Kiss Branding

BACKGROUND

Please describe your company and your position there.

We're a property development company with sites across the UK. I head the Comms and Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kiss Branding?

Kiss was hired for the branding of two of our developments, Sugar House Island and Aire Park. Sugar House Island had an existing brand which was not fit for purpose and Aire Park required a completely new brand.

What were your goals for this project?

The goal for Sugar House Island was to realign the existing established branding to bring it more in line with our location, aspirations and target audience. The existing branding was little more than a name and look and feel and we wanted to bring personality, flexibility and depth to the brand.

SOLUTION

How did you select Kiss Branding?

KISS was initially selected for our Aire Park site in Leeds as they are a Leeds-based agency. After being impressed with the examples of their work across different sectors, the enthusiasm and creativity of the team and their initial concept work for the Aire Park brand, we instructed them on the Sugar House Island project.

Describe the scope of their work in detail.

KISS undertook in-depth research into trends, the local area and competitor analysis, providing detailed insight into the target audience, their drivers and brand positioning. They reviewed the current branding, identifying the aspects which we should retain, others where we could adapt and areas that we should lose or change. KISS created a complex brand for us with a master brand and different personalities within it that aligned with our residential, commercial and social activities. The final deliverables included: Brand guidelines, tone of voice, photography guidelines, brochures, factsheets, social media 'postcards', hoarding, website design etc.

What was the team composition?

Initially, the team was just Matt & Poonam, the directors. But since then, they have grown to a fanstastic team of four. We still liaise directly with Matt & Poonam.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results of this project have been incredibly well received both internally and externally. Our management team, employees and agents are all extremely pleased with the new branding. This new branding has helped us exceed our residential lettings targets and generate strong leads from our commercial and retail target audiences.

How effective was the workflow between your team and theirs?

KISS's communication and project management is spot on. We have regular calls with them, they stay on top of projects and

What did you find most impressive about this company?

Matt, Poonam and their team at KISS Branding are exceptional at what they do. They have worked with us to develop complex brand strategies for our developments, bringing the brand to life through digital, print and the physical environment and helping us drive quality leads and consistently good results for our business. KISS brings a fresh, creative and strategic approach to each project and produces outstanding results every time. Not only that, their passion and excitement is infectious and they are an absolute dream to work with.

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and your position there.

I am owner/director of Subrosa Ltd workingwith some of the fastest growing retail brands in the UK, supporting them with the creation and delivery of focused commercial business and marketing/brand activity plans - through analysis and interpretation of clients existing / potential ranges

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kiss Branding?

We engaged KISS on behalf of a client for a re-branding project

What were your goals for this project?

To create new branding which would allow the brand to become a disrupter in the category they operate in and establish them as the go to brand for customers and consumers.

SOLUTION

How did you select this vendor?

KISS took part in a pitch process and won the work through their enthusiastic approach and willingness to push boundaries. Importantly they also listened to and made time to understand the clients needs and their concerns about the huge change they were undertaking in their business.

Describe the scope of their work in detail.

KISS followed a clearly detailed process - beginning with a deep dive into the brand and it's inherent values so that there was a true understanding of what the brand values and how these could be best represented. Concepts were then presented and the chosen one worked up and tweaked until the design process was complete.

What was the team composition?

We worked collaboratively with both Matt and Poonam the owners it was a real joint team effort!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The brand has just launched, consumer feedback has been very strong and there is real interest among key customers.

How effective was the workflow between your team and theirs?

Generally the workflow was good and communication was effective

What did you find most impressive about this company?

The quality of the creative approach and the design was really impressive and the way in which the brand is a truly visual representation of the brand values.

Are there any areas for improvement?

As a start up business KISS were really impressive in terms of their approach, tenacity and the quality of work. My only suggestion would be that as they grow they have a slightly more structured approach to managing clients. (though this was a slightly different project to most and it may be that this is in place when working directly with other clients)

BACKGROUND

Please describe your company and your position there.

I am the founder and global director of the Pink Ladoo Project, a social media movement with over 60,000 followers that stands up for girls. We leverage the psychological phenomenon called “Social Proof” to stamp out sexist customs, and encourage South Asian families to celebrate the births of boys and girls equally. We share stories of those who are celebrating their girls' births and standing up to other sexist customs to inspire our followers to do the same.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kiss Branding?

We needed them to give us a new and effective brand identity.

What were your goals for this project?

We wanted an impactful and recognizable brand that would reflect our values, our mission, and our purpose.

SOLUTION

How did you select this vendor?

I saw Poonam (Co-Founder, Kiss Branding) featured in a design magazine. She’d been nominated for an award for her design refresh of a famous High Street brand.

Describe the scope of their work in detail.

They made it clear that they were invested in my project and its meaning. We held meetings to discuss ideas for the brand, and their team then crafted different visual identities and I selected one. They did everything from that point forward. They created a new website, a logo, and new social media banners and frames, and they designed print materials and posters.

What was the team composition?

Both Poonam and Matt (Co-Founder, Kiss Branding) were involved in this project from the beginning.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve received positive comments on our new logo, which has since been imitated by other campaigns. It captures our essence and it’s unique and stands out. They’ve made our brand more recognizable.

How effective was the workflow between your team and theirs?

They kept in touch and provided regular feedback.

What did you find most impressive about this company?

They could get inside my head and deliver what I was thinking without my having to describe it exactly, which I found uncanny.

Are there any areas for improvement?

No, I’m completely satisfied.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Global Growth Hub. We work with startups and frontier markets to help them enter new markets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kiss Branding?

We needed branding assistance. We weren’t satisfied with the previous service we received.

SOLUTION

What was the scope of their involvement?

At the beginning of the project, Kiss Branding enrolled us in their Brand Spark program. They met with my team to further understand our vision for our position within the market. We explained our key demographic we’re trying to serve and what value we want to bring to the industry. We had a day-long brainstorm session and refined our voice over a few weeks.

From there, they produced visuals for our team to consider. They designed a logo, color template, and font to use across all of our communication channels. Their team also gave us the tools we’d need to make proposals and presentations. Now that we’ve settled on a brand image, Kiss Branding is now redesigning our website through our Wix subscription. The project is almost complete.

What is the team composition?

We primarily work with Matt (Co-Founder, Kiss Branding) and Poonam (Co-Founder, Kiss Branding), who manage the project.

How did you come to work with Kiss Branding?

I had worked with one of the co-founders before. During that time, they noticed my website could use rebranding services and a redesign.

How much have you invested with them?

We’ve spent $10,000 on the project.

What is the status of this engagement?

We started working together in September 2018 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t fully launched the newly designed website, so we’ll have better measurables in the future. However, we feel the value of our brand is significantly higher for our target market. We’re very satisfied with their work and see an amazing difference.

How did Kiss Branding perform from a project management standpoint?

Their responsiveness has been excellent—whenever we want to change something about the project, they’re always available. We primarily speak through email and WhatsApp.

What did you find most impressive about them?

Their approach is highly professional and helpful—they took their time to understand our needs. We found the Brand Spark process brilliant. Not only did Kiss Branding help us unify our message but they also produced quality output that matched our vision.

Are there any areas they could improve?

There’s nothing they could improve on.

Do you have any advice for potential customers?

Take advantage of their process. Their unique offers will help you better identify your business’ needs and direction in the market. Let them guide you through the project and you’ll see the difference it makes.

BACKGROUND

Please describe your company and position.

I am the CEO of First Milk

Describe what your company does in a single sentence.

First Milk is owned by British family farms, we work together to produce the highest quality dairy products and we are united by a single commitment – to enrich life every day to secure the future.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kiss Branding to accomplish?

• Refresh our corporate brand to reflect our business of today

SOLUTION

How did you find Kiss Branding?

• Online Search
• Referral

Why did you select Kiss Branding over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Kiss Branding were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Review of existing brand - brand and competitor audit. 
• Developing a brand strategy - brand soul. 
• determining key messaging and hierarchy. 
• Designing creative options. 
• Applying the selected design across an array of uses.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• new brand design was approved by the Board - they loved it!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Good project management. 
• Good dialogue on impact if we took longer to make decisions. 
• Very flexible and adaptable throughout

What was your primary form of communication with Kiss Branding?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed by their genuine interest in our business

Are there any areas for improvement or something Kiss Branding could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I'm an executive at Dense Hair Experts

Describe what your company does in a single sentence.

We help men prevent hair loss and regrow hair and confidence in men.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kiss Branding to accomplish?

• Market research
• Design all the details around Dense
• Bring to life our ideas

SOLUTION

How did you find Kiss Branding?

Online Search

Why did you select Kiss Branding over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

What was the size of Kiss Branding’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Conducting a comprehensive analysis of the current brand identity, including brand architecture, brand messaging, visual identity, and brand positioning.
• Researching and analysing the competitive landscape to identify opportunities for differentiation and positioning.
• Developing a new brand strategy and messaging platform that aligns with the company's overall goals and objectives.
• Developing a new brand identity, including logo design, typography, colour palette, and other visual elements.
• Creating brand guidelines to ensure consistency across all marketing materials and channels.
• Creating a comprehensive brand launch plan that includes internal and external communications, PR, advertising, and other promotional tactics.
• Developing a website redesign that reflects the new brand identity and messaging.
• Creating new marketing collateral, including brochures, flyers, and other materials that align with the new brand.
• Developing a social media strategy that aligns with the new brand and leverages appropriate channels to reach the target audience.
• Conducting ongoing brand management and monitoring to ensure the new brand is resonating with the target audience and delivering the desired results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in brand awareness: The percentage of people who are aware of Dense Hair Experts has increased from 15% to 50% after the rebranding project, demonstrating success in increasing brand recognition.
• Increase in website traffic: Website traffic has increased by 40% after the rebranding project, indicating the success of the new brand identity in driving interest and engagement with the company.
• Increase in sales: Sales have increased by 25% after the rebranding project, indicating that the new brand identity is resonating with customers and driving sales.
• Improved customer engagement: The level of customer engagement with the new brand has increased by 30% across different channels, such as social media or email marketing campaigns, demonstrating success in building stronger relationships with customers.
• Improved brand perception: 97% of customers surveyed have provided positive feedback on the new brand identity, indicating that the rebranding project has positively impacted customers' perception of the company.
• Positive media coverage: The company has received positive media mentions after the rebranding project, demonstrating that the new brand identity has generated positive attention and increased the company's visibility.
• Brand consistency: The new brand guidelines have been successfully implemented across different channels and touchpoints, ensuring that the new brand identity is effectively communicated and reinforces the company's values and mission.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I recently worked with KISS, a design project management company, on a rebranding project for my company. From the start, KISS was incredibly responsive and attentive to my needs. They took the time to listen to my vision and goals for the project and made sure that they fully understood what I was looking for. Throughout the project, KISS provided regular updates and progress reports, which helped me stay informed and provided reassurance that the project was on track.

They also delivered each item on time, which was impressive given the tight deadlines we had set. Whenever I had a question or concern, KISS was quick to respond and provided clear and helpful guidance. Their team was always professional, courteous, and went above and beyond to ensure that I was completely satisfied with the final outcome.

Overall, working with KISS was a very positive experience. Their excellent communication, attention to detail, and commitment to delivering high-quality work exceeded my expectations, and I would definitely recommend them to anyone looking for design project management services.

What was your primary form of communication with Kiss Branding?

In-Person Meeting

What did you find most impressive or unique about this company?

I recently had the pleasure of working with KISS, and I have to say that their unique approach to design project management really sets them apart. From the beginning, they were incredibly caring and attentive to every detail of our project. It was clear that they truly cared about our success and treated our company as if it were their own.

Throughout the project, they went above and beyond to ensure that everything was perfect. They were always available to answer questions, provide updates, and give guidance when needed. Their attention to detail was second to none, and they never missed a beat when it came to delivering high-quality work on time. What really stood out to me about KISS was how they treated our company as if it were their own. They took the time to understand our brand, our values, and our vision for the future.

They worked tirelessly to ensure that every aspect of the project was aligned with our goals and objectives, and they were never satisfied until we were completely happy with the results. Overall, working with KISS was a fantastic experience, and I would highly recommend them to anyone looking for design project management services. Their unique approach, caring attitude, and attention to detail truly set them apart from other companies in the industry.

Are there any areas for improvement or something Kiss Branding could have done differently?

I would honestly say no. They even did work for free when we were pushing for investment just to see the brand succeed!