kidults

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of Quinky, an app for sexual education for students. We provide information on how students can explore themselves alone or with their partners. Our team does this through social media, community, and online and offline events. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with kidults?

We hired kidults for their branding services. 

SOLUTION

What was the scope of their involvement?

The kidults team created our brand strategy, and the work was intense because we collaborated during the Christmas season. We worked on our branding in more detail in January 2023. Their resources created visuals, characters, and screens for our app. 

They did everything from scratch. I only had some ideas, but couldn’t visualize them because I wasn’t a designer. Given that, they worked on creating a playful character to match my ideas. The team created nice colors, fonts, and a logo. 

Moreover, their members did research. They had calls with sex education experts and asked them about their opinion on the project.

What is the team composition?

Their designer provided me with the materials, but my main point of contact was their manager. 

How did you come to work with kidults?

I posted on our Telegram channel that I was looking for someone who could work on a sex education startup. For a bit of context, I started this business five months ago when I was accepted to an accelerator program in the Netherlands. After working on the idea for 2–3 weeks, I received a message from their CEO. 

The business was at an early stage, so I had no money. Despite that, their CEO told me he loved my idea and that we could collaborate. They thought our teams’ missions were aligned. Even though I had nothing, they truly believed in our actions. They offered to create a branding strategy for us, and we started the partnership. 

How much have you invested with them?

I spent around $1,000 during the first phase of the project. Then, we agreed to pay the full amount they were asking for if we acquired investments from the accelerator program. In total, we paid $5,500. 

What is the status of this engagement?

The partnership lasted from December 2022–January 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Without kidults, we wouldn’t have gained funding for our project. The team created almost everything for us. They decided to exert all the efforts of their team to help us. During our brainstorming sessions, they truly put everything into creating a strategy. Simply put, they did much more than just branding — they helped us bring Quinky to life. 

How did kidults perform from a project management standpoint?

We had a channel on Telegram, which was the most useful channel for me as we communicated with our clients and partners. Our team and kidults had weekly calls to know what was happening, and the manager always communicated with me. Apart from that, they provided all branding materials on Google Documents and Miro. 

Overall, their communication was clear. We didn’t have much time, so they tried to clarify the project, helping us avoid messing up things. Moreover, they were willing to work during the Christmas holidays and even during weekends. 

What did you find most impressive about them?

I was impressed with how involved they were in the project even though I wasn’t paying the full cost of the project. They truly wanted to support my startup. 

Not only did they support us in terms of branding, but they also offered useful ideas on what we could do next. They even facilitated a brainstorming session after our app work was finished. Considering all these, I’d like to continue working with them when we get more funding. 

Are there any areas they could improve?

No, there weren’t any.

Do you have any advice for potential customers?

Don’t miss an opportunity to work with kidults. If you’re looking for branding services, look into their portfolio and see if your mission aligns with theirs. If you want a team that will work deeply on your product and provide you with much more than branding, work with them. They’ll provide you with things you can use for many years. 

BACKGROUND

Introduce your business and what you do there.

I’m the managing director at European Cultural Academy, an educational institution. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with kidults?

We were looking for a specialist who would help us with professional branding and communication. 

SOLUTION

What was the scope of their involvement?

They helped us to create a branding platform. kidults identified the key messaging, values of our company, and unique selling points. They started with strategic branding with the story itself and the visual component. We had many strategic sessions where they listened to our thoughts to gather as much information as possible about what we do and then helped us to create a cohesive story. 

What is the team composition? 

We worked with 4–5 people. 

How did you come to work with kidults?

We found them via our partners who also used their services and were very satisfied. 

How much have you invested with them?

We spent about $25,000.

What is the status of this engagement?

We worked together between January 2021–January 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After our engagement with kidults, we became much more professional in what we do. Their work allowed us to communicate our values and main messaging to the customers, and they now respond to it much better. kidults helped us a lot in our marketing activities because we have a brand book we can refer to. 

How did kidults perform from a project management standpoint?

kidults was professional, friendly, efficient, and exceeded our expectations in terms of deadlines. Their communication was always on time, and it was clear who was responsible for what. If we ever had a question, we knew exactly who we needed to ask. 

What did you find most impressive about them?

We’re very happy with them, and they were fun to work with. We had a very nice time as a team.

Are there any areas they could improve?

They’re not cheap, but they’re worth it. 

Do you have any advice for potential customers?

Go for it and contact them to have an introduction call. 

BACKGROUND

Please describe your company and position.

I am the Director of (a/an) Arts, entertainment & music

Describe what your company does in a single sentence.

Developing a game and a neuro system where one can rule a character by mind commands

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire kidults to accomplish?

• To create a brand identity and design

SOLUTION

How did you find kidults?

Referral

Why did you select kidults over others?

• High ratings
• Referred to me

What was the size of kidults’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Kidults made an identity and a design for our brand. Also they created three 3D mascots and a design for a landing page.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Design

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they delivered on time. Also they answered all my questions and reacted on requests asap.

What was your primary form of communication with kidults?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

They are very enthusiastic and responsible. Also, I was fascinated by their designs.

Are there any areas for improvement or something kidults could have done differently?

I didn’t notice any problems.

BACKGROUND

Please describe your company and position.

I am the former Marketing Communications Manager of PashaPay

Describe what your company does in a single sentence.

PashaPay is a leading fintech company in Azerbaijan. It develops a nation-wide digital wallet called m10. Also, company has more than 3000 terminals in country where it is possible to pay everyhting -from insurance to utility bills.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire kidults to accomplish?

• develop 360-degree brand platform for m10 digital wallet
• develop brand guidelines for PashaPay company

SOLUTION

How did you find kidults?

Referral

Why did you select kidults over others?

• Good value for cost
• Company values aligned

What was the size of kidults’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• comprehensive brand-book
• UX-guide and consulting for application development
• landing page

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• quantity of design artefacts and contents

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Account management is one of the key strengths of the agency. They can be called client-oriented agency: if clients had specific requirements, then agency responded constructively, tried to "wear client's shoes"

What was your primary form of communication with kidults?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Staff of agency is very heterogeneous yet similar on the other hand. The team members had different tastes, yet they could work together and bring solutions suitable to our needs.

Are there any areas for improvement or something kidults could have done differently?

More in-house team members is needed. Sometimes agency subcontracts other specific freelancers/vendors, but usually they differ from core agency team. Agency needs to expand, hire more specialists.

BACKGROUND

Please describe your company and position.

I am the Co-owner of PaySharing

Describe what your company does in a single sentence.

The app that's gonna spare you extra anxiety and awkward moments concerning finance and keep good relationships with friends and collegues

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire kidults to accomplish?

• Consultations on brand strategy
• Development of visual identity brand
• Website design development
• Application design development

SOLUTION

How did you find kidults?

Referral

Why did you select kidults over others?

Close to my geographic location, Great culture fit, Referred to me

What was the size of kidults’s team?

2-5 Employees

What was your primary form of communication with kidults?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

At the beginning of the project, Kidults helped with the strategy of the new product. They gave helpful recommendations on how to go. Next, Kidults developed the visual brand identity. Then we moved on to the design of the essential app screens. The landing page design was completed as well.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

CTR of our ads company was about 1%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The work was carried out quickly by all team members, from designers to creative director. It seemed that the team was highly professional, and we trusted their abilities to complete the project.

What did you find most impressive or unique about this company?

First, their corporate culture. Lack of unnecessary bureaucracy and involvement of team members.

Are there any areas for improvement or something kidults could have done differently?

Our project was very small, so we just didn’t see anything that could be improved. But we plan to return to Kidults for new tasks and will keep you informed!

BACKGROUND

Please describe your company and position.

I am the CPO/COO of YallaMarket

Describe what your company does in a single sentence.

15-minute e-grocery delivery and bringing brands to the UAE market

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire kidults to accomplish?

• Branding, naming, basic design kit.
• Сustomer researches, brand description, customer segmentation assistance.

SOLUTION

How did you find kidults?

Other

Why did you select kidults over others?

Great culture fit, Company values aligned

What was the size of kidults’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Make market research including competitors research and more than 30 customer interviews. Develop several versions of the brand strategies. Develop design kit for a chosen strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of artefacts with results of work provided.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time, high respond time, active project management skills demonstrated.

What was your primary form of communication with kidults?

Virtual Meeting

What did you find most impressive or unique about this company?

Passion for our customers and our needs.

Are there any areas for improvement or something kidults could have done differently?

Pay more attention for synchronize and coordinate the work process and desired results