines were due to dependencies on their internal teams, suggesting opportunities for improved coordination to prevent such issues.

**Strong Expertise in UI/UX Design**
Clients consistently praised Lights Out Studio for their proficiency in UI/UX design across various industries, from fitness to e-commerce. Their ability to understand client visions and deliver tailored, user-centric designs was a notable strength.

**Strong Research and Strategic Insights**
The studio's ability to conduct thorough research and provide strategic insights was frequently mentioned. This approach helped clients achieve designs that were not only visually appealing but also strategically sound.

**Impressive Customization and Brand Understanding**
Clients appreciated Lights Out Studio's ability to deeply understand and align with their brand vision, resulting in custom solutions that reflect the client's identity and goals effectively.

**High Client Satisfaction with Minimal Revisions**
Clients valued the studio's ability to deliver designs that required minimal revisions, thanks to their close collaboration and understanding of project needs, leading to efficient project completion.

**Positive Client Outcomes and Satisfaction**
Clients reported high satisfaction with the outcomes, citing improved user experiences and increased user engagement as direct results of Lights Out Studio's work. This indicates a strong track record of delivering impactful results.

**Effective Communication and Workflow**
The studio was commended for maintaining seamless communication and workflow with clients. Their single point of contact approach and use of tools like Slack facilitated smooth project management and responsiveness to feedback.

**Proactive and Collaborative Approach**
Lights Out Studio's proactive and collaborative approach was highlighted as a key factor in project success. Their willingness to engage in brainstorming and incorporate client feedback ensured designs met expectations.

**Areas for Improvement: Faster UX Turnaround**
While overall feedback was positive, some clients noted that faster turnaround times for UX deliverables, such as wireframes, would enhance their experience with Lights Out Studio.


### Lights Out Studio Reviews


#### Web UI/UX Design for Electric Bike Manufacturer
**The Project**
- Services: UX/UI Design, Web Design
- Project size: $10,000 to $49,999
- Project length: Feb. - May 2021

**Project Summary**: Lights Out Studio redeveloped an electric bike manufacturer's website. Said UI designs was expected to help customers customize their own EV bike on the platform. 


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 4.5
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
CEO, Electric Bike Manufacturer
- Industry: Other industries

- Client size: 11-50 Employees
- Review Type: Online Review
- Verified

**The Review** — Aug 25, 2021

**Feedback Summary**: The client was pleased with Lights Out Studio's project. The design allowed a much more refined flow on their website which has been optimized for conversion. Their most impressive trait was their ability to adjust their services into one that caters specifically towards the client's needs.
""They were in sync with our vision.""

**BACKGROUND**
Please describe your company and your position there.

I am the co-founder & CEO of the company

**OPPORTUNITY / CHALLENGE**
For what projects/services did your company hire Lights Out Studio?

We wanted to face lift the current website to appeal to an all new audience-set, globally. After a successful launch on Indiegogo, we realised the potential for our product in global markets and wanted to build a globally encompassing brand.

**SOLUTION**
How did you select this vendor?

We were referred to them by someone in the design industry. We also checked their past work on Clutch and references of projects which they provided.

Describe the project in detail and walk through the stages of the project.

Their team started with breaking down the current site, managing it's personas and then building wireframes for the new site. We added bits on the industry and they built the entire wireframe to help people buy and build a customised EV bike on our site. Post which, we entered into UI explorations and design. They then handed the project on to our development team.

How many resources from the vendor's team worked with you, and what were their positions?

My team worked with 3 people from the Lights Out Team.

**RESULTS & FEEDBACK**
Can you share any outcomes from the project that demonstrate progress or success?

We're pleased with the work that they've done. The design is in line with what we're looking for and we have a much refined flow on our website, that's optimised for conversion.

How effective was the workflow between your team and theirs?

The project took almost 3 months to complete as a majority of time was spent in closing certain business ends of the product which had to be reflected in the wireframes.

What did you find most impressive or unique about this company?

Their ability to immerse themselves into the businesses as partners and not as outsourced service providers. They were in sync with our vision.

Are there any areas for improvement or something they could have done differently?

Faster turn-around on UX (wireframes)


---

#### UI/UX Design for Fitness Company
**The Project**
- Services: UX/UI Design
- Project size: $50,000 to $199,999
- Project length: May - July 2021

**Project Summary**: Lights Out Studio provided UI/UX design services for a fitness company. They were tasked with designing the UI/UX of the client's digital product. They created icons, illustrations, and more.


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 4.0
- Cost: 4.5
- Willing to Refer: 5.0

**The Reviewer**
Senior Product Designer, Cultfit
- Industry: Other industries

- Client size: 1,001-5,000 Employees
- Review Type: Online Review
- Verified

**The Review** — Aug 1, 2021

**Feedback Summary**: Lights Out Studio's designs received positive feedback from the client. A collaborative and proactive partner, they demonstrated a solid grasp of the requirements and were quick to implement feedback. They effectively utilized their design expertise to provide eye-catching and functional designs.
""We found them to be highly proactive in implementing our suggested feedback.""

**BACKGROUND**
Please describe your company and your position there.

I am a Senior Product Designer at Curefit headquartered in Bengaluru.

**OPPORTUNITY / CHALLENGE**
For what projects/services did your company hire Lights Out Studio?

Our goal was to have a significantly better visual aesthetics of our product. We had a strong new visual direction for our digital product but needed a fresh perspective, more bandwidth & visual design expertise to flesh that out. That's where Lights Out came in.

**SOLUTION**
How did you select this vendor?

That choice was made by the Creative Director.

Describe the project in detail and walk through the stages of the project.

The team understood our requirements, the constraints, the. blue sky opportunities & through their Visual Design Process, presented us with pleasant & functional. choices & we collectively took the decisions & arrived at the final design solution. The collaborative approach made our design team very receptive to their solutions. The team has demonstrated through their clear expertise in visual design, motion & graphic work (like icons & illustrations) as well as UX foresight.

How many resources from the vendor's team worked with you, and what were their positions?

We primarily were involved with the 2 main folks while many more were contributing from behind the scenes— 1. Project Director 2. Creative Director 3. UI/UX Designers [3] 4. Motion Designer

**RESULTS & FEEDBACK**
Can you share any outcomes from the project that demonstrate progress or success?

We have completed our visual design efforts for one core product line & are on our way to implementation. While the project is yet to go live, we are on track to reaching where we envisioned to be. The positive response from other designers, developers & stakeholders around the design is a strong indicator of a positive value add that has occured.

How effective was the workflow between your team and theirs?

The project by its nature was highly collaborative and we found them to be highly proactive in implementing our suggested feedback.

What did you find most impressive or unique about this company?

I loved their Visual Design Process & they. always came up with impressive Visual explorations every single time. Undisputably, they have very strong VD expertise

Are there any areas for improvement or something they could have done differently?

None.


---

#### Website Dev & Design for Adaptogenic Tea Company
**The Project**
- Services: Web Design, Web Development
- Project size: Confidential
- Project length: Feb. - Apr. 2021

**Project Summary**: Lights Out Studio designed and developed a custom Shopify platform for a tea company. They created a look and feel that reflected the client’s brand, developed wireframes, and wrote the code.


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
CEO, Adaptogenic Tea Company
- Industry: Other industries

- Client size: 1-10 Employees
- Review Type: Phone Interview
- Verified

**The Review** — May 10, 2021

**Feedback Summary**: Since the site launched, customers have been impressed by how beautiful and easy to navigate the site is. Lights Out Studio worked hard to make their client’s vision a reality. They checked in daily, were honest, and responsive to feedback, leading to a successful engagement.
"“I loved working with them. They all worked hard to bring our vision to life.”
"

**BACKGROUND**
Introduce your business and what you do there.

We’re a small startup that created adaptogenic tea in compostable packaging.

**OPPORTUNITY / CHALLENGE**
What challenge were you trying to address with Lights Out Studio?

We were looking to build a website with a great UI/UX, so we hired Lights Out Studio to design and develop it.

**SOLUTION**
What was the scope of their involvement?

We gave them a brief on our brand vision. From there, they created the look and feel of our site and developed wireframes. Once it was adjusted to our liking, they did the custom coding and implemented it on a Shopify platform.

They created a custom shop page that included features from the Quick Shop template and allowed users to create a custom bundle. They’re able to shop for 2–3 boxes of tea and select several different kinds to create a bundle.  

What is the team composition?

I worked with Adil (Co-Founder) directly. Then worked with one person in charge of the brief and finance, while another developer was focused on coding, development, and integration.

How did you come to work with Lights Out Studio? 

My business partners worked with them in the past and had great success with them. Other people in my network had worked with them and highly recommended them, so it was the obvious choice.

What is the status of this engagement?

We started working together in February 2021 and they delivered everything in April 2021.

**RESULTS & FEEDBACK**
What evidence can you share that demonstrates the impact of the engagement? 

We launched the website a week and a half ago, and we’ve had an amazing response so far. We’ve had no complaints and have received a ton of compliments about how beautiful the site is and how easy it is to navigate. Several people have reached out to me about introducing them to Lights Out Studio because they want to hire them for their own website.

How did Lights Out Studio perform from a project management standpoint?

They were always very honest and open to feedback. They worked with us to make sure we got exactly what we were looking for. They communicated well, and we usually touched base with them through Slack. They touched base every day and made sure everything was going as planned.

What did you find most impressive about them?

I loved working with them. They all worked hard to bring our vision to life. They understood our brand, and it showed in the end result.

Are there any areas they could improve?

I felt their team was great. I don’t have anything to say about what they could have improved.

Do you have any advice for potential customers?

We spent some time explaining our brand and mission, and I’d suggest other people do the same. Once they knew what our brand was all about, they delivered a top-notch solution.


---

#### UI/UX Design for Fitness App
**The Project**
- Services: UX/UI Design
- Project size: $10,000 to $49,999
- Project length: Jan. 2021 - Ongoing

**Project Summary**: A fitness app hired Lights Out Studio to provide UI/UX design services. After a discovery phase, the team is now developing the app's UX and wireframes and designing the app's UI.


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Founder & Owner, Strongr (Pure Balance Pvt. Ltd.)
- Industry: Other industries

- Client size: 1-10 Employees
- Review Type: Online Review
- Verified

**The Review** — Apr 23, 2021

**Feedback Summary**: Although the app is still under development, Lights Out Studio has managed to deliver results that meet the client's expectations. The team is able to understand the client's vision, allowing them to deliver designs that match. They provide top-notch customer support to ensure a seamless workflow.
""I am impressed with their customer service, ability to understand my vision, and the aesthetics in design."
"

**BACKGROUND**
Please describe your company and your position there.

I am the founder & CEO of Strongr, a fitness application based out of India.

**OPPORTUNITY / CHALLENGE**
For what projects/services did your company hire Lights Out Studio?

We wanted design for our mobile application. In a fiercely competitive market like fitness, having great user interface & experience is paramount.

What were your goals for this project?

Simple design
	Great experience
	High shareability quotient
	Effective on-boarding & referral


**SOLUTION**
How did you select Lights Out Studio?

I was trying to search for design studios based out India, on Clutch. Lights Out ratings appeared high, but they had relatively lesser number of projects displayed. But I still decided to get in touch with them. My first call was a pleasant surprise with their founder, Saksham Mendiratta. He explained what Lights Out was and I felt a sense of connect with the story of running a customer service venture. I definitely went ind depth of their work, which was quite impressive. The work they've done for a similar customer in the fitness-tech domain was what blew me away. Over a period of time, we agreed upon scope of work & commercials and kicked off the project.

Describe the project in detail.

Discovery & Research - this is where we evaluated competitors in the segment and various UX modules that they've adopted.
	UX & Wireframes - this is where we froze the wireframes of out new application
	UI Design - worked on the design & systems for the modules
	Iterations & Changes - We went through a few rounds of iterations & changes after new information was found every time.
What was the team composition?

My interaction was largely with the co-founder, Adil S. They maintain a single point of contact on projects and I quite liked that about them. He understood my vision and was able to get it implemented from his team.

**RESULTS & FEEDBACK**
Can you share any outcomes from the project that demonstrate progress or success?

The project (application) is under development, but the work Lights Out has done is simply great. you could see my reviews for them on it.

How effective was the workflow between your team and theirs?

Seamless. No hiccups.

What did you find most impressive about this company?

I am impressed with their customer service, ability to understand my vision, and the aesthetics in design. I don't think i'd get this combination elsewhere.

Are there any areas for improvement?

None at all, simply delighted with the work they've done


---

#### Branding & Web Dev for Home Composting Company
**The Project**
- Services: Branding, Web Development
- Project size: Less than $10,000
- Project length: Jan. - Mar. 2021

**Project Summary**: Lights Out Studio provided branding services for a home composting company. The team created a brand voice and identity as well as a brand book full of visuals. They also created a WordPress site.


**Review Rating**: 4.5
- Quality: 4.5
- Schedule: 4.5
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Founder, Home Composting Firm
- Industry: Other industries

- Client size: 1-10 Employees
- Review Type: Phone Interview
- Verified

**The Review** — Apr 7, 2021

**Feedback Summary**: The branding helps the company stand out from its parent organization and received positive feedback from the internal team. Lights Out Studio delivers quality results in a timely and collaborative manner. The team is both professional and personable.
"“They have a great attitude and always try to get things done.”
"

**BACKGROUND**
Introduce your business and what you do there.

I am the founder of a home composting company. Specifically, I am the project lead for this project.

**OPPORTUNITY / CHALLENGE**
What challenge were you trying to address with Lights Out Studio?

We were introducing a new brand in a new project category to market, so we needed a separate brand identity and guidelines that still spoke to our original brand but also stood alone.

**SOLUTION**
What was the scope of their involvement?

Lights Out Studio provided branding services for us. They created our brand voice and identity. They took our input to shape the verbal and written communications surrounding our brand. They also created a brand book with visuals of fonts, colors, logos, and typefaces for us to refer to. 

Additionally, they deployed a website for us. They built an Elemental framework for a WordPress website.

What is the team composition?

For this project, I worked directly with Adil (Co-Founder & Experience Designer), who handled the design side of things, Harsh (Associate Project Manager), and someone else on the web development team.

How did you come to work with Lights Out Studio?

I received a referral for Lights Out Studio from a friend of mine who is quite influential in the direct-to-consumer space. I trusted his opinion quite a lot, so I decided to work with them.

How much have you invested with them?

We invested $8,000.

What is the status of this engagement?

Our engagement ran from January–March 2021.

**RESULTS & FEEDBACK**
What evidence can you share that demonstrates the impact of the engagement? 

We really wanted to take branding off the plate of our internal team so that they could focus on other priority areas. This gave our team a lot of time back. The results are great and our design team was quite happy with them. We have begun other projects with Lights Out Studio since wrapping up this one. 

How did Lights Out Studio perform from a project management standpoint?

They have strong project management skills. Everything is very simplified, especially given the number of projects we have going on with them.

Lights Out Studio was added to our Slack channel, which made communication a lot easier. IT helped streamline the process for our team. They also used Figma to share wireframes with us.

What did you find most impressive about them?

They have a great attitude and always try to get things done. I’ve certainly had experiences in the past where designers were more wrapped up in the process than in the results, but that wasn’t the case with Lights Out Studio. 

Are there any areas they could improve?

There were some cases where we were waiting on things from our team. Sometimes I wasn’t aware and could have pushed things through faster if I had known. I gave them that feedback, letting them know to reach out to me directly if they were ever waiting on our team.

Do you have any advice for potential customers?

Be super clear about your deliverables and the dates you need them by. Make sure you’re checking in on key project checkpoints and targets throughout the process. As long as you’re hitting those hurdles, it should be a positive experience.


---

#### Digital Marketing for Asset Management Company
**The Project**
- Services: Other Digital Marketing
- Project size: Less than $10,000
- Project length: July - Oct. 2020

**Project Summary**: Lights Out Studio provided digital marketing services for an asset management company. Their team designed a digital campaign for the client's product. The goal was to raise awareness and launch the campaign.


**Review Rating**: 4.0
- Quality: 4.0
- Schedule: 5.0
- Cost: 4.0
- Willing to Refer: 5.0

**The Reviewer**
Brand & Marketing Senior Manager, ICICI Prudential AMC Ltd
- Industry: Financial services

- Client size: 501-1,000 Employees
- Review Type: Online Review
- Verified

**The Review** — Jan 25, 2021

**Feedback Summary**: Lights Out Studio successfully created awareness for the client's product. Their team understood the brand and the target audience. They researched user behavior and attitude to deliver better results. 
""Their understanding of creative, design, and communication was impressive."
"

**BACKGROUND**
Please describe your company and your position there.

I am a Brand and Marketing Manager at ICICI PRUDENTIAL MUTUAL FUND headquartered in Mumbai. We are one the top asset management companies in the country with two decades in Fund Management, and contributing significantly to the growth of the Indian Mutual Fund industry.

**OPPORTUNITY / CHALLENGE**
For what projects/services did your company hire Lights Out Studio?

We worked with Lights Out, on designing digital campaign for one of our products, Freedom SiP, which is one of the focus products for the company.

What were your goals for this project?

The objective of the campaign, was to increase awareness about this long term product among the younger audience and highlight the need to invest in this product in order to generate secondary income in the future. We want consumers be aware of the fact that, they will need additional income in future if they have to fulfill their dreams and aspirations.

**SOLUTION**
How did you select Lights Out Studio?

We had met with the team in the past on a different brief, which could not be materialised. We were impressed by the pitch that they made, the Strategy, design and overall communication. It was fresh and based on customer understanding.

Describe the project in detail.

Freedom SIP is a product offering that we had launched in 2019. It is a long term investment product with assured x percent returns over y number of years. However, the mutual fund advertising guidelines do not allow us to use words which give assurance or guarantee of returns.

The task given to the agency was to design communication to create awareness about this product in the Covid era among the younger audience who are more inclined towards the digital medium.

Since the name of the product is Freedom SIP, we wanted to launch the digital campaign during Independence day abs bring the connect of freedom.

HOWEVER, freedom as an angle would be insensitive during the pandemic when we all were locked in our homes. Hence the more difficult ask given to the agency was to find new relatable contextual meaning to this product and lead the entire campaign from a fresh angle.

What was the team composition?

We have been coordinating with only Amrrita Dey, their creative strategist. We would discuss the brief, creatives, changes, options, etc and jointly brainstorm in the solution and campaign strategy.

**RESULTS & FEEDBACK**
Can you share any outcomes from the project that demonstrate progress or success?

The work that Lights Out, did for us, helped design new and fresh communication for the product and create awareness about it. They were able tod decode our brief into actionable camapign strategy for the brand. Since our category is very much market driven, it won't be right to measure the outcome of the campaign in terms of ROI.

How effective was the workflow between your team and theirs?

Their understanding on the brand, the category and overall mutual fund customer in India is spot on. At every point, they always did their research on user behaviour and attitude and then developed the communication.

What did you find most impressive about this company?

Their understanding of creative, design, and communication was impressive.

Mutual fund has very strict Regulatory guidelines on advertising and communication. Hence, it comes difficult to deliver the message in jargaon free language and verbose copy. Lights Out managed to give us cleanayouta and crisp communication and all this while being within the regulatory framework.

Are there any areas for improvement?

Yes, they could extend their services to more BTL communication and not just Digital projects. This will help companies like us to use their design expertise for more frequently used marketing materials and point of Sale collateral like product one pagers brochure, etc.


---

#### Brand Development for DTC Brands
**The Project**
- Services: Branding, UX/UI Design, Web Development
- Project size: $10,000 to $49,999
- Project length: Oct. 2020 - Ongoing

**Project Summary**: Lights Out Studio provides branding, logo design, and Shopify development services to a growth marketing firm. They work collaboratively with the client’s team.


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
CEO, Growth Marketing Firm
- Industry: Advertising & marketing

- Client size: 1-10 Employees
- Review Type: Phone Interview
- Verified

**The Review** — Jan 15, 2021

**Feedback Summary**: The team at Lights Out Studio is highly skilled, and they’re hardworking. They’re fast, agile, and communicative. Their e-commerce expertise was instrumental in the success of this project.
""They’re entrepreneurial, and they will overdeliver."
"

**BACKGROUND**
Introduce your business and what you do there.

I’m the CEO of a growth marketing firm for CPG brands.

**OPPORTUNITY / CHALLENGE**
What challenges were you trying to address with Lights Out Studio?

They’re helping us design new brands from scratch.

**SOLUTION**
What was the scope of their involvement?

We work with them to develop new brands. This includes creating websites, packaging, and logos to coming up with names, and building a story. The websites are built using Shopify, so each website has e-commerce capabilities. 

We provide them with insights gathered from surveys. They take that information and figure out how to shape the narrative around the brand. 

What is the team composition?

We work with the two founders: Saksham (Head of Business Growth) and Adil (Head of Experience Design). 

How did you come to work with Lights Out Studio?

I put a post on LinkedIn, and someone recommended Lights Out Studio to me. 

How much have you invested in them?

We’ve spent around $12,000–$15,000. 

What is the status of this engagement?

The project began in October 2020. We’re still working together. 

**RESULTS & FEEDBACK**
What evidence can you share that demonstrates the impact of the engagement?

They’re really good at what they do, and they have a strong understanding of the US e-commerce market. The team is fast and agile. They can work independently and be proactive. They’re always learning and improving. 

Our team loves the work they’ve done because it’s helped create a strong foundation for us to build on. 

How did Lights Out Studio perform from a project management standpoint?

They performed very well. We mostly communicated with them through Slack, and they were easily available. 

What did you find most impressive about them?

They move a lot faster than other providers. They work to understand the purpose behind the brands we want to build, and then they come to the table with lots of ideas. It isn’t about making fancy slide decks or having multiple meetings. They take your input and deliver tangible results quickly. 

Are there any areas they could improve?

They could continue to grow their team. However, I don’t have much to say beyond that because they’re a great team. 

Do you have any advice for potential customers? 

Don’t haggle them over small things like putting together nice presentations and hammering down the SOW. They’re entrepreneurial, and they will overdeliver. 


---

#### Website Revamp & Logo Design for Logistics Company
**The Project**
- Services: Other Design, UX/UI Design, Web Design
- Project size: Less than $10,000
- Project length: Oct. - Dec. 2018

**Project Summary**: Lights Out was hired by a logistics company to provide website revamp services. The team implemented graphics and other features to the homepage. They also designed a new logo.


**Review Rating**: 4.5
- Quality: 4.5
- Schedule: 5.0
- Cost: 4.5
- Willing to Refer: 5.0

**The Reviewer**
Founder, GloGrid
- Industry: Manufacturing

- Client size: 1-10 Employees
- Review Type: Phone Interview
- Verified

**The Review** — Nov 11, 2020

**Feedback Summary**: Users and internal stakeholders alike are impressed with Lights Out’s work. The team built a new website that increased company exposure, satisfying expectations. Throughout the project, the team was communicative, professional, and dynamic, ensuring an excellent experience.
""It was a nice experience working with Lights Out."
"

**BACKGROUND**
Introduce your business and what you do there.

I’m the founder of GloGrid, a logistics company.

**OPPORTUNITY / CHALLENGE**
What challenge were you trying to address with Lights Out Studio?

We needed a website revamp and logo design for our new business name. I had developed a simple site but wanted an agency that could do a better job.

**SOLUTION**
What was the scope of their involvement?

Lights Out revamped my existing landing website. I was very demanding in asking for a lot of changes. I gave them the basic layout of what I wanted on my homepage and wanted to incorporate case studies and something related to the actual work that we’re doing. There were a lot of graphics. 

They designed my logo as well. I wanted the logo incorporated into the website and to match the color scheme. 

What is the team composition?

My main contact was Adil (Co-Founder) who is a mechanical engineer. He could relate to my industry and the e-commerce industry.

How did you come to work with Lights Out Studio?

I talked to a lot of people regarding a rebranding or UI/UX team. Many times I had to explain what I was expecting out of it. With Lights Out Studio, they made suggestions and asked me to let them know if it was in sync with our other competitors. They did all the background study of what would stand out to our competitors. They carried out really detailed research. 

A lot of agencies just looked at us as a client but if someone is starting a journey of entrepreneurship by themselves, the agency also needs to understand having a cost structure. They had a very frank discussion with me and were able to help us out within our budget.

How much have you invested with them?

The total cost was $3,000.

What is the status of this engagement?

The project took place from October-December 2018.

**RESULTS & FEEDBACK**
What evidence can you share that demonstrates the impact of the engagement?

Everything went smoothly. It was helpful for me to get all the things done with one partner, because they understood what I wanted for the website and the message I wanted people to get from it. It was a nice experience working with Lights Out. They were accommodative to the changes I wanted.

People were impressed. I received a lot of comments about my website being very nicely done and that it was impressive. People were referring to the case studies that were on my website so they could relate to my work and they were asking questions.  

How did Lights Out Studio perform from a project management standpoint?

Project management was very professional and I really appreciated it. From day one, once we defined the scope, Lights Out was vocal about it and straightforward on setting up the goals and timelines. They made it clear if I needed a change, they may need another week or so. They were able to meet the timelines.

What did you find most impressive about them?

The team they have is not only from a digital, UI/UX background, but they can also understand business needs. Accordingly, Lights Out gives you a brand perspective and then works around it.

Are there any areas they could improve?

There should be more face-to-face interactions. If they could work a day with a client, they could understand much more in detail how we work and could come up with design ideas based on their experience. Knowing the culture of the company helps a lot.

Do you have any advice for potential customers?

Be open with them about your expectations from day one. You’ll get the same from their end. Share as much as possible.


---

#### UI/UX Design for Preventative Healthcare App
**The Project**
- Services: UX/UI Design
- Project size: Less than $10,000
- Project length: Aug. - Dec. 2018

**Project Summary**: Lights Out Studio built a mobile app for a digital health startup. They worked to develop a preventative health app that tracks lifestyle habits and encourages healthy habits to improve users' wellbeing.


**Review Rating**: 4.0
- Quality: 5.0
- Schedule: 4.0
- Cost: 5.0
- Willing to Refer: 4.0

**The Reviewer**
Director, Healthathon Tech
- Industry: Other industries

- Client size: 1-10 Employees
- Review Type: Online Review
- Verified

**The Review** — Jul 17, 2020

**Feedback Summary**: Lights Out Studio delivered an application that's since been deployed in the App Store. The team showcased continuous engagement and enthusiasm throughout the project. Their beta testing was thorough and effective, collecting valuable feedback from users. Their designs were sleek and streamlined.
""There was continuous engagement throughout the design and build process."
"

**BACKGROUND**
Please describe your company and your position there.

Co Founder at Healthathon Tech. We are a digital health startup in the space of preventive healthcare.

**OPPORTUNITY / CHALLENGE**
For what projects/services did your company hire Lights Out Studio?

We were building a mobile app for holistic healthy living and connected with Lights Out to help us with the UI/UX for the same. We are a startup and did not have in house resources.

What were your goals for this project?

We were looking for a simple and user friendly design that would stand out from the rest of the healthcare apps in the market.

**SOLUTION**
How did you select this vendor?

They were referred to us.

Describe the project in detail.

Happily Health is a preventive healthcare application aimed at challenging people like you and me, into forming habits that are aligned with a healthy lifestyle.

It tracks your current habits and recommends changes to your lifestyle, to avoid falling prey to ailments & predictable health hazards in the future, especially the ones that may develop due to sedentary lifestyles.

Lights Out (formerly known as ’Sector 7') team came in early in the product design process. As a team we fleshed out the design approach given that we were looking to build a habit forming product. UI/UX was built basis the above.

What was the team composition?

Healthathon was coordinating with - Adil Singh and Yash Biyani, their experience designer and technologist.

**RESULTS & FEEDBACK**
Can you share any outcomes from the project that demonstrate progress or success?

The link of the application is: https://apps.apple.com/in/app/happily-health/id1451112423

How effective was the workflow between your team and theirs?

There was continuous engagement throughout the design and build process.

What did you find most impressive about this company?

Three things in particular that stood out: The Beta testing of our design was an important point in the UI journey. It helped Healthathon to get critical feedback from users. They worked on converting the possible user bottlenecks into workable solutions. The team was enthusiastic, took onus and worked hard on design. The output was a simple and refreshing design.

Are there any areas for improvement?

NA


---

#### UX/UI Redesign for Local Delivery App
**The Project**
- Services: UX/UI Design
- Project size: Less than $10,000
- Project length: Jan. - Mar. 2020

**Project Summary**: Lights Out Studio revamped the UX/UI design of an existing local delivery app. The team kept the fundamental grocery and food delivery functions in mind while predicting future feature trends.


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Co-Founder, FYRA INSIGHTS Pvt. Ltd.
- Industry: Other industries

- Client size: 1-10 Employees
- Review Type: Online Review
- Verified

**The Review** — Jul 15, 2020

**Feedback Summary**: Internal stakeholders were delighted with the final designs, noting that Lights Out Studio captured even the smallest details in the brief. The team took a customer-centric approach to the project so that they could deliver a scalable design.
""They threw themselves into the whole process to arrive at the finally constructed design brief."
"

**BACKGROUND**
Please describe your company and your position there.

I am the co-founder of FYRA Insights Pvt. Ltd. We have software platform for hyperlocal businesses. We help businesses connect with the consumer through our platform and we ensure the last mile connection. We are about 10 people team. Based out of Pune, India.

**OPPORTUNITY / CHALLENGE**
For what projects/services did your company hire Lights Out Studio?

We hired them to revamp UI/UX of our app.

What were your goals for this project?

We are a technology oriented company with very little or no background of how to deliver customer experience. Our interface earlier was developed within the team itself. We wanted move from that interface to a totally comfortable and easy interface for our users. We hired Lights Out Studio to help us get there. Our primary goal was to deliver an interface with the following parameters:

Professional and yet modern looks
	Easy to use
	Intuitive
	Should cover all of our functionality


**SOLUTION**
How did you select this vendor?

Lights Out Studio founders also runs a co-working place called Sector 7, where we are based. So there was a constant interaction between us. So when we had a requirement, they were a natural choice.

Describe the project in detail.

PasserBy is an upcoming hyper-local delivery application in India. Given that this is the time for digital innovation, we were perfectly on time to launch our application earlier this year in 2020.

Right from helping people with grocery deliveries to letting them order food from their favourite restaurant, as well as helping them with upcoming events in the city, PasserBy is a one stop shop for all their neighbourhood needs.

With this thought in mind, we went to Lights Out Studio (formerly known as Sector 7 Agency) to redesign our application that not only showcased our fundamental concept, but also kept in mind new trends in the coming years.

They took over the brief from us and got on with their job to redesign the ensuring that it meets global standards of product design.

What was the team composition?

The team for us was only a single point of contact - Adil Singh, the co-founder of Lights Out. He and his team worked on embedding a sense of brand, tonality, concept as well as user experience though out the project.

I was particularly happy with the single point of contact approach because it helped me communicate my thoughts only with one person, especially because he understood the product right from the word go.

**RESULTS & FEEDBACK**
Can you share any outcomes from the project that demonstrate progress or success?

The resultant work was demonstrated to us in April and I was delighted. It was more than I imagined and best part was even the slightest details were captured.

How effective was the workflow between your team and theirs?

Since it was a point to point discussion, there were no problems in the interactions. Workflow was smooth. Adil was very good in capturing details.

What did you find most impressive about this company?

Three things that stood out in particular:

1. In a highly competitive industry like ours, customers have umpteen options to choose from, digitally. How does one become the preferred choice? The answer perhaps is user experience that stems from user interface. Lights Out had customer centricity in mind and delivered a scalable design that worked really well for us.

2. The value addition from the studio’s end to enhance my core brief was impressive too. They threw themselves into the whole process to arrive at the finally constructed design brief. The design that came out in the end, was reflective of how we had imagined it to be or better.

3. Adil was attentive to details. He noted down even the smallest points that were discussed. In this area, the details makes the difference.

Are there any areas for improvement?

From a design & user experience standpoint, I wouldn’t have anything to share in particular.


---

#### UX/UI of Government Transportation Application
**The Project**
- Services: UX/UI Design
- Project size: Less than $10,000
- Project length: Oct. - Dec. 2018

**Project Summary**: Lights Out Studio redesigned a transportation-focused app for a government entity. Confronting an app that previously failed, they worked to optimize the platform's customer acquisition and user-friendliness. 


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Former Legal Consultant, New Delhi Government
- Industry: Legal

- Client size: 11-50 Employees
- Review Type: Online Review
- Verified

**The Review** — Jun 3, 2020

**Feedback Summary**: Lights Out Studio's redesign effectively increased the app's user base by 30% in just two months. Their workflow and communication were seamless; their patience with a multi-structured bereaucracy was particularly commendable. They conducted in-depth research to deliver a smart, viable solution.
""We gave them a certain challenge and they converted it into a viable solution for us."
"

**BACKGROUND**
Please describe your company and your position there.

I am no longer associated with DIMTS however, during this Project I was consulting them in a creative and a legal capacity.

**OPPORTUNITY / CHALLENGE**
For what projects/services did your company hire Lights Out Studio?

To redesign the Application (Poochhoo) which is a Govt. of Delhi entity.

What were your goals for this project?

To increase customer acquisition and redesign UI/UX.

**SOLUTION**
How did you select this vendor?

Due to our connects through Government organizations, we were introduced to Lights Out through a few common references.

Describe the project in detail.

Delhi Integrated Multi-Modal Transit System (DIMTS) Ltd. is an urban transport and infrastructure development company committed to build and deliver quality infrastructure.

Back in 2016 we decided to embark upon the idea to digitise Delhi’s public transport system. We came up with an application under tight timelines that would enlist modes of public transport in the city. However, due to lack of our experience & expertise towards customer acquisition, we never managed to get users (people of the city) to use the application.

That’s when Lights Out (formerly known as Sector 7 Agency) came to our rescue. We entrusted them with the idea of revamping the application design to increase user acquisition. That was all we could brief them on.

What was the team composition?

For us, we were only coordinating with one person - Adil Singh, their experience designer. He used to come back to us with changes and options and we used to jointly brainstorm on the perfect solution. They went down to the streets of the city to understand the challenges a commuter faces during travel by public transport. I believe the primary research immensely helped us.

**RESULTS & FEEDBACK**
Can you share any outcomes from the project that demonstrate progress or success?

The application easily saw 30% increase in our user acquisition within 2 month

How effective was the workflow between your team and theirs?

It was very effective. We didn’t face any challenge communicating with their team.

What did you find most impressive about this company?

Three things in particular that stood out: Their patience to deal with us was commendable. We are a government organisation with multiple hierarchy tiers and they kept up with all the communication challenges.

Also, the fact that there was primary research involved in a project of this sort, was great. We gave them a certain challenge and they converted it into a viable solution for us. The design was impressive, simple and very user friendly. We ended up getting a lot more downloads from this new design.

Are there any areas for improvement?

None that I can think of.


---

#### UI/UX Services for Quiz Company
**The Project**
- Services: UX/UI Design
- Project size: Less than $10,000
- Project length: Aug. - Sep. 2019

**Project Summary**: Lights Out Studio provides UI/UX design for a quiz app. Their team worked with a fundamental concept to finish designing the application.


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Founder & Sole Proprietor, Ace of Pubs
- Industry: Gaming

- Client size: 51-200 Employees
- Review Type: Online Review
- Verified

**The Review** — Jun 1, 2020

**Feedback Summary**: Lights Out Studio successfully built a prototype. Their team has great design skills that followed the vision for the app well. They competently integrated user testing into the process. 
""It’s exactly how I had imagined it to be."
"

**BACKGROUND**
Please describe your company and your position there.

Ace of Pubs is India's Largest Quizzing Company. I am the founder and sole proprietor of the set-up.

**OPPORTUNITY / CHALLENGE**
For what projects/services did your company hire Lights Out Studio?

UI/UX Services, making of the application

What were your goals for this project?

To successfully create an online community of like minded people, to whom we can promote our on-ground events while keeping them engaged as well as rewarding them for their engagement.

**SOLUTION**
How did you select this vendor?

Saksham, one of the co-founders of this organisation and I studied at the same university. We kept in touch, I was aware of his organisation's work through social media. When the time came, I gave him a ring and things worked out well!

Describe the project in detail.

I’ve been running a company and venture called Ace of Pubs for about 2 years, in India. Over a period of time, it has gone on to become India’s largest offline quizzing saga and has redefined nightlife entertainment in the country. From covering events & quizzes by HBO, Game of Thrones, Star Sports to the who’s who of Indian Nightlife Industry, we’ve spread ourselves pretty much everywhere. After a 2 year offline stint, we started hitting roadblocks to continue scaling and realised that resorting to technology was the only way out to continue to uptick progress. With this thought in mind, we went to Lights Out Studio (formerly known as Sector 7 Agency) to build an application that not only showcased our fundamental concept, but also kept in mind new trends in the coming years. After days of brainstorming & joint discussions on what Ace of Pubs Application would look like, we finalised on the brief and from there on the studio took over the mantle of designing the UI & UX for this application.

What was the team composition?

The team for us was only a single point of contact - Adil Singh, the co-founder of Lights Out. He and his team very seamlessly transformed our idea on paper to a prototype keeping user experience at it’s core and embedding a sense of brand, tonality & concept. I was particularly happy with the single point of contact approach because it helped me communicate my thoughts only with one person, especially because he understood the product right from the word go.

**RESULTS & FEEDBACK**
Can you share any outcomes from the project that demonstrate progress or success?

The video shared with me (as it is on this platform) is reflective of the final design screens & prototype. It’s exactly how I had imagined it to be. Well, the application development is still underway and we’re just a few days away from launching it on the App Store, so it would be tough to sign success metrics to it, other than customer satisfaction, which was definitely very high.

How effective was the workflow between your team and theirs?

Seamless. With one person coordinating along with me, I’m sure it would’ve been a task to get the whole prototype ready in less than 45 days.

What did you find most impressive about this company?

Three things in particular that stood out: 1. How the application design was wired to imbibe customer centricity in mind. In an industry like ours (which is on the cusp of quizzing & entertainment), it’s essential to understand the nuances of customer’s moods & excitement and be able to add in layers that keep him engaged through out. 2. In fact the value addition from the studio’s end to enhance my core brief was impressive too. They threw themselves into the whole process to arrive at the finally constructed design brief. 3. The design that came out in the end, was reflective of how we had imagined it to be. Before kickstarting front & back end development, they shared a high fidelity prototype for user testing and the whole process of design approvals at every stage, helped build trust between us.

Are there any areas for improvement?

From a design & prototype standpoint, I wouldn’t have anything to share in particular.


---

#### E-Commerce Site Redesign for Branding Consultancy
**The Project**
- Services: UX/UI Design
- Project size: $10,000 to $49,999
- Project length: Jan. - June 2021

**Project Summary**: Lights Out Studio helped a branding consultancy redesign an e-commerce website. The team worked with a form follows function mindset which was crucial for an e-commerce website.


**Review Rating**: 4.5
- Quality: 4.5
- Schedule: 4.0
- Cost: 4.5
- Willing to Refer: 4.5

**The Reviewer**
Founder, Seleqt
- Industry: Other industries

- Client size: 1-10 Employees
- Review Type: Online Review
- Verified

**The Review** — Jul 17, 2021

**Feedback Summary**: The client was thrilled with the rationale for every design recommendation thanks to Lights Out Studio's work. They worked closely with the company that saved time due to lesser revisions. Their in-depth knowledge, software expertise, and logical reasoning were spot on.
""Their team delivered as per the brief and I wouldn't have it any other way.""

**BACKGROUND**
Please describe your company and your position there.

I'm the founder of Seleqt, a branding consultancy based out of Pune, India.

**OPPORTUNITY / CHALLENGE**
For what projects/services did your company hire Lights Out Studio?

We hired Lights Out to help us redesign an e-commerce website.

**SOLUTION**
How did you select this vendor?

We discovered Lights Out through LinkedIn and were impressed with their portfolio and expertise in UI/UX design which seemed very fitting for our project.

Describe the project in detail and walk through the stages of the project.

Their team was highly skilled and helped us discover key areas of improvement.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with their Account Manager, Art Director, UI Designer, and UX designer.

**RESULTS & FEEDBACK**
Can you share any outcomes from the project that demonstrate progress or success?

We were thrilled with the rationale they had for every design recommendation. They work with a form follows function mindset which was crucial for an e-commerce website.

How effective was the workflow between your team and theirs?

We worked very closely with their team and were always in the loop which helped us save time due to lesser revisions.

What did you find most impressive or unique about this company?

Their in-depth knowledge, software expertise, and logical reasoning were spot on!

Are there any areas for improvement or something they could have done differently?

Their team delivered as per the brief and I wouldn't have it any other way.


---

#### TFL Application
**The Project**
- Services: UX/UI Design
- Project size: Less than $10,000
- Project length: Jan. - Mar. 2020

**Project Summary**: A fitness platform hired Lights Out Studio to assist with UI/UX development for its app.


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Co-Founder, The Fitttest League
- Industry: Other industries

- Client size: 1-10 Employees
- Review Type: Online Review
- Verified

**The Review** — May 30, 2020

**Feedback Summary**: Lights Out Studio built exactly what the fitness platform wanted. Communication was easy, and their research skills, business acumen, and understanding all impressed.
""In-depth research, business acumen to understand the customer and execute accordingly all impressed."
"

**BACKGROUND**
Please describe your company and your position there.

The Fittest League is India's 1st competitive Fitness Platform, promoting the sport of fitness through rewards and recognition.The idea focuses on creating omni-channel opportunities to compete in fitness. We conduct online as well as on-ground fitness challenges with the vision of organising the TFL Games a national competition in the sport of fitness to Find the Fittest in the Country

**OPPORTUNITY / CHALLENGE**
For what projects/services did your company hire Lights Out Studio?

UI/UX development

What were your goals for this project?

We needed a consumer facing solution for this project

**SOLUTION**
How did you select this vendor?

We decided to work together last year and were extremely excited to work with the entire team because of of how well they understood our vision and how we needed to get our app out to the consumer

Describe the project in detail.

We were focused on building a platform that caters to frequent Online Fitness Challenges with an in-built timer!

What was the team composition?

We were in constant touch with the founders who were extremely focused on aligning our vision and what we planned to build across the journey of the project but were aware that there was a dedicate team that was working on this as well.

**RESULTS & FEEDBACK**
Can you share any outcomes from the project that demonstrate progress or success?

The outcome of the project was to see exactly how what we plan to build will look and function. that was successfully achieved!

How effective was the workflow between your team and theirs?

The workflow was smooth and it was very easy to communicate any changes or additions we wanted as a team

What did you find most impressive about this company?

In-depth research, business acumen to understand the customer and execute accordingly

Are there any areas for improvement?

None that I can think of now


---



## Portfolio & Awards


### E-Commerce Design & Development for Worlds First Ultrabike (EV)
Currently building a new e-commerce store for Calamus, to sell the world's first Ultrabike. Check out their Indigogo Campaign: https://www.indiegogo.com/projects/calamus-one-ultrabike--2
 
To check out their designs, drop an email on hello@lightsout.studio and we'll send in the Figma file.


### E-Commerce Design & Development for Lomi (by Pela)
Pela is a sustaiability venture based out of Canada. Lomi happens to be their latest offering online, also registered on Indigogo: https://www.indiegogo.com/projects/2671360/x/26445115?secret_perk_token=610b8a35
 
Here's the link to the full case study: https://lightsout.studio/portfolio/lomi/


### Designed & Developed the E-Commerce Store for Kapiva (Indian Ayurvedic Products)
Kapiva is an e-commerce leader in India, when it comes to selling Ayurveda products to the affluent consumers. We redesigned & developed the entire e-commerce store for Kapiva.
 
Here's their current site: https://www.kapiva.in/
 
To view the new designs, drop in an email on hello@lightsout.studio and we'll share the WIP Figma file with you.


### Application Design for Fitness Application (Strongr)
Designed the UI/UX of a fitness application based out of India, called Strongr. Launches in June 2021. Drop in a message on hello@lightsout.studio to view the Figma file on the designs.


### Design & Development for E-Commerce Store (Herbal Teas)
Designed & Developed the e-commerce presence for Steep & Mellow. Here's a link to their live site: https://www.steepandmellow.com/


### Brand & Design Identity for New Socks Brand in USA: Butter
Butter: As the name suggests, you just flow with it.
Across multiple brands in this category in USA, the need for a brand that offers value with vanity, was the reason for birth of Butter.
We worked on the brand positioning & design identity of Butter.
Stay tuned for the brand launch.


### Brand & Designing Identity for Women's After Shave Lotion in USA (Dot Calm)
Dot Calm is a pedigree of a need gap well identified.
When Nik came to us, the idea of the product was set. What followed after that was a feedback - iterative process of coming up with a name, a positioning and a design identity for this brand.
We worked for 2 months across secondary research & surveys to finally arrive at. positioning that married the product really well, with it's TG.
Stay tuned for the launch.


### Web Design for B2B Services Company (SIBC)
Worked on building website design for Synergy IBC - a B2B service company based out of India & USA.
 
Link to portfolio: https://www.youtube.com/playlist?list=PLObKYXYORdPfEb5_6AAM2aixLTr7fnwuf


### Ui/UX for a Hyperlocal Delivery Application
Link to detailed case study: https://lightsout.studio/portfolio/passerby/
Passerby is India's upcoming hyper-local delivery platform. The product acts like your neighbourhood buddy where in it helps you order groceries from the local grocery store, reserve seats or order in from your local resturant & cafe as well as help you buy tickets to an event happeing in your vicinity.
Amidst severe competition in the local delivery space in India, it was challenging to build a persona that helps customers stick around longer on the product.
After days of endless research and personal building, we finally arrived at what could be a globally competitive user experience, through an intuitive interface.


### UI/UX Design for India's largest fitness challenge company
Link: https://lightsout.studio/portfolio/tfl/
How did effective design compliment the business plan?
Once the business model was final, we worked closely with the client’s team to build stages, framework, flowcharts and app development procedures in line with the business goals. As per the business set up, there were 4 stages being built in the initial testing phase.
Stage 1: The leaderboard: Creating a pan-India dynamic leaderboard, connecting top 5 Indian metro gyms, fitness e-comm brands, fitness experts and sports athletes.
Stage 2: The Knockout: On-ground events with online registration links and participation tracks was created for pushing users.
Stage 3: Team building: As per the sports category, athletes or fitness experts could have teams and compete with one another at this stage, in the 5 chosen metros.
Stage 4: The finale: This was programmed to be a 3day event with live online shows, to celebrate and discover the fittest male and female candidates of each city.
Business Outcomes:
Since the website and app launch in February, 2019 TFL has seen phenomenal growth. The website has 14,000 page views and 4000 unique visitors. With social media reach of over 3,45,000, TFL’s signed partnership with 500 plus top 5 Indian metro gyms* is only going uphill. Come mid-year 2020, the brand plans to partner with 5000 plus gyms pan-India with an upcoming challenger series to be launched soon.
Future revenue streams of online certification and gamification are also on the cards. Good design can bring a great business idea to life.
We are always charged to meet and hear great ideas from all corners of the world. If think you have one that deserves a hear, just leave a message below and we’ll reach out to you sooner than you thought!


### Ui/UX Revamp for Poochhoo - A brainchild of the Government of India (DIMTS)
Detailed Case Study Link:  https://lightsout.studio/portfolio/poochho/
Tonnes of commuters in India face challenges due to lack of tehcnology advancement in public transport systems. Poochhoo - an initiative of the Government of Delhi (Delhi Interstate Multimodal Transport System) which developed an application to bring all public transport mechanisms on one platform.
When they came to us, the chalenge was lack of users. We redesigned the entire UI/UX of the application thereby helping them acquire more customers. 30% increase in under 60 days.
 


### Building Design Identity & Customer Experience
Link: https://lightsout.studio/portfolio/l24/
In a period of 4 months only, we were able to build, promote and sustain the new brand image; so much so that there was an increased ROI of 371%. With 1380 online and offline new leads, a single outlet saw a fresh footfall number of 170 clinic visits and treatments as well.


### Ace of Pubs: Designing India’s Biggest Quizzing Platform
Checkout the detailed case study out here: https://lightsout.studio/portfolio/aop/
Ace of Pubs is India's largest offline quizzing network. Right from quizzing rights for HBO, Star Sports, Game of Thrones to a multitude of quizzes across top cities in the country, they've done it all.
Lights Out Studio helped Ace of Pubs with their digital expansion via an application that would no longer restrict them to the realms of offline quizzes.
With the new quizzing application, which is also live on the app store, Ace of Pubs had a chance to see a truly global scale.
 


### UI/UX Design for an artificial intelligence enabled predictive healthcare platform
Detailed Case Study
Link: https://lightsout.studio/portfolio/hh/
 
To attend to the user's core habits, we ideated, designed and set up an interesting gamification riven module as part of our design.
 
The framework of each module was built in a manner wherein, the latest of scientific research, machine learning, clinical research, public health guidelines would be screened, everyday by Happily Health’s core in-house team of doctors and healthcare experts.
 


### Digital Marketing story of India's most prominent athletic gear brand
Link: https://lightsout.studio/portfolio/tego/
We had to find out what was unique about brand TEGO that would make it acceptable, loved and wanted in the eyes of an everyday athlete. So, we studied top 30 Indian cities, drafted multiple user personalities basis our study and crafted an identity for the brand that gave it a unique tone of voice, look, feel and purpose of being.
To ensure the brand was not overlapping with any other market leader, we drew up a list of parameters for choosing a social influencer. Bold, empathetic, real-life heroes in their own right, unbiased and in love with true fitness were some of the key characteristics we looked for in every collaborator. Basis instagram data insights, we drew a plan to connect with leading fitness influencers, as per geographical mapping, rather than publicity. Breaking the country into north, south, eat and north-east, we connected with them as per their niche qualities from sneakerheads to yoga gurus, no-nonsense gym lovers to marathon runners. The response from each of them was a welcoming one, since they found relatable product ideologies to connect with. Every micro influencer counts in making a real difference, which is why our targeting and promotional strategies for each fitness expert was different from the other.


### India’s first women’s health drink for PCOS and PCOD.
Detailed Link: https://lightsout.studio/portfolio/andme/
While the final product design went on shelf, across 400 retail stores and online portals, we were pleased to see consumer’s love for the brand. Despite competition within the juice drink category, &me’s bioactive PMS beverages for women has already earned 2 Lac loyal customers.







## Key Clients

- Steep & Mellow


## Packages







## Locations (1)

### Mumbai, India (Headquarters)
- Santacruz
- Mumbai 400047
- India
- 10 - 15 employees
- Phone: 9769711030




## Contact Lights Out Studio
[Send a message](https://clutch.co/profile/lights-out-studio)

### Connect on Social
- [LinkedIn](https://www.linkedin.com/company/65827482)

- [X](https://twitter.com/sakmendiratta)

