Lights Out Studio

BACKGROUND

Please describe your company and your position there.

I am no longer associated with DIMTS however, during this Project I was consulting them in a creative and a legal capacity.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lights Out Studio?

To redesign the Application (Poochhoo) which is a Govt. of Delhi entity.

What were your goals for this project?

To increase customer acquisition and redesign UI/UX.

SOLUTION

How did you select this vendor?

Due to our connects through Government organizations, we were introduced to Lights Out through a few common references.

Describe the project in detail.

Delhi Integrated Multi-Modal Transit System (DIMTS) Ltd. is an urban transport and infrastructure development company committed to build and deliver quality infrastructure.

Back in 2016 we decided to embark upon the idea to digitise Delhi’s public transport system. We came up with an application under tight timelines that would enlist modes of public transport in the city. However, due to lack of our experience & expertise towards customer acquisition, we never managed to get users (people of the city) to use the application.

That’s when Lights Out (formerly known as Sector 7 Agency) came to our rescue. We entrusted them with the idea of revamping the application design to increase user acquisition. That was all we could brief them on.

What was the team composition?

For us, we were only coordinating with one person - Adil Singh, their experience designer. He used to come back to us with changes and options and we used to jointly brainstorm on the perfect solution. They went down to the streets of the city to understand the challenges a commuter faces during travel by public transport. I believe the primary research immensely helped us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The application easily saw 30% increase in our user acquisition within 2 month

How effective was the workflow between your team and theirs?

It was very effective. We didn’t face any challenge communicating with their team.

What did you find most impressive about this company?

Three things in particular that stood out: Their patience to deal with us was commendable. We are a government organisation with multiple hierarchy tiers and they kept up with all the communication challenges.

Also, the fact that there was primary research involved in a project of this sort, was great. We gave them a certain challenge and they converted it into a viable solution for us. The design was impressive, simple and very user friendly. We ended up getting a lot more downloads from this new design.

Are there any areas for improvement?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

Ace of Pubs is India's Largest Quizzing Company. I am the founder and sole proprietor of the set-up.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lights Out Studio?

UI/UX Services, making of the application

What were your goals for this project?

To successfully create an online community of like minded people, to whom we can promote our on-ground events while keeping them engaged as well as rewarding them for their engagement.

SOLUTION

How did you select this vendor?

Saksham, one of the co-founders of this organisation and I studied at the same university. We kept in touch, I was aware of his organisation's work through social media. When the time came, I gave him a ring and things worked out well!

Describe the project in detail.

I’ve been running a company and venture called Ace of Pubs for about 2 years, in India. Over a period of time, it has gone on to become India’s largest offline quizzing saga and has redefined nightlife entertainment in the country. From covering events & quizzes by HBO, Game of Thrones, Star Sports to the who’s who of Indian Nightlife Industry, we’ve spread ourselves pretty much everywhere. After a 2 year offline stint, we started hitting roadblocks to continue scaling and realised that resorting to technology was the only way out to continue to uptick progress. With this thought in mind, we went to Lights Out Studio (formerly known as Sector 7 Agency) to build an application that not only showcased our fundamental concept, but also kept in mind new trends in the coming years. After days of brainstorming & joint discussions on what Ace of Pubs Application would look like, we finalised on the brief and from there on the studio took over the mantle of designing the UI & UX for this application.

What was the team composition?

The team for us was only a single point of contact - Adil Singh, the co-founder of Lights Out. He and his team very seamlessly transformed our idea on paper to a prototype keeping user experience at it’s core and embedding a sense of brand, tonality & concept. I was particularly happy with the single point of contact approach because it helped me communicate my thoughts only with one person, especially because he understood the product right from the word go.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video shared with me (as it is on this platform) is reflective of the final design screens & prototype. It’s exactly how I had imagined it to be. Well, the application development is still underway and we’re just a few days away from launching it on the App Store, so it would be tough to sign success metrics to it, other than customer satisfaction, which was definitely very high.

How effective was the workflow between your team and theirs?

Seamless. With one person coordinating along with me, I’m sure it would’ve been a task to get the whole prototype ready in less than 45 days.

What did you find most impressive about this company?

Three things in particular that stood out: 1. How the application design was wired to imbibe customer centricity in mind. In an industry like ours (which is on the cusp of quizzing & entertainment), it’s essential to understand the nuances of customer’s moods & excitement and be able to add in layers that keep him engaged through out. 2. In fact the value addition from the studio’s end to enhance my core brief was impressive too. They threw themselves into the whole process to arrive at the finally constructed design brief. 3. The design that came out in the end, was reflective of how we had imagined it to be. Before kickstarting front & back end development, they shared a high fidelity prototype for user testing and the whole process of design approvals at every stage, helped build trust between us.

Are there any areas for improvement?

From a design & prototype standpoint, I wouldn’t have anything to share in particular.

BACKGROUND

Please describe your company and your position there.

I'm the founder of Seleqt, a branding consultancy based out of Pune, India.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lights Out Studio?

We hired Lights Out to help us redesign an e-commerce website.

SOLUTION

How did you select this vendor?

We discovered Lights Out through LinkedIn and were impressed with their portfolio and expertise in UI/UX design which seemed very fitting for our project.

Describe the project in detail and walk through the stages of the project.

Their team was highly skilled and helped us discover key areas of improvement.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with their Account Manager, Art Director, UI Designer, and UX designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were thrilled with the rationale they had for every design recommendation. They work with a form follows function mindset which was crucial for an e-commerce website.

How effective was the workflow between your team and theirs?

We worked very closely with their team and were always in the loop which helped us save time due to lesser revisions.

What did you find most impressive or unique about this company?

Their in-depth knowledge, software expertise, and logical reasoning were spot on!

Are there any areas for improvement or something they could have done differently?

Their team delivered as per the brief and I wouldn't have it any other way.

BACKGROUND

Please describe your company and your position there.

The Fittest League is India's 1st competitive Fitness Platform, promoting the sport of fitness through rewards and recognition.The idea focuses on creating omni-channel opportunities to compete in fitness. We conduct online as well as on-ground fitness challenges with the vision of organising the TFL Games a national competition in the sport of fitness to Find the Fittest in the Country

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lights Out Studio?

UI/UX development

What were your goals for this project?

We needed a consumer facing solution for this project

SOLUTION

How did you select this vendor?

We decided to work together last year and were extremely excited to work with the entire team because of of how well they understood our vision and how we needed to get our app out to the consumer

Describe the project in detail.

We were focused on building a platform that caters to frequent Online Fitness Challenges with an in-built timer!

What was the team composition?

We were in constant touch with the founders who were extremely focused on aligning our vision and what we planned to build across the journey of the project but were aware that there was a dedicate team that was working on this as well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcome of the project was to see exactly how what we plan to build will look and function. that was successfully achieved!

How effective was the workflow between your team and theirs?

The workflow was smooth and it was very easy to communicate any changes or additions we wanted as a team

What did you find most impressive about this company?

In-depth research, business acumen to understand the customer and execute accordingly

Are there any areas for improvement?

None that I can think of now