Kelly Dunning: Copywriter

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of DelSuites

Describe what your company does in a single sentence.

DelSuites offers premium furnished accommodations, delivering an exceptional experience characterized by elegant style and signature services.

Specializing in extended stays of 30 nights or more, DelSuites provides access to 20 prime locations throughout Toronto and the Greater Toronto Area (GTA).

Our furnished short-term rentals are strategically situated near Toronto's premier attractions, including financial and entertainment districts, top-tier restaurants, shopping centers, schools, and more. As the leading provider of furnished rentals in Toronto, located within the prestigious Tridel brand condominiums, DelSuites meets the sophisticated requirements of global travelers. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kelly Dunning: Copywriter to accomplish?

• Support Content Marketing Strategy
• Increase Social Media Engagement
• Build Brand Authority

SOLUTION

How did you find Kelly Dunning: Copywriter?

Upwork

Why did you select Kelly Dunning: Copywriter over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Kelly Dunning: Copywriter were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Planning and Research:
  • Topic Ideation: Brainstorming and researching relevant topics based on our brief, target audience, and SEO considerations. Identifying appropriate keywords to optimize blog posts for search engines.
• Content Creation:
  • Writing: Crafting well-researched, engaging, and SEO-optimized blog posts according to the outlines.
  • Internal Linking: Incorporating relevant internal links to other pages or blog posts within our website.
• Editing and Proofreading:
  • Revision Rounds: Allowing for revisions based on our feedback to refine the content.
  • Grammar and Style Check: Ensuring the content is free from grammatical errors and adheres to the our brand voice and style guidelines.
• SEO Optimization:
  • Keyword Integration: Strategically placing primary and secondary keywords throughout the content.
  • Meta Tags: Writing compelling meta titles and descriptions for SEO purposes.
  • Image Optimization: Including relevant alt text and captions for images used in the blog post.
• Key Deliverables:
  • Finalized Blog Posts: Ready-to-publish blog posts 
  • Meta titles and descriptions optimized for search engines.
  • Optional Visual Content: Images included in the scope.
  • Revisions: Documentation of revisions made based on our feedback.
  • Content Calendar: Creating an editorial calendar to plan and schedule blog posts in advance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website Traffic Metrics: Increased pageviews, longer session durations, and lower bounce rates indicated improved engagement and traffic flow.
• SEO Performance: Higher keyword rankings, increased organic traffic enhancing visibility and search engine authority.
• Brand Awareness: Expanded reach contributing to growing brand visibility and recognition.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the project management was effective. Kelly delivered items on time and responded promptly to my needs, ensuring a smooth and efficient workflow throughout the project.

What was your primary form of communication with Kelly Dunning: Copywriter?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Kelly was her exceptional writing ability and their knack for creating engaging and informative content. She demonstrated a deep understanding of our audience's interests and needs. She was consistently delivering well-researched blog posts that were not only compelling but also optimized for SEO. 

Are there any areas for improvement or something Kelly Dunning: Copywriter could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I was a Copywriter of Stay Alfred (now defunct)

Describe what your company does in a single sentence.

Stay Alfred (forced to close during the pandemic) was hospitality company that rented travel apartments in high-end condo buildings in the heart of cities throughout the United States.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kelly Dunning: Copywriter to accomplish?

• Write enticing, informative descriptions of Stay Alfred's properties.
• Write SEO optimized blogs about the cities where Stay Alfred operates.

SOLUTION

How did you find Kelly Dunning: Copywriter?

Online Search

Why did you select Kelly Dunning: Copywriter over others?

• High ratings
• Good value for cost

How many teammates from Kelly Dunning: Copywriter were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Kelly helped Stay Alfred market its luxury travel apartments by writing in-depth descriptions of our properties and their amenities. She also wrote SEO optimized blogs designed to catch the attention of people making plans to visit the cities where we operated (e.g., Best things to do with kids in Portland, Best places to eat in Seattle, etc.).

The project was massive. Stay Alfred had dozens of properties in over 20 cities across the U.S. and was continually adding more. Each description of a building and every unit-type within a building wasn't just written once--each had to be paraphrased for AirBnb, Trip Advisor, and VRBO. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Kelly wrote engaging website and blog copy that consistently drove bookings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Kelly was a pleasure to work with. She delivered projects on time, and she was quick to integrate feedback. 

What was your primary form of communication with Kelly Dunning: Copywriter?

Email or Messaging App

What did you find most impressive or unique about this company?

Kelly wrote a large volume of property descriptions. This would deplete the creativity of most writers--but every single description that Kelly submitted was written with enthusiasm, creativity, and accuracy. 

Are there any areas for improvement or something Kelly Dunning: Copywriter could have done differently?

Kelly was a pleasure to work with. I could not ask for a better copywriter.