Specialists in user interface & experience design

Lights Out is a creative studio that works on products & brands to enhance their customer experience. Spread across design, brand strategy & user experience at its very core, it’s an experience, marketing & development studio.

We are a close-knit team of solvers, diverse minds and never-give-up drives. We believe human life has the beauty of solutions, riddled with the challenge of problems. No wonder, problem-solving is at the heart of what we believe in. We are the human-centered, design-solution hub of the world.

We study people and their behavior, basis which we germinate ideas, cultivate our minds and  build prototypes for innovation to reach the world.

 
$5,000+
 
$25 - $49 / hr
 
2 - 9
 Founded
2016
Show all +
Mumbai, India
headquarters

Portfolio

Key clients: 
1. Passerby (hyper-local delivery); 2. The Fittest League (platform for online fitness challenges); 3. Healthathon Tech (AI enabled predictable healthcare platform); 4. Poocchho (A government of India initiative for public transport); 5. Leor24 (Skin & Hair Clinic); 6. &me (PCOS products for women); 7. Tego (Athleisure brand in India)
Ui/UX for a Hyperlocal Delivery Application Image

Ui/UX for a Hyperlocal Delivery Application

Link to detailed case study: https://lightsout.studio/portfolio/passerby/

Passerby is India's upcoming hyper-local delivery platform. The product acts like your neighbourhood buddy where in it helps you order groceries from the local grocery store, reserve seats or order in from your local resturant & cafe as well as help you buy tickets to an

event happeing in your vicinity.

Amidst severe competition in the local delivery space in India, it was challenging to build a persona that helps customers stick around longer on the product.

After days of endless research and personal building, we finally arrived at what could be a globally competitive user experience, through an intuitive interface.

UI/UX Design for India's largest fitness challenge company Image

UI/UX Design for India's largest fitness challenge company

Link: https://lightsout.studio/portfolio/tfl/

How did effective design compliment the business plan?

Once the business model was final, we worked closely with the client’s team to build stages, framework, flowcharts and app development procedures in line with the business goals. As per the business set up, there were 4 stages being built in the

initial testing phase.

Stage 1: The leaderboard: Creating a pan-India dynamic leaderboard, connecting top 5 Indian metro gyms, fitness e-comm brands, fitness experts and sports athletes.

Stage 2: The Knockout: On-ground events with online registration links and participation tracks was created for pushing users.

Stage 3: Team building: As per the sports category, athletes or fitness experts could have teams and compete with one another at this stage, in the 5 chosen metros.

Stage 4: The finale: This was programmed to be a 3day event with live online shows, to celebrate and discover the fittest male and female candidates of each city.

Business Outcomes:

Since the website and app launch in February, 2019 TFL has seen phenomenal growth. The website has 14,000 page views and 4000 unique visitors. With social media reach of over 3,45,000, TFL’s signed partnership with 500 plus top 5 Indian metro gyms* is only going uphill. Come mid-year 2020, the brand plans to partner with 5000 plus gyms pan-India with an upcoming challenger series to be launched soon.

Future revenue streams of online certification and gamification are also on the cards. Good design can bring a great business idea to life.

We are always charged to meet and hear great ideas from all corners of the world. If think you have one that deserves a hear, just leave a message below and we’ll reach out to you sooner than you thought!

Ui/UX Revamp for Poochhoo - A brainchild of the Government of India (DIMTS) Image

Ui/UX Revamp for Poochhoo - A brainchild of the Government of India (DIMTS)

Detailed Case Study Link:  https://lightsout.studio/portfolio/poochho/

Tonnes of commuters in India face challenges due to lack of tehcnology advancement in public transport systems. Poochhoo - an initiative of the Government of Delhi (Delhi Interstate Multimodal Transport System) which developed an application to bring all public transport

mechanisms on one platform.

When they came to us, the chalenge was lack of users. We redesigned the entire UI/UX of the application thereby helping them acquire more customers. 30% increase in under 60 days.

 

Ace of Pubs: Designing India’s Biggest Quizzing Platform Image

Ace of Pubs: Designing India’s Biggest Quizzing Platform

Checkout the detailed case study out here: https://lightsout.studio/portfolio/aop/

Ace of Pubs is India's largest offline quizzing network. Right from quizzing rights for HBO, Star Sports, Game of Thrones to a multitude of quizzes across top cities in the country, they've done it all.

Lights Out Studio helped Ace of Pubs with their digital

expansion via an application that would no longer restrict them to the realms of offline quizzes.

With the new quizzing application, which is also live on the app store, Ace of Pubs had a chance to see a truly global scale.

 

UI/UX Design for an artificial intelligence enabled predictive healthcare platform Image

UI/UX Design for an artificial intelligence enabled predictive healthcare platform

Detailed Case Study

Link: https://lightsout.studio/portfolio/hh/

 

To attend to the user's core habits, we ideated, designed and set up an interesting gamification riven module as part of our design.

 

The framework of each module was built in a manner wherein, the

latest of scientific research, machine learning, clinical research, public health guidelines would be screened, everyday by Happily Health’s core in-house team of doctors and healthcare experts.

 

Digital Marketing story of India's most prominent athletic gear brand Image

Digital Marketing story of India's most prominent athletic gear brand

Link: https://lightsout.studio/portfolio/tego/

We had to find out what was unique about brand TEGO that would make it acceptable, loved and wanted in the eyes of an everyday athlete. So, we studied top 30 Indian cities, drafted multiple user personalities basis our study and crafted an identity for the brand that

gave it a unique tone of voice, look, feel and purpose of being.

To ensure the brand was not overlapping with any other market leader, we drew up a list of parameters for choosing a social influencer. Bold, empathetic, real-life heroes in their own right, unbiased and in love with true fitness were some of the key characteristics we looked for in every collaborator. Basis instagram data insights, we drew a plan to connect with leading fitness influencers, as per geographical mapping, rather than publicity. Breaking the country into north, south, eat and north-east, we connected with them as per their niche qualities from sneakerheads to yoga gurus, no-nonsense gym lovers to marathon runners. The response from each of them was a welcoming one, since they found relatable product ideologies to connect with. Every micro influencer counts in making a real difference, which is why our targeting and promotional strategies for each fitness expert was different from the other.

India’s first women’s health drink for PCOS and PCOD. Image

India’s first women’s health drink for PCOS and PCOD.

Detailed Link: https://lightsout.studio/portfolio/andme/

While the final product design went on shelf, across 400 retail stores and online portals, we were pleased to see consumer’s love for the brand. Despite competition within the juice drink category, &me’s bioactive PMS beverages for women has already earned 2 Lac loyal customers.

Building Design Identity & Customer Experience Image

Building Design Identity & Customer Experience

Link: https://lightsout.studio/portfolio/l24/

In a period of 4 months only, we were able to build, promote and sustain the new brand image; so much so that there was an increased ROI of 371%. With 1380 online and offline new leads, a single outlet saw a fresh footfall number of 170 clinic visits and treatments as well.

Reviews

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UI/UX Design for Preventative Healthcare App

"There was continuous engagement throughout the design and build process."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
4.0
The Project
 
Less than $10,000
 
Aug. - Dec. 2018
Project summary: 

Lights Out Studio built a mobile app for a digital health startup. They worked to develop a preventative health app that tracks lifestyle habits and encourages healthy habits to improve users' wellbeing.

The Reviewer
 
1-10 Employees
 
India
Director, Healthathon Tech
 
Verified
The Review
Feedback summary: 

Lights Out Studio delivered an application that's since been deployed in the App Store. The team showcased continuous engagement and enthusiasm throughout the project. Their beta testing was thorough and effective, collecting valuable feedback from users. Their designs were sleek and streamlined.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Co Founder at Healthathon Tech. We are a digital health startup in the space of preventive healthcare.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lights Out Studio?

We were building a mobile app for holistic healthy living and connected with Lights Out to help us with the UI/UX for the same. We are a startup and did not have in house resources.

What were your goals for this project?

We were looking for a simple and user friendly design that would stand out from the rest of the healthcare apps in the market.

SOLUTION

How did you select this vendor?

They were referred to us.

Describe the project in detail.

Happily Health is a preventive healthcare application aimed at challenging people like you and me, into forming habits that are aligned with a healthy lifestyle.

It tracks your current habits and recommends changes to your lifestyle, to avoid falling prey to ailments & predictable health hazards in the future, especially the ones that may develop due to sedentary lifestyles.

Lights Out (formerly known as ’Sector 7') team came in early in the product design process. As a team we fleshed out the design approach given that we were looking to build a habit forming product. UI/UX was built basis the above.

What was the team composition?

Healthathon was coordinating with - Adil Singh and Yash Biyani, their experience designer and technologist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The link of the application is: https://apps.apple.com/in/app/happily-health/id1451112423

How effective was the workflow between your team and theirs?

There was continuous engagement throughout the design and build process.

What did you find most impressive about this company?

Three things in particular that stood out: The Beta testing of our design was an important point in the UI journey. It helped Healthathon to get critical feedback from users. They worked on converting the possible user bottlenecks into workable solutions. The team was enthusiastic, took onus and worked hard on design. The output was a simple and refreshing design.

Are there any areas for improvement?

NA

4.0
Overall Score Was very satisfied on how the design turned out
  • 4.0 Scheduling
    ON TIME / DEADLINES
    On plan
  • 5.0 Cost
    Value / within estimates
    Costs were reasonable, as per expectations
  • 5.0 Quality
    Service & deliverables
    Simple and fresh design
  • 4.0 NPS
    Willing to refer
    Highly Likely

UX/UI Redesign for Local Delivery App

"They threw themselves into the whole process to arrive at the finally constructed design brief."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. - Mar. 2020
Project summary: 

Lights Out Studio revamped the UX/UI design of an existing local delivery app. The team kept the fundamental grocery and food delivery functions in mind while predicting future feature trends.

The Reviewer
 
1-10 Employees
 
India
Aniket Malshe
Co-Founder, FYRA INSIGHTS Pvt. Ltd.
 
Verified
The Review
Feedback summary: 

Internal stakeholders were delighted with the final designs, noting that Lights Out Studio captured even the smallest details in the brief. The team took a customer-centric approach to the project so that they could deliver a scalable design.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the co-founder of FYRA Insights Pvt. Ltd. We have software platform for hyperlocal businesses. We help businesses connect with the consumer through our platform and we ensure the last mile connection. We are about 10 people team. Based out of Pune, India.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lights Out Studio?

We hired them to revamp UI/UX of our app.

What were your goals for this project?

We are a technology oriented company with very little or no background of how to deliver customer experience. Our interface earlier was developed within the team itself. We wanted move from that interface to a totally comfortable and easy interface for our users. We hired Lights Out Studio to help us get there. Our primary goal was to deliver an interface with the following parameters:

  1. Professional and yet modern looks
  2. Easy to use
  3. Intuitive
  4. Should cover all of our functionality
SOLUTION

How did you select this vendor?

Lights Out Studio founders also runs a co-working place called Sector 7, where we are based. So there was a constant interaction between us. So when we had a requirement, they were a natural choice.

Describe the project in detail.

PasserBy is an upcoming hyper-local delivery application in India. Given that this is the time for digital innovation, we were perfectly on time to launch our application earlier this year in 2020.

Right from helping people with grocery deliveries to letting them order food from their favourite restaurant, as well as helping them with upcoming events in the city, PasserBy is a one stop shop for all their neighbourhood needs.

With this thought in mind, we went to Lights Out Studio (formerly known as Sector 7 Agency) to redesign our application that not only showcased our fundamental concept, but also kept in mind new trends in the coming years.

They took over the brief from us and got on with their job to redesign the ensuring that it meets global standards of product design.

What was the team composition?

The team for us was only a single point of contact - Adil Singh, the co-founder of Lights Out. He and his team worked on embedding a sense of brand, tonality, concept as well as user experience though out the project.

I was particularly happy with the single point of contact approach because it helped me communicate my thoughts only with one person, especially because he understood the product right from the word go.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The resultant work was demonstrated to us in April and I was delighted. It was more than I imagined and best part was even the slightest details were captured.

How effective was the workflow between your team and theirs?

Since it was a point to point discussion, there were no problems in the interactions. Workflow was smooth. Adil was very good in capturing details.

What did you find most impressive about this company?

Three things that stood out in particular:

1. In a highly competitive industry like ours, customers have umpteen options to choose from, digitally. How does one become the preferred choice? The answer perhaps is user experience that stems from user interface. Lights Out had customer centricity in mind and delivered a scalable design that worked really well for us.

2. The value addition from the studio’s end to enhance my core brief was impressive too. They threw themselves into the whole process to arrive at the finally constructed design brief. The design that came out in the end, was reflective of how we had imagined it to be or better.

3. Adil was attentive to details. He noted down even the smallest points that were discussed. In this area, the details makes the difference.

Are there any areas for improvement?

From a design & user experience standpoint, I wouldn’t have anything to share in particular.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Perfect
  • 5.0 Cost
    Value / within estimates
    Surprisingly good. I would have expected a lot more for the kind of work they delivered and way more if I hired someone.
  • 5.0 Quality
    Service & deliverables
    Very good
  • 5.0 NPS
    Willing to refer
    Already started referring

UX/UI of Government Transportation Application

"We gave them a certain challenge and they converted it into a viable solution for us."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Oct. - Dec. 2018
Project summary: 

Lights Out Studio redesigned a transportation-focused app for a government entity. Confronting an app that previously failed, they worked to optimize the platform's customer acquisition and user-friendliness. 

The Reviewer
 
11-50 Employees
 
Delhi, India
Former Legal Consultant, New Delhi Government
 
Verified
The Review
Feedback summary: 

Lights Out Studio's redesign effectively increased the app's user base by 30% in just two months. Their workflow and communication were seamless; their patience with a multi-structured bereaucracy was particularly commendable. They conducted in-depth research to deliver a smart, viable solution.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am no longer associated with DIMTS however, during this Project I was consulting them in a creative and a legal capacity.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lights Out Studio?

To redesign the Application (Poochhoo) which is a Govt. of Delhi entity.

What were your goals for this project?

To increase customer acquisition and redesign UI/UX.

SOLUTION

How did you select this vendor?

Due to our connects through Government organizations, we were introduced to Lights Out through a few common references.

Describe the project in detail.

Delhi Integrated Multi-Modal Transit System (DIMTS) Ltd. is an urban transport and infrastructure development company committed to build and deliver quality infrastructure.

Back in 2016 we decided to embark upon the idea to digitise Delhi’s public transport system. We came up with an application under tight timelines that would enlist modes of public transport in the city. However, due to lack of our experience & expertise towards customer acquisition, we never managed to get users (people of the city) to use the application.

That’s when Lights Out (formerly known as Sector 7 Agency) came to our rescue. We entrusted them with the idea of revamping the application design to increase user acquisition. That was all we could brief them on.

What was the team composition?

For us, we were only coordinating with one person - Adil Singh, their experience designer. He used to come back to us with changes and options and we used to jointly brainstorm on the perfect solution. They went down to the streets of the city to understand the challenges a commuter faces during travel by public transport. I believe the primary research immensely helped us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The application easily saw 30% increase in our user acquisition within 2 month

How effective was the workflow between your team and theirs?

It was very effective. We didn’t face any challenge communicating with their team.

What did you find most impressive about this company?

Three things in particular that stood out: Their patience to deal with us was commendable. We are a government organisation with multiple hierarchy tiers and they kept up with all the communication challenges.

Also, the fact that there was primary research involved in a project of this sort, was great. We gave them a certain challenge and they converted it into a viable solution for us. The design was impressive, simple and very user friendly. We ended up getting a lot more downloads from this new design.

Are there any areas for improvement?

None that I can think of.

5.0
Overall Score My overall experience was great.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were on track with the organization's expectations.
  • 5.0 Cost
    Value / within estimates
    They do charge a premium, but for quality work.
  • 5.0 Quality
    Service & deliverables
    Re-designing of the Application helped increase user acquisition.
  • 5.0 NPS
    Willing to refer
    Sure, I would.

UI/UX Services for Quiz Company

"It’s exactly how I had imagined it to be."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Aug. - Sept. 2019
Project summary: 

Lights Out Studio provides UI/UX design for a quiz app. Their team worked with a fundamental concept to finish designing the application.

The Reviewer
 
51-200 Employees
 
Mumbai, India
Tilak Shah
Founder & Sole Proprietor, Ace of Pubs
 
Verified
The Review
Feedback summary: 

Lights Out Studio successfully built a prototype. Their team has great design skills that followed the vision for the app well. They competently integrated user testing into the process. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Ace of Pubs is India's Largest Quizzing Company. I am the founder and sole proprietor of the set-up.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lights Out Studio?

UI/UX Services, making of the application

What were your goals for this project?

To successfully create an online community of like minded people, to whom we can promote our on-ground events while keeping them engaged as well as rewarding them for their engagement.

SOLUTION

How did you select this vendor?

Saksham, one of the co-founders of this organisation and I studied at the same university. We kept in touch, I was aware of his organisation's work through social media. When the time came, I gave him a ring and things worked out well!

Describe the project in detail.

I’ve been running a company and venture called Ace of Pubs for about 2 years, in India. Over a period of time, it has gone on to become India’s largest offline quizzing saga and has redefined nightlife entertainment in the country. From covering events & quizzes by HBO, Game of Thrones, Star Sports to the who’s who of Indian Nightlife Industry, we’ve spread ourselves pretty much everywhere. After a 2 year offline stint, we started hitting roadblocks to continue scaling and realised that resorting to technology was the only way out to continue to uptick progress. With this thought in mind, we went to Lights Out Studio (formerly known as Sector 7 Agency) to build an application that not only showcased our fundamental concept, but also kept in mind new trends in the coming years. After days of brainstorming & joint discussions on what Ace of Pubs Application would look like, we finalised on the brief and from there on the studio took over the mantle of designing the UI & UX for this application.

What was the team composition?

The team for us was only a single point of contact - Adil Singh, the co-founder of Lights Out. He and his team very seamlessly transformed our idea on paper to a prototype keeping user experience at it’s core and embedding a sense of brand, tonality & concept. I was particularly happy with the single point of contact approach because it helped me communicate my thoughts only with one person, especially because he understood the product right from the word go.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video shared with me (as it is on this platform) is reflective of the final design screens & prototype. It’s exactly how I had imagined it to be. Well, the application development is still underway and we’re just a few days away from launching it on the App Store, so it would be tough to sign success metrics to it, other than customer satisfaction, which was definitely very high.

How effective was the workflow between your team and theirs?

Seamless. With one person coordinating along with me, I’m sure it would’ve been a task to get the whole prototype ready in less than 45 days.

What did you find most impressive about this company?

Three things in particular that stood out: 1. How the application design was wired to imbibe customer centricity in mind. In an industry like ours (which is on the cusp of quizzing & entertainment), it’s essential to understand the nuances of customer’s moods & excitement and be able to add in layers that keep him engaged through out. 2. In fact the value addition from the studio’s end to enhance my core brief was impressive too. They threw themselves into the whole process to arrive at the finally constructed design brief. 3. The design that came out in the end, was reflective of how we had imagined it to be. Before kickstarting front & back end development, they shared a high fidelity prototype for user testing and the whole process of design approvals at every stage, helped build trust between us.

Are there any areas for improvement?

From a design & prototype standpoint, I wouldn’t have anything to share in particular.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

TFL Application

"In-depth research, business acumen to understand the customer and execute accordingly all impressed."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. - Mar. 2020
Project summary: 

A fitness platform hired Lights Out Studio to assist with UI/UX development for its app.

The Reviewer
 
1-10 Employees
 
India
Abhishek Parikh
Co-Founder, The Fitttest League
 
Verified
The Review
Feedback summary: 

Lights Out Studio built exactly what the fitness platform wanted. Communication was easy, and their research skills, business acumen, and understanding all impressed.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

The Fittest League is India's 1st competitive Fitness Platform, promoting the sport of fitness through rewards and recognition.The idea focuses on creating omni-channel opportunities to compete in fitness. We conduct online as well as on-ground fitness challenges with the vision of organising the TFL Games a national competition in the sport of fitness to Find the Fittest in the Country

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lights Out Studio?

UI/UX development

What were your goals for this project?

We needed a consumer facing solution for this project

SOLUTION

How did you select this vendor?

We decided to work together last year and were extremely excited to work with the entire team because of of how well they understood our vision and how we needed to get our app out to the consumer

Describe the project in detail.

We were focused on building a platform that caters to frequent Online Fitness Challenges with an in-built timer!

What was the team composition?

We were in constant touch with the founders who were extremely focused on aligning our vision and what we planned to build across the journey of the project but were aware that there was a dedicate team that was working on this as well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcome of the project was to see exactly how what we plan to build will look and function. that was successfully achieved!

How effective was the workflow between your team and theirs?

The workflow was smooth and it was very easy to communicate any changes or additions we wanted as a team

What did you find most impressive about this company?

In-depth research, business acumen to understand the customer and execute accordingly

Are there any areas for improvement?

None that I can think of now

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer