KlientBoost

BACKGROUND

Please describe your company and your position there.

Partner in a Private Equity Group

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

I've known Johnathan for many years and have used his team for a variety of paid search campaigns, primarily Google Adwords. For each of the portfolio companies the goals are similar, Targeted & Profitable Growth. KlintBoost has been able to produce consistent results and provide the expertise we've been able to trust.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

Johnathan Dane is a thought leader I've followed for a long time, I've always enjoyed working with him and we've developed a high level of trust over the years. More importantly he knows how to build teams where he's able to disseminate that knowledge down to the campaign level.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Probably the most important thing that's done on the campaign level is the A/B and multivariate testing. KlientBoost does an incredible amount of landing page optimization. I've always appreciated the proactiveness in making suggestions based on the keyword research all the way down to the testing of different conversion ideas. Plus, everything they do on the design side is always beautiful.

How many people from the vendor's team worked with you, and what were their positions?

Of course the main point of contact is going to be your account manager, but there are touch points during the process where you get to interact with the design team and I always make Johnathan keep tabs on our accounts. 

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since they work on a few different accounts the best metric I can give is that we haven't ever quit using them. We've been able to achieve all of our growth and conversion goals.

Describe their project management style, including communication tools and timelines.

KlientBoost is incredibly proactive, which we appreciated. They are always there if I have questions and of course we have our scheduled meetings too. They are super like minded individuals and have been able to integrate with the tools we were already using like Slack and Unbounce.

What did you find most impressive or unique about this company?

Agencies are difficult, generally because the founder is the real wizard. Amazingly this genius has trickled down to the account level.

Are there any areas for improvement or something they could have done differently?

There are always areas to improve. I love month-to-month agreements when dealing with any marketing agency, but I understand why some companies don't do them. Ultimately it didn't matter for us in the long run.

BACKGROUND

Please describe your company and your position there.

I was the marketing manager of LemonStand, an eCommerce platform, when we hired KlientBoost.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

Our main goal was to generate new leads and customers from advertising. It was a new channel for us and we didn't have any in-house expertise.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

KlientBoost seemed the most knowledgeable about the space and also were willing to guide us. Since we didn't have any PPC experience, we needed someone who could show us the way and they did exactly that.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The work was creating and managing Google Ad campaigns. KB came up with the strategy, figured out the keywords, wrote the ad copy, set up the campaigns, and managed them on a daily basis. They also gave us in-depth reports and guidance each week.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with the founder - Johnathan Dane, and a couple of others.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We didn't have a very large budget but even then, KB were able to get us high-quality leads and customers at a low cost per acquisition. This is in an industry where the CPCs are very high.

Describe their project management style, including communication tools and timelines.

They are very communicative. They gave us reports each week and got on a call to walk us through the campaigns and also shared ideas for other marketing activities.

What did you find most impressive or unique about this company?

Their proactiveness and personal touch stood out to us. With most agencies, you're just one of many clients and they do only what's required of them. KB went above and beyond so we always knew we were in good hands. They were creative and came up with their own ideas, which is refreshing.

Are there any areas for improvement or something they could have done differently?

Can't think of anything.

BACKGROUND

Please describe your company and your position there.

Ascent Cloud offers a suite of solutions for sales and customer facing teams to provide context to their CRM data. I am the Marketing Director here and head up the marketing efforts for Ascent Cloud and its two Salesforce applications, Geopointe and LevelEleven.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We were ready to branch into Google advertising but did not possess the skills in-house to effectively execute any type of digital advertising. We researched and had conversations with a few digital agencies before deciding KlientBoost would be the best option for our organization.

What were your goals for this project?

Simply to generated more leads for our two Salesforce applications, Geopointe and LevelEleven. Digital advertising was something we'd want to try for awhile and, with the impact of COVID, we were in need of new lead sources with in-person events being cancelled.

SOLUTION

How did you select KlientBoost?

I visited sites such as Clutch to compare various agencies offering the services we were looking for. I narrowed down my top 3 or 4 choices, reached out to each and set up calls.

At the end I had narrowed it down to my top two choices and the gentlemen I worked with at KlientBoost, Matt, did a superior job with the presentation he sent over to me with all the information I needed to present to my leadership team. KlientBoost was also able to offer a little bit more for us, even though we are a small client we were (and still are) treated like a larger organization.

Describe the scope of their work in detail.

I've worked closely with our Account Manager to not only identify what our solutions offer and their key audiences, but as the year has progressed, so has the use of our solutions. Our Account Manager was always ready to shift and come up with new ideas to advertise these new uses of our solutions.

We have also been given great guidance on the set up of our landing pages (we opted to not include content creation in our contract due to budget) to help increase our conversion rates.

What was the team composition?

I have had the pleasure of interacting with a handful of individuals at KlientBoost; our Account Manager, his team lead, one of their VPs and the initial Account Executive I spoke with. Beyond that I am not familiar with the rest of the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have definitely brought in qualified leads and closed deals from those leads. We've found the leads to follow the same patterns of any of our other inbound leads as far as length of sales cycle and value of the opportunities.

How effective was the workflow between your team and theirs?

My Account Manager and I meet biweekly which has been a great cadence for the needs we have as a customer. I also know I can reach out anytime and he will respond if something comes up between meetings. There was one point when our Account Manager was on vacation and I was provided no less than 3 names of individuals I could reach out to if I needed anything in his absence.

What did you find most impressive about this company?

1. They are continually looking for new ways or ways to improve what's already been successful to bring us in more leads.
2. We are a small organization but I don't ever feel like I'm treated like a small organization. Having so many people from KlientBoost show a vested interest in our success absolutely makes me want to invest more with them.

Are there any areas for improvement?

No

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of an organization called Feeling Swell, which is a surf brand with a mental health foundation. We sell t-shirts to raise money for charities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

As an inexperienced team, we needed to consult with experts on Facebook Ads. We realized there was potential to generate revenue through Facebook advertising.

SOLUTION

What was the scope of their involvement?

At the moment, KlientBoost’s work focuses on Facebook Ads. Their team created the creative content for the first campaign. We now produce the creative copy and manage the analytics for our campaigns.

What is the team composition?

We primarily work with Michael (Account Manager). Earlier in the partnership, we worked with Kelvin (Conversion Designer) on the creative content and 2–3 other individuals.

How did you come to work with KlientBoost?

We found KlientBoost through online searches.

How much have you invested with them?

We’ve spent about $9,000 on their services.

What is the status of this engagement?

We started the partnership in October 2020, and our relationship’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We switched to a consultation relationship because we wanted to relieve them of liability and control our account. At this point, we have a conversational relationship. KlientBoost knowledgeably answers our questions. We’ve seen increased traction and understanding of our program on a broader scale from our Facebook Ads campaigns.

How did KlientBoost perform from a project management standpoint?

We have a weekly call during which they give us advice while looking into our account. They’re organized, responsive, and flexible.

What did you find most impressive about them?

They’re collaborative and flexible. KlientBoost bent the structure of the partnership to meet our needs.

Are there any areas they could improve?

They threw a lot of information at us as partners at the start of the engagement. It was a lot to process.

Do you have any advice for potential customers?

Be honest with them and tell them what you’re thinking. They’ll work with you to build a good partnership.

BACKGROUND

Please describe your company and your position there.

We are a financial services firm specializing in the life sciences. I am the CEO and founder. I oversee all operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to help us improve and scale our paid digital advertising efforts, in addition to our organic marketing efforts. KlientBoost helped optimize and elevate our existing strategies by increasing traffic to our site and improving on CPA and ROI of our marketing spend.

What were your goals for this project?

Our goals were to increase site traffic, decrease spend, and increase the quality of the traffic. We knew going in that this would be difficult to achieve, but KlientBoost definitely achieved these goals which resulted in substantial growth for us.

SOLUTION

How did you select KlientBoost?

I selected KlientBoost after having used their winning strategies (published on their site) over the years on my own . When I decided to bring KB on, we vetted 2 other companies, but KlientBoost was the clear winner. We also reference checked KB and they received glowing praise. KB was a cultural fit with us and were also the most knowledgeable.

Describe the scope of their work in detail.

KlientBoost helped us with paid and non-paid marketing on Google and LinkedIn primarily. My team and I have weekly strategy discussions with KB, and they seamlessly executed. They were also very adaptable and were able to pivot on the fly with us as market dynamics changed.

What was the team composition?

There were four primary team members who worked face to face with us. Two on the paid side and two on the organic side. However, there were numerous KB team members in the background who were working on our project, but weren't interfacing with me regularly. Their support team continued to grow as our needs grew.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We increased our traffic over 10x. Our CPAs decreased by 20-25%. Our revenues and profits grew 6x. These metrics continue to improve over time. It's really been that simple.

How effective was the workflow between your team and theirs?

Our workflow has been seamless. We have weekly meetings, and are talking with each other via email, chat, and Asana as well. KB handles feedback really well, and also know when to push back on our feedback. It's a fantastic working relationship and their communication has been spot-on. They manage expectations well and we never feel like they lead us on.

What did you find most impressive about this company?

Friendly culture, expertise, adaptability, and laser focus on ROI. I couldn't ask for more really.

Are there any areas for improvement?

To be honest, no. They keep exceeding my expectations.

BACKGROUND

Please describe your company and your position there.

I was Marketing Manager at an industrial automation software company. I led the effort to strategize and launch awareness and lead gen campaigns to promote the brand in the NA market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We were looking for an agency to support our overall marketing goals by launching and managing PPC campaigns.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

I was referred to Klientboost by someone from my previous role. They stood out during our evaluation by demonstrating their expertise in CRO management and landing page design, and delivering great customer service.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Before we began the project, KlientBoost asked us fill out a self-evaluation form detailing target markets, key strategies, and campaign goals, which made the onboarding process easier. They then worked with us to define keywords, build landing pages, and launch our first PPC campaign. From there, we continued to create several campaigns targeting at different audiences.

How many people from the vendor's team worked with you, and what were their positions?

We primarily worked with the account manager and a designer. The director sent regular surveys asking for customer feedback.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They helped build our PPC campaigns from almost scratch that soon became one of our main lead gen vehicles. The account manager kept a constant watch on our account and managed to increase our lead quality over time.

Describe their project management style, including communication tools and timelines.

They excelled at direct communication by having bi-weekly calls with my team. On a day-to-day basis, we communicated via emails and Asana.

What did you find most impressive or unique about this company?

KlientBoost valued customer feedback and had always been professional, responsive, and helpful.

Are there any areas for improvement or something they could have done differently?

It would have been helpful if the designer and account manager alike were part of our onboarding training, so that the designer also gained some knowledge of the client's business and marketing goals.

BACKGROUND

Please describe your company and your position there.

Our business is a marketing and growth consultancy working with companies from consumer electronics and entertainment, to lifestyle and health and wellness. My role as Executive Director is overseeing all areas of operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired KlientBoost to manage PPC efforts of a consumer electronics brand of ours, The main goal was to grow the business through PPC activities, and offer a seamless, hands-off solution to doing so.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

We select KlientBoost through an interview process involving 4-5 other agencies, similar to an RFP process but more fluid and not as formal. The deciding factor was the knowledge and experience they were able to convey during the process.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The scope of work included strategy, management and execution of Paid Search, Paid Social, Creative, CRO and Email Marketing .

Paid Search and Paid Social involved management of an ad budget with deliverables tied to return on ad spend, while CRO involved reviewing and delivering key adjustments to the website to better drive conversions. Email Marketing involved a set number of monthly campaigns, and Creative was a support role.

How many people from the vendor's team worked with you, and what were their positions?

KlientBoost assigned us varying teams for different tasks. For Paid Search, Paid Social and CRO, the agency assigned is one account manager who was our day-to-day, along with a digital specialist and a creative designer. A total of 3 people. For Email Marketing, the agency assigned is one account manager for day-to-day, and a secondary email specialist. A total of 2 people.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In general, campaigns and activities resulted in positive revenue with ROAS in the 2-3 range. Without providing specifics due to privacy policies, the return on investment was positive although there's always room for improvement.

Describe their project management style, including communication tools and timelines.

KlientBoosts project management style can be described as communicative and flexible. They were constantly in touch with updates and adjustments, and were always open to better ideas. Their primary tool of communication and project management was Asana, updated daily and with weekly meetings.

What did you find most impressive or unique about this company?

The most impressive component about KlientBoost is the team's knowledge and experience across all staff members. Each person we worked with seemed to have a good understanding of all areas of digital marketing, while specializing in select areas.

Are there any areas for improvement or something they could have done differently?

The main area that could have been improved is their creative design, which is very subjective. They offer creative design in regards to developing assets for PPC use, but we had to work closely with them to meet our standards.

BACKGROUND

Please describe your company and your position there.

I managed digital marketing campaigns for a tech startup looking to grow.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost for paid digital marketing campaigns including PPC, Display, and Social.

What were your goals for this project?

To launch our first foray into digital marketing and scale our business by bringing in net-new customers.

SOLUTION

How did you select KlientBoost?

We evaluated a number of agencies and landed on KB due to value and services offered.

Describe the scope of their work in detail.

KB helped us to establish a number of digital marketing campaigns across a number of channels. They provided strategy and executed our campaigns, and then provided detailed reporting to help us understand how much value we were driving through these new initiatives.

What was the team composition?

The vendor had 2-3 people working on our account, which was led by one account manager who took the lead on most of the client relationship and strategy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to see efficient CPAs, particularly within retargeting and branded search.

How effective was the workflow between your team and theirs?

We had regular meetings and scheduled reporting to ensure that the flow of information was seamless. They were efficient in quickly turning on campaigns after we approved their strategies.

What did you find most impressive about this company?

I felt that KB provided strong reporting for us, which has not always been my experience working with agencies. They provided enough detail that we could get a true understanding of what was happening in the channels, while still being digestible for the entire team to read.

Are there any areas for improvement?

Additional creative testing would have been a strong next step,.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a financial services company and I also oversee all of marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired Klientboost to take over our PPC campaign and scale it and make it more efficient

SOLUTION

How did you select KlientBoost and what were the deciding factors?

One of my employees conducted a search and found KB

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They are responsible for managing a paid search account and providing weekly/monthly reporting the ensure KPIs are met.

How many people from the vendor's team worked with you, and what were their positions?

After the initial sale I only interface with my account manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We look at CPL, CPA, ROAS, and ROI on a particular spend broken out by various campaigns.

Describe their project management style, including communication tools and timelines.

They are constantly in touch regarding performance and looking for ways to improve the campaign

What did you find most impressive or unique about this company?

Our rep is very attentive, open to suggestions, and has a great attitude. She is eager to do well with the campaign.

Are there any areas for improvement or something they could have done differently?

I think that you can always find new technologies to leverage or maybe test more creatives

BACKGROUND

Please describe your company and your position there.

I am the marketing Coordinator and current marketing lead at revVana, a financial software company that specializes in revenue forecasting out of Salesforce.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We are a growing startup that wanted to expand our brand awareness while also increasing our top of funnel. We hired Klientboost at the height of the 2020 Covid-19 pandemic to provide us with full scale SEO services to start our keyword ranking to grow organic traffic to our pages.

Since then I have been amazed how well they have been able to work throughout this pandemic delivering us amazing results even getting long tail keywords with Salesforce in them to out rank Salesforce in their own branded keywords.

We also hired them to manage our PPC campaigns where they have been able to make the most out of our tight budgets without ever going over budget.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

The reason we selected KlientBoost was that they offered a full-scale digital advertising Ad agency services at a good price compared to other agencies who specialized in just 1or 2 things.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

At the start of working with KlientBoost we needed to build our website’s reputation so we laid our goals out by going for high volume keywords that were easy to target on the SEO side while using PPC to go for the much difficult keywords.

From there, their team was able to give us suggestions on new keywords and content topic ideas to further help us get in front of our key demographics. Every time we said “hey we have this idea,” their team would bend over backwards to help us figure out to make it possible, giving us key deliverables.

Since we have been working with Klient boost our month over month traffic has been steadily increasing with a steady increase of inbound leads.

How many people from the vendor's team worked with you, and what were their positions?

I have worked with probably 4 or 5 different KlientBoost representatives each of who specializes in a different thing. There has been Chris our account manager and PPC specialist, Aaron who manages creative and web design, Benjamin who manages SEO, and a few others for one-off projects.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we hired KlientBoost We are rank 1 on several keywords that have led directly to demo requests. We have also had a steady growth in website traffic due to these efforts.

Describe their project management style, including communication tools and timelines.

Klientboost has been great at managing our expectations and meeting deadlines, even when they are super last minute and I keep thinking they are going to push back. They don’t.

I have bi weekly meeting with Chris, my account manager, to make sure everything is on track and to plan out the following weeks. Everyone on the team is quick to respond back via email and even quicker on Asana, their project management system.

What did you find most impressive or unique about this company?

Their level of professionalism and overall knowledge within the marketing industry is impressive. What has stood out more is how well they treat us a customer, willing to bend over backwards to help us out on last-minute projects with no push back at all or helping us with one off projects that weren’t specified in the contract but were out of our scope internally. These guys really go above and beyond

Are there any areas for improvement or something they could have done differently?

Not that I can think of at the moment, no.