Lemon Yellow LLP

BACKGROUND

Please describe your company and position.

I am the Assistant Manager - Corporate Communication &strategy of Tata Autocomp

Describe what your company does in a single sentence.

We design, manufacture, and deliver advanced automotive components and systems that enable next-generation mobility solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lemon Yellow LLP to accomplish?

• We engaged Lemon Yellow LLP to support our corporate communication and branding initiatives by developing high-quality design assets and video creatives, enabling us to effectively communicate key messages across internal campaigns, corporate events, and digital platforms.

SOLUTION

How did you find Lemon Yellow LLP?

Online Search

Why did you select Lemon Yellow LLP over others?

• High ratings
• Good value for cost

How many teammates from Lemon Yellow LLP were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included end-to-end creative and design support for corporate communication, branding, and engagement initiatives. Lemon Yellow LLP worked closely with our team to conceptualize and develop high-quality visual assets aligned with our brand identity and communication strategy. A key part of the engagement also included the development of a comprehensive Brand Playbook for Tata AutoComp, designed to standardize brand identity, communication guidelines, and visual consistency across 22 business units.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a stronger and more consistent brand identity across the organization, along with more engaging visual communication for internal and external stakeholders. The Brand Playbook established standardized branding guidelines across 22 business units, ensuring consistency in communication and visual representation. Creative and video assets developed for campaigns, events, and digital platforms significantly enhanced engagement in internal communications and improved the quality of corporate storytelling. Overall, the collaboration enabled more structured, visually compelling, and scalable communication across the organization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lemon Yellow LLP demonstrated strong project management throughout the engagement. The team maintained clear communication, structured timelines, and delivered all key deliverables on schedule. Dhruvi, in particular, ensured smooth coordination between our teams and was highly responsive to feedback and evolving requirements. The team showed great flexibility, quickly adapting to our needs and providing creative solutions while maintaining high quality and consistency across all deliverables.

What was your primary form of communication with Lemon Yellow LLP?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to combine unique, high-quality design with a strong understanding of Tata AutoComp’s brand ethos. Their work consistently reflected a thoughtful, personalized approach, ensuring that every creative asset aligned with our identity while still bringing fresh and distinctive design perspectives.

Are there any areas for improvement or something Lemon Yellow LLP could have done differently?

Overall, we had a very positive experience working with Lemon Yellow LLP. While the collaboration was smooth and deliverables were of high quality, faster turnaround on a few iterations during peak project phases could further enhance efficiency. That said, the team was always responsive and supportive in addressing our requirements.

BACKGROUND

Please describe your company and position.

I am the Founder of RYVR Immersive

Describe what your company does in a single sentence.

RYVR is a growth marketing partner for brands that aim to grow and scale their business by empowering them with brand, content, creativity, performance and efficient revenue ops.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lemon Yellow LLP to accomplish?

• Design System development
• UX audit
• Website

SOLUTION

How did you find Lemon Yellow LLP?

Online Search

Why did you select Lemon Yellow LLP over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Lemon Yellow LLP were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

User Research, UX Audit, Design system, Website design for web and mobile.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On time delivery of the website, efficient communications with the project team, within budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

LemonYellow's attention to detail and experience working with multiple brands have helped them build a good experience system for their clients. Hence, we were able to identify possible threats beforehand, which avoided project delays. To add to that, their project managers communicated in a timely manner with enough details for us to make a quick decision. 

What was your primary form of communication with Lemon Yellow LLP?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

• UX knowledge
• Focus on experience, which means not only the visual aspects but also emotions, leveraging design elements itself.
• Project Management & Communications. 
• Happy employees! 

Are there any areas for improvement or something Lemon Yellow LLP could have done differently?

Use of advanced project management tools.

Build industry-specific capability systems. 

BACKGROUND

Please describe your company and position.

I am the Product Leader of Quantiphi Inc

Describe what your company does in a single sentence.

Quantiphi is an award winning AI/ML enterprise service provider company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lemon Yellow LLP to accomplish?

• Design the MVP for SPLAT
• Do design iteration and incremental design improvements

SOLUTION

How did you find Lemon Yellow LLP?

Online Search

Why did you select Lemon Yellow LLP over others?

• Great culture fit
• Good value for cost
• Design Philosophy

How many teammates from Lemon Yellow LLP were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of the project was to work as an extension of the product team and support for product design and feature iterations. We wanted to create a fully remote product team with specialist partners and LY was our choice as design specialists.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Daily Active Users (impacted by an easy to comprehend and use UI and UX)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yeah, they are quite responsive when it comes to project management. We work very closely with the LY team so we got the deliverables on time and there was great collaboration with the LY team.

What was your primary form of communication with Lemon Yellow LLP?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their design philosophy, work ethics, the company culture and the young, creative team full of energy.

Are there any areas for improvement or something Lemon Yellow LLP could have done differently?

Sometimes the design principles and agile development principles are in conflict, and as designers they incline towards the former. But from a product development perspective, they should have a more balanced approach. Also, with the advent of GenAI tech and LLMs the paradigm of design and UX is evolving very fast. So as a design team I would do more to augment my capabilities, approach to product design and ride this technology paradigm.

BACKGROUND

Please describe your company and your position there.

I am MD this company. PiscesER1Marine has accelerated to become one of the prominent companies in Marine Vessel IT. We are a team determined to work and serve for the betterment of neglected aspects of ship operations i.e. Vessel IT. We operate in every field of Vessel Operations which includes IT hardware solutions, IT fleet consultancy, Data building and management and much more. With our expertise in on board and on shore solutions, we provide excellence to our clients and partners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lemon Yellow LLP?

We had launched our web experience at the very outset of our company formation. At that time, we had not given much thought to user experience and design. So we started looking for professional help on this. That is when we hired Lemon Yellow

SOLUTION

How did you select this vendor and what were the deciding factors?

They came highly recommended by pioneers in digital marketing and strategy. We review the work they had already done. We had meetings with them and felt that the team was very well versed in their field. Thus began a shared journey in revamping our website. The goal was to make it a comfortable experience for our customers, both existing and prospective.

Describe the project in detail and walk through the stages of the project.

Armed with their expertise in user experience, design and creative concepts, Lemon Yellow understood our business needs and presented a framework. They helped us express the value proposition of our business admirably. In addition, they continue to support us in monitoring and tracking the performance of our website. It is no longer just the website but our presence in the social media platforms

How many resources from the vendor's team worked with you, and what were their positions?

There were many people who worked for us, designers, software engineers, marketing experts. The best part was that our Single Point of Contact was Director - Creative Strategy. This is very comforting to deal with a person who promptly takes decisions and guides us as well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Definitely the outcome is very good. Our digital presence has improved drastically. There is a slow but sure conversion of our customers as well. The demonstrable numbers of our company's benefits cannot be shared on a platform like this.

How effective was the workflow between your team and theirs?

Good workflow. Since for most of our communication was with Senior Management, it was very comfortable to deal, with almost no red tape and instant response.

What did you find most impressive or unique about this company?

The zest to learn about our Industry before understanding about our Company. They have a team of very talented and motivated people. They also have great ideas and flexibility.

Are there any areas for improvement or something they could have done differently?

So far cannot think of anything. Most of the concerns are conveyed to them and they resolve promptly.

BACKGROUND

Please describe your company and position.

I am the Head - Site Design of Tata CLiQ

Describe what your company does in a single sentence.

E-commerce Company -Fashion and Beauty

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lemon Yellow LLP to accomplish?

• Adaption of creatives for various platforms and in various sizes

SOLUTION

How did you find Lemon Yellow LLP?

Referral

Why did you select Lemon Yellow LLP over others?

• Good value for cost
• Company values aligned

How many teammates from Lemon Yellow LLP were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lemon Yellow helps us execute a tedious task for the design team. Every day, the team receives inputs on an excel sheet along with a set of creatives that need to be adapted to specific dimensions for a particular platform.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team delivered all required creatives, amounting to 30 per person, per day, without compromising the quality.

What was your primary form of communication with Lemon Yellow LLP?

In-Person Meeting

What did you find most impressive or unique about this company?

I'm impressed with their good management skills.

Are there any areas for improvement or something Lemon Yellow LLP could have done differently?

Work towards better planning of resources and deliverables.

BACKGROUND

Please describe your company and position.

I am the Head of Mobile Money at Phongsavanh Bank.

Describe what your company does in a single sentence.

Pioneering Commercial Bank in Laos

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lemon Yellow LLP to accomplish?

• To design the UI and UX for a mobile banking application
• To make user journeys efficient and achieve the tasks with less number of clicks

SOLUTION

How did you find Lemon Yellow LLP?

Online Search

Why did you select Lemon Yellow LLP over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Lemon Yellow LLP were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To deliver a UI UX design with optimized user journeys for the Mobile Banking application of the bank

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Optimized user journeys 
• Great design and concept 
• Colors and skins were modern and suited to a mobile banking application

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They responded well and were always available to hear concerns and resolve issues.

What was your primary form of communication with Lemon Yellow LLP?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

People response and skills

Are there any areas for improvement or something  Lemon Yellow LLP could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am a Manager at Optasia

Describe what your company does in a single sentence.

We revolutionize fintech and financial inclusion through Optasia, the AI platform enabling financial access for the next billion customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lemon Yellow LLP to accomplish?

• Product Videos (4 different products)

SOLUTION

How did you find Lemon Yellow LLP?

Referral

Why did you select Lemon Yellow LLP over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Lemon Yellow LLP were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key deliverables included 4 product videos for launch into the market. Scope of work included the storyboard, screens, and videos with an objective to introduce the product and its features to the customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Creation of storyboards and the time taken to provide it 
2. Acceptance of feedback and backward integration with the product video 
3. Covering all the required aspects (product video time, quality, comments, etc.) 
4. Ability to comprehend and differentiate between the four products and create the journey video and messaging accordingly

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was pretty good. All the deliverables were provided to us were in time. They responded to all our needs. They were quick to respond on our feedback and suggestions.

What was your primary form of communication with Lemon Yellow LLP?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Quick turnaround time and effective communication from their Point of Contact to ensure alignment between the two teams

Are there any areas for improvement or something Lemon Yellow LLP could have done differently?

Product understanding should be taken beforehand and the team should ask all the relevant questions to understand customer journey rather than directly going on to create the product video without having a clear perspective about the product.

BACKGROUND

Please describe your company and position.

I am the Lead Product Manager of Fibe

Describe what your company does in a single sentence.

Fibe.in is a digital lending company in India

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lemon Yellow LLP to accomplish?

• Revamp existing App
• Continous UX audit
• Enabling new products as per the design system

SOLUTION

How did you find Lemon Yellow LLP?

Event

Why did you select Lemon Yellow LLP over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Lemon Yellow LLP were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Bring in consistency and familiarity 
• Increase adoption & engagement 
• Make the entire experience light and simple 
• Apply industry best practices

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Final output visual screens along with implementing UX guidelines

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Team is very organised in their approach. Proper weekly sprints are planned & collectively teams try to attain planned outcomes

What was your primary form of communication with Lemon Yellow LLP?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We appreciate the new ideas they bring, the clarity in their ideas, and their collaborative approach.

Are there any areas for improvement or something Lemon Yellow LLP could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

Open Insights is a Global Data & Advanced Analytics firm that specializes in Data Strategy and implementation of Data-as-a-Service to ensure that Data becomes an Enterprise Asset rather than a liability.

We enable organizations to understand, optimize, & monetize customer interactions VIA ‘Plug and Play’ Big Data platform and business-driven analytics solutions with a major emphasis on leveraging Open Source technology. Anthony Fernandes - Director - Consultancy services

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lemon Yellow LLP, and what were your goals?

Open Insights website and product user interface.

SOLUTION

How did you select this vendor and what were the deciding factors?

An RFP was conducted and Lemon Yellow was selected

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Standard Web development agile project plan was implemented

How many people from the vendor's team worked with you, and what were their positions?

A project Manager, a content writer and a web designer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Received feedback from Employees, potential employees, and clients on the new website design

Describe their project management style, including communication tools and timeliness.

Agile

What did you find most impressive or unique about this company?

We have been working with Lemon Yellow for over two years and when it came to the design of our website or product. Lots of hours were worked and lots of ideas were scrapped. Their flexibility was the key. The proof is in the finished product. Thanks for a great job.

Are there any areas for improvement or something they could have done differently?

Turnaround testing defects could be improved.