The Ideal Crisis Response Team for Communicators


Whatever the situation, LaFrenchCom is a valuable partner as a crisis PR agency to help protect your organisation's reputation both off and online.

We've handled a broad spectrum of issues: IPO's, business and personal litigation, product recalls, trade disputes, environmental problems, warranty and product liability claims, executive related scandals, mis-informed publics, sexual harassment and sexual discrimination cases, labor issues, criminal indictments and a variety of sensitive domestic and international political issues.



Today's news cycle is measured in seconds (on a slow day), and the court of public opinion doesn't wait to pass judgment. We understand that when a crisis hits, minutes are money. We know how to strategically manage your message and frame the debate.

Our reputation for combining cutting edge strategy with a rapid-fire, aggressive approach helps us achieve the results our clients desire - whether accurate press coverage, or none at all.

We are skilled in managing Online Reputation Management programs. When negative stories appear, we can positively impact online reputation, changing and affecting your search results quickly and efficiently.

For confidentiality reasons, our crisis PR clients cannot be named; many leading corporations trust our team to handle all aspects of crisis PR and damage control.

$300+ / hr
1,000 - 9,999
Show all +
Paris, France
  • 128 Rue la Boétie
    Paris, A75 75008


Key clients: 

Google, Halliburton, Taittinger, Bouygues, Macquarie, Allianz, Kelly Services


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Crisis Public Relations for Real Estate Company

"They were a very professional ocmpany."

Willing to refer: 
The Project
Jan. 2018 - Dec. 2019
Project summary: 

LAFRENCHCOM crafted a management plan for crisis communication. This involved risks mapping, implementing team exercises and simulations, and media training, among other tasks.

The Reviewer
10,000+ Employees
Boulogne-Billancourt, France
CEO, Real Estate Company
The Review
Feedback summary: 

Now, stakeholders feel equipped to handle issues associated with the media, politics, or society. It's clear that the vendor prioritizes minimizing risk while protecting reputation. They were highly communicative throughout the timeline.

The client submitted this review online.


Please describe your company and your position there.

French Family Leading Real Estate Company


For what projects/services did your company hire LAFRENCHCOM?

The best thing LaFrenchCom had did for us in this situation is built a plan of attack that can be carried out swiftly if need be. LaFrenchCom get the right tech stack to support your ability to publish fast, and react quickly. LaFrenchCom built it into our crisis plan. It is, in essence, crisis management for the totally absurd, but it is our reality now...

What were your goals for this project?

Corporate reputation is our most valuable intangible asset. LaFrenchCom effective communication management help us overcome a crisis more quickly and with fewer negative consequences in terms of market capitalization, talent retention, and consumer preference.


How did you select this vendor?

LaFrenchCom is the Leading Crisis PR Agency in Paris, France, Europe.

Describe the scope of their work in detail.

CRISIS PREVENTION LaFrenchCom prepare our organisation and our teams for crisis: • Procedure audits • Risks mapping • Scenario definition • Exercises and simulations • Training ISSUE AND CRISIS COMMUNICATION LaFrenchCom help our teams to manage communications during PR and Digital major crisis: • Crisis unit • Content strategy and production • PR management and Media training • Support of digital communications • Involvement of networks of expertise and influence POST-CRISIS COMMUNICATION We work with LaFrenchCom to regain the trust of our stakeholders and rebuild our image.

What was the team composition?

Florian Silnicki, Expert in Crisis PR, Founder and CEO of LaFrenchCom Julien Auffret, Associate @ LaFrenchCom Eric Schell, Associate @ LaFrenchCom Gwen Merquas, Expert @ LaFrenchCom


Can you share any outcomes from the project that demonstrate progress or success?

In a society of widespread mistrust and even perpetual destabilisation, reputation is the most valuable capital for our action. LaFrenchCom's mission is to protect our reputation, including at times when we may be challenged from all sides. LaFrenchCom provide us peace of mind and expertise for analysing the signs from our environment (media, politics, society) and support us in case of issue.

How effective was the workflow between your team and theirs?

Good daily communication

What did you find most impressive about this company?

"They were a very professional company.

Are there any areas for improvement?


Overall Score
  • 5.0 Scheduling
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    Perfect Mission
  • 5.0 NPS
    Willing to refer