Lava Media

BACKGROUND

Please describe your company and your position there.

Human Resources Recruiter in Mazars. Mazars is a leading international audit, tax and advisory firm, aspiring to build the economic foundations of a fair and prosperous world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lava Media, and what were your goals?

The agency was hired to produce 10 training videos to increase brand awareness among potential job applicants for Mazars.

SOLUTION

How did you select this vendor and what were the deciding factors?

We compared offers from different agencies. First, partners were selected for their implemented projects and the team's portfolio. Then the cost proposal was compared. We started working with the agency by developing a script for video clips. Making sure that the agency understands the essence of our business and correctly interprets it in a creative way, we ordered from Lava Media the production of the videos they had invented.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The agency paid great attention to the development of the script - it was important for us to use trendy and modern gags and memes, but also so that the humor does not contradict the brand standards. The agency successfully struck a balance between interesting plot and visual jokes and the corporate standards of our company. The production process was efficiently organized: it was necessary to shoot a large volume of footage in a short period of time.

Who did you work with and what was the feedback process like?

On behalf of the agency, the following specialists were in direct communication with us: 1) Sergey - general producer 2) Nikolay - account manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to a well-developed script, well-coordinated work of the director, cameraman and the rest of the art team, we got interesting video clips.

Describe their project management style, including communication tools and timeliness.

We were promptly receiving information about all stages of production. The agency manager was always in touch, conference calls were organized with the creative team to explain the details of the project.

What did you find most impressive or unique about this company?

The agency really coped with its main task; they understood our business, translated it into artistic language, and made an attractive, creative product.

Are there any areas for improvement or something they could have done differently?

Videos created by Lava Media have received high engagement from viewers. We are completely satisfied with the agency's services.

BACKGROUND

Please describe your company and your position there.

Head of PR at Vivo, one of the largest smartphone manufacturers in the world. Creation and development of PR and communications in the company. Establishing effective communication within the overall marketing strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lava Media, and what were your goals?

We hired Lava Media agency to produce sophisticated video advertising content, presentation videos, and online conferences. The agency has carried out a full cycle of production: from drawing up a creative concept and script to organizing production and post-production.

SOLUTION

How did you select Lava Media?

The contractor was selected through a tender. The brand team evaluated creative proposals and production estimates. Lava Media came up with the best content ideas and came up with the most streamlined quote.

Describe the scope of their work in detail, including any steps and the final deliverables.

When developing a promotional video for television, the agency: Provided several creative concepts, Prepared the director's treatment and storyboard of the video, Conducted several pre-production briefings with the entire artistic team of the project and presented to us all the key creative solutions for the project.

 The agency's producers organized all the technical and creative support of the project, from the elaboration of illumination of a complex location and its additional decoration to the optimization of the shooting schedule in order to minimize the time for the presence of top Russian football players When developing an online presentation.

The agency offered the best option for the technical support of shooting and broadcasting an online presentation Prepared scripts for three-minute presentation videos and carried out the entire production cycle, Organized a non-standard post-production process

How many people from the Lava Media team worked with you, and what were their positions?

On behalf of the agency, the following specialists were in direct communication with us: 1) Sergey Grim - general producer 2) Victoria Green, Nikolay Korolev - account managers 3) Ruslan Safin, Boris Tomberg - executive producers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received high-quality content that meets all brand requirements and market standards. The commercials received a high response from viewers, which influenced the increase in brand awareness. The presentation content had a high viewer involvement in the viewing.

Describe their project management style, including communication tools and timeliness.

The agency's managers promptly informed about all stages and results of the project. To understand the processes, the agency has its own interactive timeline. They quickly and efficiently solved all the difficulties that arose during the implementation of the project

What did you find most impressive or unique about this company?

The uniqueness of the agency lies in its high professionalism, which can be easily adjusted to projects of any complexity and format.

Are there any areas for improvement or something they could have done differently?

In the course of work, we were satisfied with all the processes. We consider the agency a leader in the creation and promotion of video content on the Russian market.

BACKGROUND

Introduce your business and what you do there.

I’m the PR director at Meizu.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Lava Media?

Lava Media helped us with promotion, multimedia content, and other PR-related tasks.

SOLUTION

What was the scope of their involvement?

Lava Media helped us to create video content for commercial purposes. They also helped us place this video content among bloggers. They put together the whole cycle of video production. They provided services in digital marketing and social media.

What is the team composition?

We were only in contact with the project manager.

How did you come to work with Lava Media?

We were doing market research. We also put out a tender. Lava Media was the most suitable when it came to quality and price.

How much have you invested with them?

We invested more than $1,000,000.

What is the status of this engagement?

We started working with them in April 2013, and we cooperated with them until January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We promoted the video content on Russian TV. We also placed the videos on YouTube and blogger platforms. All in all, because of that, the market growth of Meizu grew by 7% of the market share. The brand recognition has been great, and people now know more about us.

How did Lava Media perform from a project management standpoint?

In the six years that we worked with them, we only had a positive experience. There were no problems. We used email and texting for communication.

What did you find most impressive about them?

Their team was flexible with their full-cycle production. From the concept to the very end, we were very happy that Lava Media did most of the things themselves. They didn’t annoy us with questions.

Are there any areas they could improve?

I can’t come up with anything that wasn’t good.

Do you have any advice for potential customers?

We’ve already recommended them to our colleagues in other companies as we worked together for a long time. We have only had a positive experience with them and really recommended them to everyone.