With the growing demand for qualified healthcare specialists, Eisenhower Health needed to evolve their recruitment strategy to keep pace with competing healthcare organizations. To add to the challenge, local hospitals were competing for top nursing prospects and the surrounding area was simply unable to produce enough qualified candidates to fill the need.
L7 Creative developed a national recruitment plan that centered on a strategy to sell the desert area as the ideal place to live and Eisenhower Health as the best place to work. Voila! The #LiveWorkPlayProsper campaign illustrated the unique opportunity that Eisenhower Health had been offering all along. To connect with a broad and diverse demographic, we produced an extensive multi-channel campaign that included an employer branding video, social media strategies, out of home campaigns, paid search and advanced digital strategies. Next, we unified our digital and creative strategies by designing a careers website with enhanced UI/UX design. We integrated a recruitment and tracking software that gave Eisenhower the ability to effectively analyze, plan and strategize their recruitment efforts.
Today, Eisenhower Health is experiencing dramatically improved recruitment results, with a surge in employee retention since the release of their new campaign, assets and website. Eisenhower has won numerous awards for workplace excellence, performance, and community leadership/involvement. In addition, L7 Creative has been honored with two gold awards for their website design from Healthcare AdAwards and Aster Awards and a silver Aster Award for their employer branding video. And to top it off, our recruitment strategies are producing 26,000 candidates a year. Now everyone can play and prosper!