How did effective design compliment the business plan?
Once the business model was final, we worked closely with the client’s team to build stages, framework, flowcharts and app development procedures in line with the business goals. As per the business set up, there were 4 stages being built in the…
initial testing phase.
Stage 1: The leaderboard: Creating a pan-India dynamic leaderboard, connecting top 5 Indian metro gyms, fitness e-comm brands, fitness experts and sports athletes.
Stage 2: The Knockout: On-ground events with online registration links and participation tracks was created for pushing users.
Stage 3: Team building: As per the sports category, athletes or fitness experts could have teams and compete with one another at this stage, in the 5 chosen metros.
Stage 4: The finale: This was programmed to be a 3day event with live online shows, to celebrate and discover the fittest male and female candidates of each city.
Since the website and app launch in February, 2019 TFL has seen phenomenal growth. The website has 14,000 page views and 4000 unique visitors. With social media reach of over 3,45,000, TFL’s signed partnership with 500 plus top 5 Indian metro gyms* is only going uphill. Come mid-year 2020, the brand plans to partner with 5000 plus gyms pan-India with an upcoming challenger series to be launched soon.
Future revenue streams of online certification and gamification are also on the cards. Good design can bring a great business idea to life.
We are always charged to meet and hear great ideas from all corners of the world. If think you have one that deserves a hear, just leave a message below and we’ll reach out to you sooner than you thought!