Let's Get Optimized

BACKGROUND

Please describe your company and your position there.

I’m an engineer and the founder of a startup selling solar water heating solutions, including solar panels, pipes, pumps, and controls. We also sell hydronic solutions for net-zero housing projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Let's get Optimized?

Initially, we hired them to help us with digital marketing.

What were your goals for this project?

Our goal was to boost our web presence and generate sales. When we first launched our e-commerce site, we couldn't locate our website on Google. As a result, we had almost no visitors and zero sales. How could we sell a product if no one knew that we even existed? I felt that something more had to be done besides the technical part.

SOLUTION

How did you select this vendor?

We found them on LinkedIn. I had several phone calls with Trevor (Founder & CEO, Let’s Get Optimized). I got the impression that he knew what he was talking about and that he had the skills required to launch my business properly. Other SEO firms contacted me after I launched the website, but none of them seemed credible.

Can you go into detail about the services they provided and the scope of the project?

They started with SEO but soon realized that the entire website had to be redone. After developing the new website from scratch, they shifted their focus to SEO and PPC campaigns. They’ve helped improve our organic search results and inbound marketing.

What was the team composition?

We work with a digital strategy specialist and an SEO staff. Other programmers worked on the website redevelopment, but I had no direct contact with them.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

I fully trust the team working on our project. They’ve provided a safety net by helping us do something we’re not good at—marketing. Thanks to them, our website traffic is on the rise. This is just our second month, so I don't expect to break even right now.

How was project management arranged and how effective was it?

From day one, they established a win-win and transparent culture. We have a pleasant working environment, allowing everyone to do their best and focus on the success of the project.

What did you find most impressive about this company?

They are very competent and credible. They’ve kept us way ahead of the competition.

BACKGROUND

Introduce your business and what you do there.

I am the digital strategy manager of a group of car dealers in Montreal.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Let’s Get Optimized?

We mainly needed help with SEO [Search Engine Optimization] and ranking higher on Google.  

SOLUTION

What was the scope of their involvement? 

In addition to helping us with SEO, they also helped us with our SCM [Supply Chain Management] campaign for our Google AdWords. They keep their techniques to themselves, but they provide us with the content for our website and take care of link building for us as well. For SCM, they link their MCC [My Client Center] to our accounts and give us recommendations or do the work themselves in our account. For SEO, they started from scratch though for the PPC [pay-per-click] work it wasn’t entirely from scratch.

What is the team composition?

I work with Trevor [Senior VP of Sales & Marketing, Let’s Get Optimized], who is our main contact there.

How much have you invested in them?

We have spent more than $100,000.

What is the status of this engagement?

We began working with them in December of 2015 and we are still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we look at our analytics, the results are good. They help us with 10 websites and we have had very good improvements with some of those. Some have improved to a lesser extent, but they all have improved year-on-year in terms of organic traffic.

How did Let’s Get Optimized perform from a project management standpoint?

They are very responsive and we always get an answer within 24 hours. They are always there to answer our calls or come onsite. We mostly communicate through emails, telephone calls, or in person depending on the topic and urgency.

What did you find most impressive about them?

They are doing what they were hired to do.

Are there any areas they could improve?

No. They are not a huge agency so they can’t do everything, but we don’t need them to either.

Do you have any advice for potential customers?

They are very enthusiastic, which is good for us. They built up our strategy and we’re pleased.

BACKGROUND

Please describe your company and position.

I am the Director of a retail company 

Describe what your company does in a single sentence.

We are a data analysis firm specializing in omnichannel retail solutions, empowering businesses to harness insights for optimized performance across various sales channels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Let's Get Optimized to accomplish?

• Increase organic ranking & traffic
• Train internal team on SEO best practices

SOLUTION

How did you find Let's Get Optimized?

• Online Search
• Referral

Why did you select Let's Get Optimized over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Let's Get Optimized were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Let’s Get Optimized began with a comprehensive website audit, delving into our website to evaluate its current SEO performance. This involved assessing various elements such as our website structure, content quality, meta tags, backlink profile, and technical SEO factors. Recommendations were then prioritized based on their potential impact on search visibility and user experience. Following the audit, Let’s Get Optimized conducted customized keyword research to identify relevant search terms and phrases aligned with our industry and business goals. This research informed the development of a tailored keyword strategy aimed at optimizing on-page content, meta data, and internal linking to maximize search engine visibility. A content roadmap was created to guide ongoing optimization efforts, outlining topics and keywords to target. Once the foundation was set, Let’s Get Optimized proceeded with on-page optimization and content enhancement, focusing on elements like meta titles, descriptions, header tags, and URL structures. The goal was to seamlessly integrate target keywords while maintaining readability, relevance, and user engagement. Additionally, technical SEO issues were addressed to improve website crawlability, indexing, and performance. These efforts were complemented by a strategic approach to off-page optimization and link building, aiming to acquire high-quality inbound links from authoritative websites within the client's industry niche. Throughout the process, Let’s Get Optimized maintained open communication, provided education on SEO best practices, and offered us dedicated project management and support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measuring the success of our SEO project involved tracking various key performance indicators (KPIs) to assess the impact of optimization efforts on our website. Firstly, an increase in organic traffic served as a fundamental metric, indicating the effectiveness of SEO strategies in driving more visitors from search engines to our website. This was quantified by comparing the percentage increase in organic traffic post-implementation with baseline data collected before the project began. Additionally, monitoring keyword rankings provides insight into our website's visibility on search engine results pages (SERPs), with improvements indicating enhanced relevance and search engine authority. Secondly, the project's success was evaluated through improvements in conversion rates, which measured the effectiveness of our website in converting visitors into customers or leads. By tracking the conversion rates for key actions such as form submissions, purchases, or downloads, the impact of SEO efforts on driving valuable traffic was able to be assessed. Moreover, growth in our backlink profile signified increased domain authority and trustworthiness, which ultimately contributed to higher search engine rankings and organic traffic. Finally, metrics related to user engagement and revenue growth served as crucial indicators for success. Enhanced user engagement metrics, such as average session duration and pages per session, reflected improved user satisfaction and interaction with our website's optimized content. Positive ROI and revenue growth directly demonstrated the financial impact of the efforts, showcasing a tangible return on investment for us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

One of the main things that makes Let’s Get Optimized stand out is how they communicate. They never left us hanging for weeks without knowing what's going on. Instead, they kept us in the loop, always polite and informative whenever we chat about our site and ongoing work effort.

What was your primary form of communication with Let's Get Optimized?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Unlike some other marketing companies we've dealt with, they're super transparent. Plus, they've not only boosted our business, but they've also helped us grasp SEO and digital marketing better. If you want a team that's open, helpful, and gets results,

Are there any areas for improvement or something Let's Get Optimized could have done differently?

Our experience with Let's Get Optimized was exceptional from start to finish, leaving us with no areas for improvement to suggest , simply based on our past experiences with other agencies. Throughout the collaboration, the team demonstrated a high level of technical expertise, consistently delivering top-notch results. Their transparent communication and regular updates kept us informed and involved every step of the way, fostering a strong sense of trust and collaboration. Moreover, their adaptability and flexibility in adjusting strategies to meet our evolving needs ensured that our goals were always prioritized.

BACKGROUND

Please describe your company and position.

I am the Ecomm Manager of a decorative lighting retailer.

Describe what your company does in a single sentence.

We sell decorative and functional lighting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Let's get Optimized to accomplish?

• Optimize our organic visits and revenue

SOLUTION

How did you find Let's get Optimized?

Online Search

Why did you select Let's get Optimized over others?

• High ratings
• Good value for cost

How many teammates from Let's get Optimized were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• On page optimization 
• Local SEO 
• Authority building 
• Keyword optimization 
• Blog calendar and more!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We grew our organic traffic tremendously. We also have keywords that are now ranking 2-3 vs 70+! Huge difference from when we were not actively working on SEO.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jenn is great! She responds to emails quickly and delivers us monthly SEO recaps that provide detailed data on our keywords, visits, revenue, links etc. We take monthly calls as well to go over all the information and bounce ideas back and fourth. The blog posts delivered are detailed and the calendar is well organized.

What was your primary form of communication with Let's get Optimized?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed with their ability to respond quickly and assist when needed. Their professionalism is also greatly appreciated.

Are there any areas for improvement or something Let's get Optimized could have done differently?

The reporting is quite detailed, maybe a recap or one pager could be interesting.

BACKGROUND

Please describe your company and position.

I am the UX/UI Designer of brand vision

Describe what your company does in a single sentence.

Brand Vision is a renowned full-service marketing agency based in toronto.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Let's get Optimized to accomplish?

• to help us optimize our website

SOLUTION

How did you find Let's get Optimized?

Online Search

Why did you select Let's get Optimized over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Let's get Optimized were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

lets gets optimized involvement in our project was comprehensive . they handled everything from website optimization to content marketing and social media management .

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They provided us with detailed analytics and reports , showcasing the significant improvement in our online visibility .

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management team was always on top of things , ensuring that timeline were met , resources were allocated efficiently .

What was your primary form of communication with Let's get Optimized?

Email or Messaging App

What did you find most impressive or unique about this company?

Their innovative approach ensured that we were always ahead of the curve, they consistently adapted their strategies to maximize our results.

Are there any areas for improvement or something Let's get Optimized could have done differently?

Not at all.

BACKGROUND

Please describe your company and position.

 I am the manager of a Basement Improvement Contractor

Describe what your company does in a single sentence.

Drain, Plumbing, Waterproofing, underpinning, walkout basements

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Let's get Optimized to accomplish?

• to be the first on google
• receive more calls and work
• to be popular

SOLUTION

How did you find Let's get Optimized?

Online Search

Why did you select Let's get Optimized over others?

High ratings

How many teammates from Let's get Optimized were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They need to do optimization, so we can be on top places on organics, also on maps too.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

the project still ongoing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their communication was perfect. Jen Blackie is the best, always explains the things we dont know.

What was your primary form of communication with Let's get Optimized?

Virtual Meeting

What did you find most impressive or unique about this company?

professional people, fast response and informative explanation

Are there any areas for improvement or something Let's get Optimized could have done differently?

I dont know yet, project still ongoing, but would like more faster results, though, It not always depend on them

BACKGROUND

Please describe your company and position.

I am the Founder of Les Fondations Nouvelle Génération Inc.

Describe what your company does in a single sentence.

Foundation french drains and waterproofing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Let's get Optimized to accomplish?

• Website
• Optimize Google
• GMB

SOLUTION

How did you find Let's get Optimized?

• Online Search

Why did you select Let's get Optimized over others?

• High ratings

How many teammates from Let's get Optimized were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand new Wordpress Website,GMB, landing pages,Google maps optimization, ad texts

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Definitely major progress as they promised and on our way to where we want to be thanks to LGO

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Efficient and quick - more than met our needs

What was your primary form of communication with Let's get Optimized?

• Virtual Meeting

What did you find most impressive or unique about this company?

The team of people with met -they were knowledgeable, friendly, and warm.

Are there any areas for improvement or something Let's get Optimized could have done differently?

Nothing we can think of at this time

BACKGROUND

Please describe your company and position.

I am the CTO of SMARTEK

Describe what your company does in a single sentence.

Digital interactive displays and custom software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Let's get Optimized to accomplish?

• To get more leads
• To get more visibility online
• Updated content writing for our website

SOLUTION

How did you find Let's get Optimized?

Online Search

Why did you select Let's get Optimized over others?

High ratings

What was the size of Let's get Optimized’s team?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Lets' get Optimized provide excellent services, they do our content writing, page recommendations etc. By signing up with them, we have seen and noticed increase in getting leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We see an increase in our incoming leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and they go out of their way to help

What was your primary form of communication with Let's get Optimized?

Virtual Meeting

What did you find most impressive or unique about this company?

Communication skills and professionalism

Are there any areas for improvement or something Let's get Optimized could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the President of Caldwell Plumbing

Describe what your company does in a single sentence.

Plumbing Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Let's get Optimized to accomplish?

• SEO

SOLUTION

How did you find Let's get Optimized?

• Referral
• Other

Why did you select Let's get Optimized over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

What was the size of Let's get Optimized’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lets Get Optimized provides all are SEO services, handles our goggle listings and website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increases traffic to our business locally which resulted in more generated work and sales for our company.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our Project manager Jennifer always delivers our items on time and is very professional and all task given our done in a timely manner. They've made this experience easy and wonderful.

What was your primary form of communication with Let's get Optimized?

In-Person Meeting

What did you find most impressive or unique about this company?

We find their professionalism and passion for what they do refreshing.

Are there any areas for improvement or something Let's get Optimized could have done differently?

We do not feel there are any areas of improvement or anything they could of done differently. They have been wonderful to work with.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Shepherd Marketing Solutions, a marketing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Let’s get Optimized?

We needed someone who could provide SEO and SEM services, so we hired Let’s get Optimized.

SOLUTION

What was the scope of their involvement?

Let’s get Optimized provides all the SEO and SEM services for my clients. I act as the in-between guy; if my customer has a problem, they contact me and I contact Carla (VP-Client Services).

One of my clients, a chiropractor, called the other day and said that a lot of his clients weren’t aware that he had reopened his clinic. He wanted to make the necessary additions to his website, so I contacted Carla to get the ad in as soon as possible.

What is the team composition?

I work with Carla.

How did you come to work with Let’s get Optimized?

I used to work with Carla when she was still at another company. She was fantastic but ended up leaving to work for Let’s get Optimized which almost killed me. Dealing with a change of people for four months drove me crazy and the results were never the same, so I switched to Let’s get Optimized.

How much have you invested with them?

Let’s get Optimized sends the invoice to my clients who then pay them directly. A chiropractor spends about $12,000 every year. Two other clients spend $15,000 and $30,0000 per year, respectively. 

What is the status of this engagement?

We started working together in September 2019. The engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When I switched back to Carla, things took off fantastically once more. They’ve increased our call volume by about 60 calls per week. 

One of my biggest clients deals with B2B accounts and has a huge contract with most of the universities in Toronto. I initially lost that account but got them back upon engaging with Let’s get Optimized. Carla has brought them from the 11th to the second page of search engine results.

The team helps me with any customer problems. They get everything underway and don’t even charge anything, especially if Carla can do it herself fairly quickly. In one instance, she was able to complete a task within five minutes, which is amazing. I can’t say enough good things about Let’s get Optimized; they really go above and beyond. Customers say they’re fantastic.

How did Let’s get Optimized perform from a project management standpoint?

They take on the different accounts and do what they’re supposed to do. Carla drives the work for the entire team. 

Let’s get Optimized sends a monthly report for me to review and if I find something that isn’t right, they’re often already looking into it. They’re a step ahead of me every time. It’s almost like I don’t have to do much.

They’re excellent to deal with and have all the answers for us. It's very rare for me to have questions. However, when I do have to clarify something, I can contact Carla right away and she will get back to me within minutes.

What did you find most impressive about them?

They haven’t faltered on one thing, and it is all thanks to Carla.  My clients don’t have to spend a lot for Let’s get Optimized’s services, but the team will still produce exactly what is being asked.

Are there any areas they could improve?

I can’t say I’ve ever had a problem since starting with them.

Do you have any advice for potential customers?

If you really want to do some SEO and SEM without having to check on anything, work with Let’s get Optimized. Tell the team exactly what you’re looking for so they can put a campaign together for you. 

Review your program once a month with Carla, and if you don’t know something, just ask her. They’re honest and go above and beyond.