L7 Creative

BACKGROUND

Please describe your company and your position there.

I am the CEO of a semi national renovation firm operating in the mortgage disposition and SFR industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire L7 Creative?

We hired L7 to help us not only gain market share with our clients, but also to rebrand our logo and messaging to an updated fresh look to match our culture, SEO, a new website and social media and marketing campaigns.

SOLUTION

How did you select this vendor?

I spent 2 years talking to multiple marketing and creative agencies across the country before finally putting my trust in Tom and the L7 gang.

Describe the scope of their work in detail.

We kicked off the relationship with an all day planning and discovery session with key stakeholders from L7 and our group in August 2019. Shortly thereafter I received our SOW, budget, and a complete plan of action. We went live with our plan in January 2020.

The messaging and brand fresh happened exactly on schedule and was so much easier thanks to L7's planning that I ever could have imagined. I love the new logo and brand messaging and our shiny website is immaculate. I never would have envisioned my experience with a marketing firm would be this good and we would find someone that really "got us".

What was the team composition?

I work closely with the CEO, the social media manager, and my 2 account managers who I adore, but I have also had exposure with the design team, web team, etc....everyone who I have had the chance to meet with has been fantastic. I look forward to our weekly calls with my account managers. They are always prepared and make sure we stay aligned.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our logo fresh, messaging and website have been some of the bigger successes.

How effective was the workflow between your team and theirs?

The workflow and communication between our team and theirs could not have been more efficient. If there were ever any delays or stalls it came from my end.

What did you find most impressive about this company?

Their commitment to the project budget and timeline is very impressive. They are also very big problem solvers. If you tell them I cant they will find a way to help you be able to turn the cant into a can. For example I actually was having more leads coming in than we could handle and asked them to pump the brakes on lead generation until we could get our vendor situation figured out. They came up with a host of creative strategies to help us recruit vendors to transition those budgets into to solve the issue so we could take on more leads again.

Is there any area for improvement or anything that could have been done differently?

Not that I can think of. Keep on doing a great job!

BACKGROUND

Introduce your business and what you do there.

I was the CTO of the company at the time of working with L7 Creative.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with L7 Creative?

We were doing a rebranding for our company.

SOLUTION

What was the scope of their involvement?

We outsourced the entire rebranding project and marketing to L7 Creative, including our PPC efforts. We gave them our requirements, and they led us through a discovery workshop where we worked with their leadership to set up our strategy and marketing narratives.

They produced various branding and marketing assets, and they developed a new WordPress page for us. However, we created the logo in-house. The site was a standard presentation page for our company.

L7 Creative was also our partner at the Consumer Electronics Show (CES) one year,  in which they helped organize our event schedule.

What is the team composition?

We had a virtual team assigned to us. We touched base with 7–8 people during the whole process, and everyone had different skill sets.

How did you come to work with L7 Creative?

We put out a bid in San Diego and got pitches from three agencies. L7 Creative made the best impression on our leadership team. They were very personable, and it felt like their approach matched ours. The other agencies didn’t feel as flexible as them.

What is the status of this engagement?

We started working with L7 Creative around May 2014. I’ve also worked with them on a similar project at another company since then, and I have a partnership with them in my current role.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website that L7 Creative created really resembled the work that they did. It was well built and had good content and design — it showed all the qualities of what L7 Creative did well.

How did L7 Creative perform from a project management standpoint?

L7 Creative delivered everything on time. They had some collaborative tools, and we used them for communication. We chose them because they were very personable, so there was a lot of personal communication.

What did you find most impressive about them?

Their creative side was impressive. L7 Creative was really good at thinking out of the box for us.

Are there any areas they could improve?

They could have strengthened their tech side, but that project was seven years ago. At the time, that was their only weak link.

Do you have any advice for future clients of theirs?

My advice is to go for it and work with them. You will learn a lot and get some good work done.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of sales and marketing at Triaj, a health tech software company. I deal with healthcare providers, doctors, nurses, and hospitals. We’re a startup based in San Diego, and we founded the company two years ago.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with L7 Creative?

When the product was almost ready to go to market, I started looking around for somebody to support us on digital marketing.

SOLUTION

What was the scope of their involvement?

L7 Creatives manages everything about our digital platform — all of our social media and our paid and organic traffic. I give them direction based on who we’re trying to reach, and they create all the posts for us. They’ve optimized our website, and they manage our CRM platform as well. This includes direct email campaigns and drip campaigns.

Also, they’ve developed pitch decks numerous times for us. L7 Creative has the ability to take the concept and direction that I provide them and evolve them into a beautiful, dynamic pitch deck.

Furthermore, securing funding through investors is also a very big part of my work. I probably spend half of my days on that, and L7 Creative has been able to automate a lot of it.

What is the team composition?

I interact with four people on a daily basis. I work with Tom (Founder), Nina (Brand Marketing & Account Management Guru), who is our account manager, Christina (Senior Visual Designer), who handles all of our social media, and someone on the sales side who has helped me work with some of our CRM management.

I occasionally deal with their graphic team, but that’s more of an internal process.

How did you come to work with L7 Creative?

I had meetings with 3–5 companies. I ran into L7 Creative and was really impressed with them right off the bat. I connected with them as people.

How much have you invested with them?

We’ve spent $200,000.

What is the status of this engagement?

We started working together in June 2020, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They brought a lot to the table right off the bat. It was a marriage of two really strong companies. After optimizing our website, the web traffic quadrupled within a week, which resulted in thousands of downloads on the App Store. Once we went live with the campaigns, we were able to secure hundreds of thousands of impressions within a very short period of time. Within 2–3 weeks, the visibility went through the roof.

We launched in the App Store in September. Prior to launching, when we activated the direct email campaign to drive awareness for the app, our website hits went from 5,000 to about 20,000 within three days. They’re very targeted in their approach.

Of course, there’s a revenue component, but we focus more on gathering analytics about how to see if there are any pitfalls or hero sections in our app. In that sense, L7 Creative plays an integral part in helping us digest the information that we receive through the Apple platform. As we continue to develop the product, we’re targeting the areas that need improvement but also doubling down on those areas that are working really well.

All in all, they’ve not only driven App Store sales and brand awareness just in the US. With L7 Creative, we’ve been able to secure users in about 42 different countries. They’ve operated on a global platform and put the word out to a lot of the top publications here in our country.

Due to that, we've won two different awards. One was the Best Healthcare Mobile Application by Mobile Web Award.

How did L7 Creative perform from a project management standpoint?

Their project management is on point. They have a relatively small team but any time I ask for something, they’re always available. They’re good at managing the production schedule to make sure they can meet our needs in a very fast-paced, ever changing environment. They will expedite anything that comes out of the blue.

What did you find most impressive about them?

The number one thing that sets them apart is their people. Tom has created an unbelievable team. They’re very proactive in the way they do business; they come with solutions rather than problems, which makes my life a whole lot easier. They’re just good people, and I enjoy interacting with them on a daily basis.

Since we’re a startup, we’re probably not their most lucrative account, but they don’t deprioritize us. We have cash flow occasionally, and they’re always willing to work with us. We have a great relationship.

Are there any areas they could improve?

No, I just wish I had more money to spend with them. In the grand scheme of things, spending $200,000 is not a huge amount of money when you’re talking about creating a global entity.

Basically, we funded the company through angel investors, and the ultimate goal is a seed round through venture capitalists. Once we get that seed round, we’ll really be able to have a proper marketing spend and let them take things to the next level.

Do you have any advice for potential customers?

Engagement is their thing. They use all the latest techniques from drip campaigns to CRM management. The other big selling point for me was that Tom has a bit of a background in healthcare as well. They deal in consumer goods and every segment that’s here in San Diego. They even have accounts over in Hawaii, so it’s not just a local business for them.

Furthermore, they’re great about allowing you to feed them concepts, give them direction, and then running with the ball.

BACKGROUND

Please describe your company and your position there.

Our company is a training and consulting company for the Affordable Housing industry. I am the Professional Development Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire L7 Creative?

L7 was hired to help with start-up from the ground up. They have created and maintained our website; developed marketing strategies and campaigns and produced web-based on demand training sessions.

What were your goals for this project?

Our goals were to create a viable company within our industry.

SOLUTION

How did you select this vendor?

The company director found L7 through research on the web.

Describe the scope of their work in detail.

Upon contracting this L7 we held a series of meetings to define the goals of the company and create a name and branding strategy. After identifying our target audiences and mission/values of the company, L7 team built our website and been the force behind our marketing materials and campaigns L7 has also been responsible for turning our training content into professionally produced on-line on demand training courses.

What was the team composition?

I have worked with many people in L7. From the top down, each individual is incredibly talented in their field. We have worked with web designers/programmers, marketing and project managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With L7, we have been able to build a viable income-producing business model unique to our industry.

How effective was the workflow between your team and theirs?

The workflow process has been very smooth and productive. The L7 team is very responsive to requests and patient in dealing with an industry that is not "in the box."

What did you find most impressive about this company?

What I feel is most impressive about L7 are the people who work there. Their whole team are experts in their field and willing to go the extra mile for their customers.

Are there any areas for improvement?

Not that I can think of!

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Coordinator for a landscape design business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire L7 Creative?

We needed them to create a digital strategy and to get online advertisements up and running. They ended up running ads on various channels (Google and social media)

What were your goals for this project?

Generate traffic to our website. Generate more business and clients.

SOLUTION

How did you select this vendor?

Word of mouth - The owner of our company heard that L7 Creative was a good agency through one of her contacts.

Describe the scope of their work in detail.

L7 Creative started by having us fill out a brand questionnaire to understand our business and goals. After a meeting to review, they came up with a campaign concept that we approved. Then they designed campaign assets, built landing pages, and ran advertisements on various paid media channels.

What was the team composition?

The team at L7 Creative handled everything. They created the ads, set up the campaigns, and managed the ads. We had one primary point of contact, but multiple people on their team handled the work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

L7 Creative drove a lot of traffic to our website and generated a lot of new customers for our business.

How effective was the workflow between your team and theirs?

It was great! We talked about once a week/every other week and they always kept me in the loop. We worked with a designated project manager who was very good at keeping in touch on a regular basis.

What did you find most impressive about this company?

The results! They helped generate a lot of new business for us by driving website traffic, and form fills and phone calls.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

We're a fun, local neighborhood hangout restaurant. We have a full bar with an amazing selection of beers on tap. I work on the promotions and marketing team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire L7 Creative, and what were your goals?

We opened a new restaurant location. L7 Creative took the lead on developing our marketing strategy. They executed social media (both organic and paid), Google Ads and PPC, email marketing, design of our collateral and website design and development.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected L7 Creative and their team because they impressed us in our initial outreach conversation and their team was very knowledgeable from the onset.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Their team built our website, created our logo, marketed our location, developed our promotions strategy and email marketing strategy. They ran PPC advertising and established our social media presence on Facebook and Instagram.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an Account Director, Social Media team with POCs for both Paid and Organic. We worked with their strategic team and a PPC delegate.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

L7 Creative did a fantastic job at setting us up for success. We have the creative assets to really capture our audience and the strategy in place to continue to grow.

How effective was the workflow between your team and theirs?

L7 Creative and their team were always available when needed. They responded promptly and if anything need to be addressed quickly, they let us know the effort level it would take so that our expectations were aligned.

What did you find most impressive or unique about this company?

They have a lot of really smart individuals that are experts in their field. It made the collaborative process seamless and enjoyable but most importantly, it delivered amazing results.

Are there any areas for improvement or something they could have done differently?

I wouldn't change anything about our engagement at this time.

BACKGROUND

Please describe your company and your position there.

I’m the owner of an online rug business

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire L7 Creative?

Managing IG / FB

SOLUTION

How did you select this vendor and what were the deciding factors?

Reviews

Describe the project in detail and walk through the stages of the project.

They creat and post my ads

How many resources from the vendor's team worked with you, and what were their positions?

Derrick is responsive and always available when I need him.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Still in progress

How effective was the workflow between your team and theirs?

Derrick is responsive and always available when I need him

What did you find most impressive or unique about this company?

The team is amazing to work with

Are there any areas for improvement or something they could have done differently?

Not yet

BACKGROUND

Please describe your company and your position there.

FinTech > Dir. of Operations

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire L7 Creative?

Ability to scale growth

What were your goals for this project?

Grow the business to 2m+ clients

SOLUTION

How did you select this vendor?

Referral and professionalism

Describe the project and the services they provided in detail.

e-marketing.

What was the team composition?

Derrick and his team were excellent

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We were able to successfully hit our targets

How was project management arranged and how effective was it?

Derrick Gallego

What did you find most impressive about this company?

The team and their updates

Are there any areas for improvement?

None