More orders are good. More profitable orders are better.
Since 2018, Keetrax has helped established online stores across New Zealand and Australia achieve both. We are a New Zealand ecommerce marketing and development agency bringing paid advertising, email, social media, content, SEO, conversion rate optimisation and website development together under one roof.
Our work covers the full ecommerce customer journey:
Acquire new customers through Google Ads, Meta Ads and SEO
Build stronger customer relationships through social media, content and email
Convert more visitors through CRO and ecommerce development
Encourage repeat purchases through email automation and retention marketing
Because our strategists, creatives, marketers and developers work as one team, we can fix the whole sales journey rather than improving one channel in isolation. There is little value in sending more paid traffic to a store that converts poorly, or improving a website without a plan to bring qualified customers to it.
We focus on commercial outcomes rather than vanity metrics. That means looking beyond clicks and revenue to understand conversion rates, average order value, customer acquisition costs and margins.
Recent client results include:
$1.75 million generated through Google Performance Max over 12 months, up 10% year on year
$237,000 generated through Meta Ads in six months at an average ROAS of 10
A 21.5% increase in conversion rate and a 24% increase in average order value through CRO
$211,800 generated through email campaigns over 12 months
A 40% increase in online revenue for an Australian ecommerce partner
Keetrax is an award-winning agency that has partnered with 366+ ecommerce businesses.
If your products already sell and you are ready to build a stronger, more profitable ecommerce business, we would love to talk.
Keetrax offers valuable services with a focus on improving online sales, evidenced by clients reporting significant revenue increases. Engagements are typically ongoing with monthly reporting, and clients appreciate their responsiveness and thoroughness, indicating good value for cost.
"I find the Keetrax team really open minded and collaborative."
Nov 9, 2026
GM Marketing, Wet & Forget
Hannah McKee
Verified
Consumer products & services
Auckland, New Zealand
Online Review
Verified
Keetrax provides Shopify development and digital marketing services for a cleaning brand. The team coordinates campaigns across marketing channels and keep the store updated for product launches and sales.
Keetrax has increased the client's Black Friday sales by 39% and brought in 45% of the client's digital revenue. Their team is highly responsive, collaborative, and proactive. They are always willing to find a solution and have a positive attitude. The client is impressed with their work.
The client submitted this review online.
BACKGROUND
Introduce your business and what you do there.
I was the GM Marketing at Wet & Forget, a New Zealand-owned cleaning brand founded in 1995. We made our bleach-free range at our factory in Silverdale, Auckland, and sold through our Shopify store, our own stores and retail partners such as Mitre 10.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with SP?
We needed to grow online sales alongside a large and changing retail network while keeping our store current as the product range changed. Black Friday and Labour Weekend were important opportunities, so our email, paid ads and social activity needed to work together. We wanted one team to handle marketing and development rather than juggling separate suppliers.
SOLUTION
What was the scope of their involvement?
Keetrax started in July 2024 with email, conversion and tracking audits, then brought our digital marketing and Shopify development under one team. They coordinated campaigns across our marketing channels and kept the store updated for product launches and sales.
The engagement continues as an ongoing retainer with monthly reporting. Their team planned major sales across channels and split advertising budgets between Meta and Google based on previous sale performance.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
With Keetrax, our New Zealand Black Friday sales increased 39% year on year. Email brought in 45% of digital revenue, and Meta achieved a 19.92x return on ad spend. Our November 2025 early-access newsletter also achieved a 38.87% open rate across 24,760 recipients.
Our CEO and internal team praised their campaign work, including the 12 Days of Christmas campaign.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Keetrax are highly responsive to briefs - always proactively looking forward and coming up with great solutions
Lots of work delivered really well, always impressed with the pace and consideration of what's really going to work for the brand
Highly responsive to any queries that come from my side
What did you find most impressive or unique about this company?
I think that the Keetrax team are always willing to find a solution. Anything i throw at them they will trouble shoot and find a solve for
I find the Keetrax team really open minded and collaborative. Happy to work with partners and respectively share work and always with a very positive let's get it done attitude
I am particularly impressed with Alice as a partner - one of the strongest agency partners I have had in my career.
Are there any areas for improvement or something Keetrax could have done differently?
We have at times needed to adjust tone of videos for our brand guidelines which is a healthy discussion to have and some of the AI outputs have been picked up needing critique e.g. bottle shots not being quite right which is just an attention to detail opportunity within the quick pace that we run at things
We did have an unfortunate interaction with a social influencer which was resolved but shouldn't have happened so a clear set of guard rails on how to interact with other brands is now in place
RATINGS
5.0
"Outstanding partner"
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
SMM, Ads Mgmt & E-Commerce Dev for Coins & Banknotes Company
AdvertisingE-Commerce DevelopmentSocial Media Marketing
"Keetrax has a genuine focus on the boring but vital details!"
Nov 5, 2026
Director, Sterling & Currency
Andrew Crellin
Verified
Retail
Perth, Australia
Online Review
Verified
Keetrax provides social media marketing and e-commerce development for a rare coins and banknotes company. The team has improved the client's e-commerce experience and manages their social media and ads.
Thanks to Keetrax's work, the client's online revenue has increased by 107%. The team's improvements have boosted the conversion rate by 10%, the average order value by 34.8%, and transactions by 39.11%. The client also praises Keetrax's timeliness, responsiveness, and attention to detail.
The client submitted this review online.
BACKGROUND
Introduce your business and what you do there.
I founded Sterling & Currency Pty Ltd in Perth in 2006. We study, buy, sell Australian rare coins and banknotes through our Fremantle showroom and a Neto store with over 37,000 products.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Keetrax?
We needed to grow online sales, but customers struggled to find the right coin or banknote in our large catalogue. Broken product URLs had also taken out over 2,000 product pages. We wanted to build trust with collectors and people selling inherited collections, while growing the seller side of our business alongside retail sales.
SOLUTION
What was the scope of their involvement?
Keetrax began working with us in December 2022, and the engagement is ongoing. They tested improvements to our Neto shopping experience and had their developers implement the winning changes, including better search and repairs to broken product URLs.
Their team also managed our social media and advertising, with content built around my expertise and the history of the coins. Earlier work covered email automation and technical SEO. They previewed tests with us before launch and reported monthly.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Our online revenue increased 107% year on year in the year to May 2026. Keetrax's trust-symbol testing lifted conversion rate by 10% and average order value by 34.8%. The new search results page with query suggestions increased transactions by 39.11%.
After the first full month of managed social in mid 2026, our posts went from one or two comments to hundreds. I appreciated the test previews and fast fixes.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Each regular project has been delivered on time, staff take time to acknowledge questions and recalibrate if required.
What did you find most impressive or unique about this company?
Keetrax has a genuine focus on the boring but vital details!
Are there any areas for improvement or something Keetrax could have done differently?
None
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-2 of
2 Reviews
Our Story
Most agencies sell one channel and hope it carries the business. We cover all four stages of ecommerce growth: Acquire, Bond, Convert, Delight. Paid ads, social, email, SEO, CRO and website development, with fifteen permanent specialists in-house and nothing outsourced. Keetrax works with online stores across New Zealand and Australia turning over $1M to $20M, mostly Shopify and Neto. In ecommerce since 2014. We check margins before we recommend spend. Keen to know more? Let's chat.
Meet the Team
Danielle MartelCEO
Co-owner and CEO of Keetrax. Danielle has been in ecommerce since 2014 and leads strategy and client partnerships for stores across NZ and Australia. Her rule: check the margins before you spend, and be a partner, not a vendor.
What Sets Us Apart
All four stages of growth, not just one
Most agencies own one channel. We built the ABCDs around the whole customer journey: Acquire with paid ads and search, Bond through social, content and email, Convert with CRO and web development, Delight through retention. So we can tell you where your growth actually is.
Fifteen specialists, all in-house
No outsourcing, no freelancers you never meet, no account handed to a junior. Paid ads, social, video, email, SEO, CRO and website development all sit under one roof across NZ and Australia, so the strategy that leaves the meeting is the strategy that gets built.
Strategic partners, not order takers
We check margins before we recommend ad spend, because revenue that loses money is not growth. If something is not working you hear it from us first, with what we would do instead. And you get the opportunities you did not ask for, because that is what a partner does.
Verified means Clutch independently confirmed Keetrax is a legally registered business, financially sound (Creditsafe: Low Risk), and backed by 2 verified client reviews averaging 5.0 stars.
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