Lento Agency

BACKGROUND

Please describe your company and position.

I am the Program Director of an agri-food technology accelerator.

Describe what your company does in a single sentence.

We are an agri-food tech accelerator supporting early-stage startups in their commercialisation journey. With partners including investors, government, research organisations, and corporates, we help entrepreneurs navigate market opportunities and challenges. 

Our focus is on technologies across the agri-food supply chain, improving how we produce, distribute, and consume food. We aim to support innovative solutions that address industry needs while creating viable businesses in the agricultural and food technology sectors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lento Agency to accomplish?

• Develop Brand Guidelines
• Website Redesign
• Build out a suite of brand assets

SOLUTION

How did you find Lento Agency?

Referral

Why did you select Lento Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Lento Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SCOPE OF WORK: 

• Logo / Visual Identity: To create detailed specifications for logo usage, colour palette, typography, imagery, and iconography.
• Marketing & Digital Assets: To create a suite of digital assets and marketing collateral that effectively communicates SparkLabs Cultiv8's brand identity, enhances its online presence, and supports its marketing and communication efforts.
• Website: To design and develop a modern, user-friendly, and informative website that aligns with SparkLabs Cultiv8's innovative spirit and effectively communicates its value proposition to startups, investors, and partners.

KEY DELIVERABLES: 

• Logo
• Moodboard
• Typography & Colour Palette
• Visual Elements
• Imagery Guidelines
• Brand Style Guide (online)
• Social media templates for posts & stories 
• Email newsletter templates
• Promotional email templates
• Digital presentations for stakeholders and investors
• Webinar slides
• Event invitations
• Branded event materials (badges, lanyards, etc.)
• Business cards
• Email Signatures
• Information Architecture
• Copywriting
• Design Concept
• High-Fidelity Wireframes
• Animations
• Design Review & Feedback
• Webflow Setup
• Responsive Development
• CMS Configuration
• User Experience Optimisation
• Client Review & Feedback
• Website Launch

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Higher open and engagement rates for emails using new templates
• Increase in website traffic
• Better search engine rankings for targeted keywords
• Improved perception of the brand among partners, investors, and startups
• Internal adoption - consistent use of new brand guidelines across the organisation

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management
The Lento team demonstrated exceptional project management skills throughout their collaboration with us. Their approach was characterized by:

• Timeliness: Lento met deadlines and delivered items on time.
• Responsiveness: The team at Lento was highly responsive to our needs. They handled every request, no matter how small, with care and attention to detail. This level of responsiveness ensured that our requirements were consistently met.

Meeting Our Needs
Lento excelled in addressing our needs in several ways:

• Brand Enhancement: They significantly improved our brand identity, developing key assets that elevated our digital presence and professionalism.
• Attention to Detail: The team's meticulous approach ensured that even our minor requests were handled with precision.
• Creative Solutions: Lento provided innovative ideas that made a tangible impact on our business.
• Clear Communication: The team maintained open and effective communication throughout the project, contributing to a smooth process.
• Measurable Results: Their work resulted in improved online engagement and brand recognition for us.

What was your primary form of communication with Lento Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Lento Agency impressed me with their innovative "borderless" approach, blending global cultural insights to give my project a unique international flavor. Their experience with startups was invaluable, as they understood our challenges and expertly guided our brand's growth.

Lento's comprehensive services, from brand strategy to digital marketing, provided a consistent vision across all aspects of our brand, eliminating the need to juggle multiple agencies. Their holistic approach and ability to help us "unfold our potential" made them our growing company's ideal partner.

Are there any areas for improvement or something Lento Agency could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the President & Founder of The Tashane Way Foundation

Describe what your company does in a single sentence.

The Tashane Way Foundation ignites unity and healing, turning the tide on gun violence to reveal a world of boundless hope & community. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lento Agency to accomplish?

• To create an amazing website for the Tashane Way Foundation

SOLUTION

How did you find Lento Agency?

Referral

Why did you select Lento Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Lento Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked for a website for the Tashane Way Foundation that would identify our mission and the work that we do with the community.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Lento Agency is incredible! As a non-profit organization, we needed a website that truly reflected our mission, and the Lento Agency delivered beyond our expectations. They took the time to understand our foundation, conducted thorough research, and created an amazing site that exceeded our imagination. We are deeply grateful to the entire team and highly recommend them to everyone!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were clear with thier timeline and worked with me when I needed time or clarification.  They explained everything clearly and answered all of my questions.  The website was deliered on time and was launched on the day that defines our mission. 

What was your primary form of communication with Lento Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are all human. They genuinely cared about our needs and didn't just give us what they thought would work. Your input is intricately woven into the final product, which my team and I appreciated very much.

Are there any areas for improvement or something Lento Agency could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Mana Tech

Describe what your company does in a single sentence.

Tech entrepreneurship hub in Miami for International founders

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lento Agency to accomplish?

• Brand strategy
• Website development
• Marketing asset development

SOLUTION

How did you find Lento Agency?

Referral

Why did you select Lento Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Lento Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Lento to do a re-brand for our Programs initiative, Base Miami. The deliverables were:

• Brand Strategy - including Vision, Mission, Buyer Personas, Messaging, and all the design stack of the new brand
• Website development -design, architecture, UI and UX of a new and complex website with several pages. Defined buyer journey and adapted the website to follow it.
• Marketing assets development - Institutional and product videos, several presentations (slides), one pagers, photography amongst other assets

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Weekly check ins and reports, mock ups and reviews of the different assets as they were developed

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time and with clear communication as to what the status of the different components were. Constant feedback was provided, and they always adapted to our requirements or pushed back when it didn't make sense with the strategy or general marketing best practices.

What was your primary form of communication with Lento Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their dedication to detail, the creativity when designing and scripting, and the constant improvement of the service as we matured into the relationship.

Are there any areas for improvement or something Lento Agency could have done differently?

not that comes to mind

BACKGROUND

Please describe your company and position.

I am the CEO of Yuma Energy

Describe what your company does in a single sentence.

Solar System Sales, Designs & Installations

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lento Agency to accomplish?

• Re-brand
• Website
• SEO

SOLUTION

How did you find Lento Agency?

Referral

Why did you select Lento Agency over others?

• Great culture fit
• Company values aligned

How many teammates from Lento Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lento undertook an extensive scope of work to rebrand my company and develop a custom website from scratch. Their expertise and dedication were evident throughout the process. Here is a detailed summary of the key deliverables:

• Rebranding:
  • Conducted in-depth consultations to understand the company's vision, goals, and target audience.
  • Developed a comprehensive brand strategy to guide the rebranding process.
  • Created a fresh and memorable brand identity, including logo redesign, color schemes, and typography.
  • Ensured that the rebranding accurately reflected the company's values and effectively communicated its message.
• Website Development:
  • Conducted thorough research to understand the company's requirements and objectives for the website.
  • Designed and developed a custom website from scratch, tailored to the company's specific needs.
  • Incorporated the new brand identity seamlessly into the website's design and layout.
  • Implemented an intuitive and user-friendly navigation system for easy information access.
  • Ensured the website is responsive across different devices, providing a consistent user experience.
  • Developed interactive features and functionalities as required, such as contact forms, e-commerce capabilities, and content management systems.
  • Implemented best practices for search engine optimization (SEO) to improve online visibility.
  • Conducted thorough testing and quality assurance to ensure the website's functionality and performance.
• Communication and Collaboration:
  • Maintained regular and effective communication throughout the project, addressing any questions or concerns promptly.
  • Actively involved the client in the decision-making process, seeking feedback and incorporating suggestions.
  • Provided valuable insights and recommendations to enhance the overall outcome.

Key Deliverables:

• Branding:
  • Revamped logo design that captures the essence of the company.
  • Thoughtfully chosen color schemes and typography that align with the brand's identity.
  • Brand guidelines and style guide for consistent application across various platforms.
• Website:
  • Custom-designed website with a visually appealing and user-friendly interface.
  • Responsive and optimized website layout for seamless viewing on different devices.
  • Intuitive navigation structure for easy access to information.
  • Interactive features and functionalities as required (e.g., contact forms, e-commerce capabilities, content management systems).
  • Search engine optimized (SEO) website structure to improve online visibility.
• Project Management:
  • Thorough documentation of project requirements and objectives.
  • Timely delivery of project milestones and adherence to agreed-upon deadlines.
  • Regular communication and collaboration to ensure a smooth workflow.

Overall, Lento's scope of work encompassed a comprehensive rebranding process and the development of a customized website. They successfully delivered key deliverables, such as a revamped logo, brand guidelines, a visually appealing website design, and interactive functionalities. Their commitment to effective communication and collaboration ensured a successful project outcome.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Website Traffic: Following the launch of the new website, there was a significant increase in website traffic. This metric can be measured using analytics tools, such as Google Analytics, which tracks the number of visitors, page views, and user engagement on the website. The uptick in website traffic indicates improved online visibility and a successful user experience, attracting more visitors to explore the website.
• Improved Conversion Rates: The success of a website can be measured by its ability to convert visitors into customers or leads. By implementing intuitive user interface design and optimized functionalities, Lento aimed to improve conversion rates. Measurable outcomes include an increase in the number of leads generated through contact forms, subscriptions, or purchases made through the website.
• Enhanced Brand Recognition: Through the rebranding process, Lento aimed to create a memorable brand identity that resonated with the target audience. Measurable outcomes include an increase in brand recognition and awareness. This can be measured through surveys, social media engagement, or by tracking mentions or impressions of the brand across various channels.
• Positive Customer Feedback: Success can be gauged through customer feedback and satisfaction. Lento's commitment to meeting the client's objectives and delivering a high-quality end product should result in positive feedback from the client and their customers. Measurable outcomes can include testimonials, reviews, or survey responses that reflect satisfaction with the rebranding and website development services provided.
• Improved Search Engine Rankings: With a focus on search engine optimization (SEO), Lento aimed to improve the website's visibility in search engine results. Measurable outcomes include higher rankings for targeted keywords or phrases, increased organic search traffic, and improved domain authority. These metrics can be tracked through SEO analytics tools or by monitoring keyword rankings over time.
• Decreased Bounce Rate: Bounce rate refers to the percentage of visitors who leave the website without interacting further. By creating an engaging and user-friendly website, Lento aimed to reduce the bounce rate and encourage visitors to explore more pages and spend more time on the site. A measurable outcome would be a decrease in bounce rate, indicating improved user engagement and a successful website experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lento exhibited commendable project management throughout the engagement, delivering items on time and ensuring a smooth workflow. Their commitment to timeliness was evident as they consistently met established deadlines, providing a clear timeline and delivering key milestones promptly.

Effective communication played a crucial role, as Lento maintained regular and responsive channels, addressing my needs and promptly addressing any questions or concerns. They actively involved me in the decision-making process, valuing my input and incorporating my ideas and suggestions into the deliverables.

Lento demonstrated flexibility and adaptability when faced with changes, providing proactive problem-solving and offering solutions to navigate challenges. Their professionalism and proactive approach fostered a positive working relationship, resulting in a successful project outcome.

In summary, Lento's project management approach was characterized by timely delivery, effective communication, client involvement, flexibility, and proactive problem-solving. They consistently demonstrated a commitment to meeting my needs and ensuring the project's success. Their professionalism and responsiveness created a positive working environment, fostering trust and confidence in their abilities.

What was your primary form of communication with Lento Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive and unique about Lento is their exceptional creativity and innovation. Throughout the rebranding and website development process, they showcased remarkable creativity in crafting a fresh brand identity and designing a visually captivating website.

Their ability to think outside the box and deliver unique solutions was truly impressive. They went beyond conventional approaches, ensuring that the rebranding and website truly stood out and effectively communicated the client's message.

Additionally, Lento's unwavering dedication and genuine care for the project set them apart. They consistently demonstrated a passion for their work, going the extra mile to ensure the client's satisfaction.

Their attention to detail, meticulous execution, and commitment to delivering high-quality results were truly commendable. Lento's personalized approach and commitment to excellence made the entire experience with them remarkable and unique.

Are there any areas for improvement or something Lento Agency could have done differently?

Setting up regular emails or updates tied to specific project milestones or timelines would be a valuable recommendation for Lento Agency. It's a great way for them to keep clients in the loop and provide timely information about the project's progress. These updates could include status reports, sneak peeks of deliverables, or reviews at important stages.

BACKGROUND

Please describe your company and position.

I am the Head coach of Freddie’s Fit Club

Describe what your company does in a single sentence.

Virtual fitness coaching 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lento Agency to accomplish?

• Logo
• Branding
• Marketing

SOLUTION

How did you find Lento Agency?

Referral

Why did you select Lento Agency over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Lento Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I worked with Lento to rebrand my virtual fitness business and couldn’t be happier with the results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Tom and his team were professional, proactive and fun to work with, they listened to my ideas and brought them to life even better than I had imagined them. The end product was perfect and they gave me all the tools to help promote by business with the new branding. Looking forward to working with them again in the future!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very punctual and quick. Very responsive 

What was your primary form of communication with Lento Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Attention to detail and service 

Are there any areas for improvement or something Lento Agency could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Co-founder of WollemAI

Describe what your company does in a single sentence.

Climate risk reporting for land and agriculture.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lento Agency to accomplish?

• Rebrand and new website
• Clear articulation of services and customer types
• Communicate mission and values

SOLUTION

How did you find Lento Agency?

Referral

Why did you select Lento Agency over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Lento Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Redesign of website and logo to ensure clear articulation of product, services and value proposition to key market segments.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New corporate website that aligned with brand, delivered to deadline.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Strong commitment to delivery project to brief and to time. At the same time, the team was responsive and adaptable. Excellent communication skills.

What was your primary form of communication with Lento Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are original thinkers, organized, flexible, and on target. And incredibly warm and friendly to deal with.

Are there any areas for improvement or something Lento Agency could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Director of The Continuum Partners

Describe what your company does in a single sentence.

Public relations, marketing and corporate affairs

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lento Agency to accomplish?

• New website
• New website

SOLUTION

How did you find Lento Agency?

• Referral

Why did you select Lento Agency over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Lento Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Re-do existing website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Customer feedback

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Super fast and efficient. It was us that slowed anything down with being too busy to review - they were excellent.

What was your primary form of communication with Lento Agency?

• Virtual Meeting

What did you find most impressive or unique about this company?

So responsive - much moreso than other vendors we've used before.

Are there any areas for improvement or something Lento Agency could have done differently?

No