The Larson Marketing Project

BACKGROUND

Please describe your company and your position there.

I am part owner and operating manager of Oat Willies a Smoke Shop established in Austin Texas in 1968.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Larson Marketing Project?

We needed help with our social media presence and with building our social media audience. We hired The Larson Marketing Project to help us with our posts and building followers.

SOLUTION

How did you select this vendor and what were the deciding factors?

The Larson Marketing Project presented a streamlined plan of action to help us to meet our goals. The consistency was the deciding factor and me not having to worry about doing the posts and worrying about communicating with reviewers on Google, Yelp and messages on IG.

Describe the project in detail and walk through the stages of the project.

Corey collaborated with me on what to post and when, asked about new products and helped me make decisions on so many aspects of our social media. He also did the photography and created the media for all of our posts saving me hours of work per month.

How many resources from the vendor's team worked with you, and what were their positions?

My main point of contact was Corey the owner.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our IG followers grew over 200% and we had a lot more interaction with Google and Yelp users.

How effective was the workflow between your team and theirs?

Very good. The Larson Marketing Project's team was disciplined and very self-motivating. So they didn't need much help or communication from us to do their job.

What did you find most impressive or unique about this company?

The quality of the posts and the strategy used to build our followers.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I’m the president and CEO of an HR services company that helps organizations effectively hire, manage, build, and lead teams. We have excellent psychological assessment tools, conduct various training programs, and provide consulting services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Larson Marketing Project?

We needed a vendor to supplement our marketing efforts.

SOLUTION

What was the scope of their involvement?

The Larson Marketing Project is our primary marketing partner, providing us with a diverse range of services, including social media management, videography, and web development.

They’re responsible for handling our ads on Facebook, Instagram, and LinkedIn to get our message out. They also handle all aspects of video production, including animation, casting, audio mixing, and post-production.

Other than that, they’ve done different iterations on our website and utilize WordPress as their main development platform.

What is the team composition?

I mainly work with Corey (Owner).

How did you come to work with The Larson Marketing Project?

We came across their company through online research.

How much have you invested with them?

We’ve invested somewhere between $100,000–$150,000.

What is the status of this engagement?

Our ongoing partnership started in January 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s been a pleasure continuing to work with The Larson Marketing Project.

How did The Larson Marketing Project perform from a project management standpoint?

They perform well from a project management perspective, as they’re able to adhere to our deadlines and budget.

We’ve used Slack to interact, but we typically use Zoom as our main communication tool.

What did you find most impressive about them?

We’re impressed with how they accurately accomplish their tasks in a timely manner.

Are there any areas they could improve?

The team could be more detail-oriented with the project.

Do you have any advice for potential customers?

My advice is to effectively communicate your needs to get the most out of your engagement.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of One Light Academy, a nationwide coaching agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Larson Marketing Project?

We were looking for a vendor to supplement our marketing efforts.

SOLUTION

What was the scope of their involvement?

The Larson Marketing Project primarily focuses on web development, design, and digital and email marketing services. They mainly utilize WordPress to update and improve our web platform and integrate features.

Moreover, they also manage our social media accounts, such as Facebook, Linkedin, Twitter, and Instagram.

What is the team composition?

Our main point of contact is Corey (Owner).

How much have you invested with them?

We’ve invested somewhere between $6,000–$10,000.

What is the status of this engagement?

Our ongoing partnership started in May 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with The Larson Marketing Project, we’ve seen an increase in followers, engagement, and conversion, so it’s been a successful partnership.

How did The Larson Marketing Project perform from a project management standpoint?

They’re supportive and cooperative in making sure we stay on time and budget. We typically communicate through email and phone.

What did you find most impressive about them?

We like how they’re all team players, as they do an excellent job of integrating themselves into our company.

Are there any areas they could improve?

The owner has been such a valuable resource, so they’re going to need to duplicate themselves at some point in time.

Do you have any advice for potential customers?

To get the most out of your engagement with The Larson Marketing Project, I’d advise you to make sure that you narrow down your niche, audience, and what you want to achieve with your project.

BACKGROUND

Please describe your company and your position there.

I am the product manager for an extended reality experience company. We build extended reality experiences for a variety of customers in a wide range of industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Larson Marketing Project?

Larson Marketing Project developed our brand and digital marketing strategy as well as supporting content for our initial campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had worked with Larson Marketing Project in the past and their work is consistently outstanding.

Describe the project in detail and walk through the stages of the project.

Vytal XR was launching a B2B campaign, and we needed a brand and marketing strategy across multiple lines of business which allowed us to market our primary Brand (Vytal) while separating brands for particular industry (Vytal Ed, Vytal Entertainment, etc.). Larson Marketing worked with us to develop the brand strategy, brand architecture, and brand promise which was then translated into specific digital assets and campaigns that they excecuted

How many resources from the vendor's team worked with you, and what were their positions?

I do not recall the exact amount, i believe 4-6.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

we were able to have a framework for our brand essence and an understood architecture which allowed us to have a consistent voice for each line of business. This helps us avoid brand confusion with our customers and creates momentum in for the brand in the industry

How effective was the workflow between your team and theirs?

excellent

What did you find most impressive or unique about this company?

Their attention to detail, their knowledge and "street smarts" of brand, and most importantly, they genuinely cared that we were happy with their work and that it made a difference for our business.

Are there any areas for improvement or something they could have done differently?

no