LA Search

BACKGROUND

Introduce your business and what you do there.

I operate two businesses. One is a paid media company, and the other is a drone videography and photography business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LA Search?

I originally hired Leighanne (Founder) to help with my paid media company. We wanted to stand out locally and expand our reach in a competitive market. At the time, I had a very basic strategy, so I needed someone to optimize site placements, fix content, and work on keywords.

SOLUTION

What was the scope of their involvement?

Leighanne started with a keyword audit, searching for readability, site ranking, and in other areas. Once that was in place, she made recommendations for content that included correct titles and edits to make it more search-friendly. She also gave insight on how to optimize metadata and images.

What is the team composition?

I worked with Leighanne and her broader team.

How did you come to work with LA Search?

I’ve worked with a couple of people that Leighanne is familiar with. When I started conversations about wanting to get noticed, people put me in touch with her.

How much have you invested with them?

We’ve invested close to £500–£600 (approximately $696–$835 USD).

What is the status of this engagement?

We worked together from January–December 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Leighanne’s insight was a huge help. My organic traffic improved over the first few months. I focused on the type of users. Time spent on the site increased dramatically.

Unfortunately, COVID-19 has halted my paid media business, so I’m looking forward to working with them at my other business. I’m looking forward to seeing the value those strategies will provide.

How did LA Search perform from a project management standpoint?

Overall, it was amazing. LA Search never missed a deadline. I never had to chase anything or follow-up. I enjoyed working with them so much because of the communication. We spoke four or five times a week. If there was something urgent, we would communicate multiple times a day. I felt very involved in the process.

What did you find most impressive about them?

I’d spoken to a lot of locally-based SEO people. With LA Search, I felt they had a genuine care for my business. There wasn’t a financial focus like there was with other people I spoke to.

Are there any areas they could improve?

I genuinely can’t think of anything at the moment. I can’t make a recommendation on what they could improve on. They’re not like other companies.

Do you have any advice for potential customers?

Come in with a clear plan. Know what you want and your objectives. I find that if a brief isn’t the right brief, you’re not going to get the results you want.

Give Leighanne clear visuals, and she can cross something that aligns with that.

BACKGROUND

Please describe your company and your position there.

I own Bruce Music - a company providing private tuition in a range of 12 musical instruments, to students across London, several other major UK cities, and online.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LA Search, and what were your goals?

We hired LA Search to:

• Identify any existing SEO issues via a comprehensive audit, and suggest solutions.
• Make recommendations (re: Missed opportunities and general SEO improvements.)
• Offer expert advice on an overall future SEO strategy.

SOLUTION

How did you select LA Search and what were the deciding factors?

I chose LA Search on the basis of on a former colleague's recommendation. The key deciding factor was my initial conversation with Leigh-Anne, during which it was clear she was an expert, full of important and inventive ideas, and moreover a kind and engaging person who would be easy to work with.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The work included:

• SEO Audit and reparative measures: The aim being to identify issues with the existing site and strategy and systematically remove and/or improve these situations.
• Identifying and implementing new product offerings: Identifying gaps we could fill with well-designed and written product pages and blog posts.
• Designing an overall future SEO strategy: Educating me on what we'd been doing right and wrong to date, and leaving me well-equipped to continue our SEO in line with the improvements made.
• Backlink strategy and implementation: The most up-to-date advice, assistance disavowing old/bad links, and a structure around our process that gives us confidence in our ongoing backlink strategy.
• Assistance with PPC, Social Ads, and Google My Business: Particularly on best practice, and how to join the work on the above with the organic work to create greater effect and a unified strategy.

There were a great many more aspects on which Leigh-Anne offered help and advice. Even beyond her remit, based on her significant research and experience into marketing in general, and her strong sense for business development.

How many people from the vendor's team worked with you, and what were their positions?

I worked with Leigh-Anne, the founder of LA Search.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The key outcome has been that every change Leigh-Anne helped us to make has been a tangible improvement.

Increased organic traffic by 113.41% Increased the number of keywords on page 1 by 70% +400k Impressions One change in particular that stands out is the rapid introduction of 3 new product offerings, the effect of which was immediate and very significant in terms of new leads.

Describe their project management style, including communication tools and timelines.

Leigh-Anne's style has been perfect. She is highly focused and efficient, very professional and diligent, meaning every aspect of each project is completed skilfully and expediently. Yet she simultaneously is relaxed, warm, and friendly in her nature, making for a very smooth working relationship.

What did you find most impressive or unique about this company?

In particular:

The depth of Leigh-Anne's expertise

• The thoroughness of her work
• That every project and aspect of the work resulted in a tangible improvement.
• That Leigh-Anne put me so at ease despite my sense that I lacked knowledge in this area of the business.

Are there any areas for improvement or something they could have done differently?

Not that I can see, no. If anything could've been done better, it would've been on my side, as occasionally I can become preoccupied with one area of the business and neglect another. Leigh-Anne was fantastic throughout.