LAFRENCHCOM

BACKGROUND

Please describe your company and your position there.

French Family Leading Real Estate Company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LAFRENCHCOM?

The best thing LaFrenchCom had did for us in this situation is built a plan of attack that can be carried out swiftly if need be. LaFrenchCom get the right tech stack to support your ability to publish fast, and react quickly. LaFrenchCom built it into our crisis plan. It is, in essence, crisis management for the totally absurd, but it is our reality now...

What were your goals for this project?

Corporate reputation is our most valuable intangible asset. LaFrenchCom effective communication management help us overcome a crisis more quickly and with fewer negative consequences in terms of market capitalization, talent retention, and consumer preference.

SOLUTION

How did you select this vendor?

LaFrenchCom is the Leading Crisis PR Agency in Paris, France, Europe.

Describe the scope of their work in detail.

CRISIS PREVENTION LaFrenchCom prepare our organisation and our teams for crisis: • Procedure audits • Risks mapping • Scenario definition • Exercises and simulations • Training ISSUE AND CRISIS COMMUNICATION LaFrenchCom help our teams to manage communications during PR and Digital major crisis: • Crisis unit • Content strategy and production • PR management and Media training • Support of digital communications • Involvement of networks of expertise and influence POST-CRISIS COMMUNICATION We work with LaFrenchCom to regain the trust of our stakeholders and rebuild our image.

What was the team composition?

Florian Silnicki, Expert in Crisis PR, Founder and CEO of LaFrenchCom Julien Auffret, Associate @ LaFrenchCom Eric Schell, Associate @ LaFrenchCom Gwen Merquas, Expert @ LaFrenchCom

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In a society of widespread mistrust and even perpetual destabilisation, reputation is the most valuable capital for our action. LaFrenchCom's mission is to protect our reputation, including at times when we may be challenged from all sides. LaFrenchCom provide us peace of mind and expertise for analysing the signs from our environment (media, politics, society) and support us in case of issue.

How effective was the workflow between your team and theirs?

Good daily communication

What did you find most impressive about this company?

"They were a very professional company.

Are there any areas for improvement?

NO