Kofax Agency

BACKGROUND

Please describe your company and position.

I am the CEO of Testerly

Describe what your company does in a single sentence.

Testerly is a team of well-integrated specialists with overall 15 years of experience in software development, testing, project and product management, and multi-domain expertise.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kofax Agency to accomplish?

• \We hired Kofax Agency to set up and manage our paid advertising campaigns across Google Ads and Meta Ads. The goal was to generate a steady flow of qualified leads for our QA services, increase brand visibility among e-commerce and SaaS companies, and build a predictable client acquisition channel beyond referrals and organic search.

SOLUTION

How did you find Kofax Agency?

Online Search

Why did you select Kofax Agency over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Kofax Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Kofax started with a detailed brief to understand our target audience, service offering, and competitive landscape. They then built out campaign structures in both Google Ads (Search) and Meta Ads, including keyword research, audience segmentation, ad copy variations, and conversion tracking integration. Throughout the engagement, they continuously optimized bids, tested new creatives, adjusted targeting, and provided transparent reporting on cost per lead, click-through rates, and overall ROAS. Key deliverables included fully configured ad accounts, a reporting dashboard, weekly performance updates, and actionable recommendations for scaling.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first two months, we saw a consistent flow of inbound leads from both Google and Meta channels. Our cost per lead decreased as the campaigns matured, and the quality of incoming inquiries improved significantly after Kofax refined audience targeting and ad messaging. The campaigns gave us a reliable acquisition channel alongside our existing referral network, which was exactly what we needed to grow.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very well organized. Kofax set up a shared chat from day one, provided regular updates, and were quick to respond whenever we had questions or needed adjustments. Campaign launches and optimizations were always on schedule. When we requested changes in targeting or messaging, the team implemented them within a day or two. It felt like working with an in-house team rather than an external agency.

What was your primary form of communication with Kofax Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Honestly, no major issues. If anything, it would have been helpful to start with a slightly broader creative testing phase earlier on, but that's a minor point. Overall, we were very happy with the results and the collaboration.

Are there any areas for improvement or something Kofax Agency could have done differently?

We were fully satisfied with our partnership.

BACKGROUND

Please describe your company and position.

I am the Sales Manager of Equinox Dynamics

Describe what your company does in a single sentence.

We do SEO, everything related to ogranic traffic

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kofax to accomplish?

We hired Kofax Agency to improve paid traffic performance, fix conversion tracking issues, and build a structured, data-driven growth strategy.

SOLUTION

How did you find Kofax?

• Online Search
• Clutch Site
• Other

Why did you select Kofax over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Kofax were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The collaboration focused on auditing and restructuring Google Ads accounts, implementing accurate GA4 and GTM tracking, improving conversion measurement, and optimizing campaigns based on performance data. Key deliverables included actionable recommendations, clear reporting, and ongoing optimization prioritized by business impact.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After implementation, we achieved cleaner analytics data, improved conversion tracking accuracy, more stable campaign performance, and better visibility into ROI and lead quality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was well-organized with clear timelines and expectations. Deliverables were provided on time, and questions were addressed quickly whenever clarification or adjustments were needed.

What was your primary form of communication with Kofax?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to translate complex Google Ads and analytics data into clear business insights and practical actions that directly impacted performance.

Are there any areas for improvement or something Kofax could have done differently?

During deeper review stages, more frequent progress check-ins could have added visibility, but this was a minor point and did not affect the overall outcome.